THE EFFECT OF BRAND EXPERIENCE ON BRAND TRUST AND BRAND LOYALTY

The marketing literature has acknowledged that consumers are looking for brands that provide a good, unique and unforgettable experience. The success of a brand in the long run depends greatly on the number of loyal consumers who regularly buy on a particular brand. This study aims to analyze and discuss the effect of brand experience on brand trust and brand loyalty. The research method used is a survey. The population in this study were consumers of Zwitsal products as a product for babies but used among adults. Respondents were set at 100 people. The sampling method used in this study is a non probability sampling method. The technique used is convenience sampling where respondents are based on anyone who by chance is seen as fulfilling the requirements as a data source. The analytical tool used is linear regression with the help of SPSS 24.0 for Windows software. The results show that brand experience has a significant positive effect on brand trust, and brand experience has a significant positive effect on brand loyalty

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Antecedents and Consequences of E-News Brand Trust

Global Branding ◽

10.4018/978-1-5225-9282-2.ch024 ◽

2020 ◽

pp. 521-536

Author(s):

Elia Ardyan ◽

Vincent Didiek Wiet Aryanto

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Equation Model ◽

Brand Experience ◽

Brand Trust ◽

Significant Positive Effect ◽

Negative Effect ◽

Brand Attributes ◽

Antecedents And Consequences ◽

Positive Effect

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

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Prediksi Brand Experience Dan Perceived Quality Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v2i2.7944 ◽

2020 ◽

Vol 2 (2) ◽

pp. 501

Author(s):

Winnie Winnie ◽

Keni Keni

Keyword(s):

Brand Loyalty ◽

Sampling Method ◽

Perceived Quality ◽

Brand Experience ◽

Brand Trust ◽

Convenience Sampling

The purpose of this research is to examine whether 1) brand experience can predict brand loyalty. 2) perceived quality can predict brand loyalty. 3) brand experience can predict brand trust. 4) brand trust can predict brand loyalty. 5) brand trust mediates the prediction brand experience on brand loyalty. Sample was selected using convenience sampling method amounted to 150 respondents. The result of this study show that brand experience has significant effect to predict brand loyalty, brand experience has significant effect to predict brand trust, perceived quality and brand trust have significant effect to predict brand loyalty, and brand trust mediates the prediction of brand experience on brand loyalty. Tujuan dari penelitian ini adalah untuk menguji apakah 1) pengalaman merek dapat memprediksi loyalitas merek. 2) persepsi kualitas dapat memprediksi loyalitas merek. 3) pengalaman merek dapat memprediksi kepercayaan merek. 4) kepercayaan merek dapat memprediksi loyalitas merek. 5) kepercayaan merek memediasi prediksi pengalaman merek pada loyalitas merek. Sampel dipilih menggunakan metode convenience sampling berjumlah 150 responden. Hasil penelitian ini menunjukkan bahwa pengalaman merek memiliki pengaruh signifikan untuk memprediksi loyalitas merek, pengalaman merek memiliki pengaruh signifikan untuk memprediksi kepercayaan merek persepsi kualitas dan kepercayaan merek memiliki pengaruh signifikan untuk memprediksi loyalitas merek, dan kepercayaan merek memediasi prediksi pengalaman merek pada loyalitas merek.

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Prediksi Brand Experience Dan Brand Image Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v3i1.11286 ◽

2021 ◽

Vol 3 (1) ◽

pp. 42

Author(s):

Christopher Edbert Ang ◽

Keni Keni

Keyword(s):

Brand Loyalty ◽

Sampling Method ◽

Brand Image ◽

Brand Experience ◽

Brand Trust ◽

Convenience Sampling

The purpose of this study is to examine whether 1) Brand experience and brand image can predict brand loyalty of Adidas shoes in Jakarta. 2) brand experience and brand image can predict brand trust of Adidas shoes in Jakarta. 3) brand trust can predict brand loyalty of Adidas shoes in Jakarta. 4) brand trust mediates the prediction brand experience and brand image on brand loyalty of Adidas shoes in Jakarta. The sample in this study was 150 respondents in Jakarta who was selected by using the convenience sampling method. The result of this study show that 1) brand experience can positively predict the brand loyalty of Adidas shoes in Jakarta. While brand image cannot positively predict Adidas shoes in Jakarta. 2) Brand experience and brand image can positively predict brand trust of Adidas shoes in Jakarta. 3) Brand trust can positively predict the brand loyalty of Adidas shoes in Jakarta. 4) Brand trust can positively mediate brand experience on brand loyalty of Adidas shoes in Jakarta. While brand trust cannot positively mediate brand image on brand loyalty of Adidas shoes in Jakarta.Penelitian ini bertujuan untuk untuk menguji apakah 1) brand experience dan brand image dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 4) brand trust memediasi prediksi brand experience dan brand image terhadap brand loyalty sepatu Adidas di Jakarta. Sampel pada penelitian ini berjumlah 150 responden di Jakarta yang dipilih menggunakan metode convenience sampling. Penelitian ini memperoleh hasil berupa 1) brand experience dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. Sementara brand image tidak dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi secara positif terhadap brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 4) brand trust dapat memediasi prediksi secara positif brand experience terhadap brand loyalty sepatu Adidas di Jakarta, sedangkan brand trust tidak dapat memediasi prediksi secara positif brand image terhadap brand loyalty sepatu Adidas di Jakarta.

