What the Smartphone Has Changed

Tap ◽  
2017 ◽  
Author(s):  
Anindya Ghose
Keyword(s):  
Consumer Behavior ◽  
Social Networking ◽  
Mobile Devices ◽  
Social Networking Site ◽  
Location Based Services ◽  
Internet Shopping ◽  
Brick And Mortar ◽  
The Impact ◽  
The Way

This chapter discusses the impact of smartphones on consumer behavior. The proliferation of smartphones has changed the way people create and consume any kind of content. Whether streaming music on Apple Music or Spotify, uploading pictures and videos on a social networking site such as Snapchat or Instagram, or writing a review on Amazon, we now have the ability to create or consume content in a frictionless manner. During the early days of internet shopping, consumers used to browse online but make the actual purchase offline. Today, thanks to mobile devices, many consumers often browse in a brick-and-mortar shop and then complete the transaction online on their devices. Perhaps one of the biggest changes has been in mobile how businesses interact with their audiences. For instance, location-based services have enabled advertisers to alter content depending on what part of a city or even which block of a city the consumer is in.

Digital social work practice through social networking sites. Case study with users of Social Services Community Centre from Malaga (Spain) on Facebook

Groupwork ◽  
2021 ◽  
Vol 29 (3) ◽  
Author(s):  
Joaquin Castillo de Mesa ◽  
Antonio López Peláez ◽  
Paula Méndez Domínguez
Keyword(s):  
Social Work ◽  
Social Networking ◽  
Social Services ◽  
Work Practice ◽  
Social Work Practice ◽  
Community Empowerment ◽  
Social Networking Site ◽  
Mutual Help ◽  
Digital Skills ◽  
The Impact

Isolation is a clear indicator of social exclusion. To tackle it, we wondered if it would be possible to improve digital skills and strengthen bonds through online groups on a social networking site. This paper presents the results of an experimental study carried out in Malaga (Spain) with unemployed users of social care services. From the perspective of social work practice with groups, this study aims at strengthening bonds and mutual help through improving digital skills. This was carried out using a Facebook group as a shared space for community empowerment. To know the impact of these interactions, netnography and social network analysis were conveyed, as well as algorithms to identify communities and assess cohesion. Results showed that Facebook groups may be effective tools to promote active learning and mutual support and which can be used effectively by social workers.

scholarly journals The Effects of Visual Displays of Furniture Product Photos Through the Social Networking Site, Instagram on Consume Perception

2018 ◽  
Vol 3 (2) ◽  
pp. 11-24
Author(s):  
Dini Cinda Kirana ◽  
◽  
Achmad Syarief ◽  
Dona Saphiranti
Keyword(s):  
Social Networking ◽  
Visual Display ◽  
Design Principles ◽  
Consumer Perceptions ◽  
Social Networking Site ◽  
Creative Economy ◽  
Communication Model ◽  
Visual Appearance ◽  
The Social ◽  
The Impact

At present, the growth of Instagram as an online site is phenomenal, because of the shift from its original function as a social communication medium into a marketing platform. Furniture products used to be only available for in-store purchase, can now be easily purchased online. The present study attempted to discover the level of influence and effectiveness of the visual appearance of the furniture products photos through the social networking site, Instagram on consumer perceptions, which is measured using the EPIC (Empathy, Persuasion, Impact and Communication) model. The purpose of the study was to identify the effectiveness of the visual display of furniture product photos on the Instagram social networking site on consumer’s perceptions, and to map the use of the ideal visual display of furniture product photos for online product marketing purposes. The research used comparative analytical methods on photos of furniture products from six accounts of small creative economy entrepreneurs of similar products that are advertised through the social networking site, Instagram. The data of this study are limited in the scope of visual perception of furniture product photos uploaded through the social networking site, Instagram on consumer perceptions. The results showed that the visual display in the form of photos of furniture products through the social networking site, Instagram had an effective result on consumer perceptions. The visual display is declared effective as a media for promoting furniture products through the social networking site, Instagram based on the four dimensions of EPIC. The dimensions of Empathy and Impact are the most dominant aspects. The visual display mapping used as an advertising photo is not only influenced by the Empathy dimension and the Impact dimension, but also dominantly influenced by the associated design principles, namely, Unity and Domination. Both dimensions have a significant correlation value compared to other dimensions. Keywords: Furniture Marketing, Instagram, Consumer Perception, EPIC Model, Design Principles

scholarly journals “Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site

2016 ◽  
Vol 18 (62) ◽  
pp. 545-569 ◽  
Author(s):  
Marcos Inácio Severo de Almeida ◽  
Milena Costa ◽  
Ricardo Limongi França Coelho ◽  
Paulo Roberto Scalco
Keyword(s):  
Social Networking ◽  
Viral Marketing ◽  
Social Networking Site ◽  
The Impact

scholarly journals An Algorithm for Accurate and Robust Indoor Localization Based on Nonlinear Programming

Electronics ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 65 ◽  
Author(s):  
Stefania Monica ◽  
Federico Bergenti
Keyword(s):  
Nonlinear Programming ◽  
Mobile Devices ◽  
Optimization Problem ◽  
Indoor Localization ◽  
Wide Band ◽  
Location Based Services ◽  
Experimental Results ◽  
Indoor Environments ◽  
Anchor Nodes ◽  
The Impact

