scholarly journals La participación de los stakeholders de las asociaciones contra el cáncer en Facebook

Obra digital ◽  
2017 ◽  
pp. 133-149
Author(s):  
Erika Fernández-Gómez ◽  
Jesús Díaz-Del Campo

Esta investigación analiza la estrategia en Facebook de cuatro asociaciones iberoamericanas de lucha contra el cáncer de países donde esta enfermedad representa la segunda causa de mortalidad. El estudio aborda las características que presentan los mensajes que consiguen mayor interacción con el público a través de la opción “comentar”. Las publicaciones más comentadas son aquellas que abordan el cáncer de forma genérica o bien no lo mencionan; además de informar y concienciar persiguen otros objetivos diferentes a los de las asociaciones y emplean la imagen como recurso principal acompañada de un hashtag o enlace a la web de la entidad.The participation on Facebook of stakeholders in non-profit organisations against cancer.AbstractIn this paper, we analyse the Facebook strategy of four associations against cancer in Ibero-America where cancer is the second highest cause of mortality. We focus on messages with public interaction through the Comment button. The posts that receive most comments are those that refer to cancer in a general way and those that do not mention cancer at all. They inform and raise awareness, pursuing goals that are different to those of the associations, using images, hashtags and website links as their main tools.KeywordsNon-profit organisations, Facebook, cancer, interaction, health communication.

2022 ◽  
pp. 339-361
Author(s):  
Sevgi Kavut

Health communication is a field that is increasing in importance and developing in public health and non-profit organizations and the business sector. COVID-19 is a new type of virus that affects the whole world and is diagnosed with fever, dry cough, malaise, and symptoms of dyspnea. This research was formed to masculate their perceptions related to individual health news in Istanbul. The study sample was formed by adults, individuals aged over 18 years, who lived in Istanbul. The research has been applied by personal information forms and perceptions of health news scale.


2021 ◽  
Author(s):  
Katherine Yamamoto

Patient stories speak to the often-daunting journey that patients embark on throughout their experience of their illness or injury. The emotions these narratives convey make it easy for audiences to connect with them, thus making them an important, versatile tool for fundraising for medical causes. Today, patient stories are commonly used by hospital foundations to fundraise, but are also used frequently for crowdfunding personal medical expenses, a trend that is surging in popularity with the rise of treatment costs. This project first examines patient stories using the theoretical lenses of motivations for health communication, personal and institutional fundraising, and narratology and transmedia storytelling in health communication. Using a sample of 10 patient stories collected from Canadian GoFundMe campaigns and hospital foundation websites, this MRP specifically seeks to identify key similarities and differences in the ways that private individuals and non-profit health institutions use patient stories for fundraising efforts. It then aims to identify tactics used to produce the most successful patient stories and fundraising campaigns. The three theoretical lenses will be used to create a specific coding framework through which the motivations of different authors will be determined. Each campaign’s images, text and interactive elements will be assessed to identify trends and tactics, which will then be compared with the campaigns’ overall financial and social successes. This project will extend fundraising and health communications theory by adding depth to the existing literature on crowdfunding for personal medical expenses. It will also help to integrate transmedia storytelling theory into the larger field of health communication by identifying the different ways that online communication platforms may be used to target and connect donors while increasing funds for medical campaigns. In addition, by providing a holistic analysis of each campaign’s content, paired with a preliminary effects analysis, this project contributes a range of practical implications for hospital foundations and individuals to use when crafting patient narratives for future campaigns.


