scholarly journals The Influential Factors on Consumer Purchase Intention for Organic Food in China

2021 ◽  
Author(s):  
Haichuan Ding ◽  
Haiyun Li ◽  
Xinyi Liu
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Influential Factors ◽  
Consumer Purchase Intention

scholarly journals The Moderating Effect of Food Safety Knowledge on Organic Food Purchase Intention in a New Normal

2021 ◽  
Vol 29 (4) ◽  
pp. 2281-2299
Author(s):  
Muhammad Safuan Abdul Latip ◽  
Farhana Tahmida Newaz ◽  
Mohamad Amiruddin Mohamad ◽  
Siti Aisyah Tumin ◽  
Nur Farihin Abdul Rahman ◽  
...  
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Organic Food ◽  
Consumer Perception ◽  
Market Demand ◽  
New Normal ◽  
Food Purchase ◽  
Normal Life ◽  
Consumer Purchase Intention ◽  
Safety Knowledge

The emergence of a ‘new normal’ life caused by pandemic Coronavirus Disease (COVID-19) leads to consumer perception and business practices changes. However, there is limited data on the current market demand and condition on consumer purchase intention of organic food associated with food safety knowledge. Thus, this study aimed to examine consumer perception toward organic food in a new normal life. A total of 330 valid responses were received for analysis using Structural Equation Modelling (SEM) and PROCESS. The data were collected in Malaysia using an online questionnaire mainly because of physical distances and Movement Control Order (MCO). The finding revealed that personal attitude, perceived social pressure, and perceived autonomy influence organic food purchase intention in a new normal life. However, it is not perceived as green trust. Besides, food safety knowledge significantly moderates the relationship between personal attitudes toward organic food purchase intention. The finding is valuable for current producers, marketers, and the government body to understand the changes in consumer purchase intention in a new normal life and assist future planning and operationalising to protect, develop and maintain the organic food industry.

scholarly journals Factors Influencing Organic Food Purchase Intention in an Emergent Market: An Empirical Investigation of Saudi Arabia

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Eman H. Alshammari
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Partial Least Square ◽  
Least Square ◽  
Influential Factor ◽  
Consumer Attitude ◽  
Health Consciousness ◽  
Factors Influencing ◽  
Consumer Purchase Intention

The consumption of organic food has increased owing to consumers becoming more concerned about their health. Many people have begun to realize the advantages of using organic instead of conventional food. Consumer-attitude is now the most influential factor affecting consumer purchase intention toward organic food. This study aims to identify factors influencing consumers’ attitudes and purchase intention toward organic food in the Saudi context. The data used here were collected from 147 participants by using structured questionnaires. Structural equation modelling and partial least square (SmartPLS) were used to analyze the data collection. The results show that issues relating to food quality and scepticism influence consumers’ attitudes toward organic food. Interestingly, organic food knowledge and health consciousness are not significant in influencing consumer attitudes toward organic food. Besides, none of the moderating effects were significant (e.g., food safety and price) regarding the relationship between consumer-attitude and purchase intention toward organic food. The results will help marketers and organic food retailers to understand better consumer’s behaviour, build their marketing strategy and make advantageous decisions.

Consumer Buying Behaviour towards Organic Food – A Case of UAE

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Mohamed Bilal Basha ◽  
Abdul Ghafar ◽  
Fazli Wahid ◽  
Gail Alhafid ◽  
Eman Al Shaer ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Organic Food ◽  
Grocery Stores ◽  
Positive Contribution ◽  
Buying Behavior ◽  
Policy Makers ◽  
Organic Products ◽  
Consumer Purchase Intention ◽  
Buying Behaviour

The objective of this study is to understand UAE consumer behavior towards organic food. Six determinants were chosen to investigate the factors that were identified as potential influencers. These determinants were identified from the current research published on organic food buying behavior patterns. The chosen independent determinants are identified as: health and lifestyle, environmental concern, safety and trust, convenience and price, subjective norms and attitude. Purchase intention was identified as a dependent variable to test. Six hypotheses were formed based on determinants to test their influences on purchase intention. A random sampling of 423 participants was used in collecting the data. Multiple regression analysis tests were used to understand the significant influence of these six variables. The result of the analysis indicated that all six variables have a positive contribution towards consumer purchase intention of organic food. The implications for stakeholders and policy makers point to a need to upgrade the accessibility of organic food to a wider population such that the supply chain for organic foods and organic products extends beyond the big supermarkets to the smaller grocery stores and corner shops.

scholarly journals Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge

2019 ◽  
Vol 11 (1) ◽  
pp. 209 ◽  
Author(s):  
Xuhui Wang ◽  
Frida Pacho ◽  
Jia Liu ◽  
Redempta Kajungiro
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Equation Modeling ◽  
Personal Attitude ◽  
Food Purchase ◽  
Health Consciousness ◽  
Consumer Purchase Intention ◽  
The Relationship ◽  
Moderating Role

