scholarly journals Pengaruh Orientasi Kewirausahaan dan Kapasitas Inovasi terhadap Kesuksesan Proyek pada Bidang Fashion

2020 ◽  
Vol 2 (3) ◽  
pp. 690
Author(s):  
Fernando Gho Danny ◽  
Louis Utama
Keyword(s):  
Entrepreneurial Orientation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Firm Level ◽  
Entrepreneurial Marketing ◽  
Medium Enterprises ◽  
The Relationship

Purpose – This paper examines the relationship between entrepreneurial orientation, innovation capacity, and firm performance in the creative industries context. Design/methodology/approach – The developed conceptual model is tested using partial least square ( PLS ) using a sample of 30 creative industries small medium enterprises owners. Findings – The result of the PLS model shows that both EO and IC act as a basis for improved business performance among small and medium enterprises. Based on the research findings, it can be argued that both EO and EO fully unlock their value-creating potential among small and medium enterprises. Originality/value – In addition to providing initial insight on the relationship between entrepreneurial action, innovative capacity, and performance with the creative industries, the paper also is one of the first on the creative industries to focus on firm-level strategy.Tujuan dari makalah ini adalah membahas hubungan antara orientasi kewirausahaan, kapasitas inovasi, dan kinerja perusahaan dalam konteks industri kreatif. Desain / metodologi / pendekatan - Model konseptual yang dikembangkan diuji menggunakan partial least square (PLS) menggunakan sampel 30 pemilik UKM industri kreatif. Temuan - Hasil model PLS menunjukkan bahwa baik EO dan IC bertindak sebagai dasar untuk meningkatkan kesuksesan proyek di antara usaha kecil dan menengah. Berdasarkan temuan penelitian, dapat dikatakan bahwa EO dan IC sepenuhnya membuka kunci potensi penciptaan nilai mereka di antara perusahaan kecil dan menengah. Orisinalitas / nilai – Dalam studi ini selain memberikan wawasan awal antar tindakan kewirausahaan, kapasitas inovaif dan kinerja dalam indsutri kreatif. Makalah ini juga merupakan salah satu yang pertama di industri kreatif untuk fokus pada tingkat perusahaan. Kata kunci: Entrepreneurial marketing, Innovation, Competitive Advantage, Creativity in Marketing, Entrepreneurial orientation.

scholarly journals Orientasi Kewirausahaan dalam Kinerja UMKM di Jember

2021 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Enny Hindarwati ◽  
Agus Rahayu ◽  
Lili Adi Wibowo
Keyword(s):  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Study Population ◽  
Medium Enterprises

The entrepreneurial orientation that affects the performance of Micro, Small and Medium Enterprises (MSMEs) in Jember is a research objective. The study population was 172 micro, small and medium enterprises in Jember. This research uses 100 respondents with simple random sampling technique. The research respondents were the owners of the MSME as informants. Collecting data by distributing questionnaires to 100 respondents. The collected data were analyzed using Structural Equation Modeling (SEM) Partial Least Square (PLS) software. The results showed that the autonomous dimension had a significant effect on the performance of MSMEs, while the other dimensions of entrepreneurial orientation: innovation, proactivity and risk had no significant effect.

scholarly journals Pengaruh Orientasi Kewirausahaan, Kinerja Pemasaran, dan Kapabilitas TIK Terhadap Keunggulan Bersaing Pada Pelaku UMKM di Sentra Industri Sepatu Cibaduyut Kota Bandung

2021 ◽  
Vol 4 (2) ◽  
pp. 120-127
Author(s):  
Mochammad Rifky Pamungkas ◽  
Muhamad Rizal ◽  
Ria Arifianti ◽  
Asmaul Husna
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Industry Center ◽  
Medium Enterprises