The study of techniques to estimate the position of mobile devices with a high level of accuracy and robustness is essential to provide advanced location based services in indoor environments. An algorithm to enable mobile devices to estimate their positions in known indoor environments is proposed in this paper under the assumption that fixed anchor nodes are available at known locations. The proposed algorithm is specifically designed to be executed on the mobile device whose position is under investigation, and it allows the device to estimate its position within the environment by actively measuring distance estimates from the anchor nodes. In order to reduce the impact of the errors caused by the arrangement of the anchor nodes in the environment, the proposed algorithm first transforms the localization problem into an optimization problem, and then, it solves the derived optimization problem using techniques inspired by nonlinear programming. Experimental results obtained using ultra-wide band signaling are presented to assess the performance of the algorithm and to compare it with reference alternatives. The presented experimental results confirm that the proposed algorithm provides an increased level of accuracy and robustness with respect to two reference alternatives, regardless of the position of the anchor nodes.

scholarly journals An Investigation on the Use by Academic Researchers of Knowledge from Scientific Social Networking Sites

2020 ◽  
Author(s):  
Vincenzo Corvello ◽  
Mariacristina Chimenti ◽  
Carlo Giglio ◽  
Saverino Verteramo
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Positive Impact ◽  
Work Practice ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Academic Researchers ◽  
Use Of Knowledge ◽  
The Impact

Scientific social networking sites like Researchgate or Academia.edu have become part of the work practice of academic researchers. These digital platforms have been designed precisely to encourage the exchange of knowledge between scholars and to help the expansion of collaborative networks among them. Even if studies on this topic have multiplied in recent years, there is a dearth of research on the actual impact of these platforms on scientific production. The goal of this study is to investigate the relation between the attitude of researchers towards scientific social networks and the use of knowledge in their scientific work. Data from users of the scientific social networking site Researchgate were collected. A total of 143 valid responses were received and structural equation modeling was applied for data analysis. Findings of this study confirmed that researchers use knowledge obtained from scientific social networking sites both incorporating it within their research products and to acquire new competences. In particular approaching the platform as a scientific community with a shared language and a shared vision was found to have a positive impact on knowledge use. To the best knowledge of the authors this is the first study investigating the actual use of knowledge from scientific social networking sites by academic researchers. Results help to understand the impact of these platforms on the work practice of a strategic sector like scientific research.

scholarly journals Impact of Social Networking Sites on Human Basic Privacy Rights

2018 ◽  
Vol I (I) ◽  
pp. 26-31
Author(s):  
Javeria Nazeer ◽  
Muhammad Farooq
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Personal Information ◽  
Personal Data ◽  
Social Networking Site ◽  
Real Problem ◽  
Privacy Rights ◽  
Privacy And Security ◽  
Strongly Agree ◽  
The Impact

In recent era, Social networking sites (SNSs) have become an important source of communication and also became a matter of interest for researchers in several disciplines such as communications, technology and sociology. As SNSs are spreading rapidly, new issues regarding privacy and security are also raising. These Social networking sites including Facebook, Twitter etc. often reveal private data through the enclosure of public profiles, photographs, videos and messages send to the family, friends and general public. That is why the researcher is concerned to investigate the impact of Social networking sites (SNSs) on human basic privacy rights. As it was not possible to conduct a survey in complete population, therefore sample of 250 respondents (50% males & 50% females) was selected from different universities and colleges of Lahore, city of Pakistan. In the process of survey, questionnaire technique has been used to obtain the quantitative data. The findings revealed that Social Networking Sites significantly violate the human basic privacy rights. Majority of the respondents were of the view that privacy rights are harmed by SNSs. 10.4% respondents were strongly disagreeing about the statement that Facebook privacy is a real problem, 18.0% were disagree, 20.4% were neutral about the problem while 38.4% said they are agreed and 12.8% were strongly agree. The results also suggested that social networking sites leak personal data and also become a reason for disclosure of personal information. Hence, it is necessary when a user involves in the Social networking site he/she should be aware and vigilant of the privacy and security risks.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

scholarly journals Impact and Perception of Social Networking Sites on Academic Performance of Medical Students

2019 ◽  
Vol 15 (2) ◽  
pp. 119-124
Author(s):  
Hari Prasad Upadhyay ◽  
Prativa Sedain
Keyword(s):  
Academic Performance ◽  
Medical Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Negative Relationship ◽  
Social Networking Site ◽  
Structure Questionnaire ◽  
Cross Sectional ◽  
Grade Point ◽  
The Impact

Background: A social networking site is an online platform that allows users to create a public profile and interact with other users on the website. The emergence of Social Networking Sites has broadened the base of contact, interaction and communication among people living round the globe via internet. Millions of students are logging in to these social networking sites, everyday. That’s why many students have been blaming various social networking sites for their steady decrease in grade point averages and has affected their study time, poor grammar and wrong spellings when socializing on social media as well as diverting their attention from their studies. The objective of this research is to find the impact and perception of social networking sites on academic performance of medical students. Methods: A descriptive cross-sectional study design conducted among 230 Medical students of MBBS, BPH, Pharmacy and BN Nursing’s students. A well-structured questionnaire was prepared and which were distributed among students using probability sampling technique (random number table). Results: The response of 230 students was collected by using well structure questionnaire. The mean±SD of students age was 21.87±2.16 years. Majority of the students were in the age group 20-25 years. Majority of them were female by gender and Hindu by religion. They most commonly used social networking site was face book/messenger (48.7%) followed by YouTube (41.3%). The main aim of using these sites is to update with their family, friends and for entertainment. Nearly 60% students told that there are negative effects of using social networking sites. And only 15.6% students used these sites only for academic purpose. Conclusions: This study revealed that majority of the students used mobile phone as a device and Wi-Fi in their place of residence. The overall perception of students towards social networking sites is positive. Excessive use of these sites decreases their academic performance which conclude that there is Negative relationship between the use of social networking sites and academic performance which in turn negatively affect their academic results.

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