The current study focuses on understanding the factors (subjective norms (SNs), personal attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behaviour and health consciousness as an additional factor in Tanzania and Kenya. It further explains the role of knowledge as a moderating variable in organic food purchase intention. A total of 331 responses from Tanzania and 350 responses from Kenya were obtained. Confirmatory factor analysis was applied for validation, and results were analysed using structural equation modeling. SNs, personal attitudes, and health consciousness were found to be significant predictors of organic purchase intention in both countries. Furthermore, findings show that knowledge positively moderates the relationship among SNs, personal attitude, health consciousness, and organic food purchase intention. However, PBC was found to be a weak influencer on consumer purchase intention in Kenya, and no knowledge interaction between PBC and consumer purchase intention in Tanzania was found. The current study theoretically contributes to the literature by introducing the moderating role of knowledge in the relationship. The results show that knowledge interaction increases the effects of the majority of predictors after being introduced in the relationship. Finally, this study provides an understanding of consumers’ perspective regarding their intention to purchase organic foods, which will help stakeholders, such as marketers, retailers, and producers, to achieve marketing strategies for the development of these products.

scholarly journals Factors Influencing Young Consumers’ Purchase Intention of Organic Food Product

2020 ◽  
Vol 4 (1) ◽  
pp. 17
Author(s):  
Aynul Haydirah Ayub ◽  
Yusrina Hayati Nik Muhammad Naziman ◽  
Muhammad Faizal Samat
Keyword(s):  
Social Influence ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Organic Food ◽  
Food Product ◽  
Environmental Consciousness ◽  
Health Consciousness ◽  
Young Consumers ◽  
Consumer Purchase Intention ◽  
Buying Behaviour

Research findings on buying behaviour towards organic food product are still inconsistent. Therefore, this study aims to examine a significant relationship between environmental consciousness, health consciousness and social influence and young consumers’ purchase intention towards organic food product. The total of 150 questionnaires was designed and distributed at the public area of Kerteh, Terengganu. In return only 140 questionnaires were returned and usable. The result of the analysis showed that environmental consciousness is the most significant factor to influence young consumer purchase intention towards organic food product. Health consciousness and social influence on the other hand, showed a result as have no significant relationship in determined a factor that influencing young consumer purchased intention towards organic food product. In these relations, marketer and future researchers should see the important factor to explore the opportunities to cater for this market segment in future.

Factors Influencing Consumer Intention to Shop Online in Nigeria: A Conceptual Study

2020 ◽  
pp. 097226292092679
Author(s):  
Muhammad Umar Usman ◽  
Pawan Kumar
Keyword(s):  
Conceptual Framework ◽  
Purchase Intention ◽  
Online Shopping ◽  
Relevant Literature ◽  
Secondary Data ◽  
Influential Factors ◽  
Internet Technology ◽  
Consumer Purchase Intention ◽  
Global Economic Growth ◽  
Conceptual Study

Undoubtedly internet technology has become crucial to the global economic growth process as it comes with enormous opportunities. Presently, the focus is shifting to online shopping in the electronic commerce system globally. Online shopping is a growing phenomenon that has become a popular means of shopping particularly common in developed nations. Despite series of studies conducted across the globe investigating consumers’ intentions towards online shopping, no much research has been done pertaining the exploration of such factors. Therefore, the purpose of this study is to investigate the influential factors determining consumers’ intention to accept online shopping in Nigerian context. The paper develops a conceptual framework that will provide a better understanding of consumer purchase intention. Secondary data was used oversight in the study. We undertake a critical review of relevant literature in order to arrive at our conceptual model. The paper revealed that online shopping intention and its continuity depend on consumers’ attitude that is eventually impacted by the identified factors. The proposed conceptual framework presents good theoretical platform for empirical grounded study on internet shopping in the study area.

scholarly journals Consumer Purchase Intention towards Organic Foods

2020 ◽  
Vol 23 (1) ◽  
pp. 37-54
Author(s):  
Sajeeb Kumar Shrestha
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Organic Food ◽  
Health Concern ◽  
Organic Foods ◽  
Section Data ◽  
Food Purchase ◽  
Proposed Model ◽  
Consumer Purchase Intention ◽  
Convenience Sampling

This research tries to measure consumer purchase intention toward organic foods. The descriptive and causal research design was used. Primary cross-section data were collected by administering structured questionnaires. Two-hundred responses were collected. The convenience sampling method was used. The PLS-SEM tool was used to test the psychometric and econometric dimensions of the proposed model. This research confirmed that environmental concern, trust, and availability were the important predictor for motivating organic food purchase intention. Health concern and awareness were not supported for organic food purchase intention. Marketers have to make their organic food easily available in the markets with a view of health and environmental consciousness to generate trust.  

scholarly journals Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

2021 ◽  
Vol 13 (11) ◽  
pp. 6023
Author(s):  
Kirubaharan Boobalan ◽  
Nishad Nawaz ◽  
R. M. Harindranath ◽  
Vijayakumar Gajenderan
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Organic Food ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Warm Glow ◽  
Food Purchase ◽  
The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

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