scholarly journals E-Marketing Campaign for a University. Case Study

2019 ◽  
Vol 31 (1) ◽  
pp. 151-172 ◽  
Author(s):  
Beata Tarczydło ◽  
Joanna Miłoń
Keyword(s):  
Meta Analysis ◽  
Private University ◽  
Theory And Practice ◽  
Marketing Campaign ◽  
Marketing Activities ◽  
The Subject ◽  
Definition Of ◽  
Guidelines And Recommendations ◽  
The University

Abstract The subject of this work is an e-marketing campaign for a university from theoretical and practical perspective. Starting from a definition of e-marketing and the set of instruments used in e-marketing, the stages of implementation of e-marketing campaigns dedicated to entities from the sector of education will be discussed. Methodology of research for the purposes of the article covered literature studies, meta-analysis of available Internet sources and authors’ own qualitative research with the application of the methods of mystery client and case study. The object of the research is a private university and the subject of research are e-marketing activities, including identified campaigns, conducted for the university. The authors’ goal is to present an e-marketing campaign for a university in theory and practice. The purpose of the article is working out guidelines and recommendations for marketing specialists interested in efficient marketing activities on the Internet for the analyzed entities.

scholarly journals Sustainability and Stakeholder Awareness: A Case Study of a Scottish University

2021 ◽  
Vol 13 (8) ◽  
pp. 4186
Author(s):  
Abdulhakeem Raji ◽  
Abeer Hassan
Keyword(s):  
Signaling Theory ◽  
Relevant Information ◽  
Voluntary Exercise ◽  
Communication Tool ◽  
Individual Interviews ◽  
Study Approach ◽  
Research Findings ◽  
Definition Of ◽  
The University

This paper adopted a case study approach to investigate the sustainability practices of a Scottish university in order to understand if sustainability forms part of its central policy agenda. As such, the paper focuses on the levels of awareness and disclosure of their sustainable practices, measuring the impacts and effectiveness of those initiatives. This paper introduces signaling theory to explore the idea that appropriate communication via integrated thinking can close the gap between the organization and its stakeholders. We believe that the provision of this relevant information will lead to better communication between the organization and its stakeholders, supporting a signaling theory interpretation. Therefore, we are suggesting that integrated thinking is an internal process that organizations can follow to increase the level of disclosure as a communication tool with stakeholders. From the literature reviewed, four themes were identified (definition of university sustainability, sustainability awareness, disclosure framework within universities, and level of accountability). The research adopted a pragmatic view and conducted individual interviews with participants belonging to three stakeholder groups (members of the university’s senior management, the governing council, and the student union executive). Although this study focused on just one Scottish university, it should still provide some insight for the better understanding of the underpinning issues surrounding the sustainability accountability practices of Scottish universities in general. The research findings indicated that the university prioritized only two sustainability dimensions—economic and environmental—and that the university still perceived sustainability as a voluntary exercise. Additionally, it is evident that the university had no framework in place for measuring its sustainability delivery—and therefore had no established medium of communicating these activities to its stakeholders. Moreover, research findings showed that the social and educational context of sustainability was lacking at the university. The university has done little or nothing to educate its stakeholders on sustainability.

scholarly journals The research method of conceptual frameworks. The case of Pygmalion effect: A leadership style or self-fulfilling prophecy?

2019 ◽  
Vol 9 (3) ◽  
pp. 487-510
Author(s):  
Sejla Almadi
Keyword(s):  
Leadership Style ◽  
Meta Analysis ◽  
Educational Technology Research ◽  
Research Subject ◽  
Conceptual Frameworks ◽  
Pygmalion Effect ◽  
Less Is More ◽  
Database Research ◽  
The Subject

Conceptual frameworks are conjectural/hypothetical research tools that are particularly important and widely used in the disciplined inquiry, including educational (technology) research. However, there is a lack of guidance on how to construct them. Hence, the objective of the current research was to provide a methodological perspective through a case study on how to develop such a framework for deductive research with a complex research subject. To this end, a five-step technique was constructed and implemented: text database, research panorama, authors’ network and thread, location, and definition. The case of Pygmalion effect was actual and significant as a recent meta-analysis found it to have an outstanding impact, among other leadership interventions, and relevant to educational research as it was first experimented in educational context. The conclusion found the five steps to be intertwined as they were built upon each other, carried the thread forward and opened it up deeper and closer to the research subject by each section. The errors and limitations involved uniqueness, availability, less is more, meaningfulness, approach, and space. Hence, the recommendations were defined as the regard for the complexity of the research subject and the approach to which the defined steps were delegated, the preliminary search on the most up-to-date academic papers on the subject, the only necessary number of collected sources and classes, the sense-making in implementing the steps, and the adaptation to longer essays, theses, or to prepare the foundation of research proposals.