Covid-19 penetrates into Indonesia to have an impact on Business, Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected by the Covid-19 pandemic is the Cibaduyut Shoe Industry Center. This has an impact on business, marketing, information and the competitiveness of MSME players in Cibaduyut. So the research objective is to find and determine the effect of entrepreneurial orientation, marketing performance, and ICT capabilities on competitive advantage. The research method used is quantitative with the research sample being SMEs in Cibaduyut and analysis using Structural Equation Modeling-Partial Least Square. While the results of the study provide results for the greatest influence on the ICT capability variable of 44.9%. The conclusion in this study is that the entrepreneurial orientation variable and marketing performance do not have a significant effect on competitive advantage, while the ICT capability variable has a significant effect.

scholarly journals THE RELATIONSHIP BETWEEN SMALL AND MEDIUM ENTERPRISES (SMES) AND POVERTY IN NIGERIA

2019 ◽  
Vol 5 (1) ◽  
pp. 58-63
Author(s):  
ROSSAZANA AB-RAHIM ◽  
MUSA MOHAMED
Keyword(s):  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Youth Empowerment ◽  
Substantial Impact ◽  
Multidimensional Poverty Index ◽  
Medium Enterprises ◽  
The Relationship

This study examines the moderating role of youth empowerment on the relationship between Small and Medium Enterprises (SMEs) and Multidimensional Poverty Index (MPI) in Niger State, Nigeria. The main objective of the study is to delve into whether SMEs has substantial impact on the reduction of poverty in Niger State, Nigeria. A survey technique was employed and questionnaire was used to collect data from 432 SMEs owners in 8 selected Local Government Areas of Niger State, Nigeria. The Statistical Package for Social Sciences was used for descriptive analysis and Partial Least Square-Structural Equation Modelling (PLS-SEM) is used for testing for hypotheses. The results showed that there are positive changes in the socio-economic status of the people due to their involvement in SMEs activities of employment, innovation, human capital development and income; the results showed that the moderating effect of youth empowerment has positive influence on the relationship between SMEs and MPI. The results imply that SMEs owners should be empowered to enable them have access to resources to finance their businesses; and greater effort should be accorded to the empowerment of youth so as to further reduce poverty in Nigeria.

scholarly journals The Implication of Innovation Management Against Unique Resources To Enhance The Business Performance of Small And Medium Enterprises (Sme) In Pasar Tanah Abang, Jakarta, Indonesia

2020 ◽  
Vol 5 (4) ◽  
Author(s):  
Yanto Ramli
Keyword(s):  
Market Orientation ◽  
Significant Influence ◽  
Random Sampling ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Innovation Management ◽  
Partial Least Square ◽  
Least Square ◽  
Textile Industries ◽  
Medium Enterprises

The objective of this research is to analyze the business performance of the small and medium enterprises (SME) textile industries in Pasar Tanah Abang, Jakarta, Indonesia in order to find out how these SME industries can survive with the competition of thousands of SME in this area. This research is to analyze the implication of innovation management as the intervening variable that influence the unique resources and market orientation used by the SME industries to improve their business performance. The collection of data is done through the distribution of questionnaire to the SME textile industries as the respondents in Pasar Tanah Abang, Jakarta, Indonesia. The method of analysis is based on descriptive and verification research, the sample determination is using Purposive Random Sampling and the data analysis is using Partial Least Square (PLS). The results indicated that unique resources has the highest significant influence compare to market orientation on the business performance. Innovation also provides a significant influence on business performance, because either unique resources and market orientation have least value if they are not enhanced innovatively to obtain competitives advantage. Understanding the customer’s needs and wants and continue with develop innovatively the company resources can obtain competitive advantage to improve the small and medium enterprises garment industries business performance.

Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance

2016 ◽  
Vol 7 (4) ◽  
pp. 58-69
Author(s):  
Yueh-Hua Lee
Keyword(s):  
Firm Performance ◽  
Entrepreneurial Orientation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Alignment Effect ◽  
Entrepreneurial Marketing ◽  
Marketing Orientation ◽  
Central Argument ◽  
And Performance ◽  
Medium Enterprises

Previous studies have shown the relevance of corporate entrepreneurial orientation (EO), marketing orientation (MO), and business performance. However, considerable variation exists in the magnitude of the relationship between EO and business performance, and no significant relationship between EO and performance has yet been found. Our central argument is that the benefits of EO depend on firm MO, and the performance of a firm is highest when EO and MO are aligned. This study explored the influence of entrepreneurial–marketing alignments on the performance of small and medium enterprises (SMEs) and determined the variables that are most conducive of the alignment effect on SME growth in the context of the Taiwanese economy. Understanding this relationship is essential for guiding entrepreneurial behavior to improve firm performance.

scholarly journals E-MARKETING ROLE IN MEDIATING EFFECT OF ORGANIZATIONAL SUPPORT , TECHNOLOGY COMPETENCE, EXTERNAL ENVIRONMENT OF BUSINESS PERFORMANCE ON SMALL & MEDIUM ENTERPRISES (SMEs) IN KENDARI CITY

2019 ◽  
Vol 8 (2) ◽  
pp. 88
Author(s):  
Indri Hapsari
Keyword(s):  
Organizational Support ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
External Environment ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Great Opportunity ◽  
Technology Competence ◽  
Medium Enterprises

Business through the Internet provides a great opportunity and a marketing strategy that is becoming a phenomenon is an e-marketing is a very fast development to achieve the service to consumers but has a number of complex challenges that need to support organizational, technological competence, the external environment will affect the performance of the business Small and Medium Enterprises in Kendari. The development and growth of e-marketing influence on the business have seen and felt by the public as well as principals of. The purpose of this study to analyze the role of e-marketing in mediating effect of organizational support, technology competence, the external environment of the Small and Medium Enterprise business performance in Kendari. This research was conducted on the perpetrators of Small and Medium Enterprises in Kendari many as 45 respondents using the nonprobability method of sampling through purposive sampling technique. Data were collected by questionnaires. The analysis technique used is Partial Least Square (PLS). Based on the analysis found Organizational Support direct effect on e-marketing. Furthermore, e-marketing directly affects the business performance of Small and Medium Enterprises (SMEs) in Kendari. The results of this study also prove that there is significant Organizational Support indirectly through e-marketing to business performance Small and Medium Enterprises (SMEs) in Kendari. While Technology Competence and External Environment show that there is no influence either directly or indirectly through e-marketing as a mediation on the Performance of Small and Medium Business in the City of Kendari.

scholarly journals PENGARUH EXPERIENTIAL SHARING TERHADAP KINERJA BISNIS MELALUI INOVASI PRODUK SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 12 (1) ◽  
pp. 62-82
Author(s):  
Fauji Sanusi ◽  
Gerry Ganika
Keyword(s):  
Product Innovation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Metal Casting ◽  
Knowledge And Skills ◽  
Central Java ◽  
Level Of Knowledge ◽  
Medium Enterprises

Abstract- Internal problems of small and medium enterprises (SMEs) have been extensively studied, especially those related to low level of knowledge and skills of their workforce, thus impacting company's business performance. This study aims to examine whether experiential sharing can improve business performance of SMEs through product innovation as an intervening variable. This research develops a concept of experiential sharing or sharing experiences as a process that can improve a company's business performance through product innovation variables. This study show that experiential sharing will have a stronger influence on company's business performance if it is mediated by product innovation. Samples taken in this study were 173 managers and / or metal casting SME owners in Central Java. To test research hypothesis, data is processed by using Smart PLS. Experiential sharing can directly influence product innovation and business performance of SMEs. Similarly, product innovation can directly affect business performance and can partially mediate relationship between experiential sharing and business performance. SMEs can improve business performance by increasing experiential sharing as a antecendent factor. In addition, experiential sharing can improve product innovation which can then improve the performance of SME businesses. Keywords: experiential sharing, innovation, business performance, partial least square

scholarly journals Learning Capability and the Performance of Small and Medium Enterprises in Developing Economies: The Role of Absorptive Capacity

2019 ◽  
Vol 6 (1) ◽  
pp. 49-55
Author(s):  
YAKUBU SALISU ◽  
Sani Mohammed
Keyword(s):  
Absorptive Capacity ◽  
Structural Equation ◽  
Developing Economies ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Learning Capability ◽  
Medium Enterprises ◽  
The Relationship

