INFORMAL POLITICAL COMMUNICATION OF WOMEN IN LOCAL DEMOCRACY (STUDY AT BPD BALIUK VILLAGE, BARITO KUALA)

This study aims to determine how the informal communication strategy is used by women to achieve their political position in government villages. The essence of informal communications is not to follow any specific rules and procedures. the studies of informal communications have remained the question cause there is not a clear form of informal communication. This study has been contributed to the women's informal political communication in Baliuk village to fulfill the gap of informal communication studies. There are three strategies that women used to dominate political representatives in Baliuk Village Government. First, the women have dominated the political issue in Village, second, women’s have dominated the informal channel, second women dominated the informal political communication channels, and the third, women have dominated the informal campaign for BPD’s election. The main factors from those strategies are how the women do the interpersonal conversation and how they made gossip in every aspect and access of communication itself for their political interest. The women have a concern about how to use an alternative way of communications to gain power in a political position, then they have to succeed dominated Badan Permusyawaratan Desa or BPD as the representatives' institution for village people.

ANALISIS FRAMING PEMBERITAAN POLITIK DINASTI JOKOWI PADA PEMILIHAN KEPALA DAERAH SERENTAK TAHUN 2020 DI MEDIA ONLINE

Dynastic politics has always been an issue that has attracted public attention to be discussed during the Regional Head Election (Pilkada) process. This is because in reality there is a tendency in many regional heads to try to build dynastic politics. The simultaneous Regional Head Election (Pilkada) in 2020 is quite interesting with several candidates emerging from the family of President Jokowi. This study aims to determine how online media of kompas.com and okezone.com in framing news about dynastic politics in the 2020 Pilkada. To achieve this goal, this study uses a qualitative research method, where the author uses the framing analysis model of Robert N. Entmant. The object of this research is news regarding the politics of President Jokowi's dynasty, in online media kompas.com and okezone.com. The data collection technique used literature study. The results of the analysis of this study present news about dynastic politics in the 2020 Pilkada. In the results of the news framing analysis using the Robert N. Entman model, there are several stages such as problem definition, problem estimation from problem sources, moral decision making, and problem solving. The news on kompas.com clearly highlighted news that was contra or disagreeable with the existence of dynastic politics in Indonesia, especially in the 2020 Pilkada, while the news on okezone.com clearly did not question the existence of dynastic politics in the 2020 Pilkada. The victory of the two PDI-Perjuangan candidates is part of the General Chair's commitment to ensure that his party leads to produce quality young leadership. Of course, the imbalance in the selection of sources in the news is very important so that people who see it can provide a more objective opinion of the news.

SIMILAR BUT NOT ALIKE: THE FRAMING OF COVID-19 IN INDONESIAN AND MALAYSIAN NEWSPAPERS

The COVID-19 pandemic has certainly caused havoc all over the world. Governments, healthcare personnel, and the general public are all struggling to survive the health crisis. In such calamity, the media plays an important role as it is able to impact public attitude and response towards the pandemic. Malaysia and Indonesia are two neighbouring countries that are equally affected by the pandemic. These countries share the same language and geographic location, but they have distinct populations, government systems, and ethnic identities. This study compares the news framing of Covid-19 in Malaysian and Indonesian newspapers to understand how socio-political and cultural similarities and differences affect how the health crisis is framed and presented. The Star (Malaysia) and Detik (Indonesia) were chosen to be studied in this paper, with a total of 369 news pieces obtained between 60 days after the first local COVID-19 case was discovered in the respective country. The findings suggest that the framing of Malaysian online newspapers was action-oriented, whereas the framing of Indonesian online newspapers was uncertainty-oriented. In addition, Malaysian and Indonesian internet newspapers were quick to report on the Covid-19 news. Both cited the government as their primary source and addressed risk bearers as their primary focus. This shows that despite their geographical proximities, the two countries had distinct ways of covering the pandemic.

