scholarly journals Moroccan TV Broadcasters and Viewership Changes in the Digital Age: An Exploratory Study

2021 ◽  
Vol 6 (1) ◽  
pp. 232-237
Author(s):  
A. Dadouh ◽  
A. Aomari
Keyword(s):  
Digital Media ◽  
21St Century ◽  
Exploratory Study ◽  
Media Use ◽  
Digital Age ◽  
Media Consumption ◽  
Environmental Aspects ◽  
Digital World ◽  
Consumption Choices ◽  
The Relationship

In the first two decades of the 21st century, the relationship between viewers and television underwent major changes, with the advent of technologies that led to new viewing habits. This situation starts now to question the ability of broadcasters to build and retain loyal viewers. As a response, broadcasters are adapting their contents and distribution to fit in the new digital world. While studying the possible impacts of the efforts made by broadcasters, we complete our analysis by addressing also the factors that guide consumer choices through media use models, which focus on the psychological, emotional, personal and environmental aspects of media consumption choices. Through interviews with Moroccan broadcasters, this paper aims to identify which behavioral aspects and innovation levers broadcasters should take into account to build audience loyalty in the era of digital media.

Appearance-focused media use as a moderator of the relationship between fear of fat and weight bias: an exploratory study

2019 ◽  
Vol 25 (3) ◽  
pp. 643-648
Author(s):  
Brooke L. Bennett ◽  
Allison F. Wagner ◽  
Katrina T. Obleada ◽  
Janet D. Latner
Keyword(s):  
Exploratory Study ◽  
Media Use ◽  
Weight Bias ◽  
Fear Of Fat ◽  
The Relationship

Digital media reflexivities: The Axel Springer Campus in Berlin

2017 ◽  
Vol 21 (1) ◽  
pp. 57-72 ◽  
Author(s):  
Alexander Gutzmer
Keyword(s):  
Urban Environment ◽  
Digital Media ◽  
Architectural Design ◽  
Digital Age ◽  
Architectural Practice ◽  
Media Work ◽  
The Relationship ◽  
A Current

This article reads the notion of mediatization through a current example of architectural practice: the Axel Springer Campus in Berlin. Based on current theories of mediatization, it shows how this architectural project for a media firm finds new ways for architecture itself to function as a medium. It argues that architect Rem Koolhaas developed an architectural design that has the capacity to mediate images and interpretations of the productivity of media practitioners, of the relationship between media firm and urban environment, as well as of more general transformations of media work in the digital age.

scholarly journals Introduction

2021 ◽  
pp. 7-11
Author(s):  
Stefan Feuser ◽  
Stephanie Merten ◽  
Katharina Wesselmann
Keyword(s):  
Best Practices ◽  
Digital Media ◽  
21St Century ◽  
Digital Age ◽  
Ancient History ◽  
International Conference ◽  
Classical Archaeology ◽  
The Future

The papers and videos presented here are the result of the international conference 'Teaching Classics in the Digital Age' held online on the 15 and 16 June 2020. As digital media provide new possibilities for teaching and outreach in Classics, the conference 'Teaching Classics in the Digital Age' aimed at presenting current approaches to digital teaching and sharing best practices by bringing together different projects and practitioners from all fields of Classics (including Classical Archaeology, Greek and Latin Studies and Ancient History). Furthermore, it aimed at starting a discussion about principles, problems and the future of teaching Classics in the 21st century within and beyond its single fields.

Media Technologies in Communication and Critical Cultural Studies

2018 ◽  
Author(s):  
Ned O'Gorman
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Cultural Studies ◽  
Digital Media ◽  
Media Studies ◽  
21St Century ◽  
Social Life ◽  
Media Technologies ◽  
Cultural Processes ◽  
The Relationship

Media technologies are at the heart of media studies in communication and critical cultural studies. They have been studied in too many ways to count and from a wide variety of perspectives. Yet fundamental questions about media technologies—their nature, their scope, their power, and their place within larger social, historical, and cultural processes—are often approached by communication and critical cultural scholars only indirectly. A survey of 20th- and 21st-century approaches to media technologies shows communication and critical cultural scholars working from, for, or against “deterministic” accounts of the relationship between media technologies and social life through “social constructivist” understandings to “networked” accounts where media technologies are seen embedding and embedded within socio-material structures, practices, and processes. Recent work on algorithms, machine learning, artificial intelligence, and platforms, together with their manifestations in the products and services of monopolistic corporations like Facebook and Google, has led to new concerns about the totalizing power of digital media over culture and society.

