scholarly journals Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif dari Usaha Mikro Kecil Menengah di Indonesia (Studi kasus Trooper Electronic Yogyakarta)

2017 ◽  
Vol 8 (4) ◽  
Author(s):  
Yonathan Dri Handarkho ◽  
Timothy Ryan Suryanto ◽  
Findra Kartika Sari Dewi ◽  
Eddy Julianto
Keyword(s):  
Social Media ◽  
Business Model ◽  
Business Strategy ◽  
Evaluation Model ◽  
Internet Technology ◽  
The Internet ◽  
Organization Strategy ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Abstract. Today, many micro small medium enterprises (MSME) utilize the internet technology to enhance their competitive advantage. One of the popular strategies is the use of e-business to enhance business process performance of the organization. However, to implement e-business strategy, an organization needs to have a model that can help align e-business strategy with organization strategy. That is why in this research, the authors try to apply and implement e-business strategy in MSME Trooper Electronic Yogyakarta by using e-business evaluation model proposed by Raisinghani et al. (2007). In this research, an e-commerce website for Trooper Electronic Yogyakarta will be developed and the use of social media will be maximized.Keyword: e-business, model, e-commerce, social media, MSME Abstrak. Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif dari Usaha Mikro Kecil Menengah di Indonesia (Studi Kasus Trooper Electronic Yogyakarta). Berkembangnya teknologi internet membuat banyak pelaku usaha termasuk UMKM mulai memanfaatkan teknologi tersebut untuk meningkatkan keunggulan kompetitifnya. Strategi pemanfaatan teknologi internet untuk meningkatkan performa proses bisnis dari sebuah unit usaha disebut sebagai E-business. Hanya saja untuk menerapkan strategi e-business tersebut, unit usaha seperti UMKM memerlukan sebuah model atau kerangka kerja yang dapat membantu mereka memastikan bahwa strategi yang mereka terapkan sesuai dengan kondisi dan proses bisnis dari UMKM tersebut. Terkait dengan hal tersebut, pada penelitian ini, penulis mencoba menerapkan dan mengimplementasikan strategi e-busines pada UMKM Trooper Electronic Yogyakarta dengan mengadopsi model strategi e-busines yang diusulkan oleh Raisinghani dkk. (2007). Penerapan strategi e-business pada penelitian ini diwujudkan dalam bentuk pembangunan web e-commerce dan pemanfaatan media sosial untuk mendukung proses bisnis dari UMKM Trooper Electronic Yogyakarta. Kata Kunci: e-business, model, e-commerce, media sosial, UMKM

scholarly journals Social Media Strategies on Brand Awareness at a Small Business Consultancy Firm in South Africa

2020 ◽  
Vol 14 (20) ◽  
pp. 4
Author(s):  
Tarisai F. Rukuni ◽  
Eugine Tafadzwa Maziriri ◽  
Tsepo Mofoka
Keyword(s):  
Social Media ◽  
Business Strategy ◽  
Small And Medium Enterprises ◽  
Theory And Practice ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
Consultancy Firm ◽  
Medium Enterprises ◽  
The Relationship ◽  
Small And Medium Business

<p class="0abstract">Small and medium enterprises – including those in the business consultancy industry – are strategic for the development of the South African economy and for developing marginalised economies through employment creation and income generation. However, the existence of small and medium business consultancy firms is threatened by competitive pressure of multinational consulting firms such as the PricewaterhouseCoopers, McKinsey and KPMG [8]. Small and medium business consultancy firms need to adopt innovative strategies for survival. Appropriate use of social media strategies is one strategy that can be adopted by small and medium business enterprises to influence brand awareness and brand loyalty and to build a competitive edge. An inability to use social media as a business strategy results in poor brand awareness, a decrease in sales, and business closure. It is against this background that this study aimed to assess customers’ perceptions of social media strategies employed by the small and medium business consultancy firm, investigate the relationship between social media strategies and brand awareness, and evaluate the relationship between brand awareness. A quantitative descriptive research methodology, using a structured questionnaire was employed to collect data from a sample of 231 customers at the business consultancy. The Statistical Package for Social Sciences version 25 was employed to conduct descriptive and multivariate analysis, including mean, standard deviation, correlation and regression analysis. Findings indicated that customers had negative perceptions of social media strategies employed by the small and medium business consultancy firm. It was also found that social media strategies had a statistically significant positive relationship with brand awareness and brand acceptance. The research findings hold major implications for theory and practice.</p>

scholarly journals USED THE BUSINESS MODEL OF CANVAS (BMC) TO CREATE ALTERNATIVE STRATEGIES IN BUSINESS DEVELOPMENT OF THE MICRO SMALL MEDIUM ENTERPRISES

