Aplikasi E-Kafe Green Market Padang Berbasis Web

Transaction and promotion processes are very important in a trading activity, so it takes a system or application to manage the process to be more efficient. This research aims to produce an application that can provide transaction and promotion service solutions in Padang green market cafes. Application development methods use prototypes with problem analysis stages, creating application design models and testing. Hierarchy input process output (HIPO) is a diagram that is a design application that has been created starting from data entry, data process, and reports. Entity Relationship Diagram (ERD) and Context Diagram (CD) are to model data structures and relationships between data. Furthermore, this system evalusion is tested using blackbox testing that serves to find out how far the component components or modules on the system are working. The results of this research are in the form of applications or information systems to facilitate the transaction process at Kafe Green Market Padang. The system consists of the main page, login page, data entry menu, transaction menu, and payment confirmation menu. The evaluation results show that the system is already running well, because every component of the system when used there is no error. So that this system can be used and utilized by users.

An Exploration of the Green Targeting Strategy – Green Brand Positioning Strategy Linkage: A Qualitative Study

The importance of the relation between targeting and positioning strategies is amplified in the context of the green market, as a result of the difficulty that many companies face in attracting an important customer base. The purpose of this paper is to provide a perspective on the relation between the targeting strategy and the green brand positioning strategy.

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

PurposeThe purpose of this study is to assess if the mediating effect of green innovation capability (GIC) in the relationship between green market orientation (GMO) and new product success (NPS) was conditional on the moderating effects of green knowledge acquisition (GKA) and green brand positioning (GBP).Design/methodology/approachThe analysis was based on primary data gathered using a structured questionnaire, which was developed on a five-point Likert scale of 1-Strongly disagree to 5-Strongly agree. There were 259 manufacturing firms engaged in the study, with data analyzed using PROCESS macro (v.3.4) for SPSS (v.23).FindingsThe research revealed that GMO had no direct effect on NPS among manufacturing firms, the relationship was rather mediated by GIC of the firms. The effect of GMO on GIC was moderated by GKA, whereas the effect of GIC on NPS was moderated by GBP. Overall, the mediating effect of GIC in the relationship between GMO and NPS was conditional on the moderating effects of GKA and GBP.Research limitations/implicationsThe study focused on only knowledge acquisition (green), without recourse to assimilation, transformation and exploitation. These may, however, be very important in explaining the role of knowledge in green innovation.Practical implicationsGreen market-oriented manufacturing firms must seek to also make investments in GIC to transform those concepts into successful innovative products.Originality/valueDespite the increasing number of studies on GMO, very limited concentration has been paid to how firms could leverage on the potentials of GMO to enhance the success of new products introduced into the market. This study did not just establish the effect of GMO on the success of new products but also identified some intervening variables in this relationship.

An evaluation of the economic and green market utility in a circular economy

The article focuses on the problem of evaluation of new markets in a circular economy, substantiating the need to assess not only economic performance, but also green utility in the process of making managerial decisions. The article proposes an algorithm for calculating the complex Index of Economic and Green Market Utility (IEGMU) for the region in the field of car sharing. It covers such indicators as market capacity and dynamics, the level of impact on the traditional automotive sector, as well as the green effect, which includes the reduction of carbon dioxide emissions, product (vehicle) consumption, and pressure on transport infrastructure. The advantage of the proposed algorithm is the possibility of using matrix analysis to determine the stage of development of each market. As an approbation, the article presents the calculation of the index for such regions as North America, Europe and Asia.

India's Entrepreneurial Path to Green Market Solutions in Waste Management

New technologies and increasing opportunities in sustainable development propel start-ups in the green economy. For an emerging economy such as India, the government is focusing heavily on creating a green economy through changes and development of its governmental policies to strengthen green practices among entrepreneurs and other businesses. Specifically, though, India is focused on creating more marketable solutions for the bottom-of-the-income population. Nonetheless, for green entrepreneurs, starting a business is not easy and even more difficult within the workings of sustainability and other external barriers. Barriers may include weak institutional frameworks, weak supply chains, lack of infrastructure, or lack of regulations, which are more problematic in emerging economies. The chapter defines green entrepreneurship and the green economy while discussing India's policy agendas and path towards green market solutions. It then presents a case study about a green start-up, Carbon Masters, and their path towards an innovative waste management solution.

