Writing the Self after the Crisis of Individualism

2016 ◽  
Author(s):  
Emily Van Buskirk
Keyword(s):  
Nineteenth Century ◽  
Sense Of Self ◽  
The Self ◽  
Moral Action ◽  
Loved One ◽  
Social Milieu ◽  
The Past ◽  
Self Image ◽  
The Will ◽  
Documentary Literature

This chapter explains the concept of post-individualist prose as a pointed departure from nineteenth-century Realism. This is a fragmentary, documentary literature that restricts itself to the realm of “fact,” while being free to range outside the conventions of established genres. The post-individualist person's primary dilemma is a crisis in values, and Ginzburg treats writing as an ethical act. The chapter considers how writing serves as an “exit from the self,” a process by which the self becomes another, leaving behind the ego. It then turns to two of Ginzburg's narratives (“Delusion of the Will” and “A Story of Pity and Cruelty”), which concern the dilemmas of moral action in response to the death of a loved one. The traumatized subject uses techniques of “self-distancing” to deal with his or her sense of self and of the past by constructing a complete and responsible self-image, embedded within a social milieu, and then trying to connect it with his or her actions. Ginzburg's techniques of “self-distancing” are examined side-by-side with Shklovsky's concept of ostranenie (“estrangement”) and Bakhtin's vnenakhodimost' (“outsideness”).

Emotional Branding as a Strategy in Promoting Customer Loyalty

2018 ◽  
pp. 225-246
Author(s):  
Chandra Sekhar Patro ◽  
Madhu Kishore Raghunath Kamakula
Keyword(s):  
Customer Loyalty ◽  
Brand Management ◽  
Brand Personality ◽  
Virtual Community ◽  
International Market ◽  
Active Participation ◽  
The Self ◽  
The Past ◽  
Self Image

In the past decade, emotional branding has been emerged as an extremely influential brand management paradigm and is widely heralded as a key dimension to marketing success. Branding of emotions focuses upon the consumer and not the product at the very forefront; it examines how brands can communicate with consumers in a more rational and humanitarian manner and affect people deeply at the varying degree of the feelings and senses. Due to the steadily growing competition in the international market, brands have become an important component. Therefore, the objective of marketers is to understand the people's emotional desires and increase the consonance of the brand personality for their brands with the self-image of their target customers. The purpose of the chapter is to recognize the potential nature of emotions in creating strong brand attachments between consumers and brands, and promote active participation as it leads to customer loyalty. It also articulates the effects of interactive features that enhance emotional branding elements in a virtual community.

scholarly journals ‘Ethnicity’ in the International Law of Minority Protection: The Post-Cold War Context in Perspective

2012 ◽  
Vol 25 (4) ◽  
pp. 885-907
Author(s):  
MOHAMMAD SHAHABUDDIN
Keyword(s):  
Nineteenth Century ◽  
Cold War ◽  
The Self ◽  
The Other ◽  
Romantic Literature ◽  
Minority Protection ◽  
Post Cold War ◽  
Protection Mechanism ◽  
Self Image ◽  
Real Value

AbstractAs a concept, ‘ethnicity’ has been informing the notions of the ‘self’ as well as the ‘other’ since antiquity. While in ancient Greek it referred to the ‘other’ in a derogatory sense, in the Romantic literature of the nineteenth century, ethnicity came to depict the self-image of the nation. Although, in contrast, the liberal self-image refers to ethnicity only in the instrumental sense (as a tool for regulation without attributing any real value to the notion), ethnicity remains salient in both the liberal and conservative versions of nationalism to identify the backward ‘other’ – the minority – within the nation. Against the backdrop of the nineteenth-century discourse on ethnicity, this paper explores how the notion of ethnicity having the image of ‘otherness’ as well as ‘backwardness’ shapes the liberal perception of ‘minority’ and ‘minority protection’ in the post-Cold War context in three different ways. First, I argue that ethnicity informs the perception of the minority as the ethnic ‘other’. Second, the individualist response to minority protection paradoxically endeavours to remove ‘ethnicity’ from the concept of ‘minority’. And finally, in the post-Cold War European scenario, it is again the ethnic ‘otherness’ that rationalizes a differentiated minority protection mechanism for the West and the East within Europe.

