Trust, Risk, Perceived Usefulness, and Ease of Use on Intention to Online Shopping Behavior

2019 ◽  
Author(s):  
. Aprilivianto ◽  
Dyah Sugandini ◽  
Mohamad Irhas Effendi
Keyword(s):  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Online Shopping Behavior

scholarly journals Developing and Testing a Pioneer Model for Online Shopping Behavior for Natural Flowers: Evidence from Mauritius

2018 ◽  
Vol 13 (1) ◽  
pp. 128-147 ◽  
Author(s):  
Sharmila Pudaruth ◽  
Dhanishta Busviah
Keyword(s):  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Survey Method ◽  
Extensive Literature ◽  
Perceived Ease Of Use ◽  
Online Purchases ◽  
Empirical Estimates ◽  
Online Shopping Behavior

AbstractThis paper has explored a pioneer model for online shopping behavior for natural flowers in Mauritius. Further to the extensive literature review, a survey method was adopted whereby 200 questionnaires were distributed to respondents using a non-probability convenience sampling method. The empirical estimates of the study have depicted that price, trust, reputation of retailers; education and age have an impact towards online shopping behavior for natural flowers, whilst gender and income do not influence customers. Correlation analysis also revealed that perceived ease of use, perceived usefulness, subjective norms, behavioral intention and attitudes impacted on the online shopping behavior for natural flowers. A pioneer conceptual model was also proposed in this paper, whereby, policy makers and practitioners of online business can use the model as a reference to pave the way to encourage online purchases. This research represents a different way of understanding online shopping behavior for natural flowers.

scholarly journals FACTORS AFFECTING THE DECISION TO SHOP ONLINE VIA E-COMMERCE PLATFORMS IN VIETNAM

2020 ◽  
Vol 37 (01) ◽  
Author(s):  
CUONG NGUYEN ◽  
TOAN DO
Keyword(s):  
Perceived Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Perceived Ease Of Use ◽  
Business Managers ◽  
Factors Affecting ◽  
Managerial Implications ◽  
Online Shopping Behavior

The purpose of this study is to develop a better understanding of factors affecting online shopping behavior via e-commerce platforms among Vietnamese consumer. The survey was conducted online by 346 consumers in Vietnam to test the proposed conceptual model of online shopping intention using multiple regression analysis. The research methodology used in this study is combining TAM and TPB (C-TAM-TPB). The results support all proposed hypotheses. Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Social Influence and Awareness of Behavior Control are the factors that have direct impacts (positive and negative) on online shopping decisions of Vietnamese consumers via e-commerce platforms. Based on the findings, business managers can have a better understanding of online shopping behavior of Vietnamese consumers. Especially, e-commerce marketers should develop strategies to promote customers' purchasing decisions among Vietnamese consumers. There is positive evidence to show that Vietnamese e-commerce platforms have enormous potentials for development; meanwhile, the ecommerce industry in Vietnam are becoming more competitive. The findings of this study are expected to help marketers and businesses remain competitive via proposed managerial implications.

Consumer Perceptions of Factors Affecting Online Shopping Behavior

2021 ◽  
Vol 19 (2) ◽  
pp. 1-16
Author(s):  
Musrat Siyal ◽  
Saeed Siyal ◽  
Jun Wu ◽  
Debajyoti Pal ◽  
Muhammad Mujahid Memon
Keyword(s):  
International Students ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Financial Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Online Shopping Behavior

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.

scholarly journals Evaluating the online shopping behavior among Egyptian college-educated community

2020 ◽  
Vol 5 (1) ◽  
pp. 21-37 ◽  
Author(s):  
Mayada M. Aref ◽  
Ahmed E. Okasha
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Shopping ◽  
Early Stage ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Stage Of Development ◽  
Online Shopping Behavior

