Predicting Buying Behavior using CPT+: A Case Study of an E-commerce Company

2020 ◽  
Vol 14 ◽  
Author(s):  
Nguyen Thon Da ◽  
Tan Hanh ◽  
Ho Trung Thanh
Keyword(s):  
Business Management ◽  
Critical Issue ◽  
Sequence Database ◽  
Buying Behavior ◽  
Sequence Prediction ◽  
Online Systems ◽  
Stage Process ◽  
Improved Model ◽  
Buying Behaviour

: Recently, predicting the buying behaviour of customers on e-commerce websites is a very critical issue in business management. This could help merchants understand the tendencies of consumers in choosing and buying products. It has become increasingly common these days that predicting buying behaviour on online systems. Although this is a challenging task, it is an exciting and hot topic about researchers. This article intends to be proposed as a predictive model for buying behaviour on online systems. This model may be represented as a two-stage process. First, a sequence database is built from a shopping cart. Second, the prediction will be performed by using the CPT+, which is an improved model of CPT (Compact Prediction Tree)). The main contribution of this paper is that we proposed a solution for predicting buying behaviour in the e-commerce context (a case study of an e-commerce company). The core prediction is mainly based on sequence prediction, in particularly, CPT+ (Compact Prediction Tree).

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

scholarly journals Reservoir Sediment Management Using Artificial Neural Networks: A Case Study of the Lower Section of the Alpine Saalach River

Water ◽  
2021 ◽  
Vol 13 (6) ◽  
pp. 818
Author(s):  
Markus Reisenbüchler ◽  
Minh Duc Bui ◽  
Peter Rutschmann
Keyword(s):  
Real World ◽  
Close Correlation ◽  
Critical Issue ◽  
Management Tool ◽  
Lower Section ◽  
Reservoir Sediment ◽  
Efficiency And Effectiveness ◽  
Artificial Neural ◽  
Artificial Neural Network Ann

Reservoir sedimentation is a critical issue worldwide, resulting in reduced storage volumes and, thus, reservoir efficiency. Moreover, sedimentation can also increase the flood risk at related facilities. In some cases, drawdown flushing of the reservoir is an appropriate management tool. However, there are various options as to how and when to perform such flushing, which should be optimized in order to maximize its efficiency and effectiveness. This paper proposes an innovative concept, based on an artificial neural network (ANN), to predict the volume of sediment flushed from the reservoir given distinct input parameters. The results obtained from a real-world study area indicate that there is a close correlation between the inputs—including peak discharge and duration of flushing—and the output (i.e., the volume of sediment). The developed ANN can readily be applied at the real-world study site, as a decision-support system for hydropower operators.

scholarly journals AN INVESTIGATION ON THE IMPROVEMENT OF CONSTRUCTION EXPENDITURE FORECASTING

2013 ◽  
Vol 19 (5) ◽  
pp. 759-711 ◽  
Author(s):  
Andrew Ross ◽  
Katie Dalton ◽  
Begum Sertyesilisik
Keyword(s):  
Cash Flow ◽  
Construction Projects ◽  
Case Study Research ◽  
Research Strategy ◽  
Flow Models ◽  
Improved Model ◽  
Work Affect ◽  
Cash Flow Forecast ◽  
Parameter Values

This study aims to determine the accuracy of the cash flow models and to investigate if these models could be more accurate if they accounted for the potentially influential variables specific to individual construction projects. An analytical case study research strategy has been implemented in collecting data for the construction projects. The data collected has been tested against recognised models. Statistical analyses have been carried out on the data for the specified variables, culminating in the potential proposal of an improved model with respect to these identified variables. The results revealed that the independent variables (type of construction, procurement route and type of work) affect the cash flow forecast. The findings suggested that a model could be more accurate with the input of more job-specific variables and that Hudson's DHSS model is best suited to a construction project procured traditionally. Adopting the ‘trial and error’ approach, Hudson's DHSS model has been recognised as an accurate model that could be adapted slightly, through changing the parameter values. The clients and the contractors are the main beneficiaries approached for this study.

