Factors Influencing Consumer Intention to Shop Online in Nigeria: A Conceptual Study

2020 ◽  
pp. 097226292092679
Author(s):  
Muhammad Umar Usman ◽  
Pawan Kumar
Keyword(s):  
Conceptual Framework ◽  
Purchase Intention ◽  
Online Shopping ◽  
Relevant Literature ◽  
Secondary Data ◽  
Influential Factors ◽  
Internet Technology ◽  
Consumer Purchase Intention ◽  
Global Economic Growth ◽  
Conceptual Study

Undoubtedly internet technology has become crucial to the global economic growth process as it comes with enormous opportunities. Presently, the focus is shifting to online shopping in the electronic commerce system globally. Online shopping is a growing phenomenon that has become a popular means of shopping particularly common in developed nations. Despite series of studies conducted across the globe investigating consumers’ intentions towards online shopping, no much research has been done pertaining the exploration of such factors. Therefore, the purpose of this study is to investigate the influential factors determining consumers’ intention to accept online shopping in Nigerian context. The paper develops a conceptual framework that will provide a better understanding of consumer purchase intention. Secondary data was used oversight in the study. We undertake a critical review of relevant literature in order to arrive at our conceptual model. The paper revealed that online shopping intention and its continuity depend on consumers’ attitude that is eventually impacted by the identified factors. The proposed conceptual framework presents good theoretical platform for empirical grounded study on internet shopping in the study area.

scholarly journals Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10221
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Research Work ◽  
Mobile Internet ◽  
Growth Potential ◽  
Internet Technology ◽  
Consumer Trust ◽  
Online Purchase ◽  
The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

scholarly journals LOCATION-BASED ADVERTISING: INTRUSIVENESS AND IRRITATION

2020 ◽  
Vol 21 (2) ◽  
pp. 88-99
Author(s):  
Senny Handayani Suarsa
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Conceptual Framework ◽  
Purchase Intention ◽  
Consumer Attitudes ◽  
Consumer Purchase Intention ◽  
Advertising Avoidance ◽  
Potential Customers ◽  
Service Location

Location-based Advertising (LBA) is a marketing strategy using cellular devices such as smartphones to offer products to potential customers at the nearest sales or service location. Intrusiveness and irritation are disorders that appear in the LBA. The conceptual framework of the research is built on the Advertising Avoidance Theory. Data collection was carried out with a self-administered survey involving 356 Politeknik Pos Indonesia students. The results showed that Intrusiveness and Irritation had a positive and significant effect on consumer attitudes toward LBA messages. Meanwhile, Intrusiveness has a negative and significant impact on consumer purchase intention, while irritation has a positive and significant impact on purchase intention. The more positive consumer attitudes towards LBA, the more positive the consumer's intention to buy.

scholarly journals PRADHAN MANTRI JAN DHAN YOJANA (PMJDY) - A CONCEPTUAL STUDY

2017 ◽  
Vol 5 (4) ◽  
pp. 143-152
Author(s):  
Neha Sharma ◽  
Ruchi Goyal
Keyword(s):  
Rural Areas ◽  
Insurance Coverage ◽  
Secondary Data ◽  
Influential Factors ◽  
Financial Inclusion ◽  
Primary Data ◽  
Indian Government ◽  
Inclusion Process ◽  
Conceptual Study ◽  
The Relationship

A successful development is marked with the establishment of a stable and useful financial system for the entire population. Indian government implemented many initiatives since independence for financial inclusion and recently launched Pradhan Mantri Jan-Dhan Yojana (PMJDY) to overcome the loopholes of previous initiatives. PMJDY is major financial plan with the objective of covering all households in the country with banking facilities along with inbuilt insurance coverage. With this background, the study has been conducted and tries to find out the success rate of inclusion process in rural areas of Jaipur district. For the purpose of the study, both primary data and secondary data have been collected. Correlation (r) test is used to find out the relationship between the socio economic backgrounds and the financial inclusion process. Findings show that Income, financial information from various channels and awareness of PMJDY are influential factors leading to inclusion. Nearness to banks increases the likelihood of inclusion.

scholarly journals A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention

2012 ◽  
Vol 8 (12) ◽  
Author(s):  
Samin Rezvani ◽  
Goodarz Javadian Dehkordi ◽  
Muhammad Sabbir Rahman ◽  
Firoozeh Fouladivanda ◽  
Mahsa Habibi ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Consumer Purchase Intention ◽  
Conceptual Study ◽  
Origin Effect

scholarly journals Asserting Factors of Consumer Purchase Intention towards Chinese Products on M-Commerce Platform

