scholarly journals The Role of Micro-Influencers in the Consumer Decision-Making Process in the Hospitality Field

2021 ◽  
Vol 11 (1) ◽  
pp. 102-112
Author(s):  
Rita Peres ◽  
Mariana Silva
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Needs ◽  
Hotel Industry ◽  
Medium Effect ◽  
Consumer Decision Making ◽  
Decision Making Processes ◽  
Acceptance Model

Abstract The aim of this research is to understand the role played by social media influencers in consumers’ decision-making processes concerning hotels. To achieve this general objective, the following specific aims were defined: (1) to understand the profile of the micro-influencers that share user generated content (UGC) about hotels and the main networks within which they operate; to this end, a study was made by means of interviews to ascertain the profiles of 16 unpaid micro-influencers who share content about Portuguese hotels, and (2) to adopt the information acceptance model (IACM) put forward by Erkan and Evans (2016), to examine the influence of electronic word of mouth (eWOM) in social media on cosumer's behaviour intention in hotel industry, based on the profile of 166 consumers who follow these micro-influencers. Findings suggest that micro-influencers play a significant role in terms of influencing consumer purchase decision-making in the hospitality area; about 79% of surveyed consumers who follow micro-influencers’ content feel their choice is influenced and consider that the contents shared enable consumers to form an idea of what their stay will be like, due to some of the micro-influencers’ characteristics. The adoption of the IACM model demonstrates that the credibility of eWOM information positively affects the usefulness of the information. However, the quality of eWOM information, needs of eWOM information, and attitudes toward eWOM have a medium effect on the usefulness of eWOM information, but also in the attitudes toward eWOM and usefulness of eWOM in the adoption of eWOM information. The followers’ behavioural intentions are strongly explained by their attitudes toward eWOM information and adoption of eWOM information.

scholarly journals THE ROLE OF SOCIAL MEDIA ON MIGRATION DECISION-MAKING PROCESSES: Case of Indonesian Student in University of Groningen

2018 ◽  
Vol 6 (1) ◽  
pp. 515
Author(s):  
Inayah Hidayati
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Migration Decision ◽  
Decision Making Process ◽  
Migration Behavior ◽  
Interview Guide ◽  
Destination Area ◽  
Decision Making Processes ◽  
The Impact

Objective: This research aims to explain the impact of social media on the migration decision-making process of Indonesian student migrants in University of Groningen who used a social media account. In detail, this research will consider the role of social media in the migration decision-making process of students who emigrated from Indonesia and how they uses social media in the context of the migration decision-making process. Methods: The data collected included qualitative data from in-depth interviews and supported by study literatures. An interview guide was formulated to facilitate the indepth interviews and generate a better understanding of migration behavior. Expectation: Social media help Indonesian student migrants on migration decision making process and they use social media for searching information about destination area. Result: Student migrant in University of Groningen use their social media to gain information before they choose that university for study. They use Facebook to making contact with their friends and collagues in the destination country. Student group on Facebook help Indonesian student to get information about school and daily life.

The Role of Social Commerce Components on the Consumer Decision-Making Process

2021 ◽  
pp. 227-239
Author(s):  
Saleh Mohammed Kutabish ◽  
Ana Maria Soares
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Future Research ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Social Commerce ◽  
Consumer Decision ◽  
Rapid Changes ◽  
Learning From Others

Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.

Assessing the quality of state disaster recovery plans: Implications for policy and practice

2017 ◽  
Vol 11 (4) ◽  
pp. 281 ◽  
Author(s):  
Dylan Sandler, MRP ◽  
Gavin Smith, PhD
Keyword(s):  
Decision Making ◽  
Disaster Recovery ◽  
Evaluation Tool ◽  
Policy And Practice ◽  
Role Of The State ◽  
State Recovery ◽  
Decision Making Processes ◽  
State Programs

Pre-event planning for postdisaster recovery helps to improve recovery outcomes following disasters by engaging the network of stakeholders involved in recovery and working to develop a degree of consensus around recovery priorities. States serve as a linchpin between local communities and federal agencies, and the development of comprehensive state recovery plans allows states to communicate recovery goals and decision-making processes. This article addresses the limitations of what we know about the role of the state in disaster recovery by describing the application of a plan quality evaluation tool to a sample of state recovery plans. The plans evaluated in this study tended to be heavily focused on federal and state programs and grants available following disasters. To effectively guide recovery decision-making and encourage community resilience, state recovery plans should help to set a direction for recovery and develop corresponding policies that may be implemented by the broad network of stakeholders involved in recovery.

scholarly journals The role of geophysics in enhancing mine planning decision-making in small-scale mining

2020 ◽  
Vol 7 (7) ◽  
pp. 200384
Author(s):  
Ricardo Tichauer ◽  
Antonio Carlos Martins ◽  
Ranyere Sousa Silva ◽  
Giorgio De Tomi
Keyword(s):  
Decision Making ◽  
Low Cost ◽  
Geophysical Methods ◽  
Mine Planning ◽  
Small Scale ◽  
Mining Operations ◽  
Decision Making Processes ◽  
Planning Decision

Small-scale mining usually operates under high geological uncertainty conditions. This turns mine planning into a complex and sometimes inaccurate task, resulting in low productivity and substantial variability in the quantity and quality of the mineral products. This research demonstrates how the application of a novel methodology that relies on traditional and low-cost geophysical methods can contribute to mine planning in small-scale mining. A combination of resistivity and induced polarization methods is applied to enhance mine planning decision-making in three small-scale mining operations. This approach allows for the acquisition of new data regarding local geological settings, supporting geological modelling and enhancing decision-making processes for mine planning in a timely and low-cost fashion. The results indicate time savings of up to 77% and cost reductions of up to 94% as compared with conventional methods, contributing to more effective mine planning and, ultimately, improving sustainability in small-scale mining.

The Role of Social Commerce Components on the Consumer Decision-Making Process

2020 ◽  
pp. 209-224
Author(s):  
Saleh Mohammed Kutabish ◽  
Ana Maria Soares
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Future Research ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Social Commerce ◽  
Consumer Decision ◽  
Rapid Changes ◽  
Learning From Others

Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.

Friendship and online filtering: The use of social media to construct offline social networks

2018 ◽  
Vol 21 (3) ◽  
pp. 770-785 ◽  
Author(s):  
Alecea Standlee
Keyword(s):  
College Students ◽  
Decision Making ◽  
Social Networks ◽  
Social Media ◽  
Social Environment ◽  
Political Attitude ◽  
Potential Increase ◽  
Decision Making Processes ◽  
Use Of Social Media

This article explores technologically integrated relationship practices among college students. Analyzing interviews of 52 participants at two very different US colleges, I explore how they construct, establish, and maintain technologically mediated social networks. This research focuses specifically on the practice of “doing homework,” in which participants conduct social media investigations of potential friends and use that data to determine if a relationship continues. Findings suggest the establishment of offline relationships includes the use of social media profiles to collect social and political attitude data on potential friends. Participants report the use of such data as essential to their decision-making processes about friendship, resulting in a potential increase in social and political homogeneity within offline social networks. These findings contribute to our ongoing understanding of the role of informational echo chambers within a technologically integrated social environment.

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