scholarly journals FACTORS AFFECTING THE DECISION TO SHOP ONLINE VIA E-COMMERCE PLATFORMS IN VIETNAM

2020 ◽  
Vol 37 (01) ◽  
Author(s):  
CUONG NGUYEN ◽  
TOAN DO
Keyword(s):  
Perceived Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Perceived Ease Of Use ◽  
Business Managers ◽  
Factors Affecting ◽  
Managerial Implications ◽  
Online Shopping Behavior

The purpose of this study is to develop a better understanding of factors affecting online shopping behavior via e-commerce platforms among Vietnamese consumer. The survey was conducted online by 346 consumers in Vietnam to test the proposed conceptual model of online shopping intention using multiple regression analysis. The research methodology used in this study is combining TAM and TPB (C-TAM-TPB). The results support all proposed hypotheses. Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Social Influence and Awareness of Behavior Control are the factors that have direct impacts (positive and negative) on online shopping decisions of Vietnamese consumers via e-commerce platforms. Based on the findings, business managers can have a better understanding of online shopping behavior of Vietnamese consumers. Especially, e-commerce marketers should develop strategies to promote customers' purchasing decisions among Vietnamese consumers. There is positive evidence to show that Vietnamese e-commerce platforms have enormous potentials for development; meanwhile, the ecommerce industry in Vietnam are becoming more competitive. The findings of this study are expected to help marketers and businesses remain competitive via proposed managerial implications.

scholarly journals Developing and Testing a Pioneer Model for Online Shopping Behavior for Natural Flowers: Evidence from Mauritius

2018 ◽  
Vol 13 (1) ◽  
pp. 128-147 ◽  
Author(s):  
Sharmila Pudaruth ◽  
Dhanishta Busviah
Keyword(s):  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Survey Method ◽  
Extensive Literature ◽  
Perceived Ease Of Use ◽  
Online Purchases ◽  
Empirical Estimates ◽  
Online Shopping Behavior

AbstractThis paper has explored a pioneer model for online shopping behavior for natural flowers in Mauritius. Further to the extensive literature review, a survey method was adopted whereby 200 questionnaires were distributed to respondents using a non-probability convenience sampling method. The empirical estimates of the study have depicted that price, trust, reputation of retailers; education and age have an impact towards online shopping behavior for natural flowers, whilst gender and income do not influence customers. Correlation analysis also revealed that perceived ease of use, perceived usefulness, subjective norms, behavioral intention and attitudes impacted on the online shopping behavior for natural flowers. A pioneer conceptual model was also proposed in this paper, whereby, policy makers and practitioners of online business can use the model as a reference to pave the way to encourage online purchases. This research represents a different way of understanding online shopping behavior for natural flowers.

Consumer Perceptions of Factors Affecting Online Shopping Behavior

2021 ◽  
Vol 19 (2) ◽  
pp. 1-16
Author(s):  
Musrat Siyal ◽  
Saeed Siyal ◽  
Jun Wu ◽  
Debajyoti Pal ◽  
Muhammad Mujahid Memon
Keyword(s):  
International Students ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Financial Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Online Shopping Behavior

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.

Factors Affecting Usage of Information Technology in Support of Knowledge Sharing

2012 ◽  
pp. 129-151
Author(s):  
Ngai-Keung Chow
Keyword(s):  
Information Technology ◽  
Knowledge Sharing ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Service Organizations ◽  
Perceived Ease Of Use ◽  
Key Factors ◽  
Factors Affecting ◽  
Managerial Implications ◽  
Barriers And Motivators

This study explores key factors affecting the usage of information technology (IT) tools in support of knowledge sharing in service organizations in Hong Kong. In a case study of five firms, the usage of IT tools is influenced by an array of factors acting as enablers, barriers, and motivators. The findings support extant theories on knowledge management (KM). This research discovers relationships between multiple factors and the usage of IT tools for knowledge sharing at various hierarchical levels. Operational factors like perceived usefulness, perceived ease of use, staff capability, and nature of work induce higher usage of IT for knowledge sharing. These findings and related analyses have managerial implications for firms engaging in service business.

