scholarly journals A Relação entre a Responsabilidade Social Corporativa e a Transferência de Conhecimento como Fontes para Geração de Valor Compartilhado

2018 ◽  
Vol 10 (3) ◽  
pp. 402-426
Author(s):  
Mary Fernanda de Sousa de Melo ◽  
Roberta Castro Souza ◽  
Rodrigo Trotta Yaryd
Keyword(s):  
Local Communities ◽  
Shared Value ◽  
Socially Responsible ◽  
Theoretical Approaches ◽  
Key Stakeholders ◽  
Strategic Csr ◽  
Focal Company ◽  
Four Levels ◽  
Corporate Social ◽  
Business Customers

Corporate social responsibility (CSR) should be viewed strategically as a source for the generation of shared value, whether tangible or not, for the focal company and its stakeholders. Companies operating with strategic CSR have greater access to external knowledge. However, it is not clear how the relations between the focal company and its stakeholders are and what the impacts are. Thus, the aim is to analyze how socially responsible companies with different strategic approaches generate shared value through the transfer of resources and knowledge with their stakeholders. It was used polar cases and a qualitative approach, through interviews, desk research and discourse analysis. The main stakeholders identified were: local communities; government; R&D companies and; business customers. Companies transfer resources and knowledge to local communities and key stakeholders. The reverse also occurs. The stakeholders and companies analyzed to provide an example of a symbiotic relationship, where there are social development and generation of competitive advantage, reaching four levels: business, a community where this company operates, business clients and the environment. Even if they are in different positions in the supply chain, the relationships between the focal company and its stakeholders generate value in a win-win relationship, which implies that the CSR investment brings external and internal returns. The article contributes through the combination of different theoretical approaches to explaining the generation of value besides economic as a source of multilateral gains. Also, we have the synthesis figure and the theoretical-empirical propositions.

scholarly journals The perception of local communities in non-financial reports of companies

2021 ◽  
pp. 41-54
Author(s):  
Daria Murawska
Keyword(s):  
Corporate Social Responsibility ◽  
International Organizations ◽  
Local Communities ◽  
Corporate Communication ◽  
Socially Responsible ◽  
Financial Reports ◽  
Standards And Guidelines ◽  
The Subject ◽  
Corporate Social ◽  
Responsible Manner

Local communities are one of the important areas in the perspective of social development in the 21st century. Enterprises increasingly identify them as key stakeholder. This process is visible especially in companies that declare that they operate in a socially responsible manner. Currently, non-financial reports, which present key data on the achievements and priorities of activities in the field of Corporate Social Responsibility (CSR), become one of the basic tools of corporate communication. Non-financial reports are prepared based on standards and guidelines developed by independent international organizations and associations. The article verifies two aspects of addressing the subject of local communities in non-financial reports. First, it was analyzed to what extent the adopted standards require organizations to report in detail their activities for or with the participation of local communities, and then to what extent companies communicate their activities concerning local communities.

CSR and Social Marketing as Enablers of Recovery after the Global Recession

2017 ◽  
pp. 274-289
Author(s):  
Misra Cagla Gul ◽  
Mehmet Kaytaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Marketing ◽  
Local Communities ◽  
Economic Downturn ◽  
Socially Responsible ◽  
Global Recession ◽  
Csr Strategies ◽  
Self Interest ◽  
Marketing Tool ◽  
Corporate Social

Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the center stage again. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. In the initial stages of the crisis, banks faced some criticism for protecting their self-interest more and not acting for the benefit of the society. Later, these criticisms got weaker and less frequent. This chapter examines the behavior of banks during the crisis with respect to CSR and social marketing. Particularly, the chapter analyzes how the banks behaved during the crisis and how they supported small and medium scale enterprises and local communities through CSR strategies, as well as how they utilized CSR efforts as a marketing tool. In addition, the outcome of these strategies is discussed.

scholarly journals Stakeholder ratings and corporate financial performance: Socially responsible for what?

