Trinity Journal of Management, IT & Media
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2320-6470

2019 ◽  
Vol 10 (1) ◽  
pp. 24-29
Author(s):  
Aparna Chaturvedi ◽  
Ashish Awasthi

Cyber Forensics is a branch of forensic science that is aimed to restore, collect and examine the digital evidence of materials found in digital devices, in relation to cybercrimes. With the advancement in cyber area, frequent use of internet and technologies leads to cyber-attacks. Cyber forensic is opted for acquiring electronic information and investigation of malicious evidence found in system or on network in such a manner that makes it admissible in court. It is also used to recover lost information in a system. The retrived information is used to prosecute a criminal. Number of crimes committed against an internet and malware attacks over the digital devices have increased. This paper contains a brief review of the literature aimed to identify the relevant pieces of knowledge in the digital forensics field.


2019 ◽  
Vol 10 (1) ◽  
pp. 53-57
Author(s):  
Prof. (Dr.) Pardeep Ahlawat ◽  
Seema Sangwan

Purpose: The purpose of this paper is to understand the Role of Personal, Contextual and Psychological Factors on Innovative Work Behavior of Front-Line Employees in service sector. Design/methodology/approach: Existing research emphasized the importance of innovative work behavior of Front-Line Employees in organizational growth and development. Several research paper, thesis, articles etc. have been reviewed to know impact of Personal, Contextual and Psychological factors. This study is based on secondary data.Findings: For service firms, innovation has turned out to be a significant factor inducing their performance and development due to rapid changing environment (Campo et al., 2014; Rodgers, 2007). Competition in the worldwide economy has progressively become knowledge-based and the same holds for service sectors, to achieve business success through smart NWOW (new ways of working) which can be analyzed and measured by performance analysis (Miikka, Maiju Vuolle, Aki J., H. Laihonen, A. Lönnqvist 2015).Limitations/Implications: Employees gave their different viewpoints on Innovative Work Behavior of Front-Line Employees both positive (gain competitive advantage) and negative (there’s chance of conflict of interest due to attitude problem), this paper covers the positive impact. Researches have been conducted on emphasizing a particular factor rather than collective study of all the factors simultaneously such as personal, contextual and psychological.Originality/Value: The paper studies the concept of Innovative work behavior and in relation to front line employees of service firms. It also analyzes the impact of various factors collectively such as personal, contextual and psychological factors on Innovative Work Behavior of front-line employees.


2019 ◽  
Vol 10 (1) ◽  
pp. 1-23
Author(s):  
Olafimiham, Cecilia Oyebola ◽  
Atanda, Luqman Ayanlola (CLN) ◽  
Ekeh Esther Motunrayo (CLN)

The beauty of Library operations is not only in the ability to provide needed and useful materials containing information for the community, but also to be able to make them accessible to the clientele as and when needed, which is what circulation is all about. The objectives of the study are, to analyse the existing information system in LASU Library circulation section, design an information model for circulation section of LASU Library, and implementation of the designed library circulation model. The implementation tools used are, HTML (the Hypertext Mark-up Language), CSS (Cascading Style Sheets), Java Script, Jquery, and Mongodb. . The architectural design used is the unified modelling language (UML) which is a general-purpose modelling language in the field of software engineering and provide a standard way to visualize the design of a system. The model will increase the effectiveness and efficiency of the activities carried out at the circulation unit of LASU Library. At the end of the study, recommendations are provided for the smooth run of the designed circulation model.


2019 ◽  
Vol 10 (1) ◽  
pp. 47-52
Author(s):  
Dr. Sitaram Pandey

The study is basically capturing the effect of increasing non-performing assets on different dimensions of Indian banking sector. These dimensions include liquidity, solvency, profitability, capital adequacy & operating capability. The dimensions will be measured through different financial ratios. Financial reports of 06 banks composed of three public sector banks, namely Punjab national bank (PNB), State bank of India (SBI), and Union Bank of India (UBI) and three of private sector banks namely HDFC Bank, ICICI Bank & Axis Bank was used to analyze effect of NPA’s for ten years (2010-2019) on financial ratios comparing the net NPA to net advances, liquid asset to total asset ratio, total liabilities to total shareholder’s fund, return on assets, bank’s capital to risk weighted assets and operating expenses to total assets. Through correlation and regression analysis, a model was established, and it is found that only one variable ROA turns as a significant influencer among them. It means turning of performing assets into non-performing asset directly affecting the profitability of banking sectors.


2018 ◽  
Vol 9 (1) ◽  
pp. 3-6
Author(s):  
Pramod Kumar Nayak

Every consumer whether male or female when purchases a product or when in the decision making phase for purchasing a product passes through some process of mental decision comprising of the choice sets to reach at the correct decision. As a general practice, apart from the information gathering about the product, the decision making i.e. mental process are influenced by psychological variables also. This paper aims at finding whether the psychological factor ‘Perceived Time Pressure’ differing across genders. The difference of psychological factor perceived time pressure among the male and female young consumers of Odisha are examined in this study and it has been observed that ‘Perceived Time Pressure’ psychological factor differs between male and female consumer. This study of psychological aspect ‘Perceived Time Pressure’ across genders will help in understanding the consumer decision making and behaviour of male and female consumers.


2018 ◽  
Vol 9 (1) ◽  
pp. 19-21
Author(s):  
Mahesh Sharma ◽  
Satpal Arora

The power of digital distribution over physical retail outlets is you have a chance to create a global audience. This is exactly what the E-Commerce Industry is trying to capitalize, and they have been extremely successful in it. Name anything, and you get it at your doorstep with one click. Also, the E-Commerce industry has been aptly utilizing the consumer behaviour pattern, for example by providing discounts to expand their horizons. Has the introduction of GSTaffected the empire of E-Commerce?


