Virtual Culture in the Modern Era of Communication

2018 ◽  
Vol 7 (3) ◽  
pp. 14-21
Author(s):  
А. Елисеев ◽  
A. Eliseev
Keyword(s):  
New Media ◽  
Information Age ◽  
Communication Process ◽  
The Internet ◽  
Knowledge Space ◽  
Dual Nature ◽  
Social Forms ◽  
Virtual Culture ◽  
Definition Of ◽  
Modern Era

The study refers to the main concepts of internet culture and its application in the communication process, and also to the communicative aspects of the information age human. In the context of the impetuous development of electronic communication means the idea of cultural identity has been foregrounded. Virtual culture that encompasses a new dynamic knowledge space provided data for the study. The dual nature of the cyberspace is revealed, which, on one hand, has enormous potential to facilitate communication, transcend spatial boundaries, promote free expression, but on the other hand all these positive sides can also be viewed as its weaknesses. Internet has created numerous problems that appear to increase as the technology advances. The study revealed, that virtual culture area includes identity construction via the Internet, new social forms on the Internet and new media creations. The research focuses on the critical reflection of the new communicative culture type — virtual culture — as a new social phenomenon and on definition of its features, double-natured potential capacities. The conclusionsare intended to highlight the fact that the Internet has definitely 0improved our life and his influence on society continues to grow. And if we accept this assumption, then the virtual culture will have the advantage of an evolutionary breakthrough that will ensure mankind to overcome complicated problems.

New Media and Democratic Citizenship

2011 ◽  
pp. 1250-1254 ◽  
Author(s):  
B. W. Hardy ◽  
D. A. Scheufele
Keyword(s):  
New Media ◽  
Media Use ◽  
Political Process ◽  
Three Dimensions ◽  
The Political ◽  
The Internet ◽  
Online Information ◽  
Comprehensive Overview ◽  
Primary Focus ◽  
Definition Of

The issue of the civic potential of the Internet has been at the forefront of much scholarly discussion over the last 10 to 15 years. Before providing a comprehensive overview of the different schools of thought currently dominating this debate, it is necessary to briefly describe how researchers have defined the terms citizenship and new media. Across different literatures, two ways of examining citizenship emerge. The first approach examines citizenship broadly as citizen involvement in the political process. Scheufele and Nisbet (2002), for example, identified three dimensions of citizenship: feelings of efficacy, levels of information, and participation in the political process. The second approach taps citizenship much more narrowly as social capital (i.e., the more emotional and informal ties among citizens in a community) (Shah, Kwak, & Holbert, 2001). Depending on which definition of citizenship they followed, researchers also have been interested in different types of new media use with a primary focus on the Internet. Some have examined the Internet as a medium that functions in a top-down fashion similar to traditional mass media. These scholars mostly are concerned with how online information gathering differs from traditional media use, such as newspaper readership or TV viewing. More recently, scholars have begun to examine different dimensions of Internet use, including chatting online about politics, e-mail exchanges with candidates and other citizens, and online donations to campaigns.

scholarly journals VIRTUAL IDENTITY IN THE MEDIA DISCOURSE

2021 ◽  
Vol 1 (21) ◽  
Author(s):  
Nahida M. Imanova ◽  
Keyword(s):  
New Media ◽  
Virtual Worlds ◽  
Point Of View ◽  
Communication Process ◽  
Modern World ◽  
The Internet ◽  
Media Discourse ◽  
Virtual Communication ◽  
Virtual Identity ◽  
The Media