2021 ◽  
Author(s):  
Katherine Yamamoto

Patient stories speak to the often-daunting journey that patients embark on throughout their experience of their illness or injury. The emotions these narratives convey make it easy for audiences to connect with them, thus making them an important, versatile tool for fundraising for medical causes. Today, patient stories are commonly used by hospital foundations to fundraise, but are also used frequently for crowdfunding personal medical expenses, a trend that is surging in popularity with the rise of treatment costs. This project first examines patient stories using the theoretical lenses of motivations for health communication, personal and institutional fundraising, and narratology and transmedia storytelling in health communication. Using a sample of 10 patient stories collected from Canadian GoFundMe campaigns and hospital foundation websites, this MRP specifically seeks to identify key similarities and differences in the ways that private individuals and non-profit health institutions use patient stories for fundraising efforts. It then aims to identify tactics used to produce the most successful patient stories and fundraising campaigns. The three theoretical lenses will be used to create a specific coding framework through which the motivations of different authors will be determined. Each campaign’s images, text and interactive elements will be assessed to identify trends and tactics, which will then be compared with the campaigns’ overall financial and social successes. This project will extend fundraising and health communications theory by adding depth to the existing literature on crowdfunding for personal medical expenses. It will also help to integrate transmedia storytelling theory into the larger field of health communication by identifying the different ways that online communication platforms may be used to target and connect donors while increasing funds for medical campaigns. In addition, by providing a holistic analysis of each campaign’s content, paired with a preliminary effects analysis, this project contributes a range of practical implications for hospital foundations and individuals to use when crafting patient narratives for future campaigns.


Author(s):  
Amy Hasselkus

The need for improved communication about health-related topics is evident in statistics about the health literacy of adults living in the United States. The negative impact of poor health communication is huge, resulting in poor health outcomes, health disparities, and high health care costs. The importance of good health communication is relevant to all patient populations, including those from culturally and linguistically diverse backgrounds. Efforts are underway at all levels, from individual professionals to the federal government, to improve the information patients receive so that they can make appropriate health care decisions. This article describes these efforts and discusses how speech-language pathologists and audiologists may be impacted.


2016 ◽  
Vol 1 (4) ◽  
pp. 79-95
Author(s):  
Latifa Alsalmi ◽  
Robert Mayo

Presently, no clear picture is available about the facilities providing clinical services for persons who stutter (PWS) in Kuwait. This information is crucial for any awareness program to be established in the future. The purpose of this study was to identify clinical facilities and speech-language personnel that provide services for PWS in Kuwait. Participants consisted of 21 clinical directors of governmental medical centers, non-profit clinics, and private clinics as well as department heads of governmental school clinics where speech-language services were provided. Participants were interviewed regarding the availability of speech-language services within their centers and whether or not PWS receive services. The results revealed that four out of five governmental medical centers with a total of 32 speech-language pathologists (SLPs) provided services for PWS. Additionally, 12 schools of special education were found to have 62 SLPs on their staff providing fluency services for students. Finally, two stand-alone private clinics and one non-profit clinic provided services for PWS. Results indicated an overall shortage of SLPs in the country, especially in medical settings. This study sets the foundation for a series of future studies investigating the type and quality of stuttering services provided by the identified facilities in Kuwait.


2003 ◽  
Vol 118 (3) ◽  
pp. 193-196 ◽  
Author(s):  
Jeffrey W McKenna ◽  
Terry F Pechacek ◽  
Donna F Stroup

2006 ◽  
Vol 5 (2) ◽  
pp. 68-71 ◽  
Author(s):  
Simone Kauffeld
Keyword(s):  
Ad Hoc ◽  

Zusammenfassung. Der FEO, der in Kooperation mit betrieblichen Praktikern entwickelt wurde, dient der Erfassung des Organisationsklimas. Er umfasst 82 Items und bildet 12 Skalen ab. Eine Stärke des FEO im Gegensatz zu ad hoc entwickelten Befragungsinstrumenten sind die Vergleichsdaten, die für Profit- und Non-Profit-Organisationen bereit gestellt werden. Kritisch diskutiert wird die theoretische Verortung, die Anwenderfreundlichkeit sowie der Nutzen der individuellen Auswertung. Die konsensuale, konvergente, diskriminante und kriterienbezogene Validierung steht aus.


PsycCRITIQUES ◽  
2009 ◽  
Vol 54 (7) ◽  
Author(s):  
Gary L. Kreps ◽  
Christy J. Ledford
Keyword(s):  

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