Faltering Narrative

2019 ◽  
pp. 133-149
Author(s):  
Susan V. Donaldson
Keyword(s):  
Civil War ◽  
Sense Of Self ◽  
Judith Butler ◽  
The Self ◽  
Lost Cause ◽  
Gone With The Wind ◽  
The Past

This chapter examines Eudora Welty’s rejection of the Cult of the Lost Cause and its veneration of the Civil War, a conflict she associated with the kind of narcissistic melancholia Judith Butler interrogates in Precarious Life: The Powers of Mourning and Violence. Grief, Butler argues, can call one’s sense of self into question by providing potent reminders of the self’s dependence upon others and by unraveling the narratives that one begins to tell of oneself. Welty’s lone Civil War story “The Burning,” which closely parodies Gone with the Wind, juxtaposes the self-destructive grief of her southern white ladies who face rape and the destruction of their home with the illuminating mourning borne by their slave Delilah, who grieves for her own losses and for those of her masters, and in doing so signals a liberating break from the past and the possibilities of new identities and new stories.

The Humility of the Eternal Son

2021 ◽  
Author(s):  
Bruce Lindley McCormack
Keyword(s):  
Nineteenth Century ◽  
New Testament ◽  
The Self ◽  
Second Person ◽  
Critical History ◽  
Critical Issues ◽  
The Will ◽  
Definition Of ◽  
The Trinity

The Chalcedonian Definition of 451 never completely resolved one of the critical issues at the heart of Christianity: the unity of the 'person' of Christ. In this eagerly-awaited volume - the result of deep and sustained reflection - distinguished theologian Bruce Lindley McCormack examines the reasons for this philosophical and theological failure. His book serves as a critical history that traces modern attempts at resolution of this problem, from the nineteenth-century Lutheran emphasis on Kenoticism (or the 'self-emptying' of the Son in order to be receptive to the will of the Father) to post-Barthian efforts that evade the issue by collapsing the second person of the Trinity into the human Jesus - thereby rejecting altogether the logic of the classical 'two-natures' Christology. McCormack shows how New Testament Christologies both limit and authorize ontological reflection, and in so doing offers a distinctively Reformed version of Kenoticism. Proposing a new and bold divine ontology, with a convincing basis in Christology, he persuasively argues that the unity of the 'person' is in fact guaranteed by the Son's act of taking into his 'being' the lived existence of Jesus.

Emotional Branding as a Strategy in Promoting Customer Loyalty

2019 ◽  
pp. 183-204
Author(s):  
Chandra Sekhar Patro ◽  
Madhu Kishore Raghunath Kamakula
Keyword(s):  
Customer Loyalty ◽  
Brand Management ◽  
Brand Personality ◽  
Virtual Community ◽  
International Market ◽  
Active Participation ◽  
The Self ◽  
The Past ◽  
Self Image

In the past decade, emotional branding has been emerged as an extremely influential brand management paradigm and is widely heralded as a key dimension to marketing success. Branding of emotions focuses upon the consumer and not the product at the very forefront; it examines how brands can communicate with consumers in a more rational and humanitarian manner and affect people deeply at the varying degree of the feelings and senses. Due to the steadily growing competition in the international market, brands have become an important component. Therefore, the objective of marketers is to understand the people's emotional desires and increase the consonance of the brand personality for their brands with the self-image of their target customers. The purpose of the chapter is to recognize the potential nature of emotions in creating strong brand attachments between consumers and brands, and promote active participation as it leads to customer loyalty. It also articulates the effects of interactive features that enhance emotional branding elements in a virtual community.