AKUN INSTAGRAM SEKOLAH RELAWAN DAN PENGARUHNYA TERHADAP PEMBENTUKAN KEPEDULIAN SOSIAL DI KALANGAN GENERASI-Z

Instagram @sekolahrelawan is an account that is a place for users to share and help others. This study aims to see the influence of the media on the Instagram account @sekolahrelawan Volunteers on the level of concern among Generation-Z. This research uses quantitative research with an explanatory approach. This research was conducted by sending online questionnaires to AKMRTV Jakarta students who are followers or have seen Instagram @sekolahrelawam content. Respondents in this study were 86 people and were determined based on simple random sampling. Meanwhile, to obtain data through a questionnaire or questionnaire. The results of this study indicate that the influence of Instagram @sekolahrelawan on the level of social care among generation z. Evidenced by the value of the regression coefficient in this study is Y = 39.261 + 0.618X. The constant number is 39,261 and the Instagram influence variable is 0.618. Meanwhile, t count 39.261 is bigger than t table 16.63, with a significance level of 0.000 smaller than α = 0.05. Based on the table "Model Summary", that the value of R = 0.618 and the coefficient of determination (Rsquare) is 0.464. This figure shows the understanding that the contribution of the @sekolah volunteer Instagram account attack variable to the Level of Social Care among Generation Z at AKMRTV Jakarta is 61.8%. The @Sekolahrelawan account has a positive influence on Generation Z social care. The information conveyed through this account provides a clear picture of social realities in society that require the care of all parties, especially Generation Z.

INOVASI MARKETING COMMUNICATION PRODUK GRAMEEN BANK UNTUK PEMBERDAYAAN KOMUNITAS WIRAUSAHA PEREMPUAN

This study examines the case of the money marketing communication used by Islamic banks to promote Grameen Bank products. Grameen Bank is a form of financing model for providing capital by a bank to a group of people who have a lack of ability in terms of economics. This study aims to determine the marketing mix model used by BTPN Syariah in attracting the interest of the underprivileged community, especially for women to join the PMD program. This is achieved through qualitative research methods with a case study approach. In searching for data, the researcher conducted semi-structured interviews and passive participant observation. The sampling used in this research is snowball sampling. This study uses the basic theory of Symbolic Interaction proposed by George Herbert Mead. This research was conducted on women entrepreneur communities in Jatisampurna and Bantar Gebang. The results of this study are the concept of the marketing mix used, including events and experiences, namely by holding exhibitions and roadshows, world of mouth marketing, using opinion leaders and group meetings, sales promotion girls with sales promotions placed to foster business groups, and by installing advertisements both with print catalog ads (print out advertising) as well as advertisements with digital platforms on YouTube. The marketing strategy used focuses on offline, this is because the target market of Grameen Bank has not yet touched the digital platform.

DISTINGSI DIGITAL BRANDING TSAMARA AMANY SEBAGAI CALON ANGGOTA LEGISLATIF PEREMPUAN MILENIAL DI INSTAGRAM

Women's representation in the Indonesian legislative still does not meet the expectations of 30% of the total. In addition to the lack of representation of women in the legislature, the representation of young people especially the millennial generation is very minimal in the ranks of DPR members in the 2014-2019 period. Tsamara Amany Alatas, a 22-year-old woman who graduated from Communication Studies at Paramadina University, went on to run as a legislative candidate. Tsamara built his distinction on social media, especially Instagram. Tsamara always showed the feminine and young side he had as his campaign strategy. The research method used in this study is qualitative research using content analysis of Instagram posts which are then supported by interview data to informants. The results of the study indicate that the distinctive formation built by Tsamara where change appeared when he had entered the world of politics with an appearance that reflected young people who were casual and friendly with the aim of forming the perception that Tsamara wanted to be closer and accepted by society, so that he was not distant from society so that the branding of the millennial politicians that he brings can be conveyed well.

