Word and Digit
The author analyzes the negative processes in modern Russian culture including the degradation of the Russian language use in literature, society and mass media; general substitution of Russian terms for borrowed foreign analogues; low artistic level of local television serials; openly pro-Western character of entertainment TV shows. Still these processes have a deeper layer: actual denial of the art educational and instructive role in Russia, including literature, theatre and cinema; the loss of the tradition that envisaged artistic research of social and moral state of the society. Against this background the author studies the dual-community factor of modern Russian literature: “pochvenicheskiy” and “intertextual”. The first interprets literature as part of the national life, when the last defines it as strictly personal issue. The isolation of two communities from each other, the state self-barring from the support of the most important from the point of view of self-identity issues, senses and directions in modern Russian literature, in particular, and in culture and art, in general, lead Russian literature (philology) in the direction of Russophobia commercial exploitation. An important part here is played by the degradation of the institutes of the literary community inner expertise, and in particular – the lowering of the level and quality of literary critic.