scholarly journals EVALUASI PENGEMBANGAN UMKM KABUPATEN ROKAN HULU MENGGUNAKAN BUSINES MODEL CANVAS

2019 ◽  
Vol 4 (2) ◽  
pp. 165-174
Author(s):  
Purwantoro Purwantoro
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Customer Segmentation ◽  
Business Strategies ◽  
Business Model Canvas ◽  
Data Source ◽  
Small Medium Enterprises ◽  
The Right ◽  
Medium Enterprises

Micro Small medium enterprises (UMKM) in each state specifically in the ASEAN region faced with the situation of global competition. A very tight competition is forcing businessmen to become the best. One of the ways that it can be reached by the trade to be able to be the best business strategy is appropriate, effective and efficient. This research aims to find out how the application business model canvas in creating alternative business strategies for the development of UMKM. The second objective is to know the proper strategic alternatives for the development of UMKM. The methods used in this research is descriptive qualitative approach with the use of informants as respondents research. The data source used is the business owners as much as 16 UMKM who open businesses in the downtown area of  Pasir  Pengaraian. Data collection techniques using interview techniques directly, observation and documentation. This research uses a template business model canvas to map strategy for the effort and combined with the SWOT analysis. Based on data obtained from the results of research, that the description of the business model approach UMKM using Business Model Canvas outline can be used as recommendations for business strategy, the business model which is currently already underway is able to meet the Nine elements of the blocks on the template business model canvas. The findings of this research are that not all the UMKM business strategy and have just run a business without the vision of enterprise development. Based on the results of the SWOT analysis can be found that alternative new efforts by optimizing internal strength in revenue streams on each UMKM and conduct elections to the right customer segments. Suggestions that may the researcher pointed out every UMKM should be more daring to have the vision to grow and continue to innovate against products goods or services, increase customer segmentation and make use of business model canvas approach in making the strategy of the business.

scholarly journals USED THE BUSINESS MODEL OF CANVAS (BMC) TO CREATE ALTERNATIVE STRATEGIES IN BUSINESS DEVELOPMENT OF THE MICRO SMALL MEDIUM ENTERPRISES

2017 ◽  
Author(s):  
purwantoro ◽  
Rina Ari Rohmah
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Business Owners ◽  
Customer Segmentation ◽  
Business Strategies ◽  
Business Model Canvas ◽  
Small Medium Enterprises ◽  
The Right ◽  
Medium Enterprises

Micro Small medium enterprises (UMKM) in each state specifically in the ASEAN region faced with the situation of global competition. A very tight competition is forcing businessmen to Become the best. One of the ways that it can be Reached by the trade to be Able to be the best business strategy is Appropriate, effective and efficient. This research aims to find out how the application business model canvas in creating alternative business strategies for the development of UMKM. The second objective is to know the proper strategic alternatives for the development of UMKM. The methods used in this research is descriptive qualitative approach with the use of informants as respondents research. The source of data used is the business owners as much as 16 UMKM who open businesses in the downtown area of Pasir Pengaraian. Data collection techniques directly using interview techniques, observation and documentation. This research uses a template business model canvas to map strategy for the effort and combined with the SWOT analysis. Based on Data Obtained from the results of research, that the description of the business model approach of UMKM using Business Model Canvas outline can be used as Recommendations for business strategy, the business model of the which is currently already underway is Able to meet the Nine elements of the blocks on the template business model canvas. The findings of this research are that not all the UMKM business strategy and have just run a business without the vision of enterprise development. Based on the results of the SWOT analysis can be found that new alternative Efforts by optimizing internal strength in revenue streams on each of UMKM and conduct of elections to the right customer segments. Suggestions that may the researcher pointed out every UMKM should be more online to have the vision to grow and continue to innovate against products goods or services, increase of customer segmentation and the make use of business model canvas approach in making the strategy of the business.

scholarly journals Implementasi Strategi Pengembangan Bisnis Dengan Business Model Canvas

2021 ◽  
Vol 4 (2) ◽  
pp. 51-61
Author(s):  
Bangkit Rambu Sukarno ◽  
Muhamad Ahsan
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Practical Implication ◽  
Customer Relationships ◽  
Business Strategies ◽  
Business Model Canvas ◽  
New Business ◽  
The Cost ◽  
Key Resources

This study aims to determine the mapping of existing business strategies and develop new business strategies into a business model canvas. The method used is descriptive qualitative. Data were collected through observation, documentation, and interview. The collected data were analyzed using SWOT analysis and the results were elaborated into nine elements of the Business Model Canvas. The results showed that the business strategy obtained from the Business Model Canvas mapping is good enough because each element supports each other to increase revenue. The practical implication is that several strategies must be improvised to increase revenue, including by developing key resources, increasing the cost structure for advertising, and persuading customers to become resellers as key partnerships, customer relationships, and channels.