2019 ◽  
Vol 9 (1) ◽  
pp. 6871-6879
Keyword(s):  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
The World ◽  
Model Fit Indices ◽  
Consumer Purchase Intention ◽  
Managerial Implications

The presence of Chinese products around the world is a reality. No country is left without using Chinese products, India is no exception to this fact. On the other side, MCommerce platform is becoming popular among Indian consumers in their day to day purchasing. Factors that has an influence on purchase intention, has been casted in this study. Hence this article aims to validate factors i.e. Trust, Quality, Design, and Price in context of Chinese product on MCommerce. Researcher has used primary and secondary data for this study. Secondary data was collected from research papers and based on expert opinion. Primary data was collected from India. Judgmental sampling technique used in this study. Sample size was 350 respondents. Researcher has used CFA method to validate the factors. Results shows, convergent validity, discriminant validity, and Model fit indices, have met the criteria. These Factors were found to be significant driver of Purchase Intention. Then Managerial implications were drawn for domestic marketer, Chinese marketers, and the marketers from other parts of the world.

Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers

2021 ◽  
Vol 9 (2) ◽  
pp. 239-251
Author(s):  
Karthik S ◽  
Kavitha R. Gowda ◽  
Jayanta Banerjee
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Secondary Data ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Retail Sector ◽  
Proposed Model ◽  
Shopping Experience ◽  
Product Risk ◽  
Buying Behaviour

The retail sector, over the years, has evolved dramatically to provide better service to its customers. With the superior convenience of online shopping and tangible experience of in-store shopping, retail industries are looking forward to integrating both modes, thus embracing omni channel to provide better service to their customers. The prime objective of the research is to investigate the level of influence that using the Click & Collect online shopping mode can have on customer purchase intention and to ascertain the effects that online and offline shopping attributes have on this intention. The study emphasizes the usefulness of integrating both the shopping modes, thus embracing omni channel in the retail sector to provide a better shopping experience to the customers. The primary data were collected from 356 respondents.  Secondary data were collected by reviewing articles, research papers, extant studies and newspaper articles. In the analysis, the buying behaviour through an e-commerce platform and customers’ purchase intentions are taken as the dependent variable. Product risk, online trust, website quality, offline experience and perceived usefulness are identified as the independent variables. The data thus collected were processed for regression tests using IBM SPSS 25 software to analyse the results. The Stimulus-Organism-Response model was deployed as the proposed model for the research. The results obtained from the research will allow retailers to understand the customer's buying behaviour towards the new Click & Collect system better by identifying the key variables that influence their purchase intention. 

Migration, diaspora and development: impressions from India

2018 ◽  
Vol 12 (4) ◽  
pp. 472-487
Author(s):  
Nishikant Singh ◽  
Priyanka Koiri
Keyword(s):  
Systematic Review ◽  
Conceptual Framework ◽  
Domain Knowledge ◽  
Wide Spectrum ◽  
Relevant Literature ◽  
Influential Factors ◽  
Special Focus ◽  
Content Type ◽  
High Level ◽  
Positive Impacts

PurposeThe purpose of this paper is to provide a conceptual overview of potential diasporic influence in India by Indian diaspora and to outline a wide spectrum of policy interventions for better utilisation of diasporic resources, which are under-exploited.Design/methodology/approachThis paper used a systematic review approach to analyze the vast empirical and theoretical literature, up to 2016, and to assess the different kinds of impacts of diaspora on the homeland. A list of top-tier journals in the field of international migration, diaspora and ethnic entrepreneurship was compiled. From there, each and every paper was identified, examined, coded and classified into high-level themes. These were then reviewed, analyzed and interpreted.FindingsIndian diasporic affair has undergone numerous changes since India’s independence. This study presents a conceptual framework on the role of migration and diaspora in the country of origin with a special focus on India and point out the possible directions for future studies.Research limitations/implicationsThe systematic review approach has a qualitative nature, in which the relevant literature was interpreted based on the authors’ domain knowledge and expertise.Practical implicationsAcademicians and policy practitioners can gain a comprehensive understanding of the dynamic relationships among the key influential factors in migration, diaspora and its developmental role in homeland, as presented in the conceptual framework in the study. Accordingly, policymakers will be able to develop effective strategies to leverage the positive impacts of diasporic role in India and the other South-Asian developing countries.Originality/valueThis systematic review synthesizes the findings reported in most recent publications and government reports and develops an integrated conceptual framework, anchoring on possible positive impacts of diaspora in homeland. This framework provides a visual diagram to practitioners for a better understanding of the relevant literature and assists researchers and policymakers in developing a new strategy for future diasporic affairs.