2013 ◽  
Vol 10 (4) ◽  
pp. 94-116 ◽  
Author(s):  
Daniela Venanzi
Keyword(s):  
Financial Performance ◽  
Corporate Social Performance ◽  
Stakeholder Management ◽  
Social Performance ◽  
Negative Relationship ◽  
Corporate Financial Performance ◽  
Socially Responsible ◽  
Listed Firms ◽  
Key Stakeholders ◽  
Corporate Social

This paper aims at empirically supporting, in a cross-country and cross-industry analysis, the instrumental role of stakeholder management by adopting a disaggregated approach to the corporate social performance measurement. By using a sample of 250 European industrial listed firms, from 10 European countries, in the period 2001-2003, we find the following evidence: i) the firm is not socially responsible towards all stakeholders, but invests more in key-stakeholders, those who are (perceived as) more influential on its business and have a more valuable impact on its financial performance; ii) a null or weak significance of the relationship between corporate social performance (CSP) and corporate financial performance (CFP) in the whole sample hides highly significant opposite relationships in two separate sub-samples (i.e. firms with positive and negative relationship, respectively): the sign of the CSP-CFP link cannot be expected to be univocal, since the marginal reward-cost equilibrium of social investment is firm-specific.

scholarly journals Creating A Cause For Sustainability: A Practice-Based Research Project For Undergraduate Students

2014 ◽  
Vol 1 (1) ◽  
pp. 13-18
Author(s):  
Christopher N. Doval ◽  
Cary A. Caro
Keyword(s):  
Corporate Social Responsibility ◽  
Undergraduate Students ◽  
Corporate Sustainability ◽  
Personal Reflection ◽  
Socially Responsible ◽  
Theoretical Approaches ◽  
Personal Consumption ◽  
Practice Based Research ◽  
Corporate Social ◽  
Expected Outcomes

Corporate social responsibility (CSR) and corporate sustainability (CS) practices have an influence on the image and profitability of any business. As business schools attempt to mold future leaders, schools have found exploring the topic of CSR and CS into their business curriculum. While many theoretical approaches have been taken, there are few examples of practical projects that professors can utilize in the classroom. Here, the authors present an example of a semester-long project that forces students to examine and reflect upon their own personal consumption habits and create a personal CSR report. The authors describe the project, expected outcomes, and the narratives that are created in the project and the course. Finally, the paper examines the importance of personal reflection on the development of personal cause and responsibility, which can help to develop future socially responsible leaders.

Cooking a socially responsible image for the urban consumers: does it work with the cooking oil brands?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anulekha Banerjee ◽  
Rajib Dasgupta
Keyword(s):  
Purchase Intention ◽  
Socially Responsible ◽  
Content Type ◽  
Rank Analysis ◽  
Cooking Oil ◽  
Brand Association ◽  
Strategic Csr ◽  
The Mind ◽  
Corporate Social ◽  
The Impact

Purpose The consumer-based study was conducted among the population of Kolkata metropolis to assess the impact of corporate social responsibility (CSR) practices on the purchase intention of selected cooking oil brands. Design/methodology/approach Data were collected from a questionnaire based survey on 322 respondents residing in Kolkata metropolis. Reliability of the scales was ascertained by Cronbach’s alpha values. Kendall's W test was used for rank analysis. Pearson’s correlation was examined to correlate the cognitive criteria. Factor analysis was used to sort out influential cognitive criteria which were compared between genders by the Kruskal–Wallis H test. The involvement of CSR components in enhancing the brand equity was analysed by multiple linear regression. Findings The brands vouching for the cause of health and nutritional value of the society attained significant loyalty and generate considerable brand association. The regression model predicts a socially accepted cooking oil brand to be one which addresses health, transparency and ethics in unison. Research limitations/implications The study was restricted within the resident population of Kolkata metropolis which ratifies the CSR perception of a confined mass. Practical implications The study delineates the plausible avenue of CSR investments to touch the cognitive centre of the consumers’ mind. Social implications The consumers expect to embrace a healthy yet reasonably priced cooking oil brand which imparts a notion to address multiple social causes. Originality/value The study identifies the strategic CSR attributes which might influence the mind of the consumers while they select cooking oil brands for household use.