scholarly journals Proposed Business Strategy for Small Medium Enterprises (SMEs) (Case Study: Rimbang SMEs of Clothing Industry)

2020 ◽  
Vol 5 (4) ◽  
Author(s):  
Arifa Amalina Izni ◽  
Harimukti Wandebori
Keyword(s):  
Value Chain ◽  
Business Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Clothing Industry ◽  
Business Strategies ◽  
Online Sales ◽  
Factors Analysis ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Rimbang is one of Small Medium Enterprises (SMEs) of Clothing Industry that provides kids professional uniforms in Bandung, Indonesia. At present, as the growth of SMEs continues to increase and with the presence of marketplace platforms become one of the causes of the decline in product sales over the last three years, namely in the years 2017, 2018 and 2019. This research was conducted to develop the most suitable strategy based on existing internal and external factors. The results of internal factors analysis demonstrate the strength of reputation and good relationship and weakness in the form of a product type that is seasonal and easily emulated. The results of external factors analysis show the opportunity of online sales and future integration and threats in the form of potential newcomers and higher competencies. Analysis results are used to formulate strategies using SWOT Analysis, TOWS Matrix and Porter's Generic Strategy. The proposed strategy is the Cost Leadership Strategy and Forward Integration as a strategy used to improve and develop existing business strategies and marketing strategies. These strategies are done by developing limited resources, implementing effective value chain activities and conducting product marketing directly to end consumers through online and offline sales. 

scholarly journals STRATEGI BUSINESS PLAN UNTUK MENGATASI MASALAH PEMASARAN DAN PRODUKTIVITAS IKM KAIN MOTIF JUMPUTAN KHAS YOGYAKARTA DALAM MEMAJUKAN INDUSTRI KREATIF DAERAH

JUTI UNISI ◽  
2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Emmy Nurhayati ◽  
Elly Wuryaningtyas Yunitasari
Keyword(s):  
Business Model ◽  
Performance Standards ◽  
Business Plan ◽  
Productivity Index ◽  
Business Strategies ◽  
Planning Strategy ◽  
Business Model Canvas ◽  
Calculation Results ◽  
Value Propositions ◽  
The Right

Jumputan Motif Fabric is a type of fabric that resembles batik with special motifs and patterns. Sanggar Maharani which is engaged in the fabric industry has problems in productivity and marketing. Objective Matrix (OMAX) and Business Model Canvas (BMC) methods can be applied to overcome these problems.The purpose of this study is on the production floor of Sanggar JumputanMaharani and develop motives business strategies to be able to compete in the market. The specific target of this study is to obtain a business plan to deal with competition and obtain increased productivity on the production floor. This research also plays a major role in advancing the creative industry and preserving the culture of the city through Yogyakarta.The results are performance standards values ​​for efficient use of labor 19,7801 units / person, minimization of defective products 0.0055%, absence 0.0018%. The calculation results with the Objective Matrix model on the production floor of Sanggar Jumputan Maharani found that the highest value of performance is 258.24. The results of the productivity index that shows the lowest productivity index is in April 2018 which is equal to -23.40% and the highest productivity index is in March 2018 which is 45.06%. While the right business planning strategy for the Sanggar Jumputan Maharani, which consists of 9 blocks: Customer Segments, Value Propositions, Channels, Customer Relations, Revenues Streams, Key Resources, Key Activities, Key Partnerships, and the Cost Structure shown in the Business Model Canvas Template.

scholarly journals Business Strategy Formulation for Publishing Company (Case Study: ABC Press)

2020 ◽  
Vol 5 (5) ◽  
Author(s):  
Aulia Widya Bestari Wibisono ◽  
Deddy Priatmodjo Koesrindartoto
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Publishing Industry ◽  
Secondary Data ◽  
Primary Data ◽  
Strategy Formulation ◽  
Revenue Growth ◽  
Business Model Canvas ◽  
Production And Distribution

With emergence of technological and social change, rivalry between firms in the publishing industry is becoming more intense. Number of publishers in Indonesia keeps increasing, while switching cost of customer is low. ABC Press is a university publisher that has a volatile revenue, where they experienced revenue decrease in 2016 by 1,73% and in 2019 by 19,36%. Besides that, the business also has not grown much, where the average revenue growth from 2015 to 2019 is only 15,93%. ABC Press needs to formulate and reinvent their business strategy and model to improve their performance, remain competitive and sustainable in the publishing industry. This study uses primary data based on interview with three representatives of ABC Press and examine related secondary data to map the current Business Model Canvas (BMC). Then internal and external analysis is carried out to perform SWOT analysis in BMC, followed by strategy and new BMC formulation. To create value innovation, author used Four Action Framework in the strategy formulation. Cost leadership is deemed as the most appropriate business strategy, which demands ABC Press to conduct process innovation through developed production and distribution methods. Meanwhile, long tail business model combined with multi-sided platform is the appropriate business model, where ABC Press needs to focus on offering large range of niche products through their website as their main platform.