How to develop and enhance the effectiveness of external flow of knowledge and information to improve invention and performance of small and medium enterprises (SMEs) has becomes crucial to both researchers and managers. This study was designed to purposely examine empirically the influence of the absorptive capacity on the relationship of organizational learning capability and SMEs performance. A total of 206 valid questionnaires obtained from personal administration of the survey instrument on SMEs manager in Kano state Nigeria. Partial Least Square Structural Equation Model (PLS-SEM). The result of the study indicates that learning capability significantly and positively relates to SMEs firms performance, equally learning capability positively relates with absorptive capacity. The study further established significant positive relationship between absorptive capacity and SMEs performance. Similarly, absorptive capacity mediates the relationship between learning capability and SMEs performance. The study conclude that experimentation, risk taking, external interaction, dialogue and participatory decision making influences SMEs knowledge acquisition, assimilation, transformation and application for better performance.

scholarly journals Pengaruh Entrepreneurial Marketing dan Kebijakan Pemerintah terhadap Daya Saing Industri Alas Kaki di Bogor

2016 ◽  
Vol 4 (2) ◽  
pp. 91
Author(s):  
Stevia Septiani ◽  
Ma'mun Sarma ◽  
Wilson H. Limbong
Keyword(s):  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Government Policies ◽  
Equation Modeling ◽  
Entrepreneurial Marketing ◽  
Footwear Industry ◽  
Marketing Variables ◽  
The Government ◽  
Medium Enterprises

<p><em>Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, business characteristics and linkages both of them, (2) Identify and analyze the ability of entrepreneurial marketing, implementation of government policies and the ability of the competitiveness of small industrial footwear in Bogor, and (3) Identify and analyze the influence of entrepreneurial marketing and government policies on the competitiveness of the footwear industry in Bogor. Sample selection is done by purposive cluster sampling method. The samples in this study were 100 small business owners. This study employs three data analysis: descriptive analysis, index transformation analysis, and analysis of structural equation modeling (SEM) with partial least square (PLS). Characteristics of footwear SME owners in Bogor is included the low-educated group. However, they have excellent expertise in the producing of footwear. Characteristics of footwear enterprises in Bogor, is categorized as the long standing and major businesses. Based on the analysis of SEM with PLS approach, it is known that the entrepreneurial marketing variables have a positive impact on the competitiveness of small industrial footwear in Bogor, while the government policies variables have an indirect effect on competitiveness through entrepreneurial marketing variables.</em></p><p><em>Keyword: entrepreneurial marketing, competitiveness, SMEs, footwear industry, PLS</em></p>

scholarly journals FINANCIAL LITERACY: AN ESSENTIAL IN SMALL MEDIUM ENTREPRISES (SMEs) PERFORMANCE

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Novita Ratna Satiti
Keyword(s):  
Financial Literacy ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Business Owner ◽  
Data Source ◽  
Quantitative Design ◽  
Medium Enterprises

This study aims to examining the effect of financial literacy on the performance of Small and Medium Enterprises (SMEs) in Malang. This explanatory study was conducted in Sukun District, Malang City. The population was SMEs that located in Sukun District, Malang City which were selected using proportionate stratified random sampling with the total number of 220 samples. The study used descriptive quantitative design with primary data as the data source. The data was analyzed using Smart Partial Least Square (PLS) 3.3 Version with hypothesis tested using Bootstrap. The results of this study indicate that: 1) the financial literacy of the SMEs in Sukun District, Malang City was at a good literacy level which is Sufficient Literate; 2) the Small and Medium Enterprises in Sukun District has a good level of business performance; and Analysis of Smart PLS shows that financial literacy has a positive and significant effect on the performance of Small and Medium Enterprises in Sukun District, Malang. Therefore, financial literacy of the business owner has an important role in business performance. financial literacy can help business actors to gain adequate financial knowledge and capabilities in preparing their business financial strategies and improving their business performance

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