scholarly journals Eco-friendly packaging and consumer buying behaviour in India: A case study of Mumbai.

2001 ◽  
Vol 13 (3) ◽  
pp. 243-245
Author(s):  
Vinod K. SHARMA ◽  
Ritu BABEL
Keyword(s):  
Buying Behaviour

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

2018 ◽  
Vol 19 (6) ◽  
pp. 1580-1601 ◽  
Author(s):  
Shakeel Ahmad Sofi ◽  
Fayaz Ahmad Nika ◽  
Mohd Shoib Shah ◽  
Ather Sidiq Zarger
Keyword(s):  
Group Discussion ◽  
Compulsive Buying ◽  
Purchase Intentions ◽  
Jammu And Kashmir ◽  
Multi Stage ◽  
Subliminal Messages ◽  
Confirmatory Factor ◽  
Buying Behaviour ◽  
The Impact

The main aim of this study is to examine the impact of subliminal messages in TV advertisements on consumer behaviour. Though there are number of ways through which impact of subliminal advertisements can be unearthed, in the current study, behavioural approach was adopted, which included discussion on case study (group discussion on subliminal ads) followed by response on a questionnaire. A sample of 390 respondents was chosen from Kashmir division through multi-stage random sampling framework, which, by and large, consisted of young students being a part of higher education in the state of Jammu and Kashmir. Data was collected through structured questionnaire which was reliability tested and validated as well. Apart from exploratory factor analysis and confirmatory factor, discriminant analysis was also utilized for reliability, validity and data analysis, respectively. On the whole, the observations have been found considerable and it has been observed that mostly subliminal exposure inveigles young consumers and seduces them into illicit relationships through the subconscious mechanism. Besides it, subliminal advertising has paramount significance in determining purchase intentions and compulsive buying tendencies of a young consumer. Consumers under study have shown significant differences in their compulsive buying propensity after having being exposed to subliminal advertising. The present study has greater importance for welfare advocates who can utilize present work and suggestions, in particular, to safeguard youth from the tactics of subliminal exposure.

scholarly journals Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region

2021 ◽  
Vol 66 (2) ◽  
pp. 55-69
Author(s):  
Patrik Kajzar
Keyword(s):  
Quality Factors ◽  
Professional Behaviour ◽  
Statistical Hypotheses ◽  
Repeat Purchase ◽  
The Difference ◽  
Buying Behaviour ◽  
The Relationship ◽  
Sufficient Space

The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers’ and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price / quality. This study is important not only for the marketers’ but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.

scholarly journals The Changing Paradigms in Lifestyle Marketing - A Case Study Approach with Reference to Watch Industry

2017 ◽  
pp. 27-34
Author(s):  
Priti K Rao
Keyword(s):  
Secondary Data ◽  
Marketing Strategies ◽  
Target Market ◽  
Case Study Approach ◽  
Study Approach ◽  
Lifestyle Marketing ◽  
Buying Behaviour ◽  
Watch Industry ◽  
Current Business

Current business houses use the word “Lifestyle marketing” which is like a buzz word used in the selling and marketing in the present century. Lifestyle has a psychological determinant that influences buying behaviour- reflecting an individual’s choice of how to spend money and time and the attitudes and values connected with these behavioural patterns. The success of an organization is directly linked to the level to which the company’s products and marketing strategies, dominantly communication, which reflects the lifestyle of the targeted market. This aids in giving a competitive edge over the other business houses. This in turn generates revenue. The companies are forced to dedicate their marketing strategies towards life style marketing. This paper discusses the role of lifestyle marketing in the current business scenario and the strategies to be adopted by the watch industry to suit each target market and the branding and promotional techniques that influence the branding of various market segments. This will provide insights which are valuable for companies marketing and advertising strategies. As people’s attitudes, interests and opinions regarding products and services change, it is vital for the marketers to continually monitor the changes. The basicobjective of this paper “The changing paradigms in lifestyle marketing – A case study approach with reference to watch industry” aims at understanding the concept of lifestyle marketing and by utilizing this how the brand value can be made more effective be made. A case study approach using a watch sector as an example will be adopted to study this concept for better understanding and implications. The research uses secondary data for the collection of data. Conclusions, based on the outcome, hereby btained were drawn and decisions were taken about the said objectives. The primary purpose of this paper is to stimulate further discussion amongst marketers and to be used in dialogue with stakeholders.

