scholarly journals The Marketing System of Agricultural Products in Bangladesh: A Case Study from Sylhet District

Author(s):  
Md. Mizanur Rahman Rahman ◽  
Shahnaz Begum Neena

The monotonous demand for rice in Bangladesh is shifting rapidly. Positive economic growth andurbanization are the key factors behind this change. The agricultural marketing system is traditional andnot properly functional. A group of intermediaries controls the market and supply chain of agriculturalproducts. A proper functional market is vital for food producers, processors, traders, and consumers.Bangladesh has become self-sufficient in cereal crop production, but the production of horticulturalcrops is not sufficient yet. This situation has led to severe bottlenecks in the processes of marketing. Thestudy aimed at assessing the present marketing system of agricultural products in Sylhet and atdetermining the marketing constraints and potentialities of farm products in this area. It was found thatthe net marketing margin was the highest in the case of the retailer and the lowest in case of Aratdar. ButReturn on operating capital was the highest for the Aratdar because they did not need to purchase theproduct they handle. The farmers identified the high price of seed as the topmost constraint in productionand marketing systems. Re-structuring of Market Management System and updating regulatory andinstitutional set up are highly essential for the proper functioning of the market system.

1974 ◽  
Vol 13 (3) ◽  
pp. 280-307 ◽  
Author(s):  
Sarfraz Khan Qureshi

The role of marketing in the allocation of resources within the agricultural sector is an important one. This role consists in translating the market demand for various agricultural crops into profit incentives for the farmers. The marketing system that does not adequately perform the task of transmitting the profit signals from the consumers to the producers results in misallocation of resources and less than optimal application of inputs in the production of agricultural crops. Despite the importance of the marketing system, the analysis of the market structure and the dynamics of agricultural marketing have received little attention in the developing countries. Several recent works have explored the efficiency aspects of contemporary marketing systems [7,9]. A recent case study of the marketing system in Brazil has clarified some of the interrela¬tionships between marketing and development [23]. Literature on marketing in Pakistan is scarce and deals mostly with the description of the institutional system [2, 18,19,20,21]. No attempt is made to test hypotheses regarding efficiency of the agricultural markets. The evolution of the marketing system is not systematically traced.


2018 ◽  
Vol 10 (11) ◽  
pp. 4331 ◽  
Author(s):  
Faruque-As-Sunny ◽  
Zuhui Huang ◽  
Taonarufaro Karimanzira

Proper nourishment is fundamental for satisfactory crop growth and production. However, for efficient crop production, it is important to understand the soil environment, to recognize the limitations of that environment, and to ameliorate them where possible without damaging the soil quality. Soil testing and fertilizer recommendation facilities (STFRF) can help farmers to achieve environmental and economic sustainability by assisting them in recognizing their soil condition, reducing agrochemicals usage, using an appropriate amount of fertilizer, minimizing input costs, and achieving higher yield. These facilities are not new in the context of Bangladesh, yet the adoption rate among farmers is low and its determinants have rarely been empirically tested based on microlevel data. Therefore, this study examined those factors underlying the adoption of soil testing and fertilizer recommendation facilities using field surveyed data of 176 individual farmers. Our evidence shows that young farmers with less farming experience are more likely to adopt these facilities. Additionally, being small-scale farmers, having higher education, having more farming income, and having more knowledge about these facilities and the fees of these facilities were found to have a significant effect on the adoption. On the other hand, gender, land ownership, and secondary income were found to be insignificant with regard to the adoption of soil testing and fertilizer recommendation facilities. Our results also revealed that most adopter farmers not only focused on profitability, but were additionally concerned with environmental well-being.


Pharmacy ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 239
Author(s):  
Neha Shah ◽  
Yogini Jani

“Smart” infusion pumps include built in drug error reduction software which uses a drug library. Studies have reported the drug library build should be undertaken by a multidisciplinary team, including a pharmacist; however, the extent or nature of the input required by the pharmacist for greatest benefit is unknown. This review aimed to identify key factors for the implementation of the smart infusion pumps, with a focus on the role of pharmacists and compare this to the experience from a case study. A literature review was conducted using Embase and Ovid Medline, and 13 eligible papers were found. Predominant themes relating to the pharmacist’s role and successful implementation of the smart infusion pumps were determined. Key factors for success included team involvement across the entire process from procurement, set-up through to implementation including risk assessment and device distribution, and training, which were comparable to the case study experience. Few studies described the extent or details of the pharmacist’s responsibilities.


