The Power of Words in Shakespeare’s Julius Caesar: An Insight into Analyzing Julius Caesar from the Perspective of the Logical Fallacies

This research aims at utilizing the knowledge of logical fallacies in analyzing Shakespeare’s masterpiece Julius Caesar. Spotting these fallacies in the characters’ actions and speeches is more likely to expand our horizon by grasping what is hidden between the lines and beyond the surface dialogue, thus revealing the true intentions of the characters and the subliminal messages beyond what they say. To achieve this goal, an explanation for each fallacy is provided. Also, various examples of fallacies committed by Donald Trump in the American presidential debate in addition to some of his fallacious tweets and other examples are thoroughly analyzed. It is found that by providing meticulous analysis for the fallacies under question readers would be protected from being victimized to any ambiguous and/or language literary interpretation.

We are what we hear: metaphors in contemporary Spanish and English commercial hits

The subliminal messages transmitted by means of metaphors in songs could influence the development of critical thinking among our youngsters which will reflect on their personality later in life. The aim of this article is to analyse the discourse of the most popular commercial songs in English and Spanish of song-writers and the values they convey to metaphorical compositions. 452 metaphors were identified which have been analysed according to six high frequency themes: love, sexuality, happiness, ambition, madness and violence. The results of the discourse analysis indicate how metaphors are culture-bound and reinforce the idea of a distinct and varied perspective of life on both sides of the Atlantic Ocean. Based on the tendencies of composition of these commercial rhythms, results show that metaphors, being sexually provocative and socially controversial, are used as a strong marketing strategy to which our youngsters are constantly exposed to.

Subliminal Messages – Unconsciuosly Perceived Sensations and Study Research on Subliminal Knowledge

Some content can be so well crafted that consumers are not aware that they are actually part of the promotion activity. The message is concealed, transformed, and communicates with consumers with associative connections at the subconscious level. Subconscious communication is a technique that marketers will use more and more, so in the design and realization of promotional activities, they combine the knowledge of other sciences and the latest technological inventions. Subconscious communication is often far more effective than direct addressing, provoking, and causing the desired effect, sometimes completely contrary to what the content posted seems to indicate. Content placed so as to address consumers at the subconscious level is called subliminal messages or subliminal. Very weak signals, stimuli below the threshold of conscious perception are not registered consciously. It is especially important to note that reason cannot resist this type of message because it is not recognized, it is circumvented even in the stage of stimulus. This is the main danger of subliminal messages; bypassing reasoning insert direct information in a mind that cannot be confronted. This is a very unusual method of manipulative persuasion technique for individuals and the masses exposed to the effects of subliminal marketing.

Intersemiotic Translation of Subliminal Messages in Brand Logos

Subliminal messages play a vital role in attracting the consumer's attention in the world of brands. Visual subliminal messages are designed to be unnoticeable at a conscious level, bypassing the conscious mind and submitting messages directly to the subconscious mind. Although consumers may not actually attempt to decode the semiotic elements of a logo, its interpretation is an intersemiotic act. In this interplay between a logo's visual and verbal aspects, intersemiotic translation provides a useful theoretical framework to investigate subliminal advertising messages. The ability to persuade consumers is a powerful tool in marketing, and subliminal persuasion can affect markets and control consumer behavior. The authors explore consumers' awareness of subliminal messages by focusing on semiotics, symbolism, and persuasion as key issues in the translation of advertisements. Participants were exposed to logos of international brands, and through a structured questionnaire and a semi-structured interview, they were asked to identify their form, color, logo, brand name, or slogan.

Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective

Understanding the major elements affecting consumers purchasing intention is important because it is directly related with the actual purchase. To attract more customers and boost their sales, online marketers use subliminal messages in advertising. The subliminal message is not perceived directly by the consumers’ consciousness, but still remains in their mind in a subtle way. Hidden messages within advertising is a manipulating force to buy the product, or to increase the purchasing intention. The objective of this article is to explore and describe the influence of the perception, awareness, and knowledge of subliminal messages and subliminal persuasion on consumers’ purchasing intention. The data collection used a cross-sectional descriptive approach. This study is descriptive following a causal model. The sample belongs to the population of Lebanese consumers. An online questionnaire was used during this study. A total of 510 Lebanese consumers had completed the questionnaire online. The influence of perception of subliminal messages, awareness of subliminal messages, knowledge of subliminal message and subliminal persuasion are positive which validate a positive relation among these variables. As for the future avenues of research, it would be interesting to assess the effectiveness of some consumer anticipation and the protection against manipulation with regard to subliminal messages.

Cartoons: A Profound Outlook within the Scope of Children and Media

The current study was carried out to evaluate cartoons from the perspective of preschool prospective teachers within the scope of Child and Media Lecture in Alanya Alaaddin Keykubat University, Faculty of Education, Department of Preschool Education. The working group of the study consisted of 46 cartoon parts evaluated by 24 preschool prospective teachers attending to the lecture of “Child and Media” in the content of final assignments. As a data collection tool, cartoon evaluation form (an unstructured survey form) that was prepared by the researcher was used. The study was conducted following qualitative research method, and it was analyzed with the content analysis technique. At the end of the research, the positive and negative features of protagonist, the positive and negative features of other heroes, the positive and negative effects of cartoon on children, subliminal messages, the personal views and recommendations of the prospective teachers with regard to the cartoons they analyzed were determined. Depending on the results obtained, various recommendations were provided.