2018 ◽  
Vol 9 (1) ◽  
pp. 7-14
Author(s):  
Ajai Pal Sharma ◽  
Sarvendu Tiwari

The aim of the study is to examine investors’ perception towards mutual funds in India and also to identify attributes that are crucial for taking investment decisions in mutual funds. Stratified random sampling has been used for collection of responses through structured questionnaire. Factor analysis was used for data analysis using SPSS to find out factors that have impact on investors’ perception. During the factor analysis, all the eighteen items were reduced to eight factors explaining 65.18% of variance. The factors were selected on the basis of eigenvalues and only eight factors having eigenvalue greater than one were retained to interpret the results. Eight factors were found having maximum (13.56%) for first factor (funds information related attributes) and lowest (5.85%) for the eighth factor (funds capital appreciations attribute). The model was tested using reproduced correlations matrix and found fit.


2018 ◽  
Vol 9 (1) ◽  
pp. 32-35
Author(s):  
Aarushi Singh

Corporate social responsibility is one of the needful and prominent business practices of today’s scenario. Companies Practising CSR has an enhanced overall reputation and their corporate identity promotes positive culture among society. The execution of a CSR process is an important component of a company’s assets and its strategy is a competitive component in market itself which is led by company itself. This means integrating 3P’s which acts a tool of society like people, planet and profit which collaborates with(Internal and External Public) stakeholders. Overall aim is to make a positive and strong impact on society as a whole. The company’s bottom line refers to a company’s net earnings, net profit or net income. The term “bottom” explains the net income figure on a company’s income statement. Bottom line also refers to any activity that may increase/decrease net earnings. A company that has more net earnings or reducing costs cutting is said have “improving its bottom line”. Most companies aim to improve their bottom lines through two simultaneous methods: growing profits through revenues and increasing efficiency through cutting costs. This paper focuses on how CSR initiative has affected the company bottom line or overall growth. It will throw light on the scenario and impact of CSR strategies followed by companies. The purpose is well defined to know the 5w’s and 1H of CSR initiatives. With various case studies we will try to answer who does CSR and how. What is the company all about, where is it located, whom it is run by, Since when it is running and how the company has implemented CSR strategy and what was the result, This paper has opted for descriptive research design. It is a scientific method which involves observing and describing the behavior of a subject without influencing it in any way. Various research methods are implemented by researches. Various case studies will be studied regarding the implementation of CSR strategy by various companies and how that has resulted and had an impact on society. As we can see that this paper has used Descriptive research design, or qualitative, various methods, include the, case study, naturalistic observation, surveys, archival research, longitudinal research, and cross-sectional research. The Scope of the research is to know the benefits of CSR schemes in India and to know whether these CSR and philanthropy activities are useful in today’s scenario for people as well as company .


2018 ◽  
Vol 9 (1) ◽  
pp. 39-46
Author(s):  
Ishita Adhikari ◽  
Rashi Sangal

India is one of the fastest developing countries today. The increased newspaper readership is the result of its growing literacy and access to news on multiple technology and social media platforms. The research is based on overall consumer behaviour towards selection of newspaper with special reference with, India’s leading newspaper brand. Study of consumer behaviour helps the organisations in improvisation of various strategies by understanding customer psyche while evaluating the various alternatives and selecting the best suited one from all available. It also emphasises on factors influencing buying decision and help the firm figure out the consumer’s needs and accordingly provide customised products as desired by them. The current study demonstrates how individuals make decision regarding the preferences towards the selection of a leading newspaper brand. Further, the research provided information which is useful in taking various marketing decision and helped to reduce the risk of consumer shift to various other brands prevailing in the market. The study was conducted through a survey of respondent’s residing in NCR, Delhi. The research concluded that promotional schemes offered by Times of India had a positive correlation with the buying behaviour of the subscribers. However there is a need to strengthen the awareness of the promotional schemes on regular basis and establishing a strong emotional connect with the readers. I Print media is one of the most powerful and cost effective medium to transfer information and knowledge. The print media industry in India is over century old. Additionally it is a settled industry. This industry basically involves in publishing daily papers and magazines. India has the second biggest population and one of the fastest developing economies on the planet. Along these the expanding level of income of people, groups and the strong rivalry in this industry help print media in its development. As per Arc Gate (2010), Indian Magazine Market Overview, “sensational impacts of internet and globalization in current situation are playing high effect on media industry. Individuals presently consuming news and data from web through computers or mobiles, the fame of print media is not decreasing. To avoid a decline of market share in comparison with other media instruments, the producer should be able to produce high quality printed content and magazines”.


2018 ◽  
Vol 9 (1) ◽  
pp. 15-18
Author(s):  
Megha Gupta1 ◽  
Jitender Rai

This paper represented on the Deep learning technique growing in the learning community of machines, as traditional learning architecture has proven incompetent for the machine learning challenging tasks and strong feature of artificial intelligence (AI). Increasing and widespread availability of computing power, along the use of efficient training and improvement algorithms, has made it possible to implement, until then, the concept of deep learning. These development events deep learning architecture and algorithms look at cognitive neuroscience and point to biologically inspired solutions for learning. This paper represented on the rule of Convolutional Neural Networks (CNNs), Neural Networks (SNNs) and Hierarchical Temporary Memory (HTM), and other related techniques to the least mature technique.


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