Covid-19 #Takeresponsibility: A Multimodal Discourse Analysis of Select NCDC’s Online Public Health Advertising Campaign

This article examines the Nigerian Center for Disease Control’s (henceforth, NCDC) Covid-19 #TakeResponsibility online public health advertising campaign. This is with a view to exploring how the representational, interactive and compositional resources are realized in these advertising visuals as well as their communicative functions. Forty purposively selected data samples, which were subjected to qualitative analysis, are examined from a multimodal discourse analytical approach. The analysis reveals that the narrative, transactive, action, offer, and the frontal resources, among others, are realized in the adverts. These resources interactively perform the directive, informative, reinforcing, preventive, cautionary and collective functions. Thus, the representational, interactive and compositional resources deployed in the NCDC’s Covid-19 #TakeResponsibility online visuals discursively cohere as multimodal public health campaign strategies geared towards sensitizing the Nigerian populace on the safety guidelines to adhere to in containing the spread of Covid-19 in Nigeria.

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The Effect of Religious Conflicts in Northern Nigeria on Public Health Outcomes: A Case Study of Cholera Outbreak

European Scientific Journal ESJ ◽

10.19044/esj.2018.v14n30p408 ◽

2018 ◽

Vol 14 (30) ◽

pp. 408

Author(s):

Adamu Nuhu ◽

Kabir M. Yusuf

Keyword(s):

Public Health ◽

Health System ◽

Water Shortage ◽

Medical Intervention ◽

Water Sources ◽

Negative Consequences ◽

Public Health Campaign ◽

Cholera Outbreak ◽

Health Campaign ◽

The North

Violent conflicts, in most cases, pose an unquantifiable challenge to human health and health systems especially in developing countries. Complex humanitarian emergencies as a result of conflicts could severely have negative consequences on public health. Nigeria has faced series of threatening security challenges, but the one caused by the activities of the socalled Islamist sect, the Boko Haram (BH), remains protracted, especially in Borno, a State in the north-eastern part of the country. The resultant outcome is the internally displaced persons (IDPs) who have suffered from many diseases especially cholera, which has continued to ravage these displaced populations. Conflict can contribute to water shortage through the destruction of water sources, such as wells, reservoirs and laid pipes, and its contamination. This is happening on an already weak health system. Though cholera is easily treatable, concerted efforts by government and medical humanitarian agencies are urgently required to ameliorate the situation of the IDPs. An appropriate strategy of control of the transmission of cholera and emergency medical intervention can help alleviate the devastating effects. The management of cholera transmission include the supply of sufficient water sources, adequate sanitation, and a public health campaign to maximize the effects of these measures. One key health system challenge that could limit the effectiveness of the interventions would be the people. This paper focuses on studying the resultant large numbers of IDPs from the BH conflict, discussing cholera outbreak as a specific health issue, and presenting a focused humanitarian intervention to address this health need.

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Get a Reproductive Life Plan!

Zero Trimester ◽

10.1525/california/9780520288065.003.0005 ◽

2017 ◽

Author(s):

Miranda R. Waggoner

Keyword(s):

Public Health ◽

First Century ◽

Expert Interviews ◽

Public Health Campaign ◽

Clinical Tool ◽

Health Campaign ◽

Professional Literature ◽

Life Plan ◽

Pregnancy Care ◽

Reproductive Life

This chapter details how pre-pregnancy care has been taken up clinically and culturally, especially through the emergence of the “reproductive life plan” as a clinical tool. Drawing on expert interviews and an examination of medical pamphlets, professional literature, public health campaign materials, media depictions of pre-pregnancy care, and popular books, this chapter focuses on the individualized and gendered aspects of contemporary pre-pregnancy health ideas. Specifically, the pre-pregnancy care model is shown to reflect a neoliberal health ethos in which women are held individually responsible for the optimization of reproduction in America in the twenty-first century. This chapter makes the case that as reproductive knowledge and policy were produced, so were medicine, morals, and markets.

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Was the First Public Health Campaign Successful?

American Economic Journal Applied Economics ◽

10.1257/app.20170411 ◽

2019 ◽

Vol 11 (2) ◽

pp. 143-175 ◽

Cited By ~ 4

Author(s):

D. Mark Anderson ◽

Kerwin Kofi Charles ◽

Claudio Las Heras Olivares ◽

Daniel I. Rees

Keyword(s):

Public Health ◽

Mortality Data ◽

Local Health ◽

Health Campaigns ◽

Public Health Campaign ◽

Health Campaign ◽

Health Measures ◽

The Us ◽

Public Health Campaigns ◽

Municipal Level

The US tuberculosis (TB) movement pioneered many of the strategies of modern public health campaigns. Using newly transcribed mortality data at the municipal level for the period 1900–1917, we explore the effectiveness of public health measures championed by the TB movement, including the establishment of sanatoriums and open-air camps, prohibitions on public spitting and common cups, and requirements that local health officials be notified about TB cases. Our results suggest that these and other anti-TB measures can explain, at most, only a small portion of the overall decline in pulmonary TB mortality observed during the period under study. (JEL H51, I12, I18, N31, N32)

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PUBLIC HEALTH CAMPAIGN IN RELATION TO THE TUBERCULOSIS PROBLEM

Southern Medical Journal ◽

10.1097/00007611-192503000-00005 ◽

1925 ◽

Vol 18 (3) ◽

pp. 181-186

Author(s):

May Farinholt Jones

Keyword(s):

Public Health ◽

Public Health Campaign ◽

Health Campaign

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Patterns of Sharps Handling and Disposal Among Insulin-Using Patients With Diabetes Mellitus

Journal of Diabetes Science and Technology ◽

10.1177/1932296819882926 ◽

2019 ◽

Vol 15 (1) ◽

pp. 60-66

Author(s):

Jordan M. Montoya ◽

Bithika M. Thompson ◽

Mary E. Boyle ◽

Melinda E. Leighton ◽

Curtiss B. Cook

Keyword(s):

Public Health ◽

Diabetes Mellitus ◽

Insulin Pump ◽

Point Of Care ◽

Health Hazard ◽

Public Health Campaign ◽

Health Campaign ◽

Continuous Glucose Monitor ◽

Convenience Sample ◽

Patients With Diabetes

Background: The objective of this study was to assess disposal patterns for “sharps” among a cohort of patients with diabetes mellitus (DM) receiving insulin therapy. Method: A convenience sample of inpatients and outpatients was surveyed about how they disposed of sharps, how often they reused lancets and needles, and what education they had received about proper disposal. Safe disposal was defined as discarding sharps into a formal sharps or sealable container; otherwise, disposal was categorized as unsafe. Results: Of 150 respondents, 56% were men and 75% were white. The mean (SD) age was 56 (15) years; duration of DM, 20 (13) years; and hemoglobin A1c, 8.1% (2.0%). Half the respondents reused a lancet two or more times, and 21% reused an insulin needle two or more times. Thirty-eight percent of respondents discarded lancets unsafely, and 33% discarded insulin needles unsafely, typically by throwing these items into household trash. Most respondents (75%) discarded insulin pens, vials, cartridges, insulin pump supplies, and continuous glucose monitor sensors into household trash. Most (64%) indicated that they had not received education on safe sharps-disposal practices, and 84% had never visited their municipal website for information on medical waste disposal. Conclusion: Approximately one-third of patients unsafely disposed of sharps. Unsafe disposal could cause millions of sharps to appear in the municipal solid waste stream, thereby posing a substantial public health hazard. Point-of-care patient education is important, but a broader public health campaign may be required.

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