scholarly journals Ana Batik Magelang’s Business Development Strategy Based on SWOT and Business Model Canvas

2021 ◽  
Vol 2 (4) ◽  
pp. 224-235
Author(s):  
Tri Puji Hastutik ◽  
Ivo Novitaningtyas
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Global Market ◽  
Business Development ◽  
Primary Data ◽  
Business Model Canvas ◽  
Business Conditions

This study aims to analyze Ana Batik's business conditions as one of the MSMEs in Magelang based on the Business Model Canvas (BMC) analysis to develop a business strategy based on a SWOT analysis. The research was developed based on a descriptive qualitative approach. The data used in this study are primary data and secondary data. Primary data were collected through observation and interviews, while secondary data were collected through literature studies. The data that has been collected is analyzed based on the Business Model Canvas (BMC) analysis and the SWOT analysis. The Business Model Canvas (BMC) analysis is used to describe Ana Batik's business conditions, while the SWOT analysis is used to formulate a business development strategy that is applied to the new business model. The results of the data analysis indicate that the appropriate strategy for Ana Batik Magelang's business development is the SO strategy. SO strategies that can be applied are developing products according to fashion trends, using brand ambassadors to attract and increase consumer buying interest, and expand the market to the scope of the global market. By implementing this strategy, it is hoped that Ana Batik Magelang's business can develop and be sustainable.

scholarly journals Small and Medium Enterprises Business Strategy in Pandemic COVID-19

2020 ◽  
Vol 1 (1) ◽  
pp. 95
Author(s):  
Darwis Harahap ◽  
Ferry Alfadri ◽  
Ayu Damayanti
Keyword(s):  
Public Transportation ◽  
Business Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Structured Interview ◽  
Business Strategies ◽  
Food Sector ◽  
Goods And Services ◽  
Narrow Space ◽  
Medium Enterprises

The COVID-19 pandemic that has hit the world including Indonesia since early 2020 has had a significant impact on the Indonesian economy, especially in the Small and Medium Enterprises (SME’s) sector. This study aims to determine an efficient business strategy to survive the COVID-19 pandemic in Padangsidimpuan City. This study uses descriptive qualitative analysis techniques with semi-structured interview methods using purposive sampling in selecting sources and then analyzed with SWOT analysis and described in the form of a matrix so as to produce several alternative SME’s business strategies during the COVID-19 pandemic. The results showed that several sectors in Padangsidimpuan City felt the direct impact of the COVID-19 pandemic, such as the areas of public transportation and tourism which experienced a decline. Meanwhile, in the food sector it is still stable, but in services such as expeditions and delivery it has increased. The narrow space of movement between sellers and buyers that is happening now makes selling online the main solution. Businesses need to open up insight in thinking to start choosing e-marketing as a promotional path for goods and services to increase the number of sales transactions while still adhering to health protocols.

scholarly journals Business Development of Coffee Farmers Group Using Triple Layered Business Model Canvas

2019 ◽  
Vol 4 (4) ◽  
pp. 163-170
Author(s):  
Chairul Furqon ◽  
Mokh. Adib Sultan ◽  
Fanji Wijaya
Keyword(s):  
Business Model ◽  
Swot Analysis ◽  
Group Discussion ◽  
Jel Classification ◽  
Business Development ◽  
Business Model Canvas ◽  
Producer Country ◽  
Coffee Farmers ◽  
Business Conditions ◽  
The Right

Objective – Coffee is one of the leading agricultural commodities that has an economic contribution in several countries, including Indonesia. As the fourth largest coffee producer country in the world, Indonesia is still facing problems, especially in some areas that managed by coffee farmer group. The problem starts from upstream to downstream and is related to productivity which is still low compared to other regions. Therefore, the purpose of this research is to describe the business conditions of the farmer group studied, and planning Triple Layered Business Model Canvas (TLBMC) to develop the business of the farmer group. Empirical analysis has been carried out for this purpose. Methodology/Technique – This research uses a qualitative approach with descriptive analytic methods. Observation, in-depth interviews, and focus group discussion were conducted to collect research data. SWOT analysis is also used to gain insights and inputs used in formulating the right strategy for TLBMC formulation. Findings – The results show that the business conditions of the coffee farmers group were in a position of growth. Therefore the right strategy for this condition is the harvest strategy or divestiture strategy. The TLBMC design carried out supports the development of sustainable businesses for the coffee farmers group. Novelty – Business development for coffee farmer group using triple layered business model canvas is expected to help increase business on a broader scale. This study is important for business owners and other related parties who seek to develop the business in various aspect including social and environmental aspects. This study helps create opportunities, develop better potential and integrated with the economic, environmental and social values of the business model being run. Type of Paper: Empirical Keywords: Business Development; Coffee; Business Model Canvas; Triple Layered Business Model Canvas. Reference to this paper should be made as follows: Furqon, C; Sultan. A. M; Wijaya, F. 2019. Business Development of Coffee Farmers Group Using Triple Layered Business Model Canvas, J. Bus. Econ. Review 4(4) 163 – 170 https://doi.org/10.35609/jber.2019.4.4(3) JEL Classification: M20, M21

