scholarly journals ANTESEDEN DARI WILINGNESS TO PAY A PRICE PREMIUM DAN KONSEKUENSINYA TERHADAP PURCHASE INTENTION OF GREEN PRODUCT

2017 ◽  
Vol 19 (3) ◽  
pp. 304
Author(s):  
Sri Vandayuli Riorini ◽  
Dita Oki Berliyanti
Keyword(s):  
Corporate Social Responsibility ◽  
Willingness To Pay ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Price Premium ◽  
Green Product ◽  
Green Products ◽  
Social Image ◽  
Corporate Social

Global warming telah menjadi isu global di seluruh dunia mulai dari negara maju sampai negara yang tergolong miskin dan tertinggal.  Hal ini menyebabkan tuntutan untuk pemasaran hijau semakin meningkat. Secara umum, dalam persepsinyamasyarakat menganggap produk hijau, terutama produk organik berharga mahal sehingga mereka tidak sepenuhnya respek terhadap produk hijau. Tujuan dari penelitian ini adalah untuk menganalisis anteseden dari Willingness to pay a price premium, serta konsekuensinya terhadap Purchase intention of green product. Responden yang digunakan sebagai sampel dalam penelitian ini sebanyak 200 respondenpembeli sayur-sayuran dan buah-buahan organik pada Hypermarket di Jakarta. Teknik pengambilan sampel menggunakan Purposive sampling danMetode analisa data menggunakan Teknik Structural Equation Model. Hasil penelitian menemukan (1) Awareness of green product, Quality, Social image, Uniqueness, dan Corporate Social Responsibility, merupakan anteseden dari Willingness to pay a price premium. (2)  Awareness of green product merupakan faktor yang paling dominan dalam mempengaruhi Willingness to pay a price premium.(3) terdapat pengaruh positif Willingness to pay a price premium terhadap Purchase intention of green product. Penelitian selanjutnya disarankan untuk menambahkan Concern about green product danKnowledge of green product sebagai anteseden dari Willingness to pay a price premium.Global warming becoming a worldwide issue from advanced country to poor country. It caused by demanding of green marketing is growing up. In general perception, society consider that the green products especially organic product is expensive therefore they are not full respect to green products. The purpose of this study is to analyze antecedents from Willingness to pay a price premium involved its consequence to Purchase intention of green products. In this study, there were 200 respondents used as sample. They are organic vegetables and fruits buyer from Hypermarket in Jakarta. The sample technique used was Purposive sampling and the data analyze method used was Structural Equation Model. The result of this study are (1) Awareness of green product, Quality, Social image, Uniqueness, and  Corporate Social Responsibility, are antecedents of  Willingness to pay a price premium.(2)Awareness of green product is the main factor to influence Willingness to pay a price premium. (3) There is a positive influence of Willingness to pay a price premium towards Purchase intention of green product.  For future research suggested to add a Concern about green product and Knowledge of green productas antecedents from Willingness to pay a price premium.

The Structural Equation Models Of Environmental Concern and Knowledge To Green Trust and Green Purchase Intention Towards Green Products (Guideliness)

2018 ◽  
Author(s):  
rizka zulfikar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Environmental Concern ◽  
Equation Model ◽  
Environmental Knowledge ◽  
Green Product ◽  
Green Trust ◽  
Fit Index

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)

scholarly journals Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness

2021 ◽  
Vol 13 (8) ◽  
pp. 4548
Author(s):  
Qingyu Zhang ◽  
Sohail Ahmad
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Future Research ◽  
Purchasing Intention ◽  
Corporate Social ◽  
Moderating Role

Corporate social responsibility (CSR) in management domains is a well-known concept that links corporate interests and environmental/community values. CSR is considered a strategic policy that offers environmental and social competitive advantages. Organizations consider that CSR-based goodwill provides a tactical competitive edge and sustainable growth. The goal of this paper is to show how CSR programs affect consumers’ purchasing intention in the context of Pakistan. In addition, the effect of customer awareness has been studied as a moderator between CSR and purchasing intention. To this end, the study has conducted a survey and gathered Pakistani customers’ responses, and structural equation modeling has been used to evaluate the results. The study concludes that CSR activities favorably affect customer purchasing intentions directly as well as indirectly through improving brand image and trust, and customer awareness of CSR activities plays a moderating role. The implications and future research directions are discussed.