The article deals with the virtual identity in the media discourse. It states that there must be information for communication to take place, including virtual communication. The object of research is text-generating language tools in Internet linguistics, and the subject is to determine their participation and role in the formation of the text. The realization of virtual communication is carried out in written and oral form of the language. Any language units such as sentences, texts, discourses (written and oral), non-linguistic units (such as graphemes, grapheme combinations, prosodic means, such as syllable stress, intonation, pause, etc.) can be considered a virtual information carrier. Virtual communication participants must use one of these tools in order to have two-way communication in the communication process. It is important to pay attention to the meaning and content of the communication. For virtual communication there must be a text that is formed for a specific purpose. Until recently, in linguistics, an independent and separate sentence was accepted as the last unit of the syntactic level in terms of hierarchical relations. In our opinion, these shortcomings, which exist at the syntactic level, gives a special impetus to the emergence of such a field as textual linguistics. In the modern world of the Internet, at a time when man-made technology is beginning to open the way to all areas of our lives, it is not surprising that a new field of linguistics � Internet linguistics � is developing very rapidly. The language of the Internet is constantly on the move; it is observed and operates in different types of communication. In the 21st century, the study of the Internet language from a systemic and structural point of view is observed. At present, linguists are focusing on the analysis of different expressions of the new media discourse in the various virtual worlds observed in the process of communication. The formation of an anthropocentric scientific paradigm in linguistics leads to the intensification of linguistic trends related to communication problems. It is noteworthy to note that when approaching communication in a semiotic plan, its consideration as an action carried out with the direct participation of linguo-semiotic means is one of the factors that led to the expansion of discourse. The virtual world is a shining example of the transition observed in the modern Internet world (explicit and implicit) on the basis of communication. The Internet is the most remarkable tool created by living things. Its impact on society and the world is undeniable. In this regard, the formation of Internet linguistics should not be considered a coincidence. Internet linguistics plays an important role in studying the influence of the Internet on language, develops under its own name in modern linguistics and forms the means of communication in different languages.

Memory, National Identity, and Freedom of Expression in the Information Age

2014 ◽  
pp. 114-128 ◽  
Author(s):  
Shepherd Mpofu
Keyword(s):  
National Identity ◽  
New Media ◽  
Information Technologies ◽  
Freedom Of Expression ◽  
Information Age ◽  
The Internet ◽  
Government Control ◽  
Public Spheres ◽  
The Way

New Media and Information Technologies (NICTs) are increasingly becoming central in facilitating freedom of expression especially in repressive countries. In addition, the burgeoning diaspora community coupled with these NICTs have offered populations in these communities alternative public spheres where they can debate issues without government control. The chapter argues that through the Website, www.newzimbabwe.com, Zimbabweans have found for themselves a platform where they debate otherwise taboo issues that are not easily discussed in Zimbabwe: ethnicity and the heroes' acre debates. The conclusion of this the chapter is that the Internet has revolutionised the way Zimbabweans know freedom of expression.

Memory, National Identity, and Freedom of Expression in the Information Age

2015 ◽  
pp. 1763-1777 ◽  
Author(s):  
Shepherd Mpofu
Keyword(s):  
National Identity ◽  
New Media ◽  
Information Technologies ◽  
Freedom Of Expression ◽  
Information Age ◽  
The Internet ◽  
Government Control ◽  
Public Spheres ◽  
The Way

New Media and Information Technologies (NICTs) are increasingly becoming central in facilitating freedom of expression especially in repressive countries. In addition, the burgeoning diaspora community coupled with these NICTs have offered populations in these communities alternative public spheres where they can debate issues without government control. The chapter argues that through the Website, www.newzimbabwe.com, Zimbabweans have found for themselves a platform where they debate otherwise taboo issues that are not easily discussed in Zimbabwe: ethnicity and the heroes' acre debates. The conclusion of this the chapter is that the Internet has revolutionised the way Zimbabweans know freedom of expression.

New Media and Democratic Citizenship

2011 ◽  
pp. 4029-4036
Author(s):  
Bruce W. Hardy ◽  
Dietram A. Scheufele
Keyword(s):  
New Media ◽  
Media Use ◽  
Political Process ◽  
Three Dimensions ◽  
The Political ◽  
The Internet ◽  
Online Information ◽  
Comprehensive Overview ◽  
Primary Focus ◽  
Definition Of

The issue of the civic potential of the Internet has been at the forefront of much scholarly discussion over the last 10 to 15 years. Before providing a comprehensive overview of the different schools of thought currently dominating this debate, it is necessary to briefly describe how researchers have defined the terms citizenship and new media. Across different literatures, two ways of examining citizenship emerge. The first approach examines citizenship broadly as citizen involvement in the political process. Scheufele and Nisbet (2002), for example, identified three dimensions of citizenship: feelings of efficacy, levels of information, and participation in the political process. The second approach taps citizenship much more narrowly as social capital (i.e., the more emotional and informal ties among citizens in a community) (Shah, Kwak, & Holbert, 2001). Depending on which definition of citizenship they followed, researchers also have been interested in different types of new media use with a primary focus on the Internet. Some have examined the Internet as a medium that functions in a top-down fashion similar to traditional mass media. These scholars mostly are concerned with how online information gathering differs from traditional media use, such as newspaper readership or TV viewing. More recently, scholars have begun to examine different dimensions of Internet use, including chatting online about politics, e-mail exchanges with candidates and other citizens, and online donations to campaigns.

