scholarly journals Prediksi Brand Experience Dan Brand Image Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi

2021 ◽  
Vol 3 (1) ◽  
pp. 42
Author(s):  
Christopher Edbert Ang ◽  
Keni Keni
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Brand Experience ◽  
Brand Trust ◽  
Convenience Sampling

The purpose of this study is to examine whether 1) Brand experience and brand image can predict brand loyalty of Adidas shoes in Jakarta. 2) brand experience and brand image can predict brand trust of Adidas shoes in Jakarta. 3) brand trust can predict brand loyalty of Adidas shoes in Jakarta. 4) brand trust mediates the prediction brand experience and brand image on brand loyalty of Adidas shoes in Jakarta. The sample in this study was 150 respondents in Jakarta who was selected by using the convenience sampling method. The result of this study show that 1) brand experience can positively predict the brand loyalty of Adidas shoes in Jakarta. While brand image cannot positively predict Adidas shoes in Jakarta. 2) Brand experience and brand image can positively predict brand trust of Adidas shoes in Jakarta. 3) Brand trust can positively predict the brand loyalty of Adidas shoes in Jakarta. 4) Brand trust can positively mediate brand experience on brand loyalty of Adidas shoes in Jakarta. While brand trust cannot positively mediate brand image on brand loyalty of Adidas shoes in Jakarta.Penelitian ini bertujuan untuk untuk menguji apakah 1) brand experience dan brand image dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 4) brand trust memediasi prediksi brand experience dan brand image terhadap brand loyalty sepatu Adidas di Jakarta. Sampel pada penelitian ini berjumlah 150 responden di Jakarta yang dipilih menggunakan metode convenience sampling. Penelitian ini memperoleh hasil berupa 1) brand experience dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. Sementara brand image tidak dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi secara positif terhadap brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 4) brand trust dapat memediasi prediksi secara positif brand experience terhadap brand loyalty sepatu Adidas di Jakarta, sedangkan brand trust tidak dapat memediasi prediksi secara positif brand image terhadap brand loyalty sepatu Adidas di Jakarta.

scholarly journals Prediksi Brand Experience Dan Perceived Quality Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi

2020 ◽  
Vol 2 (2) ◽  
pp. 501
Author(s):  
Winnie Winnie ◽  
Keni Keni
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Perceived Quality ◽  
Brand Experience ◽  
Brand Trust ◽  
Convenience Sampling

The purpose of this research is to examine whether 1) brand experience can predict brand loyalty. 2) perceived quality can predict brand loyalty. 3) brand experience can predict brand trust. 4) brand trust can predict brand loyalty. 5) brand trust mediates the prediction brand experience on brand loyalty. Sample was selected using convenience sampling method amounted to 150 respondents. The result of this study show that brand experience has significant effect to predict brand loyalty, brand experience has significant effect to predict brand trust, perceived quality and brand trust have significant effect to predict brand loyalty, and brand trust mediates the prediction of brand experience on brand loyalty. Tujuan dari penelitian ini adalah untuk menguji apakah 1) pengalaman merek dapat memprediksi loyalitas merek. 2) persepsi kualitas dapat memprediksi loyalitas merek. 3) pengalaman merek dapat memprediksi kepercayaan merek. 4) kepercayaan merek dapat memprediksi loyalitas merek. 5) kepercayaan merek memediasi prediksi pengalaman merek pada loyalitas merek. Sampel dipilih menggunakan metode convenience sampling berjumlah 150 responden. Hasil penelitian ini menunjukkan bahwa pengalaman merek memiliki pengaruh signifikan untuk memprediksi loyalitas merek, pengalaman merek memiliki pengaruh signifikan untuk memprediksi kepercayaan merek persepsi kualitas dan kepercayaan merek memiliki pengaruh signifikan untuk memprediksi loyalitas merek, dan kepercayaan merek memediasi prediksi pengalaman merek pada loyalitas merek.