Company-level flexicurity during the restructuring process: a model

2011 ◽  
Vol 17 (4) ◽  
pp. 547-562 ◽  
Author(s):  
Alexis Rydell ◽  
Rune Wigblad
Keyword(s):  
Trade Unions ◽  
Best Practice ◽  
Socially Responsible ◽  
Temporary Employees ◽  
Local Labour ◽  
Strategic Csr ◽  
Restructuring Process ◽  
Responsabilité Sociale ◽  
Corporate Social ◽  
Eine Verbesserte

This article focuses on the analysis of and suggestions for improving company-level flexicurity during the restructuring process, based on a best-practice case in Sweden. The parties involved in the restructuring process created company-level flexicurity through strategic corporate social responsibility (CSR) in exchange for increased numerical flexibility by means of temporary employees. The high numerical flexibility was possible because the trade unions saw that top management was committed to strategic socially responsible behaviour in the restructuring process. Our proposal concerns the dissemination of a model for company-level flexicurity during the restructuring process which promotes: (1) improved strategic CSR in the restructuring process, (2) improved transition to new employment in the local labour market and (3) improved flexibility, which creates increased efficiency, competitiveness and rapid payback in the course of restructuring. Cet article est centré sur l’analyse de la « flexicurité » au niveau de l’entreprise durant le processus de restructuration et sur des suggestions d’amélioration sur la base d’un cas de meilleure pratique en Suède. Les parties impliquées dans le processus de restructuration ont créé une « flexicurité » au niveau de l’entreprise au travers d’une approche stratégique de la responsabilité sociale des entreprises (RSE), en échange d’une flexibilité numérique accrue grâce au recours à une main-d’oeuvre temporaire. La flexibilité numérique élevée a été rendue possible parce que les syndicats ont vu que le sommet du management avait adopté un comportement stratégique socialement responsable durant le processus de restructuration. Notre proposition concerne la dissémination d’un modèle de flexicurité durant le processus de restructuration qui promeut: (1) une meilleure approche stratégique de la RSE durant le processus de restructuration, (2) une meilleure transition vers un nouvel emploi sur le marché du travail local, et (3) une meilleure flexibilité, qui génère une efficience et une compétitivité accrues et un retour rapide à la rentabilité au cours de la restructuration. Dieser Beitrag untersucht anhand eines Beispiels bewährter Praxis in Schweden die Anwendung betrieblicher Flexicurity-Regelungen während des Umstrukturierungsprozesses und formuliert Vorschläge für deren Verbesserung. Die an dieser Umstrukturierung beteiligten Parteien haben eine Flexicurity-Regelung im Rahmen einer Strategie zur sozialen Verantwortung des Unternehmens (CSR) eingeführt, als Gegenleistung für eine erhöhte Flexibilität durch den Einsatz von Zeitarbeitskräften. Die Gewerkschaften akzeptierten die hohe Flexibilität, weil die Unternehmensführung sich zu einem strategischen sozial verantwortungsvollen Handeln im Umstrukturierungsprozess verpflichtet hatte. Aus unserer Sicht sollte bei Umstrukturierungsprozessen ein betriebliches Flexicurity-Modell angewandt werden, das Folgendes fördert: 1) eine verbesserte strategische CSR im Umstrukturierungsprozess, 2) einen besseren Übergang in eine neue Beschäftigung auf dem lokalen Arbeitsmarkt und 3) eine verbesserte Flexibilität, die zu mehr Effizienz und Wettbewerbsfähigkeit führt und eine schnelle Amortisierung während der Umstrukturierung ermöglicht.

scholarly journals Sustainability-Conscious Stakeholders and CSR: Evidence from IJVs of Ghana

2021 ◽  
Vol 13 (2) ◽  
pp. 639
Author(s):  
Gang Tian ◽  
Gabriel Dodzi Pekyi ◽  
Haojia Chen ◽  
Huaping Sun ◽  
Xiaoling Wang
Keyword(s):  
Multinational Corporations ◽  
Ownership Structure ◽  
Structural Characteristics ◽  
Local Communities ◽  
International Joint Ventures ◽  
Local Market ◽  
Key Stakeholders ◽  
Corporate Social ◽  
Practical Implications ◽  
Theoretical Standpoint

