scholarly journals ADVERTISING IN SOCIAL NETWORKS: STUDYING THE IMPACT ON THE CONSUMER IN THE SEMIOTIC PARADIGM

2021 ◽  
Vol 10 (34) ◽  
Author(s):  
N.V RUBTSOVA ◽  
◽  
M.A BABINA ◽  
Keyword(s):  
Social Support ◽  
Social Networks ◽  
Social Presence ◽  
Theoretical Basis ◽  
Dynamic Effects ◽  
Practical Possibility ◽  
Measurable Parameter ◽  
Two Factors ◽  
Advertising Exposure ◽  
The Impact

The purpose of the article is to expand the understanding of the impact of advertising in social networks on consumers in the aspect of the semiotic paradigm. The authors presented the dynamic effects of advertising exposure on consumers in social networks, which can deepen the understanding of the nature and effectiveness of this method of advertising. The article demonstrates the theoretical basis for using the semiotic triangle for advertising on social networks. This broadens the understanding of the dynamic effects of advertising on social networks arising from the influence of two factors: social support and social presence. The data obtained indicate the practical possibility of using the semiotic paradigm when creating advertising in social networks through the mechanism of mental interaction. The study proves that the mental activity of users is a measurable parameter when studying the impact of advertising on social networks. The data obtained will allow advertisers to create a mechanism for mental interaction between users and advertising on social networks.

scholarly journals A systematic review of the impact of stroke on social support and social networks: associated factors and patterns of change

2016 ◽  
Vol 30 (8) ◽  
pp. 811-831 ◽  
Author(s):  
Sarah Northcott ◽  
Becky Moss ◽  
Kirsty Harrison ◽  
Katerina Hilari
Keyword(s):  
Social Support ◽  
Systematic Review ◽  
Social Networks ◽  
Associated Factors ◽  
The Impact

scholarly journals EFFECTS OF SOCIAL SUPPORT NETWORK ON AMERICAN OLDER ADULTS’ MEMORY FUNCTIONS

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S929-S930
Author(s):  
Ethan Siu Leung Cheung ◽  
Kedong Ding
Keyword(s):  
Social Support ◽  
Older Adults ◽  
Social Networks ◽  
Social Network ◽  
Memory Function ◽  
Network Size ◽  
Support Network ◽  
Memory Functions ◽  
Social Network Size ◽  
The Impact

Abstract Background: Previous studies have found older adults’ cognitive functions are strongly associated with their social networks, including memory. Yet, few studies have explored the influences of specific social network members, such as siblings and children. Further, little studies examined the impact of the size of older adults’ social networks. Hence, this study aimed to investigate how older adults’ relationships with their spouses, siblings, and children, as well as the size of their social networks, affect American older adults’ memory functions. Methods: Using the 2018 data from NHATS, 5547 samples were included. We adopted a multiple logistic regression model to test the impact of social support network sizes, and how associations of social support networks varied between spouses, siblings, and children. All models were calibrated for age, gender, education, income, and race/ethnicity. Results: Analysis showed that higher socioeconomic status (more education and without Medicaid), being female, and younger age were associated with increased odds of having good self-rated memory functions. Older adults with larger social support networks (>=3 individuals) were more likely to have better self-rated memory function (adjusted odds ratio, 1.182, p<0.05), while holding other variables. Having a spouse also increased odds of higher self-rating memory function, in contrast to having children. Conclusion: This study highlighted the importance of having a larger social network size for older adult’s memory function and indicated the necessity of developing intervention programs to expand older adults' social network size, especially for those with lower socioeconomic status.

scholarly journals Sport, physical activity and social health in older adults. Caring with technology in the COVID-19 pandemic

2021 ◽  
pp. 101269022110456
Author(s):  
Ivana Matteucci
Keyword(s):  
Physical Activity ◽  
Social Support ◽  
Older Adults ◽  
Social Networks ◽  
The Elderly ◽  
Social Health ◽  
Short Version ◽  
The Social ◽  
Communications Technologies ◽  
The Impact

The aim of this paper was to photograph this precise moment in history, focusing on the situation of older adults during the COVID-19 health emergency in Northern Italy. In particular, we analysed the relationship between social networks and social support, sport and recreational activity, and the use of communications technologies in December 2020. We investigated and discussed such use of technologies, wondering if and how it helped to compensate for the diminishment in social health, usually gained trough social interactions and the practice of sport and physical activity. We examined how reduction of mobility, social distancing and isolation measures imposed by the government to reduce the spread of COVID-19, affected the living conditions of the older adults, in particular their social health, and the level of sport and physical activity they were engaged in. We collected data through interviews with the subjects, assessing their social networks, the perceived social support provided by their family members, friends and caregivers, and the level of sport and physical activity they were engaged in. Moreover, we analysed the impact of technological communications devices, which were employed to help older adults to maintain their relationships with the outside world and to preserve their active life. The interview questions were formulated based on the Lubben Social Network Scale-Revised (LSNS-R), the short version of the Social Support List (SSL12-I) for the elderly and the Physical Activity Scale for the Elderly (PASE). A relationship was found between the social health related to physical activity of the older adults subjects during the COVID-19 emergency and the use of communications technologies, which played a role in mitigating the impact of the crisis on their social health by helping them to keep physically and socially active.

scholarly journals COMMUNICATION IN SOCIAL NETWORKS AS A FACTOR OF IMPACT ON THE SATISFACTION OF CONSUMERS OF TOURIST SERVICES

