scholarly journals Corporate Culture and Its Connection with External and Internal Public Relations

2011 ◽  
Vol 13 (5) ◽  
pp. 27-47 ◽  
Author(s):  
Marcin Kotras
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Corporate Culture ◽  
Corporate Communication ◽  
Employer Branding ◽  
Culture Model ◽  
Corporate Social

The main aim of this article is to present the influence of corporate culture on company's stakeholders. This paper signalises the tendency in corporate communication with its internal and external publics. It is focused on two issues: corporate social responsibility and employer branding. Those two categories are consequences of corporate culture model.

scholarly journals Corporate Social Responsibility (CSR) Management and Marketing Communication: Research Streams and Themes

2017 ◽  
Vol 25 (49) ◽  
pp. 49 ◽  
Author(s):  
Anne Ellerup Nielsen ◽  
Christa Thomsen
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Empirical Studies ◽  
Corporate Communication ◽  
Mutual Understanding ◽  
Marketing Communication ◽  
Communication Research ◽  
Csr Communication ◽  
Corporate Social

This article maps the rapidly growing body of research in the field of corporate social responsibility (CSR) management and marketing communication, the focus being on research streams and themes. It evaluates this research from a corporate communication perspective. First, the article examines the concept of CSR communication. A typology of a number of possible domains for CSR communication research is developed, based on the way the different studies conceptualize CSR. Second, the article reviews the concepts of strategic and operative CSR communication which have been adopted widely within the CSR communication literature, relating these to research streams within management and marketing/public relations. Being framed within a corporate communication perspective, the review answers the call for CSR communication research to develop and substantiate outcomes that may better explain or inform CSR communication strategies and practices. A number of categories of outcomes are found within existing empirical studies, and an agenda for building upon this evidence is advanced to allow greater consistency and mutual understanding among CSR communication researchers.

scholarly journals Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology

2020 ◽  
Vol 12 (2) ◽  
pp. 285-300
Author(s):  
Kevin Zaprilan Lovis
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Brand Management ◽  
Customer Relations ◽  
Community Relations ◽  
Media Relations ◽  
Government Relations ◽  
Corporate Social ◽  
Financial Technology

Citra perusahaan yang baik di mata publik menjadi salah satu faktor yang harus diperhatikan di tengah persaingan bisnis saat ini. Bagi perusahaan fintech lending yang bergerak pada layanan keuangan dan beroperasional secara online, trust dan citra positif dari pengguna atau calon pengguna menjadi hal yang penting. Membangun trust dan citra positif merupakan fungsi dari public relations dalam sebuah perusahaan. Melalui penelitian ini akan dilihat bagaimana praktisi public relations Investree menjalankan aktivitas PR dalam rangka mengelola citra perusahaan. Penelitian ini menggunakan paradigma interpretif dan pendekatan kualitatif, dengan wawancara sebagai metode utama dalam pengumpulan data. Hasil penelitian menunjukkan bahwa posisi PR di Investree sudah dijalankan secara strategis dengan aktivitas PR yang paling dominan dilakukan adalah media relations, customer relations, dan content and brand management. Akan tetapi, aktivitas lainnya seperti community relations, government relations, corporate social responsibility dan lain sebagainya juga dilakukan oleh tim lainnya dalam departemen Marketing & Communications. Selanjutnya, semua tools PR juga telah dimanfaatkan oleh tim PR Investree, mulai dari controlled PR, uncontrolled PR, dan juga semi-controlled PR, termasuk salah satunya adalah media sosial dalam mengelola citra positif di mata publik. Kata Kunci: Citra, Public Relations, Fintech Lending, Media Relations, PR Tools

scholarly journals Tools to Create Appropriate Perception of CSR and PR Practitioners Support

2018 ◽  
Vol 48 (3) ◽  
pp. 69-75
Author(s):  
Oleh Hlushko
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Qualitative And Quantitative ◽  
Corporate Social

The article aggregates a variety of tools aimed to boost awareness and understanding of social responsibility among different groups of shareholders. At the same time the re-search shows a list of tools applicable for public relations (PR) practitioners (not only) to disseminate and promote corporate social responsibility (CSR). This paper emphasizes two groups of tools as qualitative and quantitative. All the tools were analyzed according to the scope of needed activities and interpreted in terms of applicability to the CSR goals.

scholarly journals Cégkultúra, vezetői személyiség, HR szervezet és a vállalati CSR tevékenység: II. Elemzések

2021 ◽  
Vol 8 (4) ◽  
Author(s):  
Szilvia Szalai Módosné ◽  
Szonja Jenei
Keyword(s):  
Corporate Social Responsibility ◽  
Data Collection ◽  
Social Responsibility ◽  
Quantitative Study ◽  
Corporate Culture ◽  
Small Sample ◽  
Computer Assisted ◽  
Factors Influencing ◽  
Operational Characteristics ◽  
Corporate Social