Author(s):  
Mawladad Khairi

Marketing is the performance of all physical activities, transactions and facilities, as a result of which the agricultural product is moved from the main place of production (farm), all kinds of benefits are added to them, and after reaching the last consumer, some of his needs are met. In order for objects and services to move in the marketing channel, they must legally change their ownership, resulting in a change of ownership of the exchange, so that several exchanges take place during marketing until the crop reaches the final consumer. Different activities in the marketing stage make it possible to move the material in the marketing channel. The sum of these activities is studied under the heading of marketing tasks, which are generally divided into three categories, which include exchange, physical and facilitative activities. Doing any of these activities will add value to agricultural products and facilitate the transfer of goods, and the product will be placed in the hands of the end consumer to meet some of his needs. When the product is produced and ready to be marketed for consumption until it reaches the final consumer, actions are taken on these products, which are called agricultural marketing services; Therefore, operations of agricultural products include collection, transfer and distribution of agricultural products that require various services, which include product collection, transportation, packaging, conversion or processing of products, standardization of agricultural products, grading, storage and storage of agricultural products, credit , Accept risks, pricing and advertising. Complete coherence and coordination between activities to reduce costs, normal and fast flow of products and prevent spoilage and deterioration of their quality. All of the above activities are carried out by a marketing system consisting of physical, exchange and facility organizations and institutions; Timely implementation of these activities in order to reach the product to consumers on time, good quality and reasonable price is important. The overall purpose of this issue is to identify the different marketing tasks of agricultural products in order to fully understand the various marketing activities and improve how these tasks are performed so as not to reduce the quality of agricultural products.The present research has been done by review method and using previous studies in order to review the marketing activities and services of agricultural products. In this regard, citation method and study of scientific books, articles and journals have been used to collect information and information. It came to this conclusion by reviewing and studying scientific books and articles related to the subject of marketing activities and services; All marketing activities are carried out through a marketing system consisting of individuals, physical institutions, transactions and facilities with their infrastructure, which is simultaneously responsible for increasing the high value of products and transferring them from producers to consumers to satisfy their maximum demand. Without an active and modern marketing system with telecommunication facilities, transportation, storage, refrigeration, processing, credit, generators can not make good use of production and marketing opportunities.


2019 ◽  
Vol 39 (4) ◽  
pp. 385-399
Author(s):  
Michelle Renton ◽  
Hamish Simmonds

We address the influence of and constraints on actors, networks, structures and institutions within marketing systems. Using case study analysis we contribute to effectuation literature by discussing the loose coupling of Fairtrade ANZ to its market development partners. While creating certainty for producers by maintaining focus on its development aims, Fairtrade ANZ adopts an affordable loss approach to market development, arguably at the cost of communicating to its highly fragmented and contingent market place. Simmonds, Gazley, and Dallenbach’s (2018) morphogenetic cycle framework brings a theoretical and analytical lens to examining the Fairtrade marketing system by delayering the interconnections, interdependencies and interrelations existing within each layer. In untangling the embedded social, historical and institutional contexts within which Fairtrade ANZ exists we offer this paper as an initial exploration of effectuation, change and stability in a complex marketing system.


2011 ◽  
Vol 5 (3-4) ◽  
pp. 21-28
Author(s):  
Patrick De Groote

In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study. After definitions and historical background of theme parks, we analyse the visitors key factors. For the Walt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.


2017 ◽  
Vol 37 (3) ◽  
pp. 255-267 ◽  
Author(s):  
Iain A. Davies ◽  
Alf Torrents

This case study explores an entrepreneurial venture as it deals with the challenges of operating in Zimbabwe, a country with high levels of poverty, limited institutional frameworks, and no national currency. It investigates how the venture has overcome institutional voids to challenge the existing monopoly, and succeeded in establishing itself, and thrived, in a contracting Sub-Saharan economy. In so doing the case has reshaped the existing marketing system by increasing competition, lowering prices, providing income for more than 2,000 people, and better quality products for the urban subsistence community. Specifically this paper looks at what resources are critical to reshaping subsistence marketing systems, and provides insights into the marketing channels and networks that have led to this change.


2014 ◽  
Vol 584-586 ◽  
pp. 2466-2475
Author(s):  
Dong Bing Huang ◽  
Qi Jun Li ◽  
Li Juan Shen

Construction cost risk management is an essential part of construction cost management,especially in the context of the ‘triple overrun’ that has been rampant across China over the last few years,i.e. the cost overrunning the budget,the budget overrunning the budgetary estimate, and the budgetary estimate overrunning the initial estimate. Since traditional methods of calculating construction reserve funds fail to serve the purpose of curbing the ‘triple overrun’,we deem it necessary to establish a quantitative, rational, and accurate calculation and analytical model to measure basic reserve funds. This paper aims to provide an analytical model based on the VaR technique, where parameters are determined by VaR’s three key factors, and a standard VaR process of analyzing basic reserve funds is set up. The model proves to be effective in our case study when basic reserve funds predicted by the model well match the actual ones,which is shown clearly by the Q-Q plot curves and CDF curves.


2020 ◽  
pp. 027614672095638
Author(s):  
Sarita Ray Chaudhury ◽  
Lubna Nafees ◽  
B. Yasanthi Perera

Capturing memories is integral to public lands visitors’ consumer experiences. Today, social media allows us to share photographs and videos in the public domain, whether it be for instant gratification, economic gain, or both. The phenomenon of sharing public lands digital imagery on social media has created tensions in the public lands marketing system (PLMS) between those wanting to preserve the outdoors and those seeking to monetize it. Using the Instagram account @publiclandshateyou as a case study site, this research utilizes an interpretive “thick data” visual analysis to examine how interlinked marketing systems (e.g., travel, tourism, outdoor recreation), which includes the social media marketing system (SMMS) contribute to this conflict in the PLMS. Findings indicate that citizen-consumer oriented practices, rooted in “sense of place,” attempt to bring change to the interlinked marketing systems.


Sign in / Sign up

Export Citation Format

Share Document