An Empirical Study on the Impact of Agricultural Products Regional Brands on Consumer Behavior

Consumers spend more time shopping and expect value-added options like backgroundmelodious songs, ample car parking, good ambience, prayer halls and rest rooms. The mainconcern is whether these facilities prolong consumers stay in the store and increase businesssales. This research article is about the relationship between the background music tempo andthe duration of consumers’ stay in the stores. Data from 177 respondents were received andanalyzed. The results show that the tempo of music is significantly affecting the emotionalstate of the consumers; fast tempo music increasing the pleasure and arousal levels. Slowtempo music has consumers stay longer in restaurants and supermarkets. However, the tempoof music does not play a significant role in manipulating the duration consumers spend in abook store and apparel shop.Keywords: Background Music; Arousal; Consumer Behavior; Shopping Experience; Stimulus-Organism-Response (S-O-R) Model.

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Perilaku Konsumtif Keluarga Petani Padi Pasca Panen di Gampong Matang Maneh Aceh Utara

Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) ◽

10.29103/jspm.v2i1.4006 ◽

2021 ◽

Vol 2 (1) ◽

pp. 30

Author(s):

M Husen MR ◽

Maulin Maulina

Keyword(s):

Consumer Behavior ◽

Qualitative Methods ◽

Rural Areas ◽

Family Members ◽

Urban Society ◽

Agricultural Products ◽

Post Harvest ◽

Descriptive Approach ◽

Consumptive Behavior ◽

The Impact

Consumptive behavior does not only affect modern urban society. The reality is that farmers who generally live in rural areas are also influenced by the consumptive culture. Post-harvest agricultural products are used as a momentum for shopping. The commodities purchased are not limited to necessities but also other needs that are the fulfillment of desires. This study focuses on farmers who do not own land in farming rice and have post-harvest consumptive behavior. Besides, this study also looks at the impact of consumer behavior on their lives. This research uses qualitative methods with a descriptive approach. The results showed that the motives of the families in Gampong Matang Maneh for post-harvest consumptive behavior were the availability of costs and the desire to behave consumptively. The impact of consumptive behavior on post-harvest farmers in Gampong Matang Maneh includes being unable to pay rent for land and difficulty meeting basic needs. Meanwhile, the efforts in meeting their daily needs are (a) involving family members to working, (b) and owes for basic needs.AbstrakPerilaku konsumtif tidak hanya menjangkiti masyarakat modern perkotaan. Realitasnya para petani yang umumnya hidup di wilayah pedesaan juga terpengaruh budaya konsumtif. Pasca panen hasil pertanian dijadikan momentum untuk berbelanja. Komoditas yang dibeli tidak terbatas pada kebutuhan pokok melainkan juga kebutuhan lain yang bersifat pemenuhan hasrat dan keinginan. Penelitian ini memfokuskan pada petani yang tidak memiliki lahan sendiri dalam bertani padi dan berperilaku konsumtif pasca panen. Selain itu, studi ini juga melihat dampak yang ditimbulkan dari perilaku konsumtif terhadap kehidupan keluarga petani. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa motif keluarga petani di Gampong Matang Maneh berperilaku konsumtif pasca panen adalah tersedianya biaya dan keinginan berperilaku konsumtif. Adapun dampak perilaku konsumtif terhadap petani pasca panen di Gampong Matang Maneh diantaranya tidak sanggup membayar sewa tanah dan kesulitan memenuhi kebutuhan pokok. Sementara upaya yang dilakukan dalam memenuhi kebutuhan sehari-hari adalah (a) melibatkan anggota keluarga dalam bekerja, (b) dan mengutang kebutuhan pokok.

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An analysis on the impact of exchange rate volatility on China–Japan trade of agricultural products—an empirical study based on the expanded gravity model

Information Technology and Career Education ◽

10.1201/b18416-30 ◽

2015 ◽

pp. 213-222

Keyword(s):

Exchange Rate ◽

Empirical Study ◽

Gravity Model ◽

Exchange Rate Volatility ◽

Agricultural Products ◽

The Impact

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Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen ◽

10.32477/jrm.v1i2.28 ◽

2017 ◽

Vol 1 (2) ◽

pp. 168-176

Author(s):

Endy Gunanto ◽

Yenni Kurnia Gusti

Keyword(s):

Consumer Behavior ◽

Marketing Strategy ◽

Consumer Culture ◽

International Organization ◽

Future Research ◽

Special Issue ◽

Cross Culture ◽

Several Variables ◽

Cultural Orientations ◽

The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

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