The promise of noöpolitik

First Monday ◽  
2007 ◽  
Author(s):  
David Ronfeldt ◽  
John Arquilla
Keyword(s):  
New Media ◽  
Public Diplomacy ◽  
Information Age ◽  
Grand Strategy ◽  
The Internet ◽  
Military Power ◽  
Pierre Teilhard De Chardin ◽  
State Actors ◽  
The Mind ◽  
The U.S

As the information age deepens, a globe-circling realm of the mind is being created - the "noösphere" that Pierre Teilhard de Chardin identified 80 years ago. This will increasingly affect the nature of grand strategy and diplomacy. Traditional realpolitik, which ultimately relies on hard (principally military) power, will give way to the rise of noöpolitik (or noöspolitik), which relies on soft (principally ideational) power. This paper reiterates the authors' views as initially stated in 1999, then adds an update for inclusion in a forthcoming handbook on public diplomacy. One key finding is that non-state actors -- unfortunately, especially Al Qaeda and its affiliates -- are using the Internet and other new media to practice noöpolitik more effectively than are state actors, such as the U.S. government. Whose story wins -- the essence of noöpolitik -- is at stake in the worldwide war of ideas.

scholarly journals PROPAGANDA TECHNIQUES IN FAKE NEWS PUBLISHED BY SERBIAN MAINSTREAM MEDIA

2021 ◽  
Vol 2 (2) ◽  
pp. 33-49
Author(s):  
Dušan Aleksić ◽  
Ivana Stamenković
Keyword(s):  
Qualitative Analysis ◽  
Mass Communication ◽  
Theoretical Framework ◽  
Communication Process ◽  
The Internet ◽  
Fake News ◽  
Mainstream Media ◽  
Modern Age ◽  
Political Views ◽  
Definition Of

Observing propaganda as an essential part of the mass-communication process, its techniques and characteristics are changing constantly, both verbally and visually, adapting to the new trends. As Philip Taylor noted, propaganda is ‘a deliberate attempt to persuade people to think and behave in a desired way’ which is based on ‘the conscious, methodical and planned decisions to employ techniques of persuasion designed to achieve specific goals that are intended to benefit those organizing the process’ (Taylor, 2013: 6). If we accept a definition of fake news offered by the Cambridge Dictionary which states that those are ‘false stories that appear to be news, spread on the internet or using other media, usually created to influence political views or as a joke’, then the relation between the two terms becomes more prominent, especially in the modern age. In that context, the goal of this paper is to examine which propaganda aspects are dominant and in what way they are implemented into contemporary fake news, published in Serbian mainstream media. The theoretical framework will be based on findings of contemporary research in the domain of propaganda communication. Through the qualitative analysis approach the authors will conduct the research focusing on detecting and analyzing propaganda techniques used in confirmed fake news articles in Serbian mainstream media which were discovered and deconstructed by reliable and certified fact checkers (Raskrinkavanje and Fake news tragač). The unit of the analysis will be a deconstructed text which is labeled as fake news.

scholarly journals New Media in Linguistic and Stylistic Coverage

2020 ◽  
Vol 38 (2) ◽  
pp. 413-426
Author(s):  
O. V. Orlova
Keyword(s):  
New Media ◽  
Social Communication ◽  
Reference Model ◽  
The Internet ◽  
Key Factors ◽  
Free Communication ◽  
Theoretical Substantiation ◽  
Internet Media ◽  
Information And Communication ◽  
Definition Of

The article presents the theoretical substantiation of the methodological crisis of modern stylistics concerning the language of new media. The key factors and contradictions that explain the explanatory reduction of the theories of linguistic and stylistic norms as a single reference model for the selection and organization of linguistic means and literary language as the highest form of linguistic existence are revealed. The transition from national vertical conventionality in speech and norm-making to horizontal conventionality, conventionality of Internet communities, is stimulated by the liberation of authorship (the possibility and reality of introducing an unlimited range of language personalities to free public textual activity) in new media, as well as the change of the constructive principle of social communication in the Internet media sphere as a whole from hierarchical to network, heterarchic. The definition of new media as any information and communication resources of the Internet with the qualities of public distribution and free communication of users in the form of receptive and productive textual activity is proposed as one of the topical for stylistics.