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The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline

International Journal of Research and Review ◽

10.52403/ijrr.20210912 ◽

2021 ◽

Vol 8 (9) ◽

pp. 81-91

Author(s):

Nasya Nirma Sari ◽

Amrin Fauzi ◽

Endang Sulistya Rini

Keyword(s):

Brand Loyalty ◽

Sampling Method ◽

Word Of Mouth ◽

Brand Image ◽

Brand Awareness ◽

Brand Trust ◽

Significant Positive Effect ◽

Repurchase Intention ◽

The Past ◽

Positive Effect

Repurchase intention is a commitment of a customer formed as a consumer purchases a product or service. Many factors influencing repurchase intention, including the E-Word of Mouth (E_WOM), brand image and brand trust. E-WOM is an effective tool for building brand awareness, creating hype in the market, influencing purchasing decision and developing brand loyalty. Brand image is a description of association of consumer beliefs in a particular brand. Brand Trust is a customer's desire to rely on a brand at any cost. The present study is a survey using an associative quantitative approach aimed at determiniong the effect of E-WOM and brand image on repurchase intention moderated by brand trust. The population of the study included all customers of Garuda Indonesia airline who have used the airline in the past year, especially the Garuda Indonesia Medan, which amounted to 36,000 during 2019. The sampling method used a sample formula with certain criteria so that were 100 samples. The data collection method used a questionnaire. Data analysis used path analysis. The results of the the study showm that E-WOM has a significant effect on Brand Trust. Brand Image has a significant influence on Brand Trust. Brand Trust has a significant positive effect on the Repurchase Intention variable. E-WOM has a significant positive effect on variable Repurchase Intention. Brand Image has a significant effect on the Repurchase Intention variable through Brand Trust. E-WOM has a significant positive effect on variable Repurchase Intention through Brand Trust. Brand Image has a significant effect on the Repurchase Intention. In other words, Brand Trust is proven to moderate the influence of Brand Trust on Repurchase Intention. It is recommended that Garuda Indonesia Airlines provide consistent, fast and quality service so that it gets positive reviews from customers which will increase Repurchase Intention of Garuda Indonesia flight tickets. Keywords: E-WOM, Brand image, brand trust, repurchase intention.

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Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v8i2.1173 ◽

2020 ◽

Vol 8 (2) ◽

pp. 135-160

Author(s):

Nevin Karabiyik Yerden

Keyword(s):

Questionnaire Survey ◽

Sampling Method ◽

Significant Positive Effect ◽

Consumption Emotions ◽

The World ◽

Consumer Values ◽

Convenience Sampling ◽

Business Structures ◽

Consumer Lifestyles ◽

Positive Effect

The COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemichad a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic.

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The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty

Journal of Business Management Review ◽

10.47153/jbmr212.2962021 ◽

2021 ◽

Vol 2 (12) ◽

pp. 861-871

Author(s):

Howardi Visza Adha ◽

Wiry Utami

Keyword(s):

Brand Loyalty ◽

Survey Methods ◽

Brand Personality ◽

Secondary Data ◽

Total Sample ◽

Primary Data ◽

Brand Experience ◽

Brand Trust ◽

Simple Regression Analysis ◽

Positive Effect

This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling. Primary data in this research is obtained from questionnaires distributed to respondents, while secondary data is data related to the object of research presented by other parties. Data analysis techniques in this study using simple regression analysis. The result of the research shows that: (1) brand experience has positive effect on brand personality, (2) brand experience has positive effect on brand trust, (3) brand personality positive effect on brand loyalty, (4) Brand trust has positive effect on brand loyalty (5) Brand experience has positive effect on brand loyalty.