scholarly journals Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory

2020 ◽  
Vol 11 ◽  
Author(s):  
Yan Xu ◽  
Zhong Chen ◽  
Michael Yao-Ping Peng ◽  
Muhammad Khalid Anser
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Psychological Needs ◽  
Evaluation Theory ◽  
Cognitive Evaluation Theory ◽  
Online Purchase ◽  
Cognitive Evaluation ◽  
Consumer Purchase Intention ◽  
Game Elements ◽  
The Impact

The application of game elements of gamification in online shopping is attracting interest from researchers and practitioners. However, it remains unclear how gamification affects and improves consumer purchase intention on online shopping platforms, which still leaves a gap in our knowledge. To narrow this theoretical gap, a theoretical model has been built in this study. This model adopts cognitive evaluation theory to explain the impact of gamification elements on consumer purchase intention. Data was collected from 322 online shopping consumers who used a flash game to test their purchase intention after playing games. The results show that game rewards, absorption and autonomy of gamification positively enhance sense of enjoyment, and that it helps people meet their psychological needs, which ultimately affects the online purchase intention of consumers. This study is helpful in analyzing the factors involved in the successful introduction of gamification on online shopping platforms in more detail.

Effects of Singles’ Day atmosphere stimuli and Confucian values on consumer purchase intention

2019 ◽  
Vol 32 (7) ◽  
pp. 1387-1405
Author(s):  
Chuanhong Chen ◽  
Xueyan Li
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Online Shopping ◽  
Equation Modeling ◽  
Asian Countries ◽  
Chinese Consumers ◽  
Content Type ◽  
Confucian Values ◽  
The World ◽  
Consumer Purchase Intention

Purpose Singles’ Day Online Shopping Festival was originated in China and is characterized by gathering promotions to create consumer shopping atmosphere. Its rapid rise has affected Asia and the world, becoming the world’s largest shopping festival beyond Black Friday. The success of Singles’ Day Online Shopping Festival demonstrates Chinese experience of online shopping festive atmosphere marketing. The purpose of this paper is to explore the influence of Singles’ Day Online Shopping Festival atmosphere and Chinese cultural background, especially Confucian values, on Chinese consumers’ purchase intention in Singles’ Day Online Shopping Festival. Design/methodology/approach This paper conceptualized consumers’ most perceptive atmosphere characteristics as the three dimensions of perceived economic temptation, perceived festival entertainment and perceived mass participation. Taking Confucian values as moderators, based on the stimulus-response theory, this study constructed an influencing factor model of consumer purchase intention in online shopping festival, collected data of 398 Chinese consumers by questionnaire, and used structural equation modeling for hypotheses testing. Findings The results showed that online shopping festival atmosphere and Confucian values affect purchase intention; the two factors of “keeping face” and “listening to others” of Confucian values play moderating roles in the effect of online shopping festival atmosphere on purchase intention. Research limitations/implications The sample of this study was biased toward the young and well-educated consumers; besides, this study focused on young consumers’ purchase intention of online shopping festival, rather than their actual consumption behaviors. Practical implications Confucian values have deeply influenced China and other Asian countries, especially East and Southeast Asian countries. Meanwhile they are the fastest growing regions of e-commerce in the world, the paper provides theoretical basis and reference for the e-commerce enterprises in the Confucian cultural societies to improve the atmosphere marketing of online shopping festivals, and attracts consumers to shop online, having particular significance in shedding light on the Asian “e-commerce Miracle.” Social implications This study found that Singles’ Day purchase intention is dependent on online shopping festival atmosphere stimuli, Confucian values and their interaction. Marketing researchers should consider both online shopping festival atmosphere as a marketing tool and the influence of consumer cultural values, so as to help e-commerce platforms and e-commerce merchants establish shopping festival marketing strategies that suit consumers’ cultural values. Originality/value This paper addressed an interesting practical issue related to the effects of online shopping festival atmosphere stimuli and cultural values on consumer online purchase intention.

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