scholarly journals Simulation of the effect of low-cost companion animal clinics on the market for veterinary services

2021 ◽  
pp. 1-7
Author(s):  
Roger B. Haston ◽  
Sharon Pailler
Keyword(s):  
Willingness To Pay ◽  
Price Dispersion ◽  
Low Cost ◽  
Market Value ◽  
Companion Animal ◽  
Market Dynamics ◽  
Veterinary Services ◽  
Market Segments ◽  
Pet Owners ◽  
Demand Curves

Abstract OBJECTIVE To understand the market dynamics of companion animal veterinary services through the simulation of willingness to pay and willingness to wait as consumer behavior attributes. SAMPLES Numerical distributions for the willingness to pay and willingness to wait of simulated potential clients of companion animal clinics. PROCEDURES Simulations were run by use of numerical distributions to create demand curves and analyze market dynamics across 2 market segments (price sensitive and price insensitive) and different price dispersion between clinics. RESULTS The simulations suggested that the profit-maximizing price of a full-service clinic created a natural segmentation of the companion animal veterinary market, with a majority of clients coming from the price-insensitive segment. The simulation of 2 clinics (full-service and low-cost) with 2 market segments showed an increase in the overall market for veterinary services when a low-cost clinic was present. In addition, the lower the price charged at the low-cost clinic, the greater the profits for the full-service clinic. CONCLUSIONS AND CLINICAL RELEVANCE The presence of multiple prices for the same services, or price dispersion, in a market increases the overall market value and services more clients. Discouraging low-cost companion animal practices from entering the market decreases efficiency by leaving a population of pet owners unserved and ultimately reduces the overall market for veterinary services and the economic viability of veterinary practices.

scholarly journals Community Veterinary Medicine Programs: Pet Owners' Perceptions and Experiences

2021 ◽  
Vol 8 ◽  
Author(s):  
Lori R. Kogan ◽  
Veronica H. Accornero ◽  
Emily Gelb ◽  
Margaret R. Slater
Keyword(s):  
Veterinary Medicine ◽  
Low Cost ◽  
Companion Animals ◽  
Pet Ownership ◽  
Veterinary Services ◽  
Community Based ◽  
Care Clinic ◽  
Positive Effects ◽  
Pet Owners ◽  
Client Communication

Many American pet owners struggle financially, and the COVID-19 pandemic has only exacerbated this problem. Yet, the positive effects that companion animals have in people's lives create the need for supportive systems to ensure that financial limitations, and other barriers, do not preclude pet ownership. To help address these barriers, and reach underserved communities, various forms of community-based veterinary medicine programs have been developed across the country. This study assesses two community-based veterinary programs in North Carolina, USA. In addition to perceptions surrounding veterinary services, this study paid specific attention to communication and respect; two additional elements needed for successful community-based veterinary programs. Surveys were given to clients accessing Asheville Humane Society (AHS) mobile veterinary care clinic and Asheville Humane Society (AHS) Affordable Pet Care Clinic. Results of the anonymous survey indicate that the majority of clients had positive veterinary care experiences in terms of both veterinary services and client communication. In conclusion, low-cost or free community veterinary programs—with effective communication, empathy, and cultural competence—can help open the door to future positive veterinary experiences for disadvantaged pet owners.

scholarly journals Familiarity and Use of Veterinary Services by US Resident Dog and Cat Owners

Animals ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 483
Author(s):  
Courtney Bir ◽  
Mario Ortez ◽  
Nicole J. Olynk Widmar ◽  
Christopher A. Wolf ◽  
Charlotte Hansen ◽  
...  
Keyword(s):  
Low Cost ◽  
Pet Ownership ◽  
Veterinary Services ◽  
The Past ◽  
Pet Owners ◽  
Dog Owners ◽  
Nationally Representative ◽  
Clinic Practice ◽  
The Relationship ◽  
Do So

Pet ownership, veterinary use, and beliefs regarding veterinary care were elicited through the use of a nationally representative survey of 997 U.S. residents. Fifty-one percent of respondents have or had a dog in the past five years and 37% have or had a cat in the past five years. Over ninety percent of cat and dog owners had visited a veterinarian at any time, but only about 40% visited a veterinarian annually. With the rise of options in veterinary medicine, including low-cost options for vaccines and spay/neuter, further study and analysis of pet-owners use of veterinary care is warranted. Fifty-four percent of dog owners and 40% of cat owners who went to a low-cost spay/neuter clinic also went to a veterinarian/clinic/practice. This finding suggests that pet-owners who use low-cost options do so in a manner that supplements rather than replaces traditional veterinary care. Logit models were employed to evaluate the relationship between dog and cat owner demographics and visiting a veterinarian. The probability of visiting a veterinarian increased with age and income for dog owners.