PESAN SUBLIMINAL MENGANDUNG UNSUR SEKSUAL DALAM FILM DISNEY COCO

AbstrakSebuah film akan dianggap layak tonton setelah melalui proses sensor dan penyaringan. Pada tahun 2017, Disney meluncurkan sebuah film berkategori anak-anak berjudul Coco. Film ini cukup sukses di pasaran dan memperoleh review yang baik. Idealnya, Coco adalah sebuah film kategori semua umur yang di dalamnya tidak mengandung unsur pelanggaran kategori, namun kenyataannya ditemukan unsur pelanggaran pornografi untuk kategori usia dengan menggunakan metode pesan subliminal. Maka penelitian ini bertujuan mengungkapkan bagaimana pesan subliminal dikemas dalam film Coco. Penelitian ini menggunakan paradigma kritis dan metode semiotika sebagai metode operasionalnya. Teori yang digunakan adalah teori pesan subliminal. Hasil menunjukkan terdapat tiga pesan subliminal visual bernuansa seksual yakni Motorboating, French Kiss dan Nude Art.Kata Kunci: Pesan Subliminal, Semiotika, Coco, Film AbstractA published movie should have passed the censorship and screening process. In 2017, Disney produced a G rated movie titled Coco. This movie was succeed and gained favourable review. Ideally, Coco is a G rated movie thus there should no any qualification violence inside, but in fact there are some violences in the sexual aspect. This research aims to reveal how the subliminal message is packaged within the Coco Movie. This research uses the critical paradigm and semiotics as the operational method. Subliminal message theory is used to understand the research. The result shows that there are three visual sexually subliminal messages: Motorboating, French Kiss and Nude Art. Keywords: Subliminal Message, Semiotics, Coco, Film

Investigating Suicide-Related Subliminal Messages on Instagram

Background: Suicide is the second-leading cause of death among 15–29-year-olds and Instagram is one of the most popular and fastest-growing social media platforms among this age group. A previous study presented preliminary evidence for suicide-related "subliminal messages" on Instagram, defined as very brief presentations of suicide-related content in video posts that users have no conscious awareness of. Aim: A systematic quantitative study was pending. Method: We conducted a quantitative content analysis of 100 Instagram video posts. A frame-by-frame coding procedure allowed for an assessment of whether suicide-related content was depicted in very brief segments, even when this content could not be consciously recognized when watched at regular speed. Results: Analysis indicates that a substantial amount of suicide-related content is presented in very brief shots. We identified 67 very brief shots that appeared in 21 video posts. Of interest, 13 of these video posts presented more than one very brief suicide-related shot. Limitation: The subjective threshold of conscious awareness differs inter-individually. This complicates the operationalization of subliminal messages. Conclusion: Subliminal messages are ethically highly problematic. There is a need for a greater awareness of possible suicide-related subliminal messages on Instagram.

The Analysis of Cohesive Devices Found in Good-Bye

The basic definition of discourse is a language above sentences which is a cohesive, coherent, and functional. Cohesion and coherence are two vital elements constituting a discourse which are supported by the cohesive devices, i.e. reference, substitution, ellipsis, conjunctions, and lexical cohesion. This article discusses the cohesion and coherence of discourse through the identification of its cohesive devices. An anecdote entitled Good-Bye is selected due to its simplicity yet intriguing language, therefore the subliminal messages can be delivered and revealed. By using the qualitative approach and method, the results of the analysis, covering the cohesive devices within the text, can be comprehensively described. The analysis was carried based on the theory of functional grammar by MAK Halliday from his book Halliday's Introduction to Functional Grammar by MAK Halliday (revised by Christian MIM Matthiessen), about the cohesive devices. In addition to this one, the theory of cohesive devices from the book Cohesion in English by MAK Halliday and Ruqaiyah Hasan is used as a supporting theory. Within this anecdote, four out of five cohesive devices proposed by Halliday and Hasan were found. They covered the reference, ellipsis, conjunction, and lexical cohesion (reiteration and collocation). Unfortunately, substitution could not be found.

An Intelligent and Secure Package Sensoring Logistics System Based on a Subliminal Channel

As e-commerce services and Internet technology have rapidly developed in recent years, many services and applications integrating these technologies can now be completed online. These commercial activities include online auctions, online ticketing and online payments. The client shops from the store online, andthe store delivers the goods to the client. The goods can be divided into digital products without entities, as well as actual entities. If it is a physical product, the store will deliver the package to the client through itslogistics. However, there have been many cases of switched goods purchased by clients in recent years. Earlier, some scholars proposed a security mechanism with a subliminal channel for E-cash and digital content. Only the sender and the receiver would know that the secret information was hidden in the signature. So the privacy of this subliminal message couldbe ensured. We apply this concept to the logistics environment to design secure logistics architecture with subliminal messages. The client can check the subliminal message of the received package, and know whether the package has been switched by malicious people. In addition, the proposed scheme also applies sensor technology;the client can check the GPS location, the temperature and humidity at any time during the delivery process. So intelligent logisticswouldthereby be achieved. This paper proposes an intelligent and secure package sensoring logistics system based on a subliminal channel. The proposed architecture uses the related mechanisms tosolve the problems of a logistics system, including how to achieve mutual authentication, data integrity, anti-switch package, package location and status tracing, resisting replay attacks, forward and backward secrecy, and non-repudiation issues.