The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

2020 ◽  
Vol 10 (1) ◽  
pp. 66-81
Author(s):  
Mukta Srivastava ◽  
Sreeram Sivaramakrishnan ◽  
Gordhan K. Saini
Keyword(s):  
Digital Media ◽  
Exploratory Study ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Significant Shift ◽  
Electronic Word Of Mouth ◽  
Consumer Engagement ◽  
Classification Framework ◽  
Comprehensive Classification ◽  
The Relationship

There has been a significant shift in the purchase of media by brands in the last decade. Brands have moved from spending money on the ever-present television and print media to the ubiquitous digital media of today. Consumers, however, are wary of marketing communications from companies and prefer reviews and opinions from friends or other consumers. In the new hyperconnected world, they are online reviews (i.e., electronic word-of-mouth or eWOM). Consequently, it has become imperative for marketers to measure and manage eWOM, and several companies today rely on social media command centres (SMCCs) for this. Companies use SMCCs to unearth fans and reveal influencers. The prevalent thinking is that by actively interacting with these influencers, eWOM can be positively impacted, which, in turn, may enhance the engagement of prospective customers with the brand. The present study proposes a model for the relationship between eWOM and consumer engagement (CE). Additionally, it details a comprehensive classification framework of CE and reveals both the experts’ and consumers’ perspectives in this field by adopting a grounded theory–content analysis approach. The findings suggest that eWOM leads to CE.

scholarly journals Affective polarization in the digital age: Testing the direction of the relationship between social media and users’ feelings for out-group parties

2021 ◽  
pp. 146144482110443
Author(s):  
Maria Nordbrandt
Keyword(s):  
Social Media ◽  
Panel Data ◽  
Media Use ◽  
Digital Age ◽  
Social Media Use ◽  
Media Usage ◽  
Previous Level ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Relationship

There is considerable disagreement among scholars as to whether social media fuels polarization in society. However, a few have considered the possibility that polarization may instead affect social media usage. To address this gap, the study uses Dutch panel data to test directionality in the relationship between social media use and affective polarization. No support was found for the hypothesis that social media use contributed to the level of affective polarization. Instead, the results lend support to the hypothesis that it was the level of affective polarization that affected subsequent use of social media. The results furthermore reveal heterogeneous patterns among individuals, depending on their previous level of social media usage, and across different social media platforms. The study gives reason to call into question the predominating assumption in previous research that social media is a major driver of polarization in society.

scholarly journals Exploratory Study of the Relationship Between Happiness and the Rise of Media Consumption During COVID-19 Confinement

2021 ◽  
Vol 12 ◽  
Author(s):  
José Antonio Muñiz-Velázquez ◽  
Diego Gómez-Baya ◽  
Javier Lozano Delmar
Keyword(s):  
Social Networking Sites ◽  
Exploratory Study ◽  
Great Increase ◽  
Well Being ◽  
Media Consumption ◽  
Subjective Happiness ◽  
Notable Increase ◽  
The Media ◽  
Watching Tv ◽  
The Relationship

The confinement of the population into their homes as a result of COVID-19 has entailed a notable increase in the consumption of diverse media. This exploratory study aimed to examine how the increase in media consumption was related to subjective happiness and psychological well-being. For this purpose, a questionnaire was administered to a sample of Spanish adults (n = 249; 53.8% women; aged between 18 and 75, Mage = 42.06, SD = 12.37) to assess their consumption of different media before and during confinement. Moreover, participants were evaluated for hedonic, eudaimonic, social, and experienced happiness by using the Pemberton Happiness Index (PHI). The results underlined the great increase in the consumption of TV for entertainment and social networking sites (SNS) during confinement. Furthermore, it was found that higher consumption was negatively correlated with the level of happiness, so that, people who reported greater well-being, both subjective and psychological, spent less time watching TV and using SNS. In contrast, no association was found between the level of happiness and the consumption of news (regardless of the media) and radio. Therefore, it seems that far from cultivating greater happiness, those who engaged in heavy consumption of TV entertainment and SNS during confinement were less happy than those who did so more moderately and spent more time using other media or performing other activities.

The Integrated Media Effect: Rethinking the Effect of Media Use on Civic Participation in the Networked Digital Media Environment

2018 ◽  
Vol 62 (8) ◽  
pp. 1061-1078 ◽  
Author(s):  
Seungahn Nah ◽  
Masahiro Yamamoto
Keyword(s):  
Digital Media ◽  
Information Seeking ◽  
Civic Participation ◽  
Media Use ◽  
Integrated Approach ◽  
Media Effect ◽  
Media Environment ◽  
Integrated Media ◽  
The Relationship ◽  
News Use

Based on an integrated approach to media use, this study examines the association between integrated news use and civic participation in the networked digital media environment. Data from a web survey of a national online panel demonstrate that integrated news use, or the degree to which various media platforms are integrated for news consumption, is positively associated with civic participation. Data also show that integrated political discussion and integrated political information seeking mediate the relationship between integrated news use and civic participation. This study discusses theoretical and methodological implications.

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