The influence of organization socialization strategies on corporate loyalty and organizational efficiency : Focus on resort employee

2019 ◽  
Vol 28 (7) ◽  
pp. 89-103
Author(s):  
Jae-Young Yang ◽  
Young-Jin Park
Keyword(s):  
Organizational Efficiency ◽  
Organization Socialization ◽  
Corporate Loyalty

scholarly journals COVID-19 and Beyond: Employee Perceptions of the Efficiency of Teleworking and Its Cybersecurity Implications

2021 ◽  
Vol 13 (12) ◽  
pp. 6750
Author(s):  
Andreja Mihailović ◽  
Julija Cerović Smolović ◽  
Ivan Radević ◽  
Neli Rašović ◽  
Nikola Martinović
Keyword(s):  
Information Security ◽  
Latent Variables ◽  
Structural Equation ◽  
Relevant Literature ◽  
Cyber Attacks ◽  
Employee Perceptions ◽  
Organizational Efficiency ◽  
Digital Information ◽  
Starting Point ◽  
The Impact

The main idea of this research is to examine how teleworking has affected employee perceptions of organizational efficiency and cybersecurity before and during the COVID-19 pandemic. The research is based on an analytical and empirical approach. The starting point of the research is a critical and comprehensive analysis of the relevant literature regarding the efficiency of organizations due to teleworking, digital information security, and cyber risk management. The quantitative approach is based on designing a structural equation model (SEM) on a sample of 1101 respondents from the category of employees in Montenegro. Within the model, we examine simultaneously the impact of their perceptions on the risks of teleworking, changes in cyber-attacks during teleworking, organizations’ capacity to respond to cyber-attacks, key challenges in achieving an adequate response to cyber-attacks, as well as perceptions of key challenges related to cybersecurity. The empirical aspects of our study involve constructing latent variables that correspond to different elements of employee perception; namely, their perception of organizational efficiency and the extent to which the digital information security of their organizations has been threatened during teleworking during the pandemic.

Comparing “Individual Health” Message Framing to “Organizational Efficiency” Message Framing to Encourage Adoption of Wearable Health Technologies at Work

2020 ◽  
pp. 089011712094431
Author(s):  
Jillian K. Kwong ◽  
Ignacio Cruz ◽  
Sheila T. Murphy
Keyword(s):  
Financial Incentives ◽  
Message Framing ◽  
The United States ◽  
Wearable Technology ◽  
Organizational Efficiency ◽  
Health Technologies ◽  
Individual Health ◽  
Intention To Adopt ◽  
The Individual ◽  
Adoption Intention

Purpose: To determine the relative impact of framing on employee intention to adopt wearable technology (eg, Fitbits) at work. Setting and Design: Posttest only online experiment utilizing a 2 (framing: organizational efficiency vs individual health) × 2 (financial incentive: absent vs present) between-subjects design. Participants: Participants (N = 310) were 18 years or older, currently employed, and residing in the United States. Measures: Unified Theory of Acceptance and Use of Technology (UTAUT) subscale on behavioral intent (modified for wearable technology). Analysis: Chi-square and between-subjects analysis of variance. Results: Participants receiving the organizational efficiency frame ( M = 3.97) expressed significantly lower intention to adopt a wearable compared to the individual health frame ( M = 4.37), F 2,308 = 3.99, P = .047. Financial incentives had a positive effect on adoption intention ( M = 4.39 with incentive, M = 3.95 no incentive), F 2,308 = 4.46, P = .036. The main effects of frame and incentive were additive, with participants in the individual health with incentive condition (n = 78, M = 4.60) expressing the highest intention to adopt and organizational efficiency without incentive expressing the lowest adoption intention (n = 77, M = 3.80; P = .03). Conclusions: Messaging emphasizing individual health benefits plus financial incentives might prove most successful when encouraging adoption of wearables at work.

Event innovation induced corporate branding

2017 ◽  
Vol 29 (3) ◽  
pp. 862-882 ◽  
Author(s):  
Fiona X. Yang ◽  
Sherry Xiuchang Tan
Keyword(s):  
Corporate Branding ◽  
Structural Equation ◽  
Corporate Image ◽  
The Body ◽  
Equation Modeling ◽  
Future Research ◽  
Event Management ◽  
Content Type ◽  
Body Of Knowledge ◽  
Corporate Loyalty

Purpose This paper aims to empirically investigate how event innovation may induce desirable corporate branding. Design/methodology/approach A survey yielded 280 complete responses from tourists who had attended an event in Macau. Structural equation modeling was used to test the innovation-corporate loyalty framework through perceived event value and corporate image, with a multi-group comparison to examine differences between first-time and repeat customers. Findings The results indicate that innovation is not only the key to value enhancement of the event but also an efficacious instrument of branding the parent company and building corporate loyalty; only product-related innovation has a significant impact on event value; both functional and emotional values induce a more favorable corporate image; and event-induced corporate branding is more effective in securing repeat business than attracting new clientele. Practical implications The findings help hospitality operators and event planners to leverage innovative events for corporate branding and cater to different customer segments by providing distinct marketing strategies. Originality/value The study contributes to the body of knowledge regarding event management and corporate branding and sheds light on future research to explore the initiative and benefit of pushing forward event innovation.

scholarly journals An Evaluative Model to Assess the Organizational Efficiency in Training Corporations

2016 ◽  
pp. 415-428 ◽  
Author(s):  
Ana Fernandes ◽  
Henrique Vicente ◽  
Margarida Figueiredo ◽  
Mariana Neves ◽  
José Neves
Keyword(s):  
Organizational Efficiency

scholarly journals Analysis of the Characteristics of Social Enterprises: The Case of Microfinance Institutions and Non-Profit Organizations Benefiting from Microcredit in Burundi

2018 ◽  
Vol 1 (1) ◽  
pp. 71
Author(s):  
Marie-Goreth Nduwayo ◽  
Michel Sayumwe
Keyword(s):  
Strategic Alignment ◽  
Social Enterprises ◽  
Organizational Efficiency ◽  
Single Source ◽  
Microfinance Institutions ◽  
Non Profit ◽  
Income Generating Activities ◽  
Non Profit Organizations

<p><em>The crisis that Burundi has experienced since October 1993 has led to the emergence of new associative mechanisms at the initiative of Burundian citizens around the same adventure: that of microcredit. Far from being a fad, microcredit has been the single source of financing for poor citizens by enabling them to engage in income-generating activities. For this, beneficiaries who are for the most part without material guarantee must not only group themselves in associations, but also align themselves with the constraints of the lessor. According to the theory of contingency, any organization can increase its performance to the extent that its strategy is in harmony with its environment. Our analysis considers the issue of strategic alignment from a new angle. We conclude that the adjustment of the NPOs members to the modalities of granting loans enables them to benefit from Microfinance Institutions which help to reach their main objectives and to promote a real organizational efficiency.</em><em></em></p>

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