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Antecedents and Consequences of E-News Brand Trust

International Journal of Innovation in the Digital Economy ◽

10.4018/ijide.2015040103 ◽

2015 ◽

Vol 6 (2) ◽

pp. 38-51

Author(s):

Elia Ardyan ◽

Vincent Didiek Wiet Aryanto

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Equation Model ◽

Brand Experience ◽

Brand Trust ◽

Research Model ◽

Negative Effect ◽

Brand Attributes ◽

Antecedents And Consequences ◽

Positive Effect

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Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust

Management Analysis Journal ◽

10.15294/maj.v9i2.36945 ◽

2020 ◽

Vol 9 (2) ◽

pp. 140-151

Author(s):

Annisa Marliawati ◽

Dwi Cahyaningdyah

Keyword(s):

Path Analysis ◽

Brand Loyalty ◽

Brand Image ◽

Probability Method ◽

Brand Experience ◽

Brand Trust ◽

Positive Effect

This study is to examine the effect of brand experience and brand image on brand loyalty through brand trust. The population of this study is Ijjah_Collection customer via Shopee in Indonesia. The sample of this study consisted of 116 respondents using non-probability method. The method of collecting the data used questionnaire roomates then Analyzed using path analysis with IBM SPSS Statistics 22 program. The results of this study Showed: (1) brand experience has a positive and significant effect on brand loyalty, (2) brand image has a positive effect, but is not significant on brand loyalty, (3) brand experience has a positive effect and signficant on brand loyalty through brand trust, (4) brand image has a positive and significant effect on brand loyalty through brand trust, (5) brand trust has a positive and significant effect on brand loyalty.

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PENGARUH BRAND EQUITY DAN CONSUMER SATISFACTION PADA BRAND LOYALTY

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2018.v7.i01.p12 ◽

2017 ◽

Vol 7 (1) ◽

pp. 307

Author(s):

A. A. Gede Tresna SP ◽

Ni Ketut Seminari

Keyword(s):

Quality Of Service ◽

Customer Satisfaction ◽

Brand Equity ◽

Brand Loyalty ◽

Consumer Satisfaction ◽

Sampling Method ◽

Significant Positive Effect ◽

Quality Product ◽

Positive Effect

Increased cultural intention to buy the community along with increasing loyalty to a product brand. This paper aims to analyze the influence of brand equity and customer satisfaction on Nevada brand loyalty products in Denpasar City. The study was conducted in Denpasar with sample size of 140 respondents using purposive sampling method. The results of the analysis found that brand equity has a significant positive effect on brand loyalty. Customer satisfaction has a significant positive effect on brand loyalty. Suggestions that can be recommended for manufacturers of Nevada brand products should consider the position of a brand in accordance with consumer views such as maintaining product quality, product prices so as to increase consumer loyalty. Nevada must maintain the quality of service provided so far to consumers, because the quality of service as a key that determines customer satisfaction so as to increase customer loyalty to buy products Nevada in Denpasar. Keywords: brand equity, customer satisfaction, brand loyalty

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Knowledge of Fraud and Taxpayer Compliance

JEJAK ◽

10.15294/jejak.v10i2.11303 ◽

2017 ◽

Vol 10 (2) ◽

pp. 385-397

Author(s):

Sigit Handoyo ◽

Hardhika Maghribi Candrapuspa

Keyword(s):

Service Quality ◽

Structural Equation Model ◽

Structural Equation ◽

Sampling Method ◽

Equation Model ◽

Analytical Tool ◽

Sample Collection ◽

Collection Method ◽

Convenience Sampling ◽

Positive Effect

Fraud is a unique crime committed by many people in various activities including in the tax sector that resulted in losses to the state. A research conducted in 2015 aimed at examining the factors that influence the taxpayer compliance in paying taxes with knowledge of fraud as a moderating variable. This research used Banguntapan city taxpayers as respondents. Sample collection method in this research used the convenience sampling method. The analytical tool used is Structural Equation Model (SEM) with the help of SmartPLS software. The results of this research prove that tax sanctions, service quality, and tax penalties have a positive effect on taxpayer compliance. The results of this research also prove that taxpayer knowledge does not positively affect the taxpayer compliance and also prove that the taxpayer interaction and knowledge of fraud have a positive effect on their tax paying compliance. So the implications of this research expect that tax authorities can apply tax laws in which including sanctions and taxes penalties evenly in each level of the taxpayers and improvement of services in the field of taxation in the form of provision of information to the taxpayers.Fraud is a unique crime committed by many people in various activities including in the tax sector that resulted in losses to the state. A research conducted in 2015 aimed at examining the factors that influence the taxpayer compliance in paying taxes with knowledge of fraud as a moderating variable. This research used Banguntapan city taxpayers as respondents. Sample collection method in this research used the convenience sampling method. The analytical tool used is Structural Equation Model (SEM) with the help of SmartPLS software. The results of this research prove that tax sanctions, service quality, and tax penalties have a positive effect on taxpayer compliance. The results of this research also prove that taxpayer knowledge does not positively affect the taxpayer compliance and also prove that the taxpayer interaction and knowledge of fraud have a positive effect on their tax paying compliance. So the implications of this research expect that tax authorities can apply tax laws in which including sanctions and taxes penalties evenly in each level of the taxpayers and improvement of services in the field of taxation in the form of provision of information to the taxpayers.

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