PENTINGNYA BRAND COMMUNICATION, BRAND EXPERIENCE, DAN BRAND IMAGE DALAM MENINGKATKAN BRAND LOYALTY PADA RITEL FURNITUR: BRAND TRUST SEBAGAI VARIABEL MEDIASI

2021 ◽  
Vol 26 (3) ◽  
pp. 264-277
Author(s):  
Yohanes Nuhadriel ◽  
Meilia Japiana ◽  
Keni
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Communication ◽  
Equation Modelling ◽  
Convenience Sampling

Tujuan penelitian ini untuk menguji secara empiris pengaruh langsung brand communication, brand experience, dan brand image terhadap brand loyalty serta pengaruh tidak langsung melalui brand trust. Sampel dikumpulkan melalui metode non-probability sampling dengan teknik convenience sampling kepada 78 responden pelanggan ritel furnitur di Jakarta yang dilaksanakan pada April 2021. Pengujian hipotesis penelitian dilakukan dengan Partial Least Square–Structural Equation Modelling (PLS- SEM). Hasil penelitian ini menunjukkan bahwa brand communication, brand experience, dan brand image tidak berpengaruh signifikan terhadap brand loyalty. Brand trust berpengaruh secara signifikan terhadap brand loyalty. brand communication tidak berpengaruh secara signifikan terhadap brand trust, sedangkan brand experience dan brand image berpengaruh secara signifikan terhadap brand trust. Terakhir, brand trust tidak mampu memediasi brand communication terhadap brand loyalty, namun brand trust dapat memediasi pengaruh brand experience dan brand image terhadap brand loyalty.

scholarly journals THE EFFECT OF BRAND EXPERIENCE ON BRAND TRUST AND BRAND LOYALTY

2018 ◽  
Vol 7 (2) ◽  
pp. 13-24
Author(s):  
Didit Darmawan
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Analytical Tool ◽  
Brand Experience ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Long Run ◽  
Data Source ◽  
Convenience Sampling ◽  
Positive Effect

The marketing literature has acknowledged that consumers are looking for brands that provide a good, unique and unforgettable experience. The success of a brand in the long run depends greatly on the number of loyal consumers who regularly buy on a particular brand. This study aims to analyze and discuss the effect of brand experience on brand trust and brand loyalty. The research method used is a survey. The population in this study were consumers of Zwitsal products as a product for babies but used among adults. Respondents were set at 100 people. The sampling method used in this study is a non probability sampling method. The technique used is convenience sampling where respondents are based on anyone who by chance is seen as fulfilling the requirements as a data source. The analytical tool used is linear regression with the help of SPSS 24.0 for Windows software. The results show that brand experience has a significant positive effect on brand trust, and brand experience has a significant positive effect on brand loyalty

scholarly journals Brand Image Dan Brand Experience Untuk Memprediksi Brand Loyalty Mcdonald’s Dengan Brand Trust Sebagai Variabel Mediasi

2021 ◽  
Vol 3 (1) ◽  
pp. 156
Author(s):  
Angelita Vincentia Pandean ◽  
Herlina Budiono
Keyword(s):  
Data Collection ◽  
Brand Loyalty ◽  
Fast Food ◽  
Brand Image ◽  
Brand Experience ◽  
Brand Trust ◽  
Collection Method ◽  
Probability Sampling ◽  
Data Collection Method ◽  
Convenience Sampling

