scholarly journals Factors of Trademark Confusion: Sociological Analysis

2020 ◽  
pp. 18-22
Author(s):  
Ivan Vladimirovich Batykov
Keyword(s):  
Consumer Behavior ◽  
Coordinate System ◽  
Comprehensive Assessment ◽  
Theoretical Problem ◽  
Applied Sociology ◽  
Sociological Analysis ◽  
Factors Influencing ◽  
Detailed List

The aim of the present study is to provide a detailed list of factors influencing the probability of confus-ing similarity of trademarks. The identification of a set of such factors is a practically significant task of applied sociology of management, as it allows to make a comprehensive assessment of the views of the parties in disputes about the similarity of means of individualization based on the data of sociologi-cal expertise. Apart from that, the development of understanding of the phenomenon of confusing similarity is a topical theoretical problem in consum-er behavior research. The author supports the fac-tors analysis with a hypothetical description of the mechanism by means of which each factor contrib-utes to the resulting probability of confusing simi-larity of trademarks in consumer’s mind. The system of factors proposed by the author is a useful tool for selecting a coordinate system where a sociologist can model consumer behavior.

scholarly journals Attitudes and Consumer Behavior toward Foods Offered in Staff Canteens

2020 ◽  
Vol 17 (17) ◽  
pp. 6239 ◽  
Author(s):  
Ewa Czarniecka-Skubina ◽  
Hanna Górska-Warsewicz ◽  
Joanna Trafiałek
Keyword(s):  
Consumer Behavior ◽  
Eating Behavior ◽  
Food Choice ◽  
Comprehensive Assessment ◽  
Factors Influencing ◽  
Frequency Of Use ◽  
Potential Customers ◽  
Practical Implications

The aim of our study was to analyze the attitudes of employees toward food offered in staff canteens, to analyze their eating behavior and the factors determining the choice of meals in staff canteens. The survey was conducted on a sample of 600 adult respondents, who patronize staff canteens in Warsaw, Poland. The research enabled a detailed and comprehensive assessment of consumer behavior toward the use of staff canteens, as well as their opinions on the functioning of the canteens and meals offered. Factors determining the frequency of use of canteens, type of meals, and factors influencing the use of such establishments were identified. Respondents assessed the quality and variety of meals, with the size of portion being the most valued. They were satisfied with the functioning of the canteens and had very few comments. However, they pointed out the need for an increase in the variety of meals, including the availability of vegetarian and vegan dishes. Our research enabled us to establish consumer profiles based on the reasons for not using staff canteens and comments about staff canteens. Patrons of staff canteens were referred to as “canteen enthusiasts” or “canteen medium-enthusiasts”, who are “snack lovers”, as well as “food choice-oriented” or “quality-oriented”. The results provide the basis for practical implications for owners or managers of staff canteens, part of whose work it is to analyze the needs and expectations of their potential customers.

scholarly journals A Review of Factors Affecting Consumer Behavior towards Online Shopping

2018 ◽  
Vol 8 (4) ◽  
Author(s):  
Roopjot Kochar ◽  
Harmanjot Kaur
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Web Browser ◽  
Factors Affecting ◽  
Privacy Concerns ◽  
Goods And Services ◽  
Factors Influencing ◽  
Guaranteed Quality ◽  
Specific Factors ◽  
Fierce Competition

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Online shopping provides a good example of business revolution. Ecommerce has made life Simple and innovative of individual and groups. Consumer behavior on online shopping is different from physical market where he/she has access to see the products online shopping sites are fast replacing traditional or physical shops. Over, the years the trust of the customers for online shopping sites has increased considerably. The increase in the number of these sites on one hand has led to a fierce competition which means better and cheaper products for customers. However, at the same time customers have their privacy concerns when it comes to shopping online. Internet is changing the way consumers shop and buy goods and services and has rapidly evolved into a global phenomenon. The technology oriented factors like guaranteed quality, cash on delivery discounts and promotions are the major specific factors influencing customer’s attitudes toward online shopping. This research paper attempts to analyze the consumer behavior towards online shopping and the various factors influencing trend of online shopping.