Self-quotations and politeness: The construction of discourse events and its pragmatic implications

2019 ◽  
Vol 39 (3) ◽  
pp. 341-362 ◽  
Author(s):  
Miri Cohen-Achdut
Keyword(s):  
Nineteenth Century ◽  
Eastern Europe ◽  
The Self ◽  
Illocutionary Force ◽  
The Other ◽  
Future Tense ◽  
The Past ◽  
Linguistic Politeness ◽  
Social Authority ◽  
Pragmatic Function

Abstract The article discusses self-quotations as a strategy of politeness. I maintain that self-quotations fulfill strategies of linguistic politeness, and that the fulfillment of these strategies must be understood through the discourse event standing in the background of the self-quotation. In the corpus – 13 Hebrew articles written by women in eastern Europe in the nineteenth century – 35 self-quotations were found. All of them are “fictional”, i.e. they do not refer to an actual discourse event that occurred in the past. Nevertheless, the fictionality is not identical in all the cases examined, and it arises from the specific characteristics of each case. The examination of the construction of the other discourse event (past, future, or fictional) reveals that it strongly influences the quotation’s pragmatic function, and specifically its “polite” character. The discourse event might be a speech or thought event; it might actually have occurred in the past or only be implied by a future tense or a conditional structure; or sometimes it may be openly declared as a discourse event that will not take place altogether. Self-quotations function as hedging devices, qualifying various aspects of the utterance – its illocutionary force, comprehensiveness, the degree of social authority it expresses, or the act of uttering itself.

scholarly journals The Self Lost, the Self Adjusted: Forming a New Identity in Bereavement Memoirs by American Women

2015 ◽  
Vol 50 (2-3) ◽  
pp. 155-174 ◽  
Author(s):  
Katarzyna Małecka
Keyword(s):  
Sense Of Self ◽  
The Self ◽  
Joyce Carol Oates ◽  
Loved One ◽  
Spousal Loss ◽  
Joan Didion ◽  
Self Sufficiency ◽  
American Society ◽  
Self Examination ◽  
Grief Reactions

Abstract Most Western cultures place a great value on autonomy. American society in particular has always stressed the need to succeed via self-reliance, a characteristic which, in recent decades, has additionally manifested itself in an increasing inclination for self-examination reflected in the deluge of autobiographical writing, especially memoirs. This analysis focuses on memoirs of spousal loss, a specific subgenre of life writing in which, due to the loss of a loved one, the narrating self realizes how unstable a sense of autonomy is. In their bereavement narratives, Joan Didion, Anne Roiphe, and Joyce Carol Oates admit that after losing a life partner their world crumbled and so did their sense of self. The article examines the following aspects of the grieving self: 1. how grief tests one’s self-sufficiency; 2. how various grief reactions contribute to self-disintegration; 3. the widow as a new and undesirable identity; and 4. writing as a way of regaining one’s sense of self.

scholarly journals Martyrs and Missionaries: Strategies of Jesuit Sainthood between the Suppression and the Restoration

2022 ◽  
Vol 9 (1) ◽  
pp. 95-124
Author(s):  
Franco Motta ◽  
Eleonora Rai
Keyword(s):  
Nineteenth Century ◽  
Case Studies ◽  
Catholic Church ◽  
The Self ◽  
Society Of Jesus ◽  
Self Image ◽  
Fundamental Information ◽  
The World ◽  
History Of ◽  
Nineteenth And Twentieth Centuries

Abstract This article explores the promotion of “Jesuit sanctity,” in the delicate passage between the suppression and the restoration of the Society of Jesus, as a reflection of the process of revival of the order. The strategies of sainthood that were fostered by the ex-Jesuits during the suppression and by the restored Society reveal fundamental information about the self-image that the order wanted to show to the world. These strategies emerge clearly from the activity of the General Postulation for the Causes of Saints of the new Society of Jesus, which in the nineteenth century focused in particular on two models of sanctity: martyrs and missionaries (and often martyred missionaries). Presenting important case studies of Francesco De Geronimo and Andrzej Bobola, this article investigates the reasons why the Society of Jesus promoted these typologies of sanctity in lieu of the trauma of the suppression, which emerges as “martyrdom” in Jesuit sources, and in the process of re-establishment of the order. It eventually explores how this “policy” of sainthood fits more broadly in the history of the Catholic Church in the nineteenth and twentieth centuries.

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