The purpose of this research is to examine whether 1) Brand experience and brand image can predict brand loyalty of Mc Donald’s in Jakarta. 2) brand experience can predict brand trust of Mc Donald’s in Jakarta. 3) brand trust can predict brand loyalty of Mc Donald’s in Jakarta. 4) brand trust mediates the prediction brand experience on brand loyalty of Mc Donald’s in Jakarta. The population in this study are all people who have consumed McDonald's fast food in Jakarta. The sample used was 150 respondents. . Non-probability sampling was the technique used for this study and the data collection method used was convenience sampling. The result of this study are 1) Brand experience can positively predict McDonald's product brand loyalty in Jakarta. 2) Brand Image cannot positively predict McDonald's product brand loyalty in Jakarta. 3) Brand Trust can positively predict McDonald's product brand loyalty in Jakarta. 4) Brand Trust can positively mediate brand experience on McDonald's product brand loyalty in Jakarta.Penelitian yang dilakukan bertujuan untuk mengetahui apakah 1) brand experience dan brand image dapat memprediksi brand loyalty Mc Donald’s di Jakarta. 2) brand experience dapat memprediksi brand trust McDonald’s di Jakarta. 3) brand trust dapat memprediksi brand loyalty Mcdonald’s di Jakarta. 4) brand trust dapat memediasi brand experience terhadap brand loyalty McDonald’s di Jakarta. Populasi pada penelitian ini adalah semua masyarakat yang pernah mengkonsumsi fastfood McDonald’s di Jakarta. Sample yang digunakan sebanyak 150 responden. Non-Probability Sampling adalah teknik yang digunakan dalam melakukan penelitian ini dengan metode pengambilan sampel berupa convenience sampling. Penelitian ini memperoleh hasil berupa 1) Brand experience dapat memprediksi secara positif terhadap brand loyalty produk McDonald’s di Jakarta. 2) Brand Image tidak dapat memprediksi secara positif terhadap brand loyalty produk McDonald’s di Jakarta. 3) Brand Trust dapat memprediksi secara positif terhadap brand loyalty produk McDonald’s di Jakarta. 4) Brand Trust dapat memediasi brand experience secara positif terhadap brand loyalty produk McDonald’s di Jakarta.

scholarly journals Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust

2020 ◽  
Vol 9 (2) ◽  
pp. 140-151
Author(s):  
Annisa Marliawati ◽  
Dwi Cahyaningdyah
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Probability Method ◽  
Brand Experience ◽  
Brand Trust ◽  
Positive Effect

This study is to examine the effect of brand experience and brand image on brand loyalty through brand trust. The population of this study is Ijjah_Collection customer via Shopee in Indonesia. The sample of this study consisted of 116 respondents using non-probability method. The method of collecting the data used questionnaire roomates then Analyzed using path analysis with IBM SPSS Statistics 22 program. The results of this study Showed: (1) brand experience has a positive and significant effect on brand loyalty, (2) brand image has a positive effect, but is not significant on brand loyalty, (3) brand experience has a positive effect and signficant on brand loyalty through brand trust, (4) brand image has a positive and significant effect on brand loyalty through brand trust, (5) brand trust has a positive and significant effect on brand loyalty.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN IPHONE APPLE YANG DILAKUKAN OLEH ORANG YANG TINGGAL DI JABODETABEK

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Syarifah Zalicha
Keyword(s):  
Brand Loyalty ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Rapid Development ◽  
Perceived Value ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Convenience Sampling ◽  
A Company

This research is motivated by the rapid development of smartphones, where smartphones are one of the main needs of human activity. Apple is a company that competes vigorously with one of its products, the iPhone. This study aims to determine whether the Brand Image, Brand Loyalty and Perceived Value factors can determine iPhone purchasing decisions by consumers who live in Jabodetabek. The sampling method that this study will use is the quantitative methods in the form of surveys questionnaires for data collection using Convenience Sampling. The number of samples used in this study was 372 people in Jabodetabek who used the Apple iPhone to represent the entire population. The results of this study indicate that Brand Image does not have a significant and positive influence on purchasing decisions made by consumers in Jabodetabek. While other variables, namely Brand Loyalty and Perceived Value, have a significant and positive influence on purchasing decisions made by consumers in Jabodetabek.

scholarly journals Dimensi Brand Image Untuk Memprediksi Brand Love Dan Brand Loyaty

2020 ◽  
Vol 2 (4) ◽  
pp. 1005
Author(s):  
Wilson Frenredy ◽  
Purnama Dharmawan
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Brand Love ◽  
Convenience Sampling