scholarly journals Online Shopping in an Emerging Market

2019 ◽  
Vol 2 (2) ◽  
pp. p1
Author(s):  
Toan Do ◽  
Thanh Nguyen ◽  
Cuong Nguyen
Keyword(s):  
Emerging Markets ◽  
Purchase Intention ◽  
Research Method ◽  
Online Shopping ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Secondary Research ◽  
Factors Affecting

The emerging market is currently witnessing the active development of online shopping. This study was conducted to analyze the key factors affecting the intention of customers to purchase in Vietnam. This study is conducted by two methods, including "secondary research method" and "quantitative method" for research. Firstly, the author uses the "secondary research method" to refer to previous academic sources for this research. Secondly, the author collected a sample of 349 volunteers in Vietnam who have an understanding and interest in e-commerce. Perceived Usefulness, Perceived Ease of Use, Perceived Transaction Security are reported to have a positive relationship with online purchase intention. They are significant factors affecting the purchase intention of Vietnamese online customers. Other demographic factors can affect online shopping intention, such as age and income, so research cannot represent all customers. Businesses can use the findings to further understand about emerging markets. This trend is the basis for business managers to develop customer attraction strategies and improve the quality of online shopping services. The potential for online shopping is becoming more attractive, especially in emerging markets. This study is in line with the trend of the online shopping industry. The results of this study can help marketers understand more about customers' intentions, thereby building long-term relationships between businesses and customers.

FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM KEINGINAN BERBELANJA SECARA ONLINE

2017 ◽  
Vol 11 (2) ◽  
pp. 156
Author(s):  
Riki Riki
Keyword(s):  
Significant Influence ◽  
Perceived Risk ◽  
Online Shopping ◽  
Sample Selection ◽  
Research Result ◽  
Total Sample ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Risk Result

<p><em>This study aims to analyze the factors that influence consumers in online shopping intentions. Method for the sample selection is using purposive sampling and the population is taken from member forum of trade of Facebook and </em><em>Kaskus in regional Batam</em><em> by total sample as much 215 respondent. The research result shows that demographics characteristics of gender have significant influence to online shopping intentions. Age have partial significant influence to online shopping intentions, whereas education, income and marital status not significant influence to online shopping intentions. Meanwhile to the medium characteristics that are perceived ease of use has a significant influence to online shopping intentions but perceived usefulness not significant influence to online shopping intentions. Perceived risk result is significant influence to online shopping intentions. Furthermore, the type of product that is partial significant to online shopping intentions, which is contained in cost outlay significant influence to online shopping intentions but tangibility not significant influence to online shopping intentions.</em></p>

scholarly journals Factors affecting Attitudes towards Adoption of Mobile Banking: Users and Non-Users Perspectives

2019 ◽  
Vol 9 (1) ◽  
pp. 54-62
Author(s):  
Cherinet Boke Chakiso
Keyword(s):  
Perceived Risk ◽  
Ease Of Use ◽  
Relative Advantage ◽  
Future Research ◽  
Mobile Banking ◽  
Strong Correlations ◽  
Perceived Ease Of Use ◽  
Chi Square ◽  
Factors Affecting ◽  
Managerial Implications

The advent and dispersal of technology is an interesting area of study since its success is dependent on the attitude for the adoption of it by customers. Extant literature indicates that mobile banking is the least adopted type of electronic banking when compared to other types of banking like Automated Teller Machine (ATM), despite its being the cheapest and quickest mode of communication. This study empirically examines and tests factors affecting users and non-users’ attitude towards the adoption of mobile banking. Data were collected from 256 participants both from users and non-users of mobile banking. Collected data were analyzed using chi-square, ANOVA, and correlation analysis. Findings indicate that trust, perceived ease of use, relative advantage, and compatibility have strong correlations with both users and non-users’ adoption towards mobile banking. However, perceived risk is found to have no significant relationship with users and non-users’ attitude towards the adoption of mobile banking.  Moreover, it is found that there is a difference between users and non-users’ attitude towards the adoption of mobile banking.  Furthermore, managerial implications, limitations of the study and future research directions were discussed.

Mobile banking adoption in an emerging economy

2018 ◽  
Vol 25 (2) ◽  
pp. 743-762 ◽  
Author(s):  
Richa Priya ◽  
Aradhana Vikas Gandhi ◽  
Ateeque Shaikh
Keyword(s):  
User Satisfaction ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Factors Affecting ◽  
Indian Consumers ◽  
The Relationship

Purpose The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers. Design/methodology/approach The authors use a cross-sectional survey research design to empirically examine the factors affecting mobile banking adoption among young Indian consumers. The study sample consists of 269 respondents aged between 23 and 30 years from India. Findings The findings of the study suggest that perceived usefulness (PU), perceived ease of use (PEU), perceived credibility (PC) and structural assurance (SA) are strong determinants of user satisfaction (US) and behavioral intention (BI) to use the mobile banking service. US was found to partially mediate the relationship between PU, PEU, PC and SA and BI to use the service. Perceived risk was found to be statistically insignificant in terms of its relationship with BI to use the service. Research limitations/implications The results of this study provide good evidence for banks to further revamp their work practices in the area of mobile banking to enhance the overall penetration of mobile banking in India. Originality/value The study identifies factors influencing mobile banking adoption among young Indian consumers. Furthermore, this study suggests that US partially mediates the relationship between factor influencing mobile banking adoption and BI.

Antecedents and Moderators of Online Shopping Behavior in Undergraduate Students

2011 ◽  
Vol 39 (9) ◽  
pp. 1271-1280 ◽  
Author(s):  
Jun-Yi Hsieh ◽  
Pei-Wen Liao
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Online Shopping ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Actual Behavior ◽  
Perceived Ease Of Use

The online shopping behaviors of 600 undergraduate students in Taiwan were explored in regard to the influences of perceived ease of use, perceived usefulness, attitude, trust, behavioral intentions, and actual behavior. The moderating effects of online experience were taken into account. A model depicting the mechanisms of an effective relationship with online shoppers was developed and a survey was conducted to gather information. Structural equation modeling was used to validate the measures developed and test the hypothesized model. All variables had a significant and positive impact, and experience online had a moderate impact.

scholarly journals Constituents and Consequences of Online-Shopping in Sustainable E-Business: An Experimental Study of Online-Shopping Malls

2018 ◽  
Vol 10 (10) ◽  
pp. 3756 ◽  
Author(s):  
Muhammad Ijaz ◽  
Jongtae Rhee
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Model Matching ◽  
Perceived Ease Of Use ◽  
Positive Attitudes

With the growth of the internet, electronic (online) business has become an important trend in the economy. This study investigates how retailers could enhance their shopping processes and hence help sustain their e-business development. Therefore, we propose a unified information system-consumer behavior (IS-CB) model for online shopping to analyze factors that impact online shopping. We used an online survey to gather data from 633 online customers to test the theoretical model, matching differences using structural equation modeling. Highly influencing factors for the IS-CB online shopping model included perceived value (PV), perceived risk (PR), social factors (SF), perceived ease of use (PEOU), perceived usefulness (PU), online shopping intention, trust, online shopping experience, actual online shopping purchases, entertainment gratification (EG), website irritation (WI), information design (ID), visual design (VD), and navigation design (ND). This study provides important theoretical and practical implications. PV and trust in online shopping can nurture positive attitudes and shopping intentions among online customers. Well-designed websites produce higher levels of trust and reduced WI. Similarly, online shopping sites with better ID, ND, and VD also reduce WI and increase trust. This study fills gaps in previous studies relating to IS and CB and provides explanations for IS and CB constituent impacts on acceptance and use of online shopping. The proposed unified IS-CB explains consumer online shopping patterns for a sustainable e-business.

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