scholarly journals On life cycle of a phrase (a case study of German language)

Litera ◽  
2020 ◽  
pp. 9-20
Author(s):  
Daniil Andreevich Bakhmatov
Keyword(s):  
Life Cycle ◽  
German Language ◽  
Life Cycle Model ◽  
Cycle Model ◽  
Single Process ◽  
Cyclic Processes ◽  
The Subject ◽  
Definition Of ◽  
Diachronic Changes

The goal of this research consists in identification and complex description of the stages of existence of a phrase. The subject of this research is changes in the use that afflict phrases in diachrony. The author determines the types of such changes, which characterize the stages of existence of a phrase since its emergence, as well as possible ways of development of a phrase (in terms of unchangeability of its composition and level of idiomaticity).Based on the material of verbal-nominal phrases in German language, both free and phraseologisms, and attraction of corpus-based data, the changes in use are perceived as elements of a single process. The scientific novelty lies in the attempt to describe the models of diachronic changes as cyclic processes; reveal common trends in development of phrases and in applicability of the definition of “life cycle” to the indicted processes. The concept of “life cycle”, used in various sciences for designating the natural, repeating processes, found its reflection in linguistics. However, cyclic processes in phraseology yet remain unstudied, despite the existing description of such phenomena as usualization, phraseologization, and dephraseologization. In conclusion, the author presents a dynamic model of life cycle of a phrase; the changes in use are viewed as its part; as well as offers the terms “deusualization” and “reusualization”. The obtained life cycle model can find application in further research in the area of diachronic phraseology and phrase formation.

scholarly journals It is not enough to flip your classroom. A case study in the course of Pavements in Civil Engineering

2019 ◽  
Vol 39 (3) ◽  
pp. 62-69
Author(s):  
Yasmany García-Ramírez
Keyword(s):  
Flipped Classroom ◽  
Civil Engineering ◽  
Learning Experience ◽  
University Teaching ◽  
Traditional Model ◽  
Group A ◽  
The Subject ◽  
Group B ◽  
The University

The flipped classroom, as an active learning model, has given remarkable results in several areas in the university teaching; however, its execution is still able to improve. This research shows the implementation and improvement of the flipped classroom model in the course of Pavements. It evaluates their influence on the students’ final grades and their learning experience. Three groups of students participated in this study, who enrolled in the course of Pavements in the Civil Engineering. Group A took the course with the traditional model, while Group B took it with a flipped classroom, and Group C experienced it with a reinforced flipped model. Groups did the course the subject in 2017, 2018 and 2019, respectively. Results show that even though with the flipped classroom models, the finals grades did not increase compared to the scores of the traditional model; however, it improved their learning experience. The students were more satisfied with the method; they even asked for fewer modifications than they did in the traditional model. This research shows that adding little academic things to the course, it would greatly influence their students' opinion.

scholarly journals Aplikasi Penentuan Tunjangan Kinerja dan Rekomendasi Pegawai Universitas Singaperbangsa Karawang

2019 ◽  
Vol 3 (3) ◽  
pp. 191
Author(s):  
Aldi Jakaria ◽  
Ade Andri Hendriadi ◽  
Nina Sulistiyowati
Keyword(s):  
Decision Making ◽  
Employee Performance ◽  
Multiple Attribute Decision Making ◽  
Development Life Cycle ◽  
Multiple Attribute ◽  
Waterfall Model ◽  
Definition Of ◽  
The University

Universitas Singaperbangsa Karawang does not yet have a system and criteria for assessing the performance of non-P3K employees. Currently the staffing office at the University of Singaperbangsa Karawang does not yet have a way to determine how an employee is entitled to a Performance Allowance. Based on these facts, a website-based employee performance allowance information system will be created with a case study of the staff of the singaperbangsa karawang university. The system to be built includes the definition of criteria, data processing to become the best employee recommendation / promotion and determination of Employee Performance Allowances. The methodology used is software engineering and uses the Software Development Life Cycle (SDLC) method with the waterfall model because it is in accordance with the research that will be carried out with a relatively short stage of system usage. The calculation process is done by using the method of fuzzy multiple attribute decision making with weighted product because this method determines the weight value for each attribute, then proceed with a ranking process that will select the best alternative from a number of alternatives. The system created can provide information about the amount of employee performance benefits and recommendations for promotion for employees. After evaluating the user, this system gets a response that is easy to understand and easy to understand on each menu on the system. Looking at the benefits of this system is useful when it will provide performance allowances to employees and at the time will determine the employees who are reconditioned for promotions. The design of employee recommendation decision support systems using fuzzy multiple attribute decision making is done by completing the weighted product to produce alternatives after verification with the existing data getting 60% accuracy.

