scholarly journals Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase

2019 ◽  
Vol 14 (3) ◽  
pp. 304-317
Author(s):  
Mehdi Mahdavi ◽  
Belem Barbosa ◽  
Zaíla Oliveira ◽  
Valentina Chkoniya
Keyword(s):  
Content Analysis ◽  
Personality Traits ◽  
Purchase Intention ◽  
Qualitative Content Analysis ◽  
Experience Goods ◽  
Extant Literature ◽  
Online Sales ◽  
Future Search ◽  
Celebrity Endorsers

Abstract Literature has highlighted the challenges of selling experience (vs. search) products online. In addition, the role of celebrity endorsers in purchase intention and attitudes towards brands has been emphasized by scholars. This article argues that celebrities provide cues on products’ sensorial characteristics that have been so far disregarded by extant literature. By choosing perfume as a complex experience product, twenty-seven participants from three countries were interviewed in order to find how endorsers could assist e-shoppers to identify fragrant characteristics in the absence of the real scent. The results of the qualitative content analysis reveal that endorsers’ personality traits and lifestyle could act as predictor of the type of scent. Scent categorization based on such traits are presented. This article provides valuable contributions to both researchers and practitioners interested in online sales of experience goods. Limitations and avenues for future search are also provided.

scholarly journals Therapeutic Alliance in Interpreter-Mediated Psychotherapy from the Perspective of Refugee Patients: Results of Qualitative Interviews

2021 ◽  
pp. 1-9
Author(s):  
Saskia Hanft-Robert ◽  
Nadine Janis Pohontsch ◽  
Cornelia Uhr ◽  
Alexander Redlich ◽  
Franka Metzner
Keyword(s):  
Content Analysis ◽  
Therapeutic Alliance ◽  
Successful Treatment ◽  
Qualitative Content Analysis ◽  
Qualitative Interviews ◽  
Therapeutic Treatment ◽  
Factors Influencing ◽  
Recommendations For Action ◽  
Patients Perspective

<b><i>Background:</i></b> The therapeutic alliance is considered to be one of the most important factors of psychotherapy and is a necessary requirement for a successful treatment in interpreter-mediated psychotherapy. <b><i>Patients and Methods:</i></b> Using interpreter-mediated guided interviews, 10 refugee patients who experienced interpreter-mediated psychotherapy were asked about factors influencing the development of a trusting therapeutic alliance in the triad. The analysis of the interviews followed the rules of content-structuring qualitative content analysis. <b><i>Results:</i></b> A total of 11 factors were identified which could be assigned to the interpreter, therapist, or patient. In the analysis, the central role of the interpreter in establishing a therapeutic alliance in the triad became particularly clear. <b><i>Conclusions:</i></b> Consideration of the factors that, from the patients’ perspective, influence the establishment and maintenance of a trusting alliance within the triad, as well as the recommendations for action derived from this for psychotherapists and interpreters can lead to an improvement in the therapeutic treatment of refugees.

scholarly journals Media, Culture and Indigenous Languages in Pakistan: A Critical Review

2020 ◽  
Vol V (IV) ◽  
pp. 27-33
Author(s):  
Irem Sultana ◽  
Malik Adnan ◽  
Muhammad Imran Mehsud
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Indigenous Languages ◽  
Media Culture ◽  
Native Languages ◽  
Mainstream Media ◽  
Study Results ◽  
The Media ◽  
Depth Interviews

This research paper inspected the role of Pakistani media to protect indigenous languages and culture in Pakistan. The study examined the situation; if Pakistani media outpours concern with the native languages or not. The article also checked the media landscape, its language-wise segregation and scenario of literacy in different areas of the country. The outcomes of the study showed that Pakistani media is neglecting the indigenous languages. The study results exhibited clearly that media houses’ focus on protecting native languages, is not profound. The findings also showed that foreign ownership of Media houses plays a role in neglecting indigenous language promotions. The current study presented that Pakistani mainstream media is damaging the local and native languages. The study was the outcome of qualitative content analysis and in-depth interviews of senior communication experts.

scholarly journals Opetuksen ja oppimisen digiloikka kieltenopiskelijoiden silmin

2018 ◽  
pp. 61-76
Author(s):  
Anne Huhtala
Keyword(s):  
Content Analysis ◽  
Digital Technology ◽  
Teaching And Learning ◽  
New Technologies ◽  
Sedentary Lifestyle ◽  
Qualitative Content Analysis ◽  
Open Questions ◽  
Technology In Teaching ◽  
Digital Skills

This article focuses on how university language students reflect on digitalisation and their own digital skills, and what kinds of benefits and risks they see in the increasing use of digital technology in teaching and learning. The data used for this study are of two kinds: 25 students filled in a questionnaire consisting of open questions about digitalisation, and 10 students wrote an essay where they reflected on the role of digital technology in their lives. The data were analysed by using qualitative content analysis. According to the results, university students experience their digital skills as good, and rely on their ability to learn new skills when needed. They describe the role of ICT in their lives as important, but seem to use digital technology with deliberation. They see several benefits in the use of new technologies, e.g., versatility, but also many risks, including problems caused by a sedentary lifestyle.

