scholarly journals Peran Suasana Hati, Harga Diri dan Sikap Tentang Uang Dalam Mempengaruhi Perilaku Pembelian Kompulsif : Studi Empiris Pada Mahasiswa di Kota Semarang

Author(s):  
Kemal Budi Mulyono, Rusdarti, Ubaedul Mustofa

<p><em>Y</em><em>oung people often have fast and underdeveloped decisions, one of which is irrational consumption activities such as compulsive purchases. Some research shows the occurrence of compulsive buying behavior, one of which is due to psychological factors. This study aims to reveal how moods, self-esteem, and attitudes about student money can influence compulsive buying behavior. The data in the study was taken through a measurement scale questionnaire on public or private students in an incidental way to 100 students in the city of Semarang, then with Warp PLS based inferential statistics. From the results of the study showed that mood, self-esteem, a positive effect on compulsive purchases, attitudes about money while negatively affecting compulsive purchases. The implications of this research are psychological factors, it should be controlled through student learning maturity towards personal behavior.</em></p>

2020 ◽  
Vol 47 (3) ◽  
pp. 334-349
Author(s):  
Kemal Budi Mulyono ◽  
Rusdarti Rusdarti

PurposeTo find the root of the problem for compulsive buying behavior of students in the digital era by exploring psychological factors such as materialism, self-esteem, self-control, narcissism, money attitude and mood as boosters of the effect of income on compulsive buying behavior.Design/methodology/approachThe unit of analysis in this research was a group of students having experience using e-commerce. The data collection method in this study was a closed questionnaire with a scale of 1–5 agree–disagree intervals distributed to 250 students who have shopping experience through e-commerce. WARP-PLS statistics was used.FindingsThe study shows that self-esteem and mood do not moderate the effect of income on compulsive buying behavior. Meanwhile, materialism, narcissism, self-control and money attitude can significantly moderate the effect of income on compulsive buying behavior.Research limitations/implicationsThat the data used is only limited to students in Central Java Province; so for future research, it is necessary to expand data to different provinces or different countries. This research has implications that the synthesis between mainstream conventional economic thought and behavioral economics can be tested well in this model.Originality/valueThis study is proof of the synthesis between conventional and behavioral economic thought, which is a solution to the contradiction of the neoclassical paradigm of thought and behavioral economic thought in understanding consumer behavior, especially in compulsive buying behavior.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-10-2019-0652


2012 ◽  
Vol 4 (4) ◽  
pp. 48-60
Author(s):  
Eun-Jung Lee ◽  
Seung Sin Lee ◽  
JungKun Park

An increase in e-commerce activity has both positive and negative consequences for consumers. The ease with which experienced online shoppers can access a broad assortment of goods and services are likely to contribute to compulsive buying behavior is an example of this. Although researchers have examined factors related to offline compulsive buying, little is known about online compulsive buying behavior. This study examines the influence of perceived skill and knowledge, facilitating conditions, attitude toward online shopping, and actual online purchasing behavior on the tendency to engage in compulsive buying online. The moderating effect of self-esteem is examined as well. As expected, active online shopping coupled with low esteem may potentially lead to a tendency to engage in compulsive online shopping.


2021 ◽  
Vol 5 (2) ◽  
pp. 41
Author(s):  
Kasnaeny Karim ◽  
Muhammad Jibril Tajibu

The purpose of this study was to analyze the influence of emotional motives consisting of personal factors and psychological factors on consumer decisions to use credit cards. This study involved 100 respondents, with a sampling technique based on purposive sampling. The questionnaire was distributed to respondents according to the research criteria, namely being customers of credit card users in banks in the city of Makassar, which were further analyzed using the Multiple Linear Regression model, which will test variables from emotional motives, namely personal factors, and psychological factors, on the decision to use credit cards. . The results showed that personal factors had a significant positive effect on the decision to use a credit card, while psychological factors also showed a significant positive effect on the decision to use a credit card. Thus, people in the city of Makassar use credit cards based on the encouragement of emotional motives consisting of personal factors and psychological factors.


2019 ◽  
Vol 1 (2) ◽  
pp. 154-160
Author(s):  
Kamariah Kamariah ◽  
Abdul Munir ◽  
Cut Meutia

This purpose is to find out whether the mass media coverage and the attitudes of the LGBT community affect LGBT self esteem in Medan. The research method is quantitative descriptive correlative type with correlative study patterns by placing research variables in two groups, namely independent variables and dependent variables. The study population was the LGBT community in the city of Medan. Sampling uses Proportional Random Sampling technique with a selected sample of 67 people, the data collection method uses the scale of mass media coverage, the scale of community attitudes and the scale of self esteem of the LGBT community. Analysis of research data shows that (1) there is a very significant positive effect between the scale of mass media coverage and the self esteem of the LGBT community, which is indicated by the coefficient rx1y = 0.380 and p 0.01; (2) there is a significant positive effect between community attitudes and influencing community self esteem as indicated by the coefficient rx2y = 0.678 and p 0.01; for the two hypotheses above, the product moment analysis technique is used; (3) there is a significant influence between the mass media coverage and community attitudes with the self-esteem of the LGBT community in the city of Medan as indicated by the coefficient F = 27,341 and the correlation of the three variables namely R = 0.679 while the magnitude of the third contributors R2 = 0.461 with p 0.01 with the meaning of the magnitude of influence is 46.1%. The third hypothesis in this research is to determine the power of mass media coverage and community attitudes towards the emergence of community self esteem, the analysis used is Multiple Regression Analysis.


2018 ◽  
Vol 4 (2) ◽  
pp. 128
Author(s):  
ANIK LESTARI A ◽  
DAMAR KRISTIYANTO

The common’s phenomenon currently found is changing mobile phones among teens. The number of stimuli often makes teenagers buy a mobile phone in several times Such a behavior is categorized as compulsive buying behavior. Some of the teens showed awareness of the fashion orientation that resulted in the increased intensity of them to pay attention and follow fashion trends. While the mobile phone is now included into the category of fashion products. On the other hand, people increasingly make sense of money is not based on nominal or exchange value but rather the symbolic value of money where the value can affect a person's behavior in buying products. The behavior that interpret of the symbolic value of money is called the attitude toward money (money Attitudes). Later, teenagers is an age where have the highest self-esteem needs, where they are always looking for something that can enhance their self-image and demonstrate their existence in the association. This study aims to discuss and analyze the influence of Fashion Orientation, Money Attitudes and Self-Esteem on Compulsive Buying Behavior in teenagers (Studies In Consumer Products Cellular Phone In Surabaya). This study is conclusive research. The population in this study were respondents aged 15-24 years who live in Surabaya and has alternated mobile phone at least 4 times in one year. Samples taken as many as 210 people with accidental sampling technique. Measuring instrument used by questionnaire, and data were analyzed by multiple linear regression. The results showed that the influence of Fashion Orientation, Money Attitudes and Self-Esteem on Compulsive Buying Behavior by 48.2%, while the remaining balance is 51.8% influenced by other variables outside of the study. Fashion Orientation variables are the dominant variables that influence the Compulsive Buying Behavior


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