Information Disclosure, Social Responsibility, Trust, and Attitude Affect Loyalty to Housing Agents

2016 ◽  
Vol 44 (5) ◽  
pp. 717-726 ◽  
Author(s):  
Chun-Chang Lee ◽  
Yun-Ling Wu ◽  
Wen-Hsin Huang ◽  
Yu-Chen Lee ◽  
Pei-Ru Chen ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation Model ◽  
Information Disclosure ◽  
Structural Equation ◽  
Equation Model ◽  
Structural Relationships ◽  
Indirect Impact ◽  
Corporate Social ◽  
The Impact

We applied a linear structural equation model to explore the impact of information disclosure, social responsibility, trust, and attitude on consumers' loyalty to housing agents. Participants were 466 consumers and potential consumers of housing agency industry services, who completed a survey assessing the variables of interest. Results showed that information disclosure had a direct and significant impact on trust, and an indirect impact on trust through the mediator of corporate social responsibility (CSR), and that trust had an indirect and significant impact on loyalty through the mediator of attitude. The structural relationships among information disclosure, CSR, trust, and attitude should be acknowledged when discussing consumers' loyalty to housing agents.

Brand image and customers' willingness to pay a price premium for food brands

2014 ◽  
Vol 23 (2) ◽  
pp. 90-102 ◽  
Author(s):  
Johan Anselmsson ◽  
Niklas Vestman Bondesson ◽  
Ulf Johansson
Keyword(s):  
Willingness To Pay ◽  
Price Competition ◽  
Main Tool ◽  
Price Premium ◽  
Social Image ◽  
Content Type ◽  
Grocery Retailing ◽  
Packaged Food ◽  
Corporate Social ◽  
Practical Implications

Purpose – The aim is to understand customers' willingness, or unwillingness, to pay a price premium in the market for consumer packaged food and what kind of images brands can use in order to achieve a price premium. Design/methodology/approach – The study is based on a quantitative survey of brand images found in food and branding literature and their impact on loyalty as well as customers' willingness to pay a price premium for consumer packaged food. Findings – The survey shows that quality is a significant determinant of price premium, but adding other image dimensions doubles the predictability and understanding about price premium. The strongest determinants of price premium are social image, uniqueness and home country origin. Other significant determinants are corporate social responsibility (CSR) and awareness. Practical implications – The results help brand managers to recognise the importance of incorporating price premium and to develop a better understanding of what drives price premium in addition to more traditional dimensions as quality and loyalty. Originality/value – In grocery retailing, the competition for customers, margins and price premiums between manufacturer and private labels is fierce. Traditionally, the literature on this competition has focused on quality and product improvements as the main tool for creating distance to low priced competition. This study looks into other more branding related dimensions to distance from price competition.

scholarly journals PENGARUH GREEN MARKETING, CORPORATE SOCIAL RESPONSIBILITY TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 10 (1) ◽  
pp. 33-47
Author(s):  
Yuni Sarah ◽  
Sutar Sutar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Green Marketing ◽  
Purposive Sampling ◽  
Corporate Social

