Why Is The Partial Least Square Important For Tourism Studies
2019 ◽
Vol 1
(2)
◽
pp. 7-15
Keyword(s):
Although the multiple regression method has been applied to exploratory research on most tourism studies, there is lack of understanding on studies that present a well-justified rationale in choosing a robust statistical tool for data analysis. This research note aims to review why tourism researchers are encouraged to use the Partial Least Squares Structural Equation Modelling (PLS-SEM) method to address this research problem. This article provides rationale, comparisons among techniques for multiple regression-based papers and suggestions for tourism researchers to justify why PLS-SEM is important for exploratory studies.
2019 ◽
Vol 4
(1)
◽
pp. 12
2021 ◽
Vol 2020
(1)
◽
pp. 1052-1061
2019 ◽
Vol 7
(2)
◽
pp. 134
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2018 ◽
Vol 14
(1)
◽