2017 ◽  
Author(s):  
purwantoro ◽  
Rina Ari Rohmah
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Business Owners ◽  
Customer Segmentation ◽  
Business Strategies ◽  
Business Model Canvas ◽  
Small Medium Enterprises ◽  
The Right ◽  
Medium Enterprises

Micro Small medium enterprises (UMKM) in each state specifically in the ASEAN region faced with the situation of global competition. A very tight competition is forcing businessmen to Become the best. One of the ways that it can be Reached by the trade to be Able to be the best business strategy is Appropriate, effective and efficient. This research aims to find out how the application business model canvas in creating alternative business strategies for the development of UMKM. The second objective is to know the proper strategic alternatives for the development of UMKM. The methods used in this research is descriptive qualitative approach with the use of informants as respondents research. The source of data used is the business owners as much as 16 UMKM who open businesses in the downtown area of Pasir Pengaraian. Data collection techniques directly using interview techniques, observation and documentation. This research uses a template business model canvas to map strategy for the effort and combined with the SWOT analysis. Based on Data Obtained from the results of research, that the description of the business model approach of UMKM using Business Model Canvas outline can be used as Recommendations for business strategy, the business model of the which is currently already underway is Able to meet the Nine elements of the blocks on the template business model canvas. The findings of this research are that not all the UMKM business strategy and have just run a business without the vision of enterprise development. Based on the results of the SWOT analysis can be found that new alternative Efforts by optimizing internal strength in revenue streams on each of UMKM and conduct of elections to the right customer segments. Suggestions that may the researcher pointed out every UMKM should be more online to have the vision to grow and continue to innovate against products goods or services, increase of customer segmentation and the make use of business model canvas approach in making the strategy of the business.

scholarly journals EVALUASI PENGEMBANGAN UMKM KABUPATEN ROKAN HULU MENGGUNAKAN BUSINES MODEL CANVAS

2019 ◽  
Vol 4 (2) ◽  
pp. 165-174
Author(s):  
Purwantoro Purwantoro
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Customer Segmentation ◽  
Business Strategies ◽  
Business Model Canvas ◽  
Data Source ◽  
Small Medium Enterprises ◽  
The Right ◽  
Medium Enterprises

Micro Small medium enterprises (UMKM) in each state specifically in the ASEAN region faced with the situation of global competition. A very tight competition is forcing businessmen to become the best. One of the ways that it can be reached by the trade to be able to be the best business strategy is appropriate, effective and efficient. This research aims to find out how the application business model canvas in creating alternative business strategies for the development of UMKM. The second objective is to know the proper strategic alternatives for the development of UMKM. The methods used in this research is descriptive qualitative approach with the use of informants as respondents research. The data source used is the business owners as much as 16 UMKM who open businesses in the downtown area of  Pasir  Pengaraian. Data collection techniques using interview techniques directly, observation and documentation. This research uses a template business model canvas to map strategy for the effort and combined with the SWOT analysis. Based on data obtained from the results of research, that the description of the business model approach UMKM using Business Model Canvas outline can be used as recommendations for business strategy, the business model which is currently already underway is able to meet the Nine elements of the blocks on the template business model canvas. The findings of this research are that not all the UMKM business strategy and have just run a business without the vision of enterprise development. Based on the results of the SWOT analysis can be found that alternative new efforts by optimizing internal strength in revenue streams on each UMKM and conduct elections to the right customer segments. Suggestions that may the researcher pointed out every UMKM should be more daring to have the vision to grow and continue to innovate against products goods or services, increase customer segmentation and make use of business model canvas approach in making the strategy of the business.

scholarly journals Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business

ETIKONOMI ◽  
2017 ◽  
Vol 16 (1) ◽  
pp. 115-126
Author(s):  
Rora Puspita Sari
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Mix ◽  
Online Marketing ◽  
The Internet ◽  
Descriptive Research ◽  
Online Business ◽  
Traditional Marketing ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research and content analysis using interview and observation were used to analyse the marketing mix implementation in Galeristorey online business. Evidence suggested that Galeristorey implemented few elements of the marketing mix both the traditional marketing mix and the online marketing mix. The cause of the limited use of marketing mix elements because of the barriers faced by Galeristorey as an SME. Further researcher may widen the research sample and creates empirical study on the marketing mix implementation of online business that used social media as its main business platform.DOI: 10.15408/etk.v16i1.3950