scholarly journals Problems Of Improving The Effectiveness Of Applied Sociological Research

2021 ◽  
Vol 03 (04) ◽  
pp. 201-209
Author(s):  
Farogat Bakhtiyorovna Fayzieva ◽  
Keyword(s):  
Mathematical Analysis ◽  
Scientific Method ◽  
Scientific Activity ◽  
Point Of View ◽  
Sociological Research ◽  
Applied Sociology ◽  
Sociological Analysis ◽  
Social Effectiveness ◽  
Practical Point ◽  
The Social

The article analyzes the problems of improving the effectiveness of applied sociological research. The scientific method that helps to ensure objectivity and consistency in the study of a social problem is considered. The directions, forms and prospects for the development and improvement of the effectiveness of applied sociology from a practical point of view are given.Intelligence research is the simplest type of applied sociological analysis. It solves problems that are very limited in their content, covers, as a rule, small study populations, and is based on a simplified program and concise methodological tools, which in applied sociology is understood as a package of documents specially developed for each study designed to collect primary sociological information, such as: an interview form, a mass or expert questionnaire, a card for recording the results of observation, studying documents; further: sampling projects, mathematical analysis of primary information, etc.A methodology for evaluating the social effectiveness of applied sociological research applied to any written results of scientific activity is proposed.

scholarly journals The effects of different factors influencing commuterline in Indonesia

2022 ◽  
Vol 6 (1) ◽  
pp. 281-284 ◽  
Author(s):  
Dede Jajang Suyaman ◽  
Nelly Martini ◽  
Asep Muslihat ◽  
Rahmat Jaelani
Keyword(s):  
Consumer Behavior ◽  
Public Transportation ◽  
Psychological Factors ◽  
Empirical Investigation ◽  
Individual Characteristics ◽  
Statistical Techniques ◽  
Product Knowledge ◽  
Daily Lives ◽  
Individual Consumer ◽  
Factors Influencing

Commuterline plays an important role for transportation planning in Indonesia, and it is essential to learn more on how to motivate people to actively use this public transportation facility. This paper presents an empirical investigation to explore different factors influencing the use of this publica transportation facility. The proposed study develops a questionnaire in Likert scale and distributes it among 374 people who had good experience of using commuterline in their daily lives. The questionnaire is designed to learn the effects of environmental, individual, consumer resources and psychological factors. Using some statistical techniques, the study has determined that psychological factors are the most important elements influencing consumer behavior to use this public transportation followed by consumer resources, product knowledge and individual characteristics.

Changing Consumer Behavior Paradigms: Does Passenger Age Impact Factors Influencing MRT Usage?

2014 ◽  
Vol 17 (1) ◽  
pp. 64-77 ◽  
Author(s):  
Sanjai Parahoo ◽  
Heather Harvey ◽  
Gihad Radi
Keyword(s):  
Consumer Behavior ◽  
Impact Factors ◽  
Factors Influencing

scholarly journals Impact of COVID-19 pandemic on consumer behavior and food security in the Republic of Moldova

Akademos ◽  
2021 ◽  
pp. 70-76
Author(s):  
Tatiana Gutium ◽  
Keyword(s):  
Food Security ◽  
Consumer Behavior ◽  
Adverse Effects ◽  
Real Income ◽  
Direct Impact ◽  
Purchasing Behavior ◽  
Key Factors ◽  
Republic Of Moldova ◽  
Factors Influencing ◽  
The Republic

The COVID-19 pandemic has a direct impact on consumers` behavior and their opinion on food security during the quarantine period. The purpose of the research is to develop recommendations to mitigate the adverse effects of the COVID-19 pandemic on food security. In the context of achieving the established goal there was conducted a survey of consumers, online and by phone, on a sample of 250 people, and analyzed cases of malnutrition, change in purchasing behavior, the percentage of income that was spent for food procurement in 2020 during the pandemic. The study showed that one of the key factors influencing consumers’ view of food security is real income.

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