scholarly journals ANALISIS PENGEMBANGAN BISNIS MADU PADA CV ATH-THOIFAH DENGAN PENDEKATAN BUSINESS MODEL CANVAS

2018 ◽  
Vol 5 (2) ◽  
pp. 173
Author(s):  
Rezki Kamila ◽  
Rizal Syarief ◽  
Imam Teguh Saptono
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Food Supplement ◽  
Analysis Method ◽  
Herbal Products ◽  
Business Model Canvas ◽  
Good Manufacturing Practices ◽  
Market Opportunities

<em>Honey has many benefits not only as a medicine but also can be used as a food supplement. The market opportunities for honey business is still very wide open, this is indicated by the high value of Indonesian honey imports compared to the export value. Seeing these market conditions is one of the fundamental things established of CV Ath-Thoifah, si one of the company that develops traditional herbal products in Indonesia and basically using honey as the main ingredients of its products. The aims of this study are identifying business model canvas, determining the priority elements on business model canvas that will be developed, composing business model canvas improvement, and preparing alternative strategy to develop business of CV Ath-Thoifah. The respondents in this study are from internal and external team. The processing and data analysis utilize the qualitative method, identification of the current business model canvas, determination the priority elements to be developed use importance performance analysis method, SWOT analysis</em><em>, and designing alternative business strategy. The results show nine elements of business model canvas in CV Ath-Thoifah now. Key activities, key partnership, and cost structure are the priority elements that will be developed.  Based on the results of SWOT analysis and FGD, the alternative strategies can be coclude: 1) developing business in big cities outside Jabodetabek area, 2) adding distributors and agents intensively, 3) establishing special partnership in information technology (IT), 4) applying Good Manufacturing Practices (GMP) principles and BPOM certification, 4) increasing the allocation of funds in research and development field.</em>

scholarly journals Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif dari Usaha Mikro Kecil Menengah di Indonesia (Studi kasus Trooper Electronic Yogyakarta)

2017 ◽  
Vol 8 (4) ◽  
Author(s):  
Yonathan Dri Handarkho ◽  
Timothy Ryan Suryanto ◽  
Findra Kartika Sari Dewi ◽  
Eddy Julianto
Keyword(s):  
Social Media ◽  
Business Model ◽  
Business Strategy ◽  
Evaluation Model ◽  
Internet Technology ◽  
The Internet ◽  
Organization Strategy ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Abstract. Today, many micro small medium enterprises (MSME) utilize the internet technology to enhance their competitive advantage. One of the popular strategies is the use of e-business to enhance business process performance of the organization. However, to implement e-business strategy, an organization needs to have a model that can help align e-business strategy with organization strategy. That is why in this research, the authors try to apply and implement e-business strategy in MSME Trooper Electronic Yogyakarta by using e-business evaluation model proposed by Raisinghani et al. (2007). In this research, an e-commerce website for Trooper Electronic Yogyakarta will be developed and the use of social media will be maximized.Keyword: e-business, model, e-commerce, social media, MSME Abstrak. Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif dari Usaha Mikro Kecil Menengah di Indonesia (Studi Kasus Trooper Electronic Yogyakarta). Berkembangnya teknologi internet membuat banyak pelaku usaha termasuk UMKM mulai memanfaatkan teknologi tersebut untuk meningkatkan keunggulan kompetitifnya. Strategi pemanfaatan teknologi internet untuk meningkatkan performa proses bisnis dari sebuah unit usaha disebut sebagai E-business. Hanya saja untuk menerapkan strategi e-business tersebut, unit usaha seperti UMKM memerlukan sebuah model atau kerangka kerja yang dapat membantu mereka memastikan bahwa strategi yang mereka terapkan sesuai dengan kondisi dan proses bisnis dari UMKM tersebut. Terkait dengan hal tersebut, pada penelitian ini, penulis mencoba menerapkan dan mengimplementasikan strategi e-busines pada UMKM Trooper Electronic Yogyakarta dengan mengadopsi model strategi e-busines yang diusulkan oleh Raisinghani dkk. (2007). Penerapan strategi e-business pada penelitian ini diwujudkan dalam bentuk pembangunan web e-commerce dan pemanfaatan media sosial untuk mendukung proses bisnis dari UMKM Trooper Electronic Yogyakarta. Kata Kunci: e-business, model, e-commerce, media sosial, UMKM

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