The Evaluation of Social Media Practice in Malaysia by Small and Medium Enterprises

2020 ◽  
pp. 195-209
Author(s):  
Noraniza Binti Md Jani ◽  
Mohd Hafiz Bin Zakaria
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Peninsular Malaysia ◽  
Online Marketing ◽  
Body Of Knowledge ◽  
New Information ◽  
The Social ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The adoption of social media by large businesses has influenced small medium enterprises (SMEs) to be part of this phenomenon. Evaluating the results of the online efforts is a prerequisite to the success of social media adoption. As more branding activities move online, marketers are faced with the realisation that brands and businesses are not always relevant in all the social media facets. The study is aimed at solving the question of how SMEs in Malaysia are evaluating their online marketing efforts. The quantitative survey was deployed across six states in Peninsular Malaysia to get feedback from 125 active firms from different size, sector, year of establishment, and period of use of social media. The pattern of all these participants conducting the evaluation phase on the social media platform is descriptively examined from quantitative findings. It is used to formulate new information into literature and body of knowledge. Research implications in the practical and social form are also discussed.

scholarly journals THE STRATEGY OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN UPGRADING SOCIAL MEDIA MARKETING TO CONTENT MARKETING

2020 ◽  
Vol 10 (1) ◽  
pp. 15-34
Author(s):  
Gunardi Gunardi ◽  
Ratih Hurriyati ◽  
Puspo Dewi Dirgantari
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Social Media Marketing ◽  
The Internet ◽  
Marketing Campaign ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
Content Marketing

The era of the internet is moving and developing very fast. The use of social media that had only been used to communicate and socialize turned into a marketing campaign tool. On the other hand, the use of the internet to develop content can also be used as a marketing campaign tool and is known as content marketing. It will be seen how social media marketing is also related to content marketing. The resulting conclusions show how content marketing will complement social media marketing so that it can be used for the development of small and medium businesses.

scholarly journals Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital

2021 ◽  
Vol 2 (2) ◽  
pp. 60-72
Author(s):  
Army Justitia ◽  
Indah Werdiningsih ◽  
Faried Effendy ◽  
Taufik Taufik
Keyword(s):  
Social Media ◽  
Online Teaching ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Digital Marketing ◽  
Service Project ◽  
Minimal Design ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The COVID-19 pandemic has had a significant impact on Micro Small Medium Enterprises (MSMEs), especially laundry services in Plosokandang, Tulungagung Regency. Their primary customers, college students, no longer use their services because of online teaching and learning. The use of social media digital marketing is one solution to promote products and services. Unfortunately, many MSMEs lack this skill. This community service project focuses on training and assisting MSMEs in designing digital marketing content and posting them on their official social media. Canva software was chosen as a tool for content creation because it is simple and quick to use, with minimal design capabilities. Canva offers ready-made templates, so users only need to add their own personal touches. Then, the content is shared on the official social media accounts (Instagram or Facebook Pages). Participants’ and partners’ knowledge and skills improved after following the training. The average increase in participant knowledge of Canva material is 18.62 points, while social media material is 10.79 points. These training and mentoring activities have a positive impact on skills and knowledge related to using Canva and social media for digital marketing. Another effect of digital marketing on social media is an increase in revenue turnover, customer numbers, customer reach, and market sectors.

scholarly journals Pelatihan Penggunaan Media Sosial Untuk Meningkatkan Pemasaran Produk UMKM Pulau Salah Nama

