scholarly journals Creating and Sharing Knowledge through a Corporate Social  Networking Site: The Impact of Employees' Perceptions on  Effectiveness

2021 ◽  
Author(s):  
◽  
Julio David Figueroa Barraza
Keyword(s):  
Social Networking ◽  
Technology Implementation ◽  
Group Performance ◽  
Social Networking Site ◽  
Technological Frames ◽  
Engineering Company ◽  
Potential Benefits ◽  
Organizational Perceptions ◽  
Corporate Social ◽  
The Impact

<p>This research investigates the perceptions of employees at South Winds (the pseudonym), a software engineering company, about using a corporate social networking site for sharing and generating knowledge. It focuses on understanding and explaining how the perceptions of employees from different organisational levels impacted on the usage of the social networking site. Methods of data collection included interviews and focus groups with C-level managers, middle managers and software engineers. Qualitative methods were used for analysing the collected data. Analysis drew on an extended Orlikowski and Gash's technological frames theory (1994) to identify five categories of perceptions relating to technology implementation and use. Applying the concept of framing in this study helped to surface specific areas within which divergence of perceptions occurred. Results showed significant divergences in perceptions about the corporate social networking site in 4 out of the 5 categories across the different levels of the organization. These divergences were found to have arisen largely as a result of information deficiencies. Furthermore, little understanding about the nature of the technology led top management to decide to use an adoption approach that discouraged knowledge sharing and creation through this tool. As a consequence, this study found that there appeared to be little likelihood of creating or sharing knowledge through the corporate social networking site under the observed implementation, although the corporate social networking site was widely perceived as a useful technology for sharing and creating knowledge. Recommendations for realizing potential benefits from using a corporate social networking site include developing plans for aligning organizational perceptions about the corporate social networking site and developing a suitable reward plan based on group performance in order to encourage the employees to create/share knowledge. The findings of this research suggest an extension of the Orlikowski and Gash's (1994) technological frames theory for knowledge management systems. This research also suggests that perceptions about different aspects of a technology may be arranged in a hierarchical chain. This would bring significant implications in designing and implementing technologies.</p>

scholarly journals Creating and Sharing Knowledge through a Corporate Social  Networking Site: The Impact of Employees' Perceptions on  Effectiveness

2021 ◽  
Author(s):  
◽  
Julio David Figueroa Barraza
Keyword(s):  
Social Networking ◽  
Technology Implementation ◽  
Group Performance ◽  
Social Networking Site ◽  
Technological Frames ◽  
Engineering Company ◽  
Potential Benefits ◽  
Organizational Perceptions ◽  
Corporate Social ◽  
The Impact

<p>This research investigates the perceptions of employees at South Winds (the pseudonym), a software engineering company, about using a corporate social networking site for sharing and generating knowledge. It focuses on understanding and explaining how the perceptions of employees from different organisational levels impacted on the usage of the social networking site. Methods of data collection included interviews and focus groups with C-level managers, middle managers and software engineers. Qualitative methods were used for analysing the collected data. Analysis drew on an extended Orlikowski and Gash's technological frames theory (1994) to identify five categories of perceptions relating to technology implementation and use. Applying the concept of framing in this study helped to surface specific areas within which divergence of perceptions occurred. Results showed significant divergences in perceptions about the corporate social networking site in 4 out of the 5 categories across the different levels of the organization. These divergences were found to have arisen largely as a result of information deficiencies. Furthermore, little understanding about the nature of the technology led top management to decide to use an adoption approach that discouraged knowledge sharing and creation through this tool. As a consequence, this study found that there appeared to be little likelihood of creating or sharing knowledge through the corporate social networking site under the observed implementation, although the corporate social networking site was widely perceived as a useful technology for sharing and creating knowledge. Recommendations for realizing potential benefits from using a corporate social networking site include developing plans for aligning organizational perceptions about the corporate social networking site and developing a suitable reward plan based on group performance in order to encourage the employees to create/share knowledge. The findings of this research suggest an extension of the Orlikowski and Gash's (1994) technological frames theory for knowledge management systems. This research also suggests that perceptions about different aspects of a technology may be arranged in a hierarchical chain. This would bring significant implications in designing and implementing technologies.</p>

Digital social work practice through social networking sites. Case study with users of Social Services Community Centre from Malaga (Spain) on Facebook