Accounting without accounting

2014 ◽  
Vol 27 (3) ◽  
pp. 426-464 ◽  
Author(s):  
Fábio Frezatti ◽  
David B. Carter ◽  
Marcelo F.G. Barroso
Keyword(s):  
Design Methodology ◽  
Qualitative Case Study ◽  
Management Accounting ◽  
Business Management ◽  
Accounting Information ◽  
Effective Management ◽  
Accounting Information System ◽  
Content Type ◽  
New Perspective

Purpose – An effective management accounting information system (MAIS), as well as the accounting discourse related to it, can support, facilitate, enable, and constrain diverse business discourses. This paper aims to examine the discursive and organisational effects of an organisation accounting upon absent accounting artefacts, i.e. accounting without accounting. Situated within the discursive literature, this paper examines the construction of competing articulations of the organisation by focusing on what accounting does or does not do within an organisation. In particular, the paper acknowledges the fundamental importance of the accounting discourse in supporting, facilitating, enabling, and constraining competing organisational discourses, as it illustrates how the absence of accounting centralises power within the organisation. Design/methodology/approach – From a rhetorical, discursive perspective, the authors develop an in-depth qualitative case study in a manufacturing organisation where MAIS has been abandoned for approximately two years. Interpretive research approaches, from a post-structural perspective, provided the base for the structure of the research. The authors studied how other organisational discourses (such as entrepreneurship and growth), which are traditionally constructed with reference to accounting and other artefacts, continued to be produced and sustained. The non-use and non-availability of management accounting information created a vacuum that needed to be filled. The lack of discursive counterpoints and counter-evidence provided by MAIS created a vacuum of information, allowing powerful, proxy discourses to prevail in the organisation, increasing risks to business management. Findings – The absence of MAIS to support an accounting discourse requires that contingent discourses “fill in the discursive gap”. Despite appearances, they are no substitute for the accounting discourse. Thus, over time, the entrepreneurial, growth and partners' discourses lose credibility, without the corresponding use of management accounting information and its associated discourse. Originality/value – There are at least two main contributions from the case study and the findings presented in this paper: first, they provide a new perspective for studying MAIS, as a specific organisational discourse among other discourses that shape people relationship within the organisation as an examination of accounting without accounting. Second, this discussion reinforces the relevance of accounting discourse for other organisational discourses, supporting, facilitating, enabling, and constraining them, by demonstrating the effects of its absence.

The influence of advertising on children's buying behaviour: a case study in Slovakia

2021 ◽  
Vol 5 (3) ◽  
pp. 199-210
Author(s):  
Zuzana Hajduova ◽  
Nikoleta Hutmanova ◽  
Lubor Jusko ◽  
Ludovít Molitoris
Keyword(s):  
Social Media ◽  
Computer Assisted ◽  
Disruptive Effect ◽  
Buying Behavior ◽  
Significant Difference ◽  
Customer Segment ◽  
Social Media Platforms ◽  
Buying Behaviour ◽  
Advertising Literacy ◽  
Commercial Messages

Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with the concept of the theory of mind. The relevance of the decision of this scientific problem is that according to several types of research, children are increasingly targeted through various advertising media. Even though their advertising literacy is not fully developed yet. However, nowadays, there is a growing importance of media in our lives and a need to socialize children as consumers because they represent a huge market for advertisers. An empirical study was carried out by designing a questionnaire filled by Slovak children between the ages of 11 and 15. The advertising impact and the degree of impact of the selected types of advertising media on children's consumer behavior were evaluated. The study involved the online method of computer-assisted web interviewing to investigate the influence of advertising media. The authors assessed the degree of the disruptive effect of the selected advertising media on children and the perception of a chosen medium within gender. The most and the least influential type of media were identified. The findings showed no significant difference within gender in the case of advertising media perception by children. The research empirically confirmed and theoretically proved commercial messages aimed at children through different kinds of traditional and electronic media. According to the results, children's buying behavior is mostly influenced by advertising on social media platforms. This type of media mostly integrates sponsored content which has a huge influence on decision making and forming future preferences. The research results can be helpful for further research of commercial messages of social media aimed at children and how those messages affect the whole family and children's future preferences.

Learning together and working apart: routines for organizational learning in virtual teams

2017 ◽  
Vol 24 (3) ◽  
pp. 138-149 ◽  
Author(s):  
Nancy Dixon
Keyword(s):  
Organizational Learning ◽  
Virtual Teams ◽  
Virtual Team ◽  
Critical Issue ◽  
Future Research ◽  
Information Industry ◽  
Content Type ◽  
Face To Face ◽  
Virtual Teaming