The ecological certification as the economic mechanism of environmental management in Russia

In the paper the issues of environmental management are considered. The authors also research the economic mechanisms of the stimulation of green market development in Russia. The authors reveal an important feature of environmental certification connecting it with a healthy lifestyle, improving the quality of life, and proper nutrition. The interrelationships between environmental management, ecological certification, green market and sustainable development are considered in the paper. In the article the causes of the growing interest to new characteristics of agricultural products are also justified including coronavirus disease (COVID-19) and the growing demand for green, organic food that helps to rehabilitate the health. The relevance of the green market development is also approved. The authors link the sustainable development to environmental certification as a way to claim the purity of goods and services. The authors research the case of ecological certification in sustainable development on the legal bases and economic regulation. Different types of the environmental services are considered and evaluated. During analysis the main problems in the ecological certification in Russia are revealed. In Conclusions the authors propose the perspectives for further researches of the environment certification.

The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation

The focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green innovation affects business performance. As a quantitative research, partial least squares structural equation modeling (PLS–SEM) was used to test the hypotheses. Data were collected by using both online and offline questionnaires from owners/managers of the manufacturing micro, small- and medium-sized enterprises (MSMEs) in the East Java Province of Indonesia. A total of 175 respondents participated in this study. The results show that green market orientation has a positive and direct effect on business performance. The results empirically support the theory of sustainability and entrepreneurship in the research setting of Indonesian MSMEs. The results also imply that the owners/managers of MSMEs need to balance economic, environmental, and social issues in their business. In the era of sustainable development and environmental awareness, manufacturing MSMEs need to adopt a green market orientation and carry out green innovation in their business processes to obtain a better business performance.

Green market segmentation and consumer profiling: a cluster approach to an emerging consumer market

PurposeIn the present era of green consumerism, consumers are shifting towards sustainable consumption with the rising demand of green products. Despite consumers' demand of such products, their attitudes towards eco-friendly practices can neither be the same for different consumer groups nor can be treated as they all are equally green. The purpose of this study is to operationalize the green market segmentation based on demographic, psychographic and behavioural characterization in the Indian context of green consumerism.Design/methodology/approachThe deductive approach of questionnaire survey method has been adapted to collect the responses from convenience sampling of Indian consumers using the measured constructs concerning to green consumer psychology. The data were analyzed by applying multivariate techniques of confirmatory factor analysis (CFA), cluster and discriminant analysis.FindingsThe results revealed that the three distinctive set of consumer groups are evolved as “keen greens”, “moderate greens” and “reluctant greens” based on the eight cognitive variables used in this study, namely environmental concern (EC), perceived environmental knowledge (PEK), perceived consumer effectiveness (PCE), perception of eco-label, perception of eco-brand and environmental advertisements, green purchase intention (GPI) and green purchasing behaviour (GPB) in the Indian context.Research limitations/implicationsThe research findings may lack its generalizability in the Indian context, as the survey strategy is confined with the most populated territory of India. To provide its robustness, the future studies need more heterogeneous sample across the country. The research findings could provide the key insights into policymakers and enterprises in the framing of marketing strategies to promote green consumerism in the setting of emerging economies.Originality/valueThere is dearth of literature concerning to green consumer segmentation based on the “attitude–intention–behaviour” approach in the Indian context. Therefore, the present study endeavours to manifest a holistic description of green consumer classification based on demographic, psychographic and behavioural characterization. At Prima facie, the study is the first that elucidates consumers' segments profile by incorporating environmental cognitive factors from both the perspectives; “consumers” inner stimuli' and “external green marketing cues”, especially in the indigenous Indian setting.

Improving Green Market Orientation, Green Supply Chain Relationship Quality, and Green Absorptive Capacity to Enhance Green Competitive Advantage in the Green Supply Chain

This study examines the influences of market orientation, supply chain relationship quality, and absorptive capacity on competitive advantage in green supply chains. We examine the intensity of these relationships in a green supply chain context. This study aims to figure out the effects of green market orientation (GMO), green supply chain relationship quality (GRQ), and green absorptive capacity (GAC) on green competitive advantage (GCA) in a supply chain. We find a significant positive association between these constructs. It highlights the importance of antecedents such as GMO, GRQ, and GAC on improving GCA. We jointly investigate the effects of GMO, GRQ, and GAC on green supply chain competitive advantage. This study uses Process Macro 2.15 to test the mediation effect between GMO and GCA. The result shows that GRQ and GAC completely mediate the relationship between GMO and GCA and that the effect sizes are 0.11 and 0.20, respectively. This study also reruns the model to clarify whether competing models are better than our model. However, the performance of such a competing model is poor. Finally, we accept our model instead of the competing model. GMO and GRQ among team managers and employees appear to contribute positively to GCA. Although GAC does not directly influence GCA, GMO has a significant total effect on GCA when intervened by GRQ and GAC. The key contribution is that green market orientation, i.e., the employee culture and the emphasis on being environmentally responsible, is a key antecedent to GRQ, GAC, and GCA. Managerial implications of the findings are listed.