scholarly journals Research on Business English Teaching Reform in Colleges and Universities Based on Cross-border E-commerce

2019 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Honglan Liu

<p align="justify">With the constantly development of the society and the times, many colleges and universities have carried out entrepreneurship and innovation education which is a necessity for graduates as it is difficult for them to find jobs currently. This article explains the problems existing in college English teaching under the guideline of entrepreneurship and innovation, and then expounds the reform path of college English teaching in detail.</p>


Author(s):  
Li Yan

With the further development of economic globalization and information technology, e-commerce has won great support from enterprises. Meanwhile, cross-border e-commerce has broken the traditional form of trade, greatly saving trade costs for enterprises. Therefore, with the rapid growth of cross-border e-commerce, foreign companies and e-commerce enterprises have an increasingly urgent demand for business English talents. So it is necessary for colleges and universities to explore a new business English training mode to train some talents who can better promote economic development based on China’s economic demand.


Author(s):  
Zhang Baisu ◽  
Qiao Mengyi ◽  
Jin Xiaoling ◽  
Wang Lixin

Teaching reform is an important part of addressing teaching standards in China in order to ensure quality in faculty performance and implementation of student outcomes is delivered at the highest degree of excellence in colleges and universities throughout China. This chapter makes a comprehensive investigation in the field of English teaching in 20 colleges and universities in Heilongjiang Province. This chapter will focus on aspects of English teaching reform. The College English Test (CET) is a large-scale standardized test administered nationwide by the National College English Testing Committee on behalf of the Higher Education Department of the Ministry of Education (MOE) in China. The chapter will describe the role CET 4 & 6, faculty, and scientific research played in the analysis of the findings. This chapter discusses progress in the field of teaching English, addresses challenges and makes appropriate recommendations.


2014 ◽  
Vol 971-973 ◽  
pp. 2564-2567
Author(s):  
Wei Feng Geng

With increasing popularity and development of computer and network technology, the driving force behind business English teaching reform and providing development. Internet assisted teaching of English in many ways irreplaceable advantages, it is with traditional teaching methods are complementary and mutually balanced, played a traditional teaching does not have the function and role in business English teaching. Based on the features and role of the Internet to support teaching business English courses, explore network-assisted college English teaching model professional business English.


2019 ◽  
Vol 3 (4) ◽  
pp. 54
Author(s):  
Chunhua Hu

<p>Business English is an English teaching model based on the business use and with some certain value. In the process of college business English teaching, college business English teaching based on multimodal discourse has become the mainstream of education. In the college business English teaching in colleges and universities, we should pay attention to the innovation of teaching mode and re-examine the value of business English teaching. This paper discusses the application of multimodal discourse analysis in college business English teaching, expounding the concept of multimodal discourse analysis and introducing its application in college business English teaching.</p>


2019 ◽  
Vol 6 (4) ◽  
pp. p506
Author(s):  
Yang Bai

This article, through the methods of logical analysis, expert interview and questionnaire survey, combs the deficiencies in the process of College English teaching reform in the Application-oriented Undergraduate Colleges and Universities under the background of new engineering, and strives to put forward the improvement strategies in the reform of College English Teaching in the Application-oriented Universities Based on the theories of pedagogy, management and other disciplines, so as to make it continuously innovate for the education of our country in the future Progress helps.


2020 ◽  
Vol 11 (3) ◽  
pp. 497
Author(s):  
Yuefang Sun

In order to meet the increasing demand of our society for inter-disciplinary talents (people who have got training in more than one professional field and do excellent in them), English teaching activities of medical schools in China should be employment-oriented, and the new teaching method should be found out to achieve the goal of talent training. Guided by the concept of employment-oriented education and after analyzing the problems existing in present college English teaching , this essay did a research on the reform of the employment-oriented college English teaching in medical colleges and universities.   


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