Social Consensus in Persuasive Communication

1964 ◽  
Vol 14 (1) ◽  
pp. 95-98 ◽  
Author(s):  
Robert Frank Weiss ◽  
William Buchanan ◽  
Benjamin Pasamanick
Keyword(s):  
Social Influence ◽  
Quantitative Variation ◽  
Persuasive Communication ◽  
Opinion Formation ◽  
Social Consensus ◽  
Research Problems ◽  
Parametric Studies ◽  
Communication Approach ◽  
Persuasive Arguments

A communicator consensus technique for quantitative variation of communicator credibility was developed. 80 Ss were exposed to persuasive arguments advocated by “all the experts” (high-consensus) and “somewhat less than half the experts” (low-consensus). High consensus resulted in greater opinion formation than did low consensus ( p < .0001). Implications of the communicator consensus variable for several research problems were briefly discussed, including parametric studies of communicator credibility and a communication approach to consensus problems in other areas of social influence research.

Consensus Technique for the Variation of Source Credibility

1967 ◽  
Vol 20 (3_suppl) ◽  
pp. 1159-1162 ◽  
Author(s):  
Robert Frank Weiss
Keyword(s):  
Source Credibility ◽  
Quantitative Variation ◽  
Persuasive Communication ◽  
Opinion Formation ◽  
Persuasive Arguments

The credibility of a group source of a persuasive communication was varied by varying the degree of consensus among the group source. 116 Ss were exposed to persuasive arguments advocated by “nine-tenths of the experts” (high consensus) and “one-tenth of the experts” (low consensus). High consensus resulted in greater opinion formation than did low consensus ( p < .05). The advantages of the consensus technique for the quantitative variation of source credibility were discussed.

Effects of the Binding Communication Paradigm on Attitudes

2012 ◽  
Vol 71 (4) ◽  
pp. 227-235 ◽  
Author(s):  
Fabienne Michelik ◽  
Fabien Girandola ◽  
Robert-Vincent Joule ◽  
Amandine Zbinden ◽  
Lionel Souchet
Keyword(s):  
Persuasive Communication ◽  
Favorable Attitude ◽  
Persuasive Message ◽  
Communication Paradigm ◽  
Communication Condition ◽  
Communication Approach

The binding communication approach is situated at the intersection of research on persuasive communication and commitment. Binding communication refers to the combination of a preparatory act involving commitment and a persuasive message. Two studies showed that differences in attitudes toward recycling (Study 1) or swimming (Study 2) are more likely to occur following a persuasive message combined with a preparatory act involving commitment (i.e., binding communication) as compared to either technique alone. Specifically, in Study 1 we observed a more favorable attitude toward recycling in the binding communication condition compared to the conditions involving only a preparatory act involving commitment or only a persuasive message. In Study 2, we replicated the results of Study 1 and examined the effect on attitudes of performing a preparatory act with a strong versus weak level of commitment when this was preceded versus not preceded by a persuasive message.

A Persuasive Communication Approach to Conservation

1978 ◽  
Vol 7 (1) ◽  
pp. 28-34 ◽  
Author(s):  
S.J. Kantola ◽  
G.J. Syme
Keyword(s):  
Persuasive Communication ◽  
Communication Approach

Repetition of Persuasion

1969 ◽  
Vol 25 (2) ◽  
pp. 669-670 ◽  
Author(s):  
Robert Frank Weiss
Keyword(s):  
Mass Media ◽  
The Other ◽  
Persuasive Communication ◽  
Opinion Formation ◽  
The Mass Media

The effect of repeated exposures to a persuasive communication upon opinion formation was studied experimentally rather than by analysis of the mass media. Half the Ss were exposed to the communications once, and the other half were exposed to the same communications three times ( N = 120). Three exposures resulted in greater opinion formation than did one exposure ( .P < .005).

EFFECT OF LEADER'S STRATEGY ON OPINION FORMATION IN NETWORKED SOCIETIES WITH LOCAL INTERACTIONS

2010 ◽  
Vol 21 (06) ◽  
pp. 839-852 ◽  
Author(s):  
PAWEL SOBKOWICZ
Keyword(s):  
Social Influence ◽  
The Other ◽  
Opinion Formation ◽  
Local Interactions ◽  
The Social ◽  
Marketing Activities ◽  
The Way

The work investigates the influence of leader on opinion formation in artificial networked societies. The strength of the social influence is assumed to be dictated by distance from one agent to another, as well as individual strengths of the agents. The leader is assumed to have much greater resources, which allows him to tune the way he influences the other agents. We study various strategies of using these resources to optimize the conditions needed to "convince" the whole society to leader's opinion. The flexibility of the model allows it to be used in studies of political, social and marketing activities and opinion formation.

scholarly journals An Examination of the Impact of Astroturfing on Nationalism: A Persuasion Knowledge Perspective

2019 ◽  
Vol 8 (2) ◽  
pp. 38
Author(s):  
Kenneth Henrie ◽  
Christian Gilde
Keyword(s):  
Social Media ◽  
Persuasive Communication ◽  
Exploratory Research ◽  
Persuasive Messages ◽  
Media Messages ◽  
Social Media Platforms ◽  
Knowledge Perspective ◽  
The Moment ◽  
Communication Approach ◽  
The Impact