Kutatásunk célja a vállalati társadalmi felelősségvállalást befolyásoló tényezők hatásainak elemzése. Kvantitatív vizsgálatot folytattunk, melynek megalapozása során a vezetői személyiség, a vállalati kultúra és a humán menedzsment működési sajátosságait elemeztük. A kutatás 2020 őszén zajlott Magyarországon. Vállalati vezetők és HR szakemberek töltötték ki kérdőívünket, számítógéppel támogatott adatgyűjtést végeztünk. A kapott 37 választ a kismintára érvényes statisztikai szabályok szerint elemeztük. Eredményeinket a COVID-19 járvány hatásai befolyásolták, a vállalati CSR tevékenység a recesszió hatására háttérbe szorult, de a vezetők attitűdje nem változott, csak a lehetőségek szűkültek. Corporate Culture, Management Personality, HR Organization and Corporate CSR Activities I. Our research aims to analyze the effects of factors influencing corporate social responsibility. We conducted a quantitative study, in the course of which we explored the operational characteristics of the managerial personality, the corporate culture and human resource management. The research took place in the autumn of 2020 in Hungary. Company executives and HR professionals completed our questionnaires, and we conducted computer-assisted data collection. The 37 responses received were analyzed according to the statistical rules applicable to the small sample. Our results were affected by the effects of the COVID-19 epidemic. Corporate CSR activity was pushed into the background due to the recession, but the attitude of managers did not change, only the opportunities narrowed. Keywords: social responsibility, managerial personality, HR activity, corporate culture 

Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

2017 ◽  
pp. 168-186
Author(s):  
Vera Harludi
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Public Relations ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Corporate Social Performance ◽  
Corporate Citizenship ◽  
Social Performance ◽  
Reputation Management ◽  
Corporate Social

This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.

Coercive, mimetic and normative: Interdiscursivity in Malaysian CSR reports

2018 ◽  
Vol 12 (4) ◽  
pp. 424-444 ◽  
Author(s):  
Kumaran Rajandran
Keyword(s):  
Corporate Social Responsibility ◽  
Social Change ◽  
Public Relations ◽  
Social Responsibility ◽  
Strategic Management ◽  
Financial Accounting ◽  
Normative Reasons ◽  
Reporting Practices ◽  
Corporate Social ◽  
The Relationship

Malaysian corporations have to disclose corporate social responsibility (CSR), and a typical genre for disclosure is CSR reports. These reports incorporate other discourses which indicate the presence of interdiscursivity. The article examines interdiscursivity in Malaysian CSR reports. It selects the CSR reports of 10 major corporations and pursues an interdiscursive analysis which involves four sequential stages. CSR reports contain discourses of public relations, sustainability, strategic management, compliance and financial accounting. Although the discourses are often multisemiotic, language maintains primacy in content, while image tends to exemplify or simplify content. These discourses constitute an interdiscursive profile, and it has central and auxiliary discourses. The central discourse is public relations discourse, and it promotes corporations helping and not harming society. The auxiliary discourses are sustainability, strategic management, compliance and financial accounting discourses, and these discourses mitigate the promotional focus. Interdiscursivity enables the primarily promotional CSR reports to not seem overtly promotional. The choice of discourses is probably influenced by coercive, mimetic and normative reasons. These discourses enhance the reliability of CSR reports because their disclosure is anchored to various CSR aspects, international or reporting practices and professional domains. Interdiscursivity helps to build stakeholders’ confidence in disclosure and, therefore, in corporations. It joins other functions in CSR reports to convey corporations as agents of positive social change. The article also probes the relationship between interdiscursivity and intertextuality and advances a matrix of intertextual–interdiscursive use.

Corporate social responsibility, firm performance and tax risk

2019 ◽  
Vol 34 (9) ◽  
pp. 1101-1130
Author(s):  
Xiaojun Lin ◽  
Ming Liu ◽  
Simon So ◽  
Desmond Yuen
Keyword(s):  
Corporate Social Responsibility ◽  
Firm Performance ◽  
Social Responsibility ◽  
Corporate Culture ◽  
Business Decision ◽  
Content Type ◽  
Ethical Implications ◽  
Ethical Work Climate ◽  
Tax Savings ◽  
Corporate Social

Purpose The purpose of this study is to investigate whether corporate social responsibility (CSR) can lower tax risk. Previous studies have demonstrated a negative link between CSR and tax aggressiveness. Generally, corporations engaging in social irresponsibility tend to undertake aggressive tax planning; whereas socially responsible firms enjoy tax savings. Because several recent studies have suggested that lower tax payments do not necessarily create higher tax risk, an exploration of the relationship between CSR and tax risk was not only interesting but also important. Design/methodology/approach Using an ethical perspective of CSR, this paper argues that executives who are nourished by an ethical climate tend to make responsible and reliable operating decisions. Therefore, their corporations would have better control of tax administration, and the corresponding tax risk would be constrained. Such corporations would enjoy greater tax savings while keeping their tax risk at relatively low levels. However, this reasoning ignores the fact that limited economic resources would constrain a firm from practicing CSR in the form of donations. This situation would also influence its attitude toward tax strategies. Specifically, when a firm’s performance is unsatisfactory, the cultural effect of CSR may diminish or even disappear. Findings Firms donating additional resources to CSR activities can construct a more ethical work climate that encourages executives to control tax risk while lowering tax expenses. For firms with unsatisfactory performance, the ethical benefits of CSR could disappear, thus suggesting a relationship with firm performance. This finding contributes to the knowledge on the ethical implications of CSR and proposes that the culture argument is conditional on satisfactory firm performance. Originality/value This study explores the association between corporate culture (CSR) and tax risk. The empirical results help shareholders, analysts and other investors to make their business decision better because CSR or corporate culture is less likely to change suddenly or dramatically in an abbreviated time. The finding of this study shed light on the importance of corporate culture on making an investment evaluation or decision. In addition, this study extends the research on CSR by demonstrating that the effects of CSR are conditioned on firm performance. The beneficial effect of CSR on tax risk would disappear when firms have unfavorable financial performance.

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