Groupwork ◽  
2021 ◽  
Vol 29 (3) ◽  
Author(s):  
Joaquin Castillo de Mesa ◽  
Antonio López Peláez ◽  
Paula Méndez Domínguez
Keyword(s):  
Social Work ◽  
Social Networking ◽  
Social Services ◽  
Work Practice ◽  
Social Work Practice ◽  
Community Empowerment ◽  
Social Networking Site ◽  
Mutual Help ◽  
Digital Skills ◽  
The Impact

Isolation is a clear indicator of social exclusion. To tackle it, we wondered if it would be possible to improve digital skills and strengthen bonds through online groups on a social networking site. This paper presents the results of an experimental study carried out in Malaga (Spain) with unemployed users of social care services. From the perspective of social work practice with groups, this study aims at strengthening bonds and mutual help through improving digital skills. This was carried out using a Facebook group as a shared space for community empowerment. To know the impact of these interactions, netnography and social network analysis were conveyed, as well as algorithms to identify communities and assess cohesion. Results showed that Facebook groups may be effective tools to promote active learning and mutual support and which can be used effectively by social workers.

scholarly journals The Effects of Visual Displays of Furniture Product Photos Through the Social Networking Site, Instagram on Consume Perception

2018 ◽  
Vol 3 (2) ◽  
pp. 11-24
Author(s):  
Dini Cinda Kirana ◽  
◽  
Achmad Syarief ◽  
Dona Saphiranti
Keyword(s):  
Social Networking ◽  
Visual Display ◽  
Design Principles ◽  
Consumer Perceptions ◽  
Social Networking Site ◽  
Creative Economy ◽  
Communication Model ◽  
Visual Appearance ◽  
The Social ◽  
The Impact

At present, the growth of Instagram as an online site is phenomenal, because of the shift from its original function as a social communication medium into a marketing platform. Furniture products used to be only available for in-store purchase, can now be easily purchased online. The present study attempted to discover the level of influence and effectiveness of the visual appearance of the furniture products photos through the social networking site, Instagram on consumer perceptions, which is measured using the EPIC (Empathy, Persuasion, Impact and Communication) model. The purpose of the study was to identify the effectiveness of the visual display of furniture product photos on the Instagram social networking site on consumer’s perceptions, and to map the use of the ideal visual display of furniture product photos for online product marketing purposes. The research used comparative analytical methods on photos of furniture products from six accounts of small creative economy entrepreneurs of similar products that are advertised through the social networking site, Instagram. The data of this study are limited in the scope of visual perception of furniture product photos uploaded through the social networking site, Instagram on consumer perceptions. The results showed that the visual display in the form of photos of furniture products through the social networking site, Instagram had an effective result on consumer perceptions. The visual display is declared effective as a media for promoting furniture products through the social networking site, Instagram based on the four dimensions of EPIC. The dimensions of Empathy and Impact are the most dominant aspects. The visual display mapping used as an advertising photo is not only influenced by the Empathy dimension and the Impact dimension, but also dominantly influenced by the associated design principles, namely, Unity and Domination. Both dimensions have a significant correlation value compared to other dimensions. Keywords: Furniture Marketing, Instagram, Consumer Perception, EPIC Model, Design Principles

scholarly journals “Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site

2016 ◽  
Vol 18 (62) ◽  
pp. 545-569 ◽  
Author(s):  
Marcos Inácio Severo de Almeida ◽  
Milena Costa ◽  
Ricardo Limongi França Coelho ◽  
Paulo Roberto Scalco
Keyword(s):  
Social Networking ◽  
Viral Marketing ◽  
Social Networking Site ◽  
The Impact

scholarly journals An Investigation on the Use by Academic Researchers of Knowledge from Scientific Social Networking Sites

2020 ◽  
Author(s):  
Vincenzo Corvello ◽  
Mariacristina Chimenti ◽  
Carlo Giglio ◽  
Saverino Verteramo
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Positive Impact ◽  
Work Practice ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Academic Researchers ◽  
Use Of Knowledge ◽  
The Impact

Scientific social networking sites like Researchgate or Academia.edu have become part of the work practice of academic researchers. These digital platforms have been designed precisely to encourage the exchange of knowledge between scholars and to help the expansion of collaborative networks among them. Even if studies on this topic have multiplied in recent years, there is a dearth of research on the actual impact of these platforms on scientific production. The goal of this study is to investigate the relation between the attitude of researchers towards scientific social networks and the use of knowledge in their scientific work. Data from users of the scientific social networking site Researchgate were collected. A total of 143 valid responses were received and structural equation modeling was applied for data analysis. Findings of this study confirmed that researchers use knowledge obtained from scientific social networking sites both incorporating it within their research products and to acquire new competences. In particular approaching the platform as a scientific community with a shared language and a shared vision was found to have a positive impact on knowledge use. To the best knowledge of the authors this is the first study investigating the actual use of knowledge from scientific social networking sites by academic researchers. Results help to understand the impact of these platforms on the work practice of a strategic sector like scientific research.