Consumer perception and readership pattern of toi readers – a case study

2018 ◽  
Vol 9 (1) ◽  
pp. 39-46
Author(s):  
Ishita Adhikari ◽  
Rashi Sangal
Keyword(s):  
Consumer Behaviour ◽  
Print Media ◽  
Developing Economies ◽  
Cost Effective ◽  
Media Industry ◽  
High Effect ◽  
Social Media Platforms ◽  
Buying Behaviour ◽  
Selection Of

India is one of the fastest developing countries today. The increased newspaper readership is the result of its growing literacy and access to news on multiple technology and social media platforms. The research is based on overall consumer behaviour towards selection of newspaper with special reference with, India’s leading newspaper brand. Study of consumer behaviour helps the organisations in improvisation of various strategies by understanding customer psyche while evaluating the various alternatives and selecting the best suited one from all available. It also emphasises on factors influencing buying decision and help the firm figure out the consumer’s needs and accordingly provide customised products as desired by them. The current study demonstrates how individuals make decision regarding the preferences towards the selection of a leading newspaper brand. Further, the research provided information which is useful in taking various marketing decision and helped to reduce the risk of consumer shift to various other brands prevailing in the market. The study was conducted through a survey of respondent’s residing in NCR, Delhi. The research concluded that promotional schemes offered by Times of India had a positive correlation with the buying behaviour of the subscribers. However there is a need to strengthen the awareness of the promotional schemes on regular basis and establishing a strong emotional connect with the readers. I Print media is one of the most powerful and cost effective medium to transfer information and knowledge. The print media industry in India is over century old. Additionally it is a settled industry. This industry basically involves in publishing daily papers and magazines. India has the second biggest population and one of the fastest developing economies on the planet. Along these the expanding level of income of people, groups and the strong rivalry in this industry help print media in its development. As per Arc Gate (2010), Indian Magazine Market Overview, “sensational impacts of internet and globalization in current situation are playing high effect on media industry. Individuals presently consuming news and data from web through computers or mobiles, the fame of print media is not decreasing. To avoid a decline of market share in comparison with other media instruments, the producer should be able to produce high quality printed content and magazines”.

Predicting Buying Behavior using CPT+: A Case Study of an E-commerce Company

2020 ◽  
Vol 14 ◽  
Author(s):  
Nguyen Thon Da ◽  
Tan Hanh ◽  
Ho Trung Thanh
Keyword(s):  
Business Management ◽  
Critical Issue ◽  
Sequence Database ◽  
Buying Behavior ◽  
Sequence Prediction ◽  
Online Systems ◽  
Stage Process ◽  
Improved Model ◽  
Buying Behaviour

: Recently, predicting the buying behaviour of customers on e-commerce websites is a very critical issue in business management. This could help merchants understand the tendencies of consumers in choosing and buying products. It has become increasingly common these days that predicting buying behaviour on online systems. Although this is a challenging task, it is an exciting and hot topic about researchers. This article intends to be proposed as a predictive model for buying behaviour on online systems. This model may be represented as a two-stage process. First, a sequence database is built from a shopping cart. Second, the prediction will be performed by using the CPT+, which is an improved model of CPT (Compact Prediction Tree)). The main contribution of this paper is that we proposed a solution for predicting buying behaviour in the e-commerce context (a case study of an e-commerce company). The core prediction is mainly based on sequence prediction, in particularly, CPT+ (Compact Prediction Tree).

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