MOTIF DAN MAKNA PROFESI BIKE MESSENGER BAGI ANGGOTA WESTBIKE MESSENGER SERVICE JAKARTA

The increasing congestion in the capital city of Jakarta demands new solutions and innovations in the delivery of goods or documents. From this problem, the company Westbike Messenger Service emerged as a service provider for goods delivery using bicycles. Making the birth of a new profession, namely bike messenger, is a unique profession because usually courier services for delivery of goods use motorized vehicles. The researcher aims to determine the motives and meaning of the bicycle courier profession for members of the Westbike Messenger Service in Jakarta. This research method uses a qualitative method with a phenomenological approach, because the researcher tries to find out the phenomena from the direct experience of the informants, as well as the motives and meanings of the informants living their profession. The data obtained by the researcher were obtained through in-depth interviews, observation, and document study. The results of the study show first, the motive for choosing the bike messenger profession due to economic factors, the hobby of cycling, just experimenting, and suggested by friends. Second, the motive for (in-order-to motive), namely for career advancement, own income, producing hobbies, and wanting to be like a foreign courier. Third, the meaning of the bike messenger profession as his love for bicycles and a productive hobby.

SURVIVING AGAINST CELEBRITY YOUTUBERS: AN ANALYSIS OF RAHMAWATI KEKEYI PUTRI CANTIKA

The phenomenon of many people that want to become YouTubers has become trending segments nowadays. Most of people that try to become YouTubers try to reach people attention in order to get their own popularity. YouTubers compete among others to create interesting or even controversial content. One of them can be seen from a YouTuber named Rahmawati Kekeyi Putri Cantika. The aims of this study is to find out the communication strategy applied by Kekeyi on her YouTube account as she did it as the way to maintain and increase her popularity. The data of this research was obtained from one of the controversial contents uploaded by Kekeyi on her YouTube account. This study used impression management theory as the grand theory, and two supporting theories; self-representational behavior theory and dramaturgy theory.Using the three theories above, researchers selected Kekeyi's content in the form of video as an analytical material. The researchers discovered that Kekeyi applied aspects of the three theories above on her YouTube content as the strategy to maintain and increase her popularity on YouTube.

AUDIO JOURNAL: ALIH MEDIA JURNAL ILMIAH DALAM BENTUK AUDIO SEBAGAI ALTERNATIF LITERASI DALAM PEMBELAJARAN ENTREPRENEURSHIP

This article describes the creation and use of audio media containing scientific journal content. Scientific Journal is a form of news or communication that contains scientific works and is published on schedule in electronic and / or printed form. Scientific journal articles is made to provide useful information and knowledge. Currently most of the higher education institutions have Journal products. The problem that occurs is that the community does not take advantage of this scientific article, journalists are dominated by academics. Students who are supposed to cultivate scientific literacy are less interested in reading scientific journals. The low literacy culture is relevant to the instant culture of the younger generation who tend to be less likely to read. The purpose of this research is to provide an alternative literacy by transferring scientific article media from reading media to listening media. Scientific articles according to published entrepreneurial material are recorded with digital sound technical standards, this product prototype in the form of an Audio Journal can be accessed through all Digital Podcast Providers. Through the Audio Journal, students have easy access to scientific articles anywhere and anytime. This research uses qualitative methods and an interdisciplinary approach. Scientific journals are windows to an ever-evolving science, so that ease of access should be an important principle. The result achieved in this study is an alternative media literacy that is easy and fun for students to access, especially in the Entrepreneurship course. Audio Journal can also be used by people with disabilities to be able to access journals using listening media.Keywords: audio journaling, literacy, science

USING YOUTUBE VIDEOS TO ENHANCE STUDENTS’ CREATIVITY ON FLTM CLASS

This study aimed to explore deeply about students experience how YouTube video can enhance students’ creativity toward make a good media for teaching in FLTM class. This research was classroom action research, subject of this study is fifth semester English students at class A. The number of students was 25 students with 4 men and 21 women consisting of 10 research subjects. The instrument of this study conducted two different instruments namely Test and Observation Sheet. The result of this study showed that the level of students’ creativity was improved from test in meeting I to test meeting II with the data analysis from Test and supported with Observation Sheet. The improvement of students’ score on tests meeting I and II was influenced by the situation in the class. Students' need was one of the main factors that can affect student scores to increase the level of creativity toward make a good media. This study really hopped the results of this study can have an impact on both parties, namely teachers and students as reference to provide progress in teaching quality specifically in the FLTM class.