The marginalisation of midwifery in medicalised pregnancy and childbirth: a qualitative study

2020 ◽  
Vol 28 (11) ◽  
pp. 768-776
Author(s):  
Khadijeh Mirzaie Najmabadi ◽  
Mahmoud Ghazi Tabatabaie ◽  
Abou Ali Vedadhir ◽  
Sedigheh Sedigh Mobarakabadi
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Perinatal Care ◽  
Low Risk ◽  
Care Providers ◽  
Pregnancy And Childbirth ◽  
Risk Pregnancy ◽  
Low Risk Pregnancy ◽  
Depth Interviews

Introduction The role of midwives has changed in providing care for low-risk pregnancies and childbirth. This study explores the perceptions of perinatal care providers and recipients regarding midwifery services. Methods This study used a qualitative content analysis approach. Data were collected through 49 semi-structured in-depth interviews, and analysed with qualitative content analysis. Results The medicalisation of pregnancy and childbirth has marginalised midwifery. Midwifery, which should be at the heart of all low-risk pregnancies and childbirth, has deteriorated such that it has become disempowered in interdisciplinary relations. Conclusions Midwifery is at risk of being totally excluded from low-risk pregnancy care and childbirth.

scholarly journals A Qualitative Inquiry into Nursing Students’ Experience of Facilitating Reflection in Clinical Setting

2017 ◽  
Vol 2017 ◽  
pp. 1-7 ◽  
Author(s):  
Shahnaz Karimi ◽  
Fariba Haghani ◽  
Nikoo Yamani ◽  
Majid Najafi Kalyani
Keyword(s):  
Content Analysis ◽  
Nursing Students ◽  
Qualitative Content Analysis ◽  
Qualitative Inquiry ◽  
Clinical Settings ◽  
Nursing Educators ◽  
Reflective Process ◽  
Semistructured Interviews

Background and Aim. Reflection is known as a skill that is central to nursing students’ professional development. Due to the importance and the role of reflection in clinical areas of nursing, it is important to know how to achieve it. However, nursing trainers face the challenge of how to help their students to improve reflection in clinical settings. The aim of this study was to investigate the nursing students’ experiences of facilitating reflection during clinical practice. This qualitative study was conducted by qualitative content analysis approach. Twenty nursing students during the second to eighth semester of their educational program were selected for participation using purposive sampling. Data were collected through in-depth semistructured interviews. The interview was transcribed verbatim, and qualitative content analysis was used to analyze the data. From the data analysis, four main themes were extracted. Motivation to reflect, complex experiences, efficient trainer, and effective relations were four main themes obtained from study that, in interaction with each other, had facilitating roles in students’ reflective process on experiences. The findings revealed that the nursing students’ reflection in clinical settings is effective in personal and professional level. Reflection of nursing students depends on motivational and educational factors and these factors increase the quality of care in patients. Furthermore, nursing educators need to create nurturing climate as well as supporting reflective behaviors of nursing students.

scholarly journals Family Achievements in the Battle with Schizophrenia: :Life Experiences in a Qualitative Content Analysis Study in IRAN

2020 ◽  
Author(s):  
fatemeh darban ◽  
Roghayeh Mehdipour_Rabori ◽  
Jamileh Farokhzadian ◽  
Esmat Nouhi ◽  
Sakineh Sabzevari
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Personality Traits ◽  
Qualitative Content Analysis ◽  
Family Members ◽  
Psychiatric Hospitals ◽  
Analysis Data ◽  
Family Ties ◽  
Insight Into ◽  
Taking Care