Connecting First Year Students to Formal and Informal Learning Experiences

2013 ◽  
pp. 51-67 ◽  
Author(s):  
Melissa L. Johnson ◽  
Laura Pasquini ◽  
Michelle R. Rodems
Keyword(s):  
Learning Communities ◽  
First Year ◽  
First Year Students ◽  
University Of Florida ◽  
Online Learning Communities ◽  
Formal And Informal Learning ◽  
Definition Of ◽  
The University ◽  
First Year Seminar

This case study, an honors first year seminar from the University of Florida, USA, demonstrates the benefits and challenges of these developments in education. The case expands the definition of formal, informal, and online learning communities in the context of a first year seminar.

Rivalry, excludability and positive transport externalities – case study of a private university in Poland

2019 ◽  
Vol 20 (7) ◽  
pp. 1290-1312
Author(s):  
Monika Paradowska
Keyword(s):  
Private University ◽  
Transport Infrastructure ◽  
Transport Systems ◽  
External Effects ◽  
Content Type ◽  
Campus Sustainability ◽  
Positive Externalities ◽  
Transport Behaviour ◽  
The University

Purpose The purpose of this study is to assess the impact of rivalry and excludability in transport systems on the positive external effects important for the functioning of a large private university in Wroclaw (Poland). In the context of campus sustainability, policy implications supporting sustainable transport are discussed. Design/methodology/approach Four research questions were formulated, which were tested by way of questionnaire research among students of the Bachelor and Engineer Programmes in Logistics and taking part in the course Transport Economics at the WSB University in Wroclaw (Poland). Findings Car use seems to be the most important for the positive transport externalities enabling the functioning of the university. Levels of rivalry and excludability did not have a significant impact on the levels of external transport benefits or the transport behaviour of students. To sustain/enhance the levels of positive external effects of transport and stimulate sustainable commuting, the university should support the development of alternative modes of transport, by improving transport infrastructure on the campus, and develop cooperation with the Wroclaw municipality to develop synergies between their transport policy goals. Research limitations/implications The research should be interpreted with care, as it is a case study of one large private university in Poland. Further research should be conducted among different private and public universities that are characterised by different levels of accessibility (location, development of infrastructure). The case study is based on students' transport behaviour, not considering transport behaviour of academic and non-academic workers, which could function as a role mode. Practical implications Policy aiming at banning cars is likely to be unsuccessful and/or could lead to a decrease in positive externalities in a short term. For this reason, more attention should be given to marketing and promotion of more sustainable means of transport, including e.g. better information on the possibilities of reaching the campus by train or urban public transport, facilitations for non-motorised students and improvements in cycling and walking infrastructure. To support campus sustainability in the field of transport, stronger cooperation with local administration is needed to undertake joint, consistent actions aimed at sharing and supporting the idea of sustainable commuting among students. Originality/value While many activities for supporting campus sustainability focus on reducing negative environmental externalities, positive externalities are not so often considered. In this context, the levels of rivalry and excludability can become an indicator of the contribution of transport systems to social and economic sustainability.

Abuja Peoples of Nigeria as Indigenous Peoples in International Law

2018 ◽  
Vol 25 (3) ◽  
pp. 431-457 ◽  
Author(s):  
Sylvanus Gbendazhi Barnabas
Keyword(s):  
International Law ◽  
Indigenous Peoples ◽  
Child Rights ◽  
International Child ◽  
The Subject ◽  
Definition Of ◽  
International Instruments ◽  
Diverse Cultures ◽  
Agreed Definition

There is no agreed definition of indigenous peoples (IPs) as the international community has not agreed to any. However, an examination of international instruments and literature on the subject presents a picture. This article examines the definition of IPs and its relevance to Africa. The case study of Abuja, Nigeria is used as a vehicle to challenge the existing descriptions of IPs. It argues that international law should expand its definition of IPs to include collectives of peoples with diverse cultures in Africa. Analogical insights are drawn from international child rights law to advance the argument that international law on IPs’ rights can learn from the evolution of international children’s rights law.

