The study refers to the main concepts of internet culture and its application in the communication process, and also to the communicative aspects of the information age human. In the context of the impetuous development of electronic communication means the idea of cultural identity has been foregrounded. Virtual culture that encompasses a new dynamic knowledge space provided data for the study. The dual nature of the cyberspace is revealed, which, on one hand, has enormous potential to facilitate communication, transcend spatial boundaries, promote free expression, but on the other hand all these positive sides can also be viewed as its weaknesses. Internet has created numerous problems that appear to increase as the technology advances. The study revealed, that virtual culture area includes identity construction via the Internet, new social forms on the Internet and new media creations. The research focuses on the critical reflection of the new communicative culture type — virtual culture — as a new social phenomenon and on definition of its features, double-natured potential capacities. The conclusionsare intended to highlight the fact that the Internet has definitely 0improved our life and his influence on society continues to grow. And if we accept this assumption, then the virtual culture will have the advantage of an evolutionary breakthrough that will ensure mankind to overcome complicated problems.
Analysis of New Media Marketing Strategy under the Information Age
