scholarly journals The Improvement of CRM in Social Networking: A Case Study of Alibaba a Sina

Author(s):  
Yang Zhao ◽  
Lin Wang ◽  
Nan Gao
Keyword(s):  
Author(s):  
Joan Francesc Fondevila Gascón ◽  
Ana Beriain

ABSTRACTThe social networking phenomenon starts generating various investigations, but so far none has raised the relationships among users of a social network from the behavioral and psychological point of view. To this end, we have conducted an empirical study based on simulated profiles in Facebook, relevant social network due to the amount of available users and for its IPO. From imaginary profiles, we analyze the types of other Facebook users that are added, which can inspire ecommerce strategies related to digital newspapers.RESUMENEl fenómeno de las redes sociales comienza a generar investigaciones diversas, pero de momento ninguna ha planteado las relaciones entre los usuarios de una red social desde el punto de vista conductual y psicológico. A tal efecto, hemos llevado a cabo un estudio empírico a partir de una simulación de perfiles en Facebook, red social de referencia por la cantidad de usuarios disponibles y por su salida a bolsa. A partir de perfiles imaginarios, analizamos la tipología de otros usuarios de Facebook que se le agregan, lo que puede inspirar estrategias de comercio electrónico vinculadas a los periódicos digitales.


Author(s):  
George Veletsianos ◽  
Cesar Navarrete

<p>While the potential of social networking sites to contribute to educational endeavors is highlighted by researchers and practitioners alike, empirical evidence on the use of such sites for formal online learning is scant. To fill this gap in the literature, we present a case study of learners’ perspectives and experiences in an online course taught using the Elgg online social network. Findings from this study indicate that learners enjoyed and appreciated both the social learning experience afforded by the online social network and supported one another in their learning, enhancing their own and other students’ experiences. Conversely, results also indicate that students limited their participation to course-related and graded activities, exhibiting little use of social networking and sharing. Additionally, learners needed support in managing the expanded amount of information available to them and devised strategies and “workarounds” to manage their time and participation.<br /><strong></strong></p>


Author(s):  
Kavi Kumar Khedo ◽  
Rajen Suntoo ◽  
Sheik Mohammad Roushdat Ally Elaheebocus ◽  
Asslinah Mocktoolah

2018 ◽  
Vol 8 (4) ◽  
pp. 408-421 ◽  
Author(s):  
Trevor Gerhardt ◽  
Linda Mackenzie-Philps

Purpose Programmes and courses integrating learning and work, captured generally in this paper as work integrated learning (WIL), usually provide flexible and innovative learning opportunities. In a digital age, information and communication technologies (ICTs) can be vital in delivering and enhancing such hybrid forms of WIL. The purpose of this paper is to explore the correlation and trajectory of ICT use among priests in the Church of England in the various forms of WIL. Design/methodology/approach The case study explores ICT use among a sample of Church of England priests by examining initially their use of virtual learning environments (VLEs) such as Blackboard and Moodle in work-based learning (WBL); and assessing the trajectory and correlation to work-related learning (WRL) through their use of social networking/engagement tools such as Facebook and Twitter in continuing professional development courses (CPD). The correlation and trajectory is provided through a document analysis of VLE access and a survey questionnaire. Findings Priests in WBL and priests engaged in WRL (i.e. CPD courses) revealed a correlation in the lack of ICT pervasiveness. With only a minority of priests engaging in further higher education (HE), the familiarity and use of ICT such as VLE platforms stagnated or declined. Correlated with social networking/engagement, priests overwhelmingly cited the “lack of time” as a reason not to engage with social media, however, ICT reluctance caused by fear was the trajectory resulting in a further lack of “ICT pervasiveness”. Research limitations/implications While results may be generalisable among Church of England priests and other faith communities internationally, due to its unique and distinctive parameters, it is not generalisable to the general mature student adult education population. Practical implications The case study highlighted that continued intentional familiarisation and use of ICT within the various forms of WIL programmes and courses among “non-digital natives” would enhance learning. Such learning in WIL would be beneficial for HE programmes addressing e-readiness as a priority. Social implications Specific to the sample case study, considering the importance of community engagement and WIL, this study highlights the challenges and changes required for improved social capital within the field of ICT and adult education. Originality/value No studies have considered the training and education of priests as a WIL case study of ICT “pervasiveness” and self-efficacy.


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