Understanding parental mediation of violent television commercials

2019 ◽  
Vol 36 (5) ◽  
pp. 551-564 ◽  
Author(s):  
Akshaya Vijayalakshmi ◽  
Russell Laczniak ◽  
Deanne Brocato
Keyword(s):  
New Media ◽  
Physical Violence ◽  
Parental Mediation ◽  
The Internet ◽  
Content Type ◽  
Parental Awareness ◽  
Parents And Children ◽  
Pros And Cons ◽  
Tv Shows ◽  
Definition Of

Purpose This study aims to uncover in-depth examples of how emergent media affects parents’ views and socialization efforts. The study examines these views and efforts in the context of violent commercials. Design/methodology/approach The authors collected data for this paper using two studies. In Study 1, they collected data from the internet. Comments related to “violent ads” or “violent commercials” were collated and analyzed. For Study 2, they conducted in-depth interviews with mothers on their views on parental mediation and impact of media on their children. Findings The internet data helped develop a parental definition of violent ads and identify that parents lie on a continuum regarding their concerns about violent commercials. Further in-depth questioning of parents on the above finding led to the identification of four clusters of parents. “Media managers” attempt to control and restrict their child’s media environment while educating their child about the effects of violent commercials. “Enablers” spend abundant time co-viewing primetime TV while engaging their child in conversations on violence, but not on violent ads. To maintain harmony in the household, “Harmonizers” merely restrict viewing of violent commercials without educating their child about its effects. Finally, “Agent evaluators” are likely to co-view violent commercials, without discussing them with their child. Research limitations/implications First, several of the parental segments (media managers, enablers and harmonizers) tend to note some concerns with violence in advertising. Importantly, this concern for violence appears to be limited to gore and use of physical weapon. Second, while parents do not have homogenous views on violent ads, those who are concerned also have differing roots of concern. This influences their mediation efforts. Third, socialization is bi-directional at times. Practical implications Many parents do not approve are the use of physical violence, use of weapons and depiction of blood/gore even in ads for movies or videogames. Advertisers might be wise to avoid such content in ads directed to children. Second, if media and marketing managers could plan to sponsor TV shows (vs placing violent ads) that offer ad-free program time, parents might respond positively. Third, as socialization is bi-directional, advertisers could consider using ad scenarios where parents and children engage with the pros and cons of a certain product or content, thus enabling parent-child conversations to make an informed decision. Social implications Many parents notice violence in ads; policymakers could consider developing ratings for ads that consider the amount and type of violence while rating an ad. Second, a focus on increasing parental awareness on the harms of constantly exposing children to violent commercials might change the views of some parents who currently believe that a few or no violent commercials are being aired during children’s programs. Finally, parents envisage a greater role for media in their lives, and policymakers will have to suggest ways to effectively integrate media content in one’s lives rather than just suggest bans or restrictions. Originality/value The contributions of this paper include viewers’ (vs researchers’) definition of violent commercials, showcasing that parents are likely to manage media using new media options such as Netflix, and some parents are likely to co-create rules with their children.

scholarly journals Commercials and its impact on consumers: Children abuse in advertising

2020 ◽  
Vol 9 (17) ◽  
pp. 105-117
Author(s):  
Nikola Dojčinović ◽  
Samir Ljajić
Keyword(s):  
New Media ◽  
Consumer Society ◽  
Financial Success ◽  
Mediating Role ◽  
Important Correlation ◽  
The Media ◽  
Definition Of ◽  
The Impact ◽  
Modern Era

The modern era of capitalism is characterized by mass production. Consumer society is the target of producers whose demand depends on financial success of companies. An important correlation between consumers and producers is created by advertising and propaganda activities. Traditional and new media through which the advertising message is conveyed play an important mediating role. Marketing agencies nowadays offer advertising creation services, run by an entire team of PR managers. Many commercials are created in a way that approaches the form of art, without taking any care about ethical principles. In this paper, we highlight the manipulative, persuasive influence of advertising and the abuse of children in advertisements.The first part of the paper covers the definition of advertising and the chapter about advertising in the media. In the second part of paper, attention is paid to the impact of advertising on consumers, as well as on the role of children abuse in commercials. Based on the analyzed commercials, it is concluded that children in advertisements are used as a means of achieving economic goals, and that the elements of the analyzed advertisements are used to manipulate children.

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