What’s in, what’s out? Towards a rigorous definition of the boundaries of benefit-cost analysis

2021 ◽  
pp. 1-17
Author(s):  
Daniel Acland
Keyword(s):  
Cost Analysis ◽  
Willingness To Pay ◽  
Low Cost ◽  
Consumer Sovereignty ◽  
Benefit Cost Analysis ◽  
Rigorous Definition ◽  
Pareto Criterion ◽  
Definition Of ◽  
Benefit Cost

Abstract Benefit-cost analysis (BCA) is typically defined as an implementation of the potential Pareto criterion, which requires inclusion of any impact for which individuals have willingness to pay (WTP). This definition is incompatible with the exclusion of impacts such as rights and distributional concerns, for which individuals do have WTP. I propose a new definition: BCA should include only impacts for which consumer sovereignty should govern. This is because WTP implicitly preserves consumer sovereignty, and is thus only appropriate for ‘sovereignty-warranting’ impacts. I compare the high cost of including non-sovereignty-warranting impacts to the relatively low cost of excluding sovereignty-warranting impacts.

Low-cost airlines and online price dispersion ☆

2017 ◽  
pp. 264-276
Author(s):  
Enrico Bachis ◽  
Claudio A. Piga
Keyword(s):  
Price Dispersion ◽  
Low Cost

scholarly journals Veterinarians' information Prescription and Clients' eHealth Literacy

2019 ◽  
Vol 40 (2) ◽  
pp. 32-44 ◽  
Author(s):  
Niloofar Solhjoo ◽  
Nader Naghshineh ◽  
Fatima Fahimnia
Keyword(s):  
Health Information ◽  
Information Quality ◽  
Literacy Skills ◽  
Veterinary Services ◽  
Ehealth Literacy ◽  
Telephone Interviews ◽  
Pet Owners ◽  
Directed Information ◽  
Positive Feelings ◽  
Client Communication

Introduction: The aim of this study is to investigate the relationship between pet owner’s combined knowledge, comfort, and perceived skills at finding, evaluating, applying online pet health information, and the application of the information prescription (IP) provided for pet owners education on the internet. Methods: Thirty telephone interviews were conducted followed by a questionnaire of eHealth Literacy Scale (eHEALS) with pet owners after receiving an IP with a suggested websites in addition to their customary veterinary services in a vet clinic at the center of Tehran, Iran. Qualitative and quantitative data were merged to explore differences and similarities among respondents with different eHealth literacy levels. Results: Results indicate that pet owners with higher score of eHealth literacy more accessed the suggested websites and reported positive feelings about this addition to their veterinary services. Similarly, among the eight-item self-reported eHealth Literacy skills, perceived skills at evaluating and applying, were significantly associated with the use of IPs. Lastly eHealth literacy level was significantly associated with the outcomes of prescribed information, such as veterinarians-client communication outcome and learning outcomes.  Conclusion: Disparities in application of the veterinarian’s IPs for online pet healthcare information, and its outcomes are associated with different eHealth literacy skills. Veterinarians should collaborate with information specialists and librarians to perform education efforts to raise awareness on online pet health information quality and impact of veterinarian directed information prescription especially among low health literate owners.

Estimating Value Added by Brands from Market Data: An Application to the Indian Toilet Soap Market

2003 ◽  
Vol 7 (1) ◽  
pp. 113-121
Author(s):  
S. Sivramkrishna
Keyword(s):  
Brand Management ◽  
Low Cost ◽  
Toilet Soap ◽  
Market Price ◽  
Value Added ◽  
Market Segments ◽  
Management Activity ◽  
Sales Data ◽  
Important Input ◽  
Over Time

Tracking the value added by brands over time and across market segments can be an important input to corporate strategic planning. Unfortunately, measures of value added by brands have relied on elaborate consumer experiments or surveys. We propose a measure or index of value added by brands (IVAB) that can be computed from market price-sales data. As a practical and low-cost tool, the IVAB can be used to monitor on a regular basis a company's brand management activity and its relative position in markets where competitors influence each other's performance. The computation of IVAB is illustrated with secondary price-sales data on the Indian toilet soap market.

Willingness to Pay for Frills When Travelling with Low-Cost Airlines

2012 ◽  
Vol 18 (6) ◽  
pp. 1161-1174 ◽  
Author(s):  
Antónia Correia ◽  
Adriano Pimpão ◽  
Manuel Tão
Keyword(s):  
Willingness To Pay ◽  
Low Cost

scholarly journals In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments

2019 ◽  
Vol 11 (11) ◽  
pp. 3038 ◽  
Author(s):  
Jinsoo Hwang ◽  
Seong Ok Lyu ◽  
Sun-Bai Cho
Keyword(s):  
Willingness To Pay ◽  
Management Strategies ◽  
Choice Experiments ◽  
Population Based ◽  
Preference Heterogeneity ◽  
Market Segments ◽  
Exploratory Approach ◽  
Study Results ◽  
Airline Passengers ◽  
International Airlines

Most airlines make various efforts to enhance their customers’ levels of in-flight satisfaction while offering alternative services and entertainment. As an innovative service item, some international airlines plan in-flight casino facilities to relieve their customers’ boredom and fatigue emanating from tedious long flights. Using a study sample of casino visitors in Korea, we intend to better understand how potential airline passengers show their willingness to pay for the hypothetical in-flight casino services. We also employ multiple choice experimental techniques to examine preference heterogeneity embedded in the sampled population. Based on study results, several management strategies are discussed for offering tailored in-flight entertainment services to targeted market segments.

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