scholarly journals Impact of Social Networking Sites on Human Basic Privacy Rights

2018 ◽  
Vol I (I) ◽  
pp. 26-31
Author(s):  
Javeria Nazeer ◽  
Muhammad Farooq
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Personal Information ◽  
Personal Data ◽  
Social Networking Site ◽  
Real Problem ◽  
Privacy Rights ◽  
Privacy And Security ◽  
Strongly Agree ◽  
The Impact

In recent era, Social networking sites (SNSs) have become an important source of communication and also became a matter of interest for researchers in several disciplines such as communications, technology and sociology. As SNSs are spreading rapidly, new issues regarding privacy and security are also raising. These Social networking sites including Facebook, Twitter etc. often reveal private data through the enclosure of public profiles, photographs, videos and messages send to the family, friends and general public. That is why the researcher is concerned to investigate the impact of Social networking sites (SNSs) on human basic privacy rights. As it was not possible to conduct a survey in complete population, therefore sample of 250 respondents (50% males & 50% females) was selected from different universities and colleges of Lahore, city of Pakistan. In the process of survey, questionnaire technique has been used to obtain the quantitative data. The findings revealed that Social Networking Sites significantly violate the human basic privacy rights. Majority of the respondents were of the view that privacy rights are harmed by SNSs. 10.4% respondents were strongly disagreeing about the statement that Facebook privacy is a real problem, 18.0% were disagree, 20.4% were neutral about the problem while 38.4% said they are agreed and 12.8% were strongly agree. The results also suggested that social networking sites leak personal data and also become a reason for disclosure of personal information. Hence, it is necessary when a user involves in the Social networking site he/she should be aware and vigilant of the privacy and security risks.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

CASE STUDIES OF ADVANCED MANUFACTURING TECHNOLOGY IMPLEMENTATION IN SMALL COMPANIES

2006 ◽  
Vol 03 (02) ◽  
pp. 149-169 ◽  
Author(s):  
ANDREW T. WALTERS ◽  
HUW MILLWARD ◽  
ALAN LEWIS
Keyword(s):  
Technology Implementation ◽  
Manufacturing Technology ◽  
External Support ◽  
Advanced Manufacturing Technology ◽  
Advanced Manufacturing ◽  
Small Companies ◽  
Potential Benefits ◽  
Support Mechanisms ◽  
The Impact

Issues of Advanced Manufacturing Technology (AMT) implementation have been extensively covered in the literature in regard to large companies; however, exclusive examination of the impact of AMT on small companies remains under researched. This examination of ten case study companies demonstrates the potential benefits of AMT use, as each of the companies achieved positive outcomes from AMT. However, the benefits achieved did not always meet the companies' expectations. Analysis of the experiences of the companies indicates the importance of considering the impact of AMT output on the manufacturing process, the levels of pre-existing AMT experience and the availability of external support mechanisms.

What the Smartphone Has Changed

Tap ◽  
2017 ◽  
Author(s):  
Anindya Ghose
Keyword(s):  
Consumer Behavior ◽  
Social Networking ◽  
Mobile Devices ◽  
Social Networking Site ◽  
Location Based Services ◽  
Internet Shopping ◽  
Brick And Mortar ◽  
The Impact ◽  
The Way

This chapter discusses the impact of smartphones on consumer behavior. The proliferation of smartphones has changed the way people create and consume any kind of content. Whether streaming music on Apple Music or Spotify, uploading pictures and videos on a social networking site such as Snapchat or Instagram, or writing a review on Amazon, we now have the ability to create or consume content in a frictionless manner. During the early days of internet shopping, consumers used to browse online but make the actual purchase offline. Today, thanks to mobile devices, many consumers often browse in a brick-and-mortar shop and then complete the transaction online on their devices. Perhaps one of the biggest changes has been in mobile how businesses interact with their audiences. For instance, location-based services have enabled advertisers to alter content depending on what part of a city or even which block of a city the consumer is in.

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