One communication approach that lately has become more common is astroturfing, which has been more prominent since the proliferation of social media platforms. In this context, astroturfing is a fake grass-roots political campaign that aims to manipulate a certain audience. This exploratory research examined how effective astroturfing is in mitigating citizens’ natural defenses against politically persuasive messages. An experimental method was used to examine the persuasiveness of social media messages related to coal energy in their ability to persuade citizens’, and increase their level of nationalism. The results suggest that citizens are more likely to be persuaded by an astroturfed message than people who are exposed to a non-astroturfed message, regardless of their political leanings. However, the messages were not successful in altering an individual’s nationalistic views at the moment of exposure. The authors discuss these findings and propose how in a long-term context, astroturfing is a dangerous addition to persuasive communication.

scholarly journals KOMUNIKASI PERSUASIF DALAM DAKWAH BIL HIKMAH: UPAYA PEMBENTUKAN KARAKTER ANAK TUNA LARAS DI MADRASAH INKLUSI

2020 ◽  
Vol 11 (2) ◽  
Author(s):  
Nursaptini Nursaptini ◽  
Arif Widodo
Keyword(s):  
Qualitative Research ◽  
Social Relations ◽  
Persuasive Communication ◽  
Case Study Approach ◽  
Emotionally Handicapped ◽  
Study Approach ◽  
Character Building ◽  
Communication Approach ◽  
Building Methods

Abstrak Anak tuna laras identik dengan perilaku yang buruk. Stigma anak tuna laras sebagi anak nakal telah melekat. Anak tuna laras memiliki masalah yang serius dengan karakter. Permasalahan semacam ini juga terjadi di salah satu madrasah inklusi di Lombok Barat. Penelitian ini bertujuan untuk mengetahui pengaruh metode pembentukan karakter terhadap anak tuna laras di madrasah inklusi. Penelitian in ididesain dalam bentuk penelitian kualitatif dengan pendekatan studi kasus. Subjek dalam penelitian ini terdiri dari lima anak tuna laras. Permasalahan utama dalam penelitian ini adalah bagaimana pengaruh penggunaan metode dakwah bil hikmah terhadap perubahan karakter anak tuna laras? Berdasarkan hasil penelitian dapat disimpukan bahwa pembentukan karakter anak tuna laras di madrasah inklusi dengan menggunakan pendekatan komunikasi persuasif dari metode dakwah bil hikmah telah berhasil. Guru memperlakukan anak tuna laras dengan kasih sayang, mau mendengar keluh kesah dan melakukan komunikasi persuasif. Penggunaan pendekatan ini dapat merubah perilaku anak tuna laras, emosi menjadi lebih stabil, hubungan sosial membaik dan partisipasi belajar meningkat. Kata Kunci: komunikasi persuasif, dakwah bil hikmah, tuna laras, pembentukan karakter Abstract Children with emotionally handicapped identic with bad behavior. The stigma as a naughty children has lingered. Children with emotionally handicapped have serious character problems. This kind of problem also occurs in one of inclusion madrasas in West Lombok. This study aims to determine the effect of character building methods on children with emotionally handicapped in inclusion madrasah. This research was designed in qualitative research with a case study approach. The subjects in this study consist of five children with emotionally handicapped. The main problem in this research is how is the effect of using da'wah bil hikmah method on changes in children with emotionally handicapped character. Based on results of the study, it can be concluded that character building on children with emotionally handicapped in inclusion madrasah using persuasive communication approach da'wah bil hikmah method has been successful. The teachers treat the children with emotionally handicapped with love, willing to listen their complaints and makes persuasive communication. The use of this approach can change children with emotionally handicapped behaviour, their emotions become more stable, improve in social relations and increase in learning participation. Keywords: persuasive communication, da'wah bil hikmah, children with emotionally handicapped, character building

scholarly journals KOMUNIKASI LINGKUNGAN MELALUI MAHARAGU SUNGAI DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA PROGRAM REVITALISASI SUNGAI KOTA BANJARMASIN

2021 ◽  
Vol 6 (1) ◽  
pp. 67
Author(s):  
Novaria Maulina ◽  
Atika Rusli
Keyword(s):  
Community Participation ◽  
Opinion Leader ◽  
Environmental Communication ◽  
Qualitative Approach ◽  
City Government ◽  
Persuasive Communication ◽  
Household Waste ◽  
The People ◽  
Communication Approach ◽  
The City

The city of Banjarmasin is a city known as the city of a thousand rivers, however the problem faced by the Banjarmasin City Government is the number of rivers which became shallow and narrow because of the people habits who live on the riverbank. Their habits are throwing garbage and household waste into the river. So that the Banjarmasin City government initiated activities aimed at restoring the function of the river or called river revitalization. Through this paper, the researcher described how communication approach undertaken by the Banjarmasin City Environmental Department to increase community awareness and participation in the river revitalization program. Furthermore, the result found through qualitative approach with interview techniques, observation and documentation was the Banjarmasin City Environmental Department had personal and persuasive communication  and involving river stakeholders as an opinion leader to increase community participation in maintaining rivers cleanliness and developing rivers as a potential tourist destination.Keywords: Environmental Communication, Community Participation, Maharagu Sungai.

scholarly journals Social Influence and the Collective Dynamics of Opinion Formation

PLoS ONE ◽  
2013 ◽  
Vol 8 (11) ◽  
pp. e78433 ◽  
Author(s):  
Mehdi Moussaïd ◽  
Juliane E. Kämmer ◽  
Pantelis P. Analytis ◽  
Hansjörg Neth
Keyword(s):  
Social Influence ◽  
Opinion Formation ◽  
Collective Dynamics

scholarly journals Opinion Formation by Social Influence: From Experiments to Modeling

PLoS ONE ◽  
2015 ◽  
Vol 10 (10) ◽  
pp. e0140406 ◽  
Author(s):  
Andrés Chacoma ◽  
Damián H. Zanette
Keyword(s):  
Social Influence ◽  
Opinion Formation
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