Abstract Introduction: The challenges of living with and taking care of a patient with schizophrenia can lead to positive changes depending on the experiences and reactions of the families. Such changes may directly affect the family performance and the patient's recovery stage. Therefore, the aim of this study was to explain the positive experiences reported by families of patients with schizophrenia.Materials and methods: In this qualitative study of content analysis, data were collected using semi-structured and in-depth interviews with 15 family members of patients with schizophrenia who referred to one of the psychiatric hospitals in Zahedan City, Iran. Targeted sampling method was applied and data analysis was conducted using contractual content analysis proposed by Graneheim and Lundman.Results: Data analysis resulted in a theme entitled 'family achievements in the battle with schizophrenia'. This theme included four main categories of: Developing positive personality traits in family members, Strengthening family ties, Developing insight into life, and Social mobility.Conclusion: The findings provided evidences that the experience of taking care of patients with schizophrenia led to positive consequences for the families.Highlights- Caring for a patient with schizophrenia promotes personality traits in caregivers- Participating in patient care strengthens family ties- Living with schizophrenia patients developed their insight into life.- Family members of a schizophrenic patient try to reach their previous social status

scholarly journals Social Media coverage of “Maspero”: Solidarity between Muslims and Christians post The Egyptian Uprising

2016 ◽  
Vol 16 (3) ◽  
pp. 61
Author(s):  
Amal Bakry ◽  
Mariam F Alkazemi
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Cohesion ◽  
Media Coverage ◽  
Print Media ◽  
Qualitative Content Analysis ◽  
Muslim Country ◽  
Military Forces

The current study examines the print and social media coverage of the “Maspero” massacre in Egypt, in which military forces attacked Coptic Christians in a predominantly Muslim country. By employing a qualitative content analysis, the authors examine the role of media in inducing a state of social cohesion. Data were collected from a state-owned newspaper, Al-Ahram, and an independent newspaper, Al-Masry Al-Youm. Data were also collected from a blog that compiles testimonies of witnesses to the “Maspero” massacre as well as three of Egypt’s best-known online activists: Alaa Abd El Fattah (@alaa), Salma Said (@salmasaid), and Rasha Azab (@RashaPress). The results reveal the themes of print and social media coverage of the events, with the suggestion that social media was much more effective in inducing social cohesion than the print media.

scholarly journals The role of digital user feedback in a user-centred development process in citizen science

2019 ◽  
Vol 18 (01) ◽  
pp. A03 ◽  
Author(s):  
Ulrike Sturm ◽  
Martin Tscholl
Keyword(s):  
Content Analysis ◽  
Citizen Science ◽  
Participatory Design ◽  
Development Process ◽  
Qualitative Content Analysis ◽  
User Feedback ◽  
Mobile App ◽  
User Centred Design ◽  
General User

In citizen science, user-centred development is often emphasised for its potential to involve participants in the development of technology. We describe the development process of the mobile app “Naturblick” as an example of a user-centred design in citizen science and discuss digital user feedback with regard to the users' involvement. We have identified three types of digital user feedback using qualitative content analysis: general user feedback, contributory user feedback and co-creational user feedback. The results indicate that digital user feedback can link UCD techniques with more participatory design approaches.

scholarly journals CONCEPTUAL DIFFICULTIES PRE-SERVICE PRIMARY TEACHERS HAVE WITH STATIC ELECTRICITY

2019 ◽  
Vol 18 (2) ◽  
pp. 300-313
Author(s):  
Constantina G. Stefanidou ◽  
Konstantina D. Tsalapati ◽  
Anastasia M. Ferentinou ◽  
Constantine D. Skordoulis
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Primary Teachers ◽  
Static Electricity ◽  
Considerable Difficulty ◽  
Content Analysis Method ◽  
Microscopic Models ◽  
Different Types ◽  
Conceptual Difficulties

Static electricity is the introductory chapter to electricity in all high school and university Physics textbooks. The interpretations of static electricity phenomena are not obvious, even in higher education. This research was conducted to identify the major difficulties which pre-service primary teachers encounter in explaining static electricity. They conducted electrostatic experiments focused on different types of electricity, in the context of an Introductory Physics Laboratory Course. The data were collected through the reports they wrote at the end of the course. The qualitative content analysis method was used in order to analyze the data. The sample, which was a convenient one, consisted of 200 pre-service primary teachers, 170 females and 30 males. The analysis showed that pre-service primary teachers have considerable difficulty conceptualizing the microscopic processes – more specifically, charging by induction – that explain these phenomena. The different roles electrons play in conductors and insulators seemed to pose difficulties for pre-service primary teachers. The findings implied an emphasis on microscopic models during macroscopic experimental processes. This could help pre-service primary teachers to understand the role of electrons in conductors and insulators and the different mechanisms involved in different types of charging. Keywords: conceptual difficulties, content analysis, static electricity.

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