Purpose Research suggests that teaming routines facilitate learning in teams. This paper identifies and details how specific teaming routines, implemented in a virtual team, support its continual learning. The study’s focus was to generate authentic and descriptive accounts of the interviewees’ experiences with virtual teaming routines. Design/methodology/approach This case study gathered concrete, practical and context-dependent knowledge about virtual teaming routines in a specific environment. The main source of data was narrative expert interviews with working members of the team. Findings This study illustrates how a mix of face-to-face and virtual routines can ensure organizational learning in virtual teams. Research limitations/implications This case study is limited to one virtual team in the information industry. Future research could build on this research to study virtual teams in other industries. Practical implications This research offers specific examples of teaming routines that managers of virtual teams might adapt in managing their own teams. Social implications Given that the use of virtual teams is a growing phenomenon, understanding how to help those teams learn effectively is a critical issue. Originality/value This case study extends the research on teaming routines to virtual teams.

scholarly journals The Strategy of Salt Business Development: A Case Study in Sumenep, Indonesia

2021 ◽  
Vol 226 ◽  
pp. 00036
Author(s):  
Rika Diananing ◽  
Amilia Destryana ◽  
Ribut Santosa ◽  
Noor Illi Mohamad Puad ◽  
Agustine Christela Melviana
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Management Strategies ◽  
Business Management ◽  
Production Method ◽  
Technology Application ◽  
Cooperation Strategy

Sumenep is one of the salt producers in Indonesia. The problem experienced by farmers is the production of salt using evaporation by solar energy that depends on the weather and the low price, caused by worse business management. Salt is a potential commodity, because its market is still wide open. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: i) Geoisolator technology application strategy to produce good quality of salt; ii) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; iii) capital strengthening strategy through partner cooperatives; iv) broader marketing management management strategies to industrial salt user sectors.

scholarly journals "Walking the Walk”: Promoting Competencies for Interprofessional Learning through Team Meetings—A Case Study

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Matthew Links
Keyword(s):  
Professional Learning ◽  
Interprofessional Education ◽  
Core Competencies ◽  
Critical Issue ◽  
Interprofessional Learning ◽  
Team Meetings ◽  
Explicit Consideration ◽  
Professional Meeting ◽  
Learning Competencies

Background: Interprofessional learning is a key aspect of improving team-based healthcare. Core competencies for interprofessional education (IPE) activities have recently been developed, but there is a lack of guidance as to practical application. Methods and Findings: Cancer Forum is a weekly multi-professional meeting used as the case study for this report. Power was identified as a critical issue and six questions were identified as the basis for a structured reflection on the conduct of Cancer Forum. Results were then synthesised using Habermas’ delineation of learning as instrumental, normative, communicative, dramaturgical, and emancipatory. Power was a key issue in identified obstacles to inter professional learning. Leadership emerged as a cross-cutting theme and was added as a seventh question. The emancipatory potential of interprofessional learning benefited from explicit consideration of the meeting agenda to promote competencies of sharing role knowledge, teamwork and communication. Modelling of required skills fulfils a dramaturgical and normative role. Conclusions: The structured reflection tool highlighted the relationship between power and IPE competencies. It was essential to walk the walk as well as talk. The process followed provides a practical guide for using team meetings to promote interprofessional learning competencies and thereby improving patient care.

scholarly journals Improving Daylight Availability in Heritage Buildings: A Case Study of Below-grade Classrooms in Tehran

2021 ◽  
Vol 8 (1) ◽  
pp. 120-133
Author(s):  
Kamyar Soleimani ◽  
◽  
Nastaran Abdollahzadeh ◽  
Zahra Sadat Zomorodian ◽  
◽  
...  
Keyword(s):  
Energy Demand ◽  
Critical Issue ◽  
Natural Light ◽  
Classroom Space ◽  
Educational Spaces ◽  
Visual Tasks ◽  
Heritage Buildings ◽  
Heritage Building ◽  
Daylight Performance

Refurbished heritage buildings usually lack in meeting the required standards defined for the new function especially when reused as educational buildings. Therefore, they are usually equipped with different post-occupancy retrofit strategies to achieve an acceptable level of environmental quality and energy demand. Daylight quality and the distribution of natural light is a critical issue in educational spaces, given that the low level of illuminance in classrooms can decrease students' performance and disrupt visual tasks. In this study, daylight performance of below-grade south-facing classrooms in a heritage building in Tehran, Iran is investigated by implementing 57 different daylighting retrofit strategies using climate-based daylight simulations, in relation to the metric Useful Daylight Illuminance 300-3000lux (UDI-Autonomous). The research proposes the use of reflectors on the interior ceiling and exterior side of the windows (on the ground) to achieve the highest result possible. Although, applying these two systems individually, can boost the spatial distribution of daylight to 75 % and 71%, respectively, the combination of them provide users with UDI-Autonomous in 99% of the classroom space for more than half of the occupancy time.

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