2021 ◽  
Vol 4 (3) ◽  
pp. 275-280
Author(s):  
Irma Salamah ◽  
Raden Kusumanto ◽  
A Rahman ◽  
Mohammad Fadhli ◽  
Elmerillia Elmerillia ◽  
...  
Keyword(s):  
Social Media ◽  
Animal Husbandry ◽  
Public Attention ◽  
River Waters ◽  
Lack Of Information ◽  
The People ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Abstract: The Salah Nama island is located in the middle of the Musi River waters, located in Mariana Ilir Village, Banyuasin 1 District, Banyuasin Regency, South Sumatra Province. The people of Salah Nama Island have UMKM engaged in culinary, animal husbandry and agriculture. The current obstacle that is still being faced is the marketing of UMKM products. Coupled with access to locations that are still quite difficult to reach. Lack of promotion due to lack of marketing strategy is a major problem. Globalization that continues to grow is also marked by the number of existing social media. Today, social media has become the center of public attention that can be used as a means of product marketing. The lack of information and knowledge about the use of the internet and social media in the people of Salah Nama Island is one of the causes of the non-optimal use of existing social media. This service program is carried out with the aim of training the community in using social media so that they can increase the marketing of UMKM products on Salah Nama Island. The method used is by conducting counseling, practical assistance, to discussion. From the stages of service that have been carried out, the community understands how to create social media accounts and understands the use of social media in various aspects, not only as a means of communication. So that people can use social media to improve the economy.Keywords: marketing; micro small medium enterprises; salah nama island; social mediaAbstrak: Pulau salah nama berada di tengah perairan Sungai Musi, berlokasi di Kelurahan  Mariana Ilir, Kecamatan Banyuasin 1, Kabupaten Banyuasin, Propinsi Sumatera Selatan. Masyarakat Pulau Salah Nama memiliki UMKM yang bergerak dibidang kuliner, peternakan dan pertanian. Kendala saat ini yang masih dihadapi ialah bidang pemasaran produk UMKM. Ditambah dengan akses lokasi yang masih cukup sulit dijangkau. Kurangnya promosi akibat minimnya strategi pemasaran menjadi permasalahan utama. Globalisasi yang terus berkembang juga ditandai dengan banyaknya media sosial yang ada. Dewasa ini media sosial menjadi pusat perhatian publik yang dapat dimanfaatkan untuk menjadi sarana pemasaran produk.  Minimnya informasi dan pengetahuan mengenai penggunaan internet dan media sosial pada masyarakat Pulau Salah Nama menjadi salah satu penyebab belum optimalnya penggunaan  media sosial yang ada. Program pengabdian ini dilaksanakan dengan tujuan untuk melatih  masyarakat dalam menggunaan media sosial sehingga dapat meningkatkan pemasaran produk UMKM di Pulau Salah Nama. Metode yang digunakan yaitu dengan melakukan penyuluhan, pendampingan praktik, hingga diskusi. Dari tahapan pengabdian yang sudah dilaksanakan masyarakat menjadi paham cara pembuatan akun media sosial dan mengerti kegunaan media sosial dalam berbagai aspek tidak hanya sebagai sarana komunikasi. Sehingga  masyarakat dapat memanfaatkan media sosial untuk meningkatkan perekonomian.Kata kunci: media sosial; pemasaran; pulau salah nama; usaha mikro kecil menengah

Cross-Cultural Communication in Micro/Small/Medium Enterprises Business by Using Social Media

2021 ◽  
Author(s):  
Mario Nugroho Willyarto ◽  
Bhernadetta P. Wahyuningtyas ◽  
Ulani Yunus ◽  
Pantry Heriyati
Keyword(s):  
Social Media ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Factors Influence Small Medium Enterprises in Penang Island Reluctant to Use e-Commerce : A Research Proposal

2013 ◽  
Vol 64 (2) ◽  
Author(s):  
Seng Chee Lim ◽  
Ahmad Suhaimi Baharudin
Keyword(s):  
Business Model ◽  
Communication Technologies ◽  
Internet Communication ◽  
The Public ◽  
World Class ◽  
Potential Factors ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Ict Companies

The powerful of Internet has changed the world. The successful story from Amazon.com has encouraged some business owners to switch their business model to e-business model. In year 1997, Malaysia's government allocated some budget to setup Internet infrastructure and introduce Multimedia Super Corridor (MSC) to public. The main objective is to transform current practice to service based platform, and to attract world class companies while grooming local Internet communication technologies (ICT) companies. Besides that, the government had put efforts to increase Internet user population such as taxes deduction for family who purchase computers, educate the public the importance of master Internet technologies. After a decade of implementation, the e-Commerce adoption response from the Small Medium Enterprises (SMEs) still do not reach the considerable level, based on Association Chinese Chamber of Commerce & Industries of Malaysia SME's survey it shows 28% of the respondents involve into e-Commerce activities. Small Medium Enterprises contribute 99.2% to Malaysia's economic. This study intends to find out the level of e-Commerce adoption among SMEs in Malaysia, and potential factors that hindrance to the e-Commerce adoption.

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