Assessing e-readiness of the Copperbelt University, Zambia: case study

2016 ◽  
Vol 33 (5) ◽  
pp. 315-332 ◽  
Author(s):  
Matuka Chipembele ◽  
Kelvin Joseph Bwalya
Keyword(s):  
Conceptual Framework ◽  
Theory And Practice ◽  
Policy Makers ◽  
Content Type ◽  
Working Environments ◽  
Methodological Triangulation ◽  
Ict Infrastructure ◽  
Teaching Learning ◽  
The University

Purpose The purpose of this paper is to assess e-readiness (preparedness) of the Copperbelt University (CBU) with a view to ascertain the likelihood of the university benefiting from various opportunities unlocked by the adoption and use of ICT in advancing its core mandate of teaching, learning and collaborative research. Design/methodology/approach The study used the network readiness model emanating from the socio-technical theory, which underpins the extended technological enactment framework. Further, it employed a positivist approach and adopted a case study method coupled with methodological triangulation at data collection stage. With a 95 per cent confidence level of a possible sample frame of 2,980, the study sampled 353 respondents with a response rate of 81 per cent. Findings The results show that anticipated ICTs users have not leveraged available ICT infrastructure or are unaware of its existence. Further, quantitative constructs: “accessibility to ICTs” and “requisite ICTs skills” has significant impacts on e-readiness indicators and in integration of ICTs in CBU core business activities. Also, the study argues that institutional ICT policy and working environments reshape users’ perception of ICTs for teaching, learning and research. Research limitations/implications The proposed conceptual framework only accounted for 43 per cent variance of the factors determining e-readiness of CBU. Originality/value Investigating CBU’s e-readiness will enable policy-makers to prioritise interventions needed for transforming the university into an e-ready entity favourably placed to benefit from digital opportunities. Also the emanating conceptual framework is important to theory and practice in integrating ICTs universities business value chains especially in contextually similar environments.

scholarly journals An Exploratory Case Study into the Cultural Effects  on Knowledge Management Practices in the Solomon Islands

2021 ◽  
Author(s):  
◽  
Joseph Baeoro Sanga
Keyword(s):  
Knowledge Management ◽  
Multinational Corporations ◽  
Management Practices ◽  
Solomon Islands ◽  
Theory And Practice ◽  
National Cultures ◽  
Management Concepts ◽  
Structured Knowledge ◽  
The Subject

<p>Knowledge management (KM) is an emerging discipline and in recent years it has received increased attention both from academics and practitioners. At the academic front, the major debate is over the conceptual plurality of KM. This is as a result of the subject having its roots from various disciplines. To practitioners the subject is attractive since it promises the management of knowledge, an abstract concept and the most elusive one to manage. Some think KM is just another fad but the realities experienced by multinational corporations trying to do business across cultures forces both academics and practitioners to constantly think about knowledge management and culture. This thesis posits that there is such a thing as national cultures. In this work, Solomon Islands' national culture with its main features of multiplicity of subcultures, bigmanism, wantokism, pijin and the people's experiences through mission work, government and war are highlighted as providing encouragement and also barriers to knowledge management. Using De Long and Fahey's four frameworks, a case study was conducted informed by the ethnographic tradition. The study drew on methodological triangulation which included semistructured interviews, focus groups, document analysis and observations. The use of multiple data collection tools was employed to ensure convergence of data and the dependability of this work. This study finds two important considerations. First, important knowledge is cognitive understanding and to a lesser extent technical. Structured knowledge is not central to KM. There are two reasons given for this view. One, due to scarcity of resources, there is high competition for education which is regarded as cognitive knowledge, although in practice it is structured knowledge. Two, indigenous knowing is socially constructed and mainly exists in tacit form. Second, even when solicited, participation from subordinates is difficult to come by. This behaviour is embedded in kastom relating to bigmanism. This thesis contributes both to theory and practice. The main theoretical contribution is the argument that knowledge management theorist must take into consideration the effects of national cultures on knowledge recognition and the evaluation of knowledge management concepts. For practitioners, an understanding of the recipient culture is critical for implementing proposed changes. Particularly for Solomon Islands practitioners, a special awareness is necessary from leadership to understand the minds of workers, otherwise change interventions will always be a frustrating vocation.</p>

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