Corporate social responsibility (CSR) activities of international joint ventures (IJVs) are considered a way for multinational corporations (MNCs) to be embedded in local communities. Existing literature generally assumes that MNC research applies to IJV, however, the research of IJV’s CSR practices is often ignored. In particular, it is unclear which stakeholders become important factors in influencing the CSR practices of IJVs in developing countries. This paper aims to examine the structural characteristics of IJVs and propose a framework for the CSR practice of IJVs established in Ghana. The theoretical standpoint of this research is built upon the stakeholder and institutional theories. Using stepwise regression, a framework is developed to better understand and identify the forces within the local market that stimulate CSR. Consumers, competitors, and local communities are considered to be the key stakeholders driving IJV CSR actions. In addition, this paper has identified significant differences in CSR practice related to the IJV’s ownership structure. This study contributes to the literature on furthering knowledge of CSR and IJVs. Furthermore, it also provides practical implications for MNCs to better integrate into the local market and the host country in order to promote the development of stakeholders related to IJVs.

scholarly journals Private versus public companies with strategic CSR

2021 ◽  
Author(s):  
Alessandro Gioffré ◽  
Alessandro Tampieri ◽  
Antonio Villanacci
Keyword(s):  
Corporate Social Responsibility ◽  
Consumer Surplus ◽  
Social Concern ◽  
Socially Responsible ◽  
Public Companies ◽  
Standard Case ◽  
Strategic Csr ◽  
Publicly Owned ◽  
Corporate Social ◽  
Privately Owned

AbstractWe analyze the effects of strategic Corporate Social Responsibility (CSR) on social welfare in an industry where firms are owned by consumers (publicly owned) and CSR commitment takes the form of a fraction of the consumer surplus into the firms’ objective function. We compare this market configuration with the standard case of firms owned by entrepreneurs (privately owned). In line with the empirical evidence, consumers’ ownership gives an incentive to adopt a socially responsible, welfare improving statute. While privately-owned companies are limited in the level of social concern to implement, publicly-owned companies are not, and CSR is welfare-improving for any level of social concern. Surprisingly, a market configuration of publicly-owned CSR companies decreases welfare compared to an oligopoly of privately-owned CSR companies. The analysis is then extended by considering asymmetric oligopolies with different company types.

CSR and Social Marketing as Enablers of Recovery After the Global Recession

2019 ◽  
pp. 982-998
Author(s):  
Misra Cagla Gul ◽  
Mehmet Kaytaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Marketing ◽  
Local Communities ◽  
Economic Downturn ◽  
Socially Responsible ◽  
Global Recession ◽  
Csr Strategies ◽  
Self Interest ◽  
Marketing Tool ◽  
Corporate Social

Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks into the center stage again. Turkey was one of the few countries that emerged from the economic downturn relatively quickly. In the initial stages of the crisis, banks faced some criticism for protecting their self-interest more and not acting for the benefit of the society. Later, these criticisms got weaker and less frequent. This chapter examines the behavior of banks during the crisis with respect to CSR and social marketing. Particularly, the chapter analyzes how the banks behaved during the crisis and how they supported small and medium scale enterprises and local communities through CSR strategies, as well as how they utilized CSR efforts as a marketing tool. In addition, the outcome of these strategies is discussed.

Premium-Priced, Branded Generic Pharmaceuticals in Emerging Economies

2020 ◽  
Vol 39 (3) ◽  
pp. 287-317
Author(s):  
Thomas A. Hemphill ◽  
Scott D. Johnson ◽  
Keyword(s):  
Emerging Economies ◽  
Developing Economies ◽  
Self Regulation ◽  
Empirical Evaluation ◽  
Shared Value ◽  
Socially Responsible ◽  
Discussion Section ◽  
Generic Pharmaceuticals ◽  
Corporate Social ◽  
Conclusion Section

Is it socially responsible to price at a premium, company branded generic pharmaceuticals in emerging economies? Building toward an answer to this question, the study first describes the role of the branded generic sector in the economic success of the global pharmaceutical industry. Second, the concept of “shared value,” i.e., the link between competitive advantage (and its theoretical antecedents found in corporate reputation and signaling theory) and corporate social responsibility (CSR), is introduced and applied to the global pharmaceutical industry’s position on marketing generic pharmaceuticals. Third, an empirical evaluation ascertains whether there is sufficient shared value for this company branded generics pricing strategy to be considered “socially responsible.” Fourth, after concluding there is sufficient shared value, a discussion section offers a public/private (corporate and industry self-regulation) framework that will help ensure that safe and effective pharmaceuticals are sold to consumers in developing economies. Lastly, a summary and conclusion section completes the article.

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