A Theoretical Framework for implementation of Cloud Computing in Malaysian Hospitality Industry

2020 ◽  
Vol 9 (2) ◽  
pp. 2377-2386
Author(s):  
Riyad Mohammed Mansour
Keyword(s):  
Cloud Computing ◽  
Hospitality Industry ◽  
Theoretical Framework

scholarly journals Better together? A hospitality case for umbrella branding

2016 ◽  
Vol 31 (8) ◽  
pp. 1004-1016 ◽  
Author(s):  
Kaouther Kooli ◽  
Huifen Cai ◽  
Xiaoyun Tang ◽  
Cornelia Beer ◽  
Len Tiu Wright
Keyword(s):  
Hospitality Industry ◽  
Theoretical Framework ◽  
Structured Interviews ◽  
Senior Managers ◽  
Content Type ◽  
Alliance Management ◽  
Umbrella Branding ◽  
Behavioural Characteristics ◽  
Umbrella Organisation ◽  
Branding Strategies

Purpose While the topic of “umbrella branding” strategies for manufacturers’ products in the business-to-business literature has received attention, much less has been written about umbrella branding strategies in the hospitality industry. With the aid of a theoretical framework, this paper aims to explore three types of behavioural characteristics: alliance attribute, communication behaviour and alliance management, to examine cost and service benefits for alliance success within one umbrella organisation in the German hospitality industry. The theoretical framework of the paper built on the model of Vanpoucke and Vereecke (2012), incorporating a top management perspective to test and extend an umbrella brand. Design/methodology/approach Semi-structured interviews with a sample of senior managers were carried out in Germany at the headquarters of Ringhotels e.V. Content analysis of the data collected was implemented to increase understanding of the research phenomenon with regard to relationships and the conceptual framework applied. The results were presented in the tables with discussions about the qualitative research. Findings The results of the study showed that behavioural characteristics played a significant role in explaining overall alliance success on cost and service benefits. A good level of quality presented in Ringhotels’ services, marketing, risk and coordination was found to be a better predictor of success when absence of management and lack of trust hampered good performance. Originality/value The study offers insights into the management of relationships within Ringhotels e.V. and how these can be better managed. The main contribution of the work fills in a gap currently existing in the literature about umbrella branding within the hospitality industry.

A Framework for Collaborative and Convenient Learning on Cloud Computing Platforms

2021 ◽  
pp. 629-650
Author(s):  
Deepika Sharma ◽  
Vikas Kumar
Keyword(s):  
Cloud Computing ◽  
Collaborative Work ◽  
Cost Effective ◽  
Theoretical Framework ◽  
Online Resources ◽  
Learning Theories ◽  
Educational Institutions ◽  
Computing Technology ◽  
Learning Platform ◽  
Computing Platforms

The depth of learning resides in collaborative work with more engagement and fun. Technology can enhance collaboration with a higher level of convenience and cloud computing can facilitate this in a cost effective and scalable manner. However, to deploy a successful online learning environment, elementary components of learning pedagogy must be embedded in the technology framework. A cloud computing technology based learning platform built on the proven learning pedagogies will be most successful attempt to facilitate collaborative and convenient learning. Such platform will support the learners to connect and coordinate the online resources in a more efficient, effective and practical way. This paper proposes a new theoretical framework for collaborative and convenient learning on cloud computing technology by reviewing various learning theories and integrating them with the technology framework. Architectural details of the framework have been presented with suitable examples for a better understanding. The work has a lot of significance for deploying cloud computing based collaborative learning solutions in the educational institutions.

Integrating Sustainability in Cloud Computing for Managing Sustainable Knowledge in Higher Education

2016 ◽  
pp. 56-66
Author(s):  
Ahmed Mehrez ◽  
Ki-Hoon Lee ◽  
Fawzy Soliman
Keyword(s):  
Higher Education ◽  
Cloud Computing ◽  
Knowledge Management ◽  
Organizational Performance ◽  
Conceptual Model ◽  
Theoretical Framework ◽  
Organizational Knowledge ◽  
Effective Management ◽  
Human Aspects

This chapter aims to present a conceptual model in order to facilitate sustainability in cloud computing resulting in sustainability in organizational knowledge in education. From one perspective, while cloud computing has been considered as a recent area of research due to arguments round its value to organizational performance, sustainability has turned to be a typical common norm due to the discovery of uncertainty in various human aspects. From a different perspective, the role of Knowledge Management in enhancing organisational success has been detected in different researches. The main consensus after these researches is that the more effective management of knowledge is, the more effective the organizational performance will be. Therefore, this chapter presents a theoretical framework of potential links among cloud computing, knowledge management and sustainability.

scholarly journals CLOUD NETWORK / COMPUTING IMPACT ON INTER-ORGANIZATIONAL TRUST WHICH EFFECTS PERFORMANCE OF SUPPLY CHAIN MANAGEMENT: A STUDY OF PAKISTAN’S FIRMS

2020 ◽  
Vol 2 (1) ◽  
pp. 134-150
Author(s):  
HAMZA ALI MANSOOR ◽  
DR. MUHAMMAD ASIM ◽  
SALMAN MANZOOR
Keyword(s):  
Social Capital ◽  
Cloud Computing ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Organizational Trust ◽  
Theoretical Framework ◽  
Social Capital Theory ◽  
Superior Performance ◽  
Capital Theory ◽  
Chain Management

This paper analyzes Cloud Computing Impact on Inter-organizational Trust which affects the performance of Supply Chain Management of different Retail, Manufacturing, Financial, IT and Services firms in Karachi, city of Pakistan. A theoretical framework has been constructed that illuminates the role of Inter-organizational Trust in Cloud Computing (CC) and how this can reproduce the superior performance of Supply Chain (SCP) by using arguments of the Social Capital Theory (SCT). A questionnaire was run on 200 individuals having a different position like Senior Manager, Middle Manager and Officer of different Retail, Manufacturing, Financial, IT and Services firms in Karachi, state of Pakistan, and statistically analyze the hypothesis by step by step regression test. The result suggests that Cloud Computing (CC) would be controlled to support Inter-organizational Trust (IOT) to have a strong and significant influence on the association of Supply Chain. To improve complete Inter-organizational Trust (IOT) terms and conditions in organizations managers have to implement Cloud Computing base which creates radical improvement in Supply Chain Performance and the results, therefore, reinforce the across