2021 ◽  
Vol 10 (34) ◽  
Author(s):  
N.V RUBTSOVA ◽  
Keyword(s):  
Social Support ◽  
Social Networks ◽  
Positive Emotions ◽  
Social Impact ◽  
Theoretical Contribution ◽  
Social And Emotional ◽  
Self Development ◽  
Tourism Services ◽  
The Impact

According to forecasts, by the end of 2020, the number of users of social networks will reach more than 3 billion people. The growing popularity of social networks is due to the acquisition by their members of certain social and emotional benefits: the possibility of interacting with other people in real time, receiving support, approval, admiration, self-education and self-development. The purpose of the article is to study the impact of communication in social networks on the satisfaction of consumers of tourism services based on the theory of social impact and the theory of positive emotions. The author defines the meaning of the concept of “social support”. Based on an analysis of the results of a number of studies, the hypothesis that social support in social networks has a significant impact on the experience of travel and the satisfaction of consumers of tourism services is confirmed. The study makes a theoretical contribution to deepening knowledge about the role of social support and positive emotions received by users on social networks on their satisfaction with travel experience. Understanding the relationship between the use of social networks and the satisfaction of consumers of tourism services is of practical value for marketing in tourism and advertising in social networks.

The Effect of Receiving a Diagnosis of Alzheimer’s Disease and Related Dementias on Social Relationships of Older Adults

2021 ◽  
pp. 1-6
Author(s):  
Takashi Amano ◽  
Addam Reynolds ◽  
Clara Scher ◽  
Yuane Jia
Keyword(s):  
Social Support ◽  
Alzheimer’S Disease ◽  
Alzheimer's Disease ◽  
Social Networks ◽  
Social Relationships ◽  
Social Engagement ◽  
Well Being ◽  
Dementia Diagnosis ◽  
New Diagnosis ◽  
The Impact

<b><i>Introduction:</i></b> Although early diagnosis has been recognized as a key strategy to improve outcomes of Alzheimer’s disease and related dementias (ADRD), the effect of receiving a diagnosis on patients’ well-being is not well understood. This study addresses this gap by examining if receiving a dementia diagnosis influences social relationships. <b><i>Methods:</i></b> Data from the 3 waves (2012, 2014, and 2016) of the Health and Retirement Study were utilized as part of this study. This study examined whether receiving a new diagnosis of ADRD changed subsequent social relationships (social networks, social engagement, and social support). Regression analyses with inverse probability weighting were performed to estimate the impact of receiving a dementia diagnosis on changes in social relationships. <b><i>Results:</i></b> Receiving a new diagnosis of ADRD reduced both informal and formal social engagement. We found no statistically significant impacts of receiving a diagnosis of ADRD on social networks and social support. <b><i>Conclusions:</i></b> Results suggest that receiving a new diagnosis of ADRD may have unintended impacts on social relationships. Practitioners and policymakers should be aware of these consequences and should identify strategies to alleviate the negative impact of receiving a diagnosis of ADRD and methods to mobilize support networks after receiving a diagnosis.

The Community Group Network in Mental Health: A Model for Social Support and Community Integration

1994 ◽  
Vol 57 (12) ◽  
pp. 467-470 ◽  
Author(s):  
Paul Brewer ◽  
Vanessa Gadsden ◽  
Kate Scrimshaw
Keyword(s):  
Mental Health ◽  
Social Support ◽  
Social Networks ◽  
Community Integration ◽  
Community Group ◽  
The Social ◽  
The Impact ◽  
Causative Link ◽  
Professional Intervention

The article reviews the literature about the social networks of people with long-term mental illness. Such people are likely to have smaller social networks, and a larger social network is associated with a more favourable prognosis. Although no causative link has been clearly established. It is concluded that professional intervention in this area is justified on mental health grounds. The Community Group Network model is presented as a way of facilitating social networks which has many advantages over other day care approaches. A survey of such a network in the authors' locality shows some success in engaging long-term clients using this approach. Further research is required to assess the impact of the model on mental health.

Hostility and Perceptions of Support in Ambiguous Social Interactions

2006 ◽  
Vol 27 (2) ◽  
pp. 108-115 ◽  
Author(s):  
Ana-Maria Vranceanu ◽  
Linda C. Gallo ◽  
Laura M. Bogart
Keyword(s):  
Social Support ◽  
Social Networks ◽  
Information Processing ◽  
Social Interactions ◽  
Social Information Processing ◽  
Perceived Social Support ◽  
Social Information ◽  
Inverse Association ◽  
Processing Bias ◽  
Information Processing Bias

The present study investigated whether a social information processing bias contributes to the inverse association between trait hostility and perceived social support. A sample of 104 undergraduates (50 men) completed a measure of hostility and rated videotaped interactions in which a speaker disclosed a problem while a listener reacted ambiguously. Results showed that hostile persons rated listeners as less friendly and socially supportive across six conversations, although the nature of the hostility effect varied by sex, target rated, and manner in which support was assessed. Hostility and target interactively impacted ratings of support and affiliation only for men. At least in part, a social information processing bias could contribute to hostile persons' perceptions of their social networks.

The impact of social support on adolescent coping in the context of urban poverty.

2020 ◽  
Vol 26 (2) ◽  
pp. 200-214
Author(s):  
Ilana Reife ◽  
Sophia Duffy ◽  
Kathryn E. Grant
Keyword(s):  
Social Support ◽  
Urban Poverty ◽  
Adolescent Coping ◽  
The Impact
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