The purpose of this research is to examine whether 1) mystery can predict brand love and brand loyalty Apple in Jakarta. 2) sensuality can predict brand love and brand loyalty Apple in Jakarta. 3) intimacy can predict brand love and brand loyalty Apple in Jakarta. 4) brand love can predict brand loyalty Apple in Jakarta. Sample was selected using convenience sampling method amounted to 198 respondents in Jakarta. The result of this study show that 1) mystery can positively predict the brand love Apple in Jakarta. While mystery cannot positively predict brand loyalty Apple in Jakarta. 2) sensuality cannot positively predict brand love Apple in Jakarta. While sensuality can positively predict brand loyalty Apple in Jakarta . 3) intimacy can positively predict brand love and brand loyalty Apple in Jakarta 4) Brand love can positively predict brand loyalty Apple in Jakarta.  Tujuan dari penelitian ini adalah untuk menguji apakah 1) mystery dapat memprediksi brand love dan brand loyalty Apple di Jakarta 2) sensuality dapat memprediksi brand love dan brand loyalty Apple di Jakarta 3) intimacy dapat memprediksi brand love dan brand loyalty Apple di Jakarta 4) brand love dapat memprediksi brand loyalty Apple di Jakarta. Sampel dipilih menggunakan metode convenience sampling berjumlah 198 responden di Jakarta. Penelitian ini memperoleh hasil berupa 1) mystery dapat memprediksi secara positif terhadap brand love Apple di Jakarta. Sementara mystery tidak dapat memprediksi secara positif terhadap brand loyalty Apple di Jakarta. 2) sensuality tidak dapat memprediksi secara positif terhadap brand love Apple di Jakarta. Sementara sensuality dapat memprediksi secara positif brand loyalty Apple di Jakarta. 3) intimacy dapat memprediksi secara positif terhadap brand love dan brand loyalty Apple di Jakarta. 4) brand love dapat memprediksi secara positif brand loyalty Apple di Jakarta.

Brand loyalty and brand equity for the Werdhi Sedana People's Credit Bank regional company, Gianyar Regency

2020 ◽  
Vol 6 (Extra-B) ◽  
pp. 239-255
Author(s):  
Dewa Ayu Dwilis Ringsing Brahmanda ◽  
Anak Agung Putu Agung ◽  
Anik Yuesti ◽  
I Gusti Agung Eka Teja Kusuma
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Trust ◽  
Research Population

This study aims to examine and analyze the variables brand image, brand trust, brand loyalty and brand equity. This research was conducted at the Werdhi Sedana People's Credit Bank Regional Company, Gianyar Regency. The research population was all customers of the Werdhi Sedana People's Credit Bank Regional Company Savings and Deposits, Gianyar Regency, totaling 14,862 customers, the sample used was 99 customers with the proportionate sampling method. All data obtained from distributing questionnaires is suitable for use, then analyzed using a structural equation model based on analysis of variance known as Partial Least Square (PLS). The results showed that brand image has a negative and insignificant effect on brand loyalty.    

scholarly journals PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY VASELINE HAND & BODY LOTION PADA MAHASISWA UNIVERSITAS NEGERI PADANG

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 316
Author(s):  
Dini Novalia ◽  
Rose Rahmidani ◽  
Abel Tasman
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
State University ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Program Version

This research aims to know and prove how much the influence ofBrand Image and Brand Trust on Brand Loyaltytoward the studentsat Padang State University.This type of this research is causative. Population of this research werethe students of Padang State University. While the samples were taken as much as 100 respondents using purposive sampling method by Wibisono formula.Kinds of the data (sample) which was used in this research are primary and secondary . The analysis of data (sample) used pathtechnique by using SPSS program version 21.00. The results of this researchshow that: 1) Brand imagedoes not give thesignificant effecttowardbrand trust, 2) Brand imagedoes not give thesignificant effect towardbrand loyalty, 3) Brand trustgives significant effect towardbrand loyalty. Keywords: Brand Image, Brand Trust, and Brand Loyalty

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