Penelitian ini bertujuan untuk mengalisis pengaruh Green Marketing dan Corporate Social Responsibility Terhadap Brand Image Dan Dampaknya Terhadap Keputusan Pembelian di Indomaret Manggarai, Jakarta Selatan. Sampel yang diperoleh sebanyak 111 responden dan diambil secara purposive sampling yaitu teknik pengumpulan sampel dengan pertimbangan tertentu, pemilihan sampel berdasarkan atas ciri-ciri tertentu yang dipandang sesuai dengan kriteria berdasarkan tujuan penelitian atau yang benar-benar dituju. Metode analisis yang digunakan dalam penelitian ini adalah analisis Structural Equation Model. Hasil penelitian menunjukkan bahwa Green Marketing berpengaruh positif signifikan baik terhadap Brand Image maupun Keputusan Pembelian baik secara langsung maupun tidak langsung. Brand image berpengaruh positif signifikan terhadap keputusan pembelian. Sementara, Corporate Social Responsibility tidak berpengaruh signifikan terhadap Brand Image, maupun Keputusan Pembelian baik secara langsung maupun tidak langsung. Hasil ini menunjukkan bahwa semakin meningkat green marketing yang dilakukan oleh perusahaan maka akan meningkatkan citra baik perusahaan tersebut sehingga akan meningkatkan keputusan pembelian konsumen. Untuk itu Indomaret harus melakukan peningkatan promosi melalui green marketing agar brand image nya semakin meningkat dan dapat meningkatkan konsumennya secara langsung

scholarly journals Corporate social responsibility and bank performance in transition countries

2015 ◽  
Vol 13 (1) ◽  
pp. 879-888 ◽  
Author(s):  
Khurshid Djalilov ◽  
Tetyana Vasylieva ◽  
Serhiy Lyeonov ◽  
Anna Lasukova
Keyword(s):  
Corporate Social Responsibility ◽  
Soviet Union ◽  
Social Responsibility ◽  
Former Soviet Union ◽  
Structural Equation ◽  
Transition Countries ◽  
Equation Model ◽  
Bank Performance ◽  
Main Motive ◽  
Corporate Social

This paper studies the relationship between corporate social responsibility and bank performance for 16 transition countries of the former Soviet Union and Central and Eastern Europe. The aim is to investigate (1) the nature of the link between corporate social responsibility and bank performance and the motive of banks to engage in corporate social responsibility (2) whether this is different during stable (2002-2005) and turbulent (2008-2012) periods. The results of the structural equation model using the data for 254 banks show that corporate social responsibility positively impacts on bank performance in both periods and implies that the strategic choice is the main motive of the banks to engage in corporate social responsibility for the countries investigated in the paper.

scholarly journals Consumers’ Perception of CSR Activities: What Does it Mean for Companies?

2021 ◽  
Author(s):  
Milica Nikolić ◽  
Milica Maričić ◽  
Dejana Nikolić
Keyword(s):  
Willingness To Pay ◽  
Conceptual Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Research Question ◽  
Sem Analysis ◽  
Socially Responsible ◽  
Proposed Model ◽  
Mutual Relations ◽  
Corporate Social

Research Question: The paper develops a conceptual model for exploring the factors which impact the consumers' word of mouth (WOM) and willingness to pay (WTP) for products and services of socially responsible companies. Motivation: The paper is based on the research of Castaldo et al. (2009), Pivato et al. (2007), Rim and Kim (2016), and Jarvis et al. (2017) concerning the consumers’ perception of corporate social responsibility (CSR) and measurement of the effectiveness of CSR activities. Accordingly, our paper tries to provide companies with valuable information on how the consumers’ perception of CSR activities impacts the consumers’ trust, awareness, purchase intention, and future behaviour. Idea: The proposed model is based on three pillars: Perception of CSR, Moderating effects, and Willingness to pay and recommend and strives to shed light on their mutual relations. The goal is to better understand the complex mechanisms and consequences of the consumers’ perception of CSR activities of companies. Data: To verify the proposed conceptual model, a questionnaire was developed and distributed. In total, 265 respondents participated in the research. Tools: Structural equation modelling (SEM) analysis was employed to explore the relationships between defined factors. Findings: The findings illustrate that both attitudes towards CSR and CSR companies have an impact on the level of trust and purchase intention. When it comes to WTP and WOM, only the level of trust and purchase intention have an impact. Interestingly, the respondents' awareness of the companies’ CSR activities did not have an impact on WTP and WOM. The model indicates that the companies should communicate their CSR activities which will lead to greater trust and purchase intention leading to higher consumers' willingness to pay and recommend the companies’ products/services. Contribution: The study empirically explores how the perception of CSR and CSR activities potentially influences the WOM and WTP on products and services of socially responsible companies and provides a roadmap on how companies can increase the benefits of their CSR activities.

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