Purpose In a dynamic environment, understanding the consumer’s behavior in an online market is critical for the development of online retailers’ strategies. In Egypt, although the number of internet users is growing rapidly, online shopping is at an early stage of development. In addition, there is a lack of knowledge about the behavior of Egyptians toward online shopping and the factors that influence their behavior. Design/methodology/approach To demonstrate the applicability of the technology acceptance model (TAM), this research applies an extended TAM to analyze the factors that impact the Egyptian consumers’ online shopping behavior. Structural equation modeling is used for fitting the data and testing the hypothesis. Findings Findings revealed that perceived enjoyment, perceived ease of use, social norm and perceived risk have significant influences on the respondents to shop online; while the site language effect was insignificant. Research limitations/implications This study has mainly four limitations. The first concerning the sample, it should cover diversified areas other than Cairo and should include respondents from different education levels. Future studies may consider using a national sample of current and potential online shoppers to be able to generalize the results. Second, the questionnaire should include questions about the levels of education and the level of income to analyze if they influence actual online shopping. Third, although the benefits of using online surveys such as reducing the costs and time and collecting data more accurately compared to paper-pencil surveys, the low response rate may lead to non-response bias. Finally, constructs such as website content, design, and response could be added to the TAM to examine different aspects of website functionalities on the actual shopping. Originality/value Considering that online shopping is still at the early stage of development in Egypt, there is a need to examine the factors that influence the behavior of Egyptian consumers while adopting online shopping. To fill in this gap, this study is analyzing the factors impacting the consumers’ decisions to shop online by examining a sample of students from the Faculty of Economics and Political Science, Cairo University. This study will contribute to providing an empirical application of the TAM on the Egyptian consumers in addition to, enhancing the knowledge of electronic retailers about the factors that drive consumers toward shopping online.

The Roles of Constraint-Based and Dedication-Based Influences on User's Continued Online Shopping Behavior

2012 ◽  
Vol 15 (3) ◽  
pp. 1177-1200
Author(s):  
Su-Chao Chang ◽  
Chi-Min Chou
Keyword(s):  
Online Shopping ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Positive Effects ◽  
Online Shoppers ◽  
Online Shopping Behavior ◽  
Website Interactivity ◽  
Relationship Investment ◽  
Intention To Continue

The objective of this study was to determine empirically the role of constraint-based and dedication-based influences as drivers of the intention to continue using online shopping websites. Constraint-based influences consist of two variables: trust and perceived switching costs. Dedication-based influences consist of three variables: satisfaction, perceived usefulness, and trust. The current results indicate that both constraint-based and dedication-based influences are important drivers of the intention to continue using online shopping websites. The data also shows that trust has the strongest total effect on online shoppers' intention to continue using online shopping websites. In addition, the results indicate that the antecedents of constraint-based influences, technical bonds (e.g., perceived operational competence and perceived website interactivity) and social bonds (e.g., perceived relationship investment, community building, and intimacy) have indirect positive effects on the intention to continue using online shopping websites. Based on these findings, this research suggests that online shopping websites should build constraint-based and dedication-based influences to enhance user's continued online shopping behaviors simultaneously.

Antecedents and Moderators of Online Shopping Behavior in Undergraduate Students

2011 ◽  
Vol 39 (9) ◽  
pp. 1271-1280 ◽  
Author(s):  
Jun-Yi Hsieh ◽  
Pei-Wen Liao
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Online Shopping ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Actual Behavior ◽  
Perceived Ease Of Use

The online shopping behaviors of 600 undergraduate students in Taiwan were explored in regard to the influences of perceived ease of use, perceived usefulness, attitude, trust, behavioral intentions, and actual behavior. The moderating effects of online experience were taken into account. A model depicting the mechanisms of an effective relationship with online shoppers was developed and a survey was conducted to gather information. Structural equation modeling was used to validate the measures developed and test the hypothesized model. All variables had a significant and positive impact, and experience online had a moderate impact.

scholarly journals Self-Consciousness in Online Shopping Behavior

Mathematics ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 729
Author(s):  
Luis Miguel López-Bonilla ◽  
Borja Sanz-Altamira ◽  
Jesús Manuel López-Bonilla
Keyword(s):  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Perceived Ease Of Use ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
Self Service ◽  
Online Shopping Behavior ◽  
The Individual ◽  
Public Self Consciousness

Self-consciousness can be considered as the internal disposition to direct attention to oneself. This dispositional tendency can be focused on private aspects of the self, but also on public characteristics of the individual. We examine self-consciousness in online consumer behavior. This concept has been poorly investigated in consumer research. The main objective of this paper is to analyze the influence of the dimensions of self-consciousness in consumer adoption of online shopping. This study is based on a sample of 725 Spanish undergraduates. Findings indicated that public self-consciousness is a significant predictor of the adoption of online shopping, and inversely affects perceived ease of use and usefulness. These results may have important implications in the segmentation of users of self-service technologies.

An Examination of Consumers’ High and Low Trust as Constructs for Predicting Online Shopping Behavior

2013 ◽  
Vol 11 (1) ◽  
pp. 1-17 ◽  
Author(s):  
Donald L. Amoroso ◽  
Tsuneki Mukahi
Keyword(s):  
Intrinsic Motivation ◽  
Discriminant Validity ◽  
Online Shopping ◽  
Causal Structure ◽  
Strong Support ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Research Model ◽  
Measurement Scales ◽  
Online Shopping Behavior

This research examines the constructs of high and low trust on consumers’ behavior with online shopping. The authors developed a research model and instrument to study the trust construct in the acceptance online shopping applications. The authors hypothesized that trust positively influences a person’s intention to purchase from a virtual store and that trust positively affects the consumer’s attitude toward using the e-store. Consumers who trust an online company feel more committed to it. Previous research showed that the causal antecedents of customer confidence in e-tailers included the site’s ease of use, the level of online shopping resources, and existence of a trusted third party seal. The authors developed a survey instrument where in a sample of 940 respondents the constructs yielded respectable reliability and construct validity. The authors conducted analysis for the measurement reliability and validity by Cronbach alpha reliability coefficients and confirmatory factor analysis using AMOS 21. The measurement scales for this instrument showed strong psychometric properties. Average Variance Extracted (AVE) was extracted for assessing convergent and discriminant validity showing strong support for the research model. The causal structure of the research models was tested using a Structural Equation Model (SEM). The authors found that intrinsic motivation was more important for attitude toward online purchasing among high truster persons, and under low institution environments, people tended to form positive attitudes mainly based on preserved usefulness without intrinsic motivation. The authors found that attitude toward using acts as a strong predictor of behavioral intention to use and actual usage of online shopping technologies. According to the authors’ results, trust provides the foundation with which intrinsic motivation will work well. In other words, trust may have long-term effects on online shopping behavior.

Factors affecting customers’ online shopping behavior during Covid-19 pandemic in Bangladesh

2021 ◽  
Vol 9 (2) ◽  
pp. 67-79
Author(s):  
Farha Fatema ◽  
Md. Ashraf Siddiqui
Keyword(s):  
Service Quality ◽  
Online Shopping ◽  
Time Factors ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Fair Price ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Online Shopping Behavior ◽  
Online Buying

Online shopping is one of the fastest-growing marketplaces in Bangladesh. But during the Covid 19, when other sectors are stable, only online shopping has gained a greater positive response. Thus, for online shopping, customers’ behavior is influenced by various factors including fare price, product quality, and durability, trust & security, etc. The study aims to identify the factors that influence the customers’ online shopping behavior during the Covid-19 in Bangladesh under the effect of control variables. The results indicate that of the eight dimensions, features and quality, fair price, performance and durability, trust and reliability, security, E-service quality, ease of use, and time are positively and significantly affect customers' online buying behavior during the Covid-19 in Bangladesh. Concerning the influence of these factors on customers, the study finds that features and quality, performance and durability, trust and reliability, e-service quality, ease of use and time factors influence the customers’ online buying behavior during the pandemic in Bangladesh. Online shopping companies must focus on these factors to get a higher response from people in Bangladesh.

scholarly journals A Study on Customer’s opinion with regard to Online Shopping

2016 ◽  
Vol 3 (3) ◽  
Author(s):  
Pavan. K. A ◽  
Dr. N. Nirmaladevi
Keyword(s):  
Young People ◽  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Shopping Mall ◽  
Delivery Services ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
On Time Delivery ◽  
Day By Day

<div><p><em>After the shopping mall revolution the next big wave is online shopping and it has been started in a big way.  One of the world’s largest online shopping companies has entered and giving a tough competition for home grown players. Educated young people welcomed the online shopping format with two hands. The objective of the study is to understand the purchasing pattern, opinion regarding the service quality, ease of use, security and payment process etc., Online customers are booming day by day and creating rush in online sites. Supply chain and delivery services became more vibrant to establish on time delivery. These changes initiate changes in the customer choices and behavior and that of their purchasing pattern. This paper highlights the customer choices and opinion with regard to online shopping. The results of the study may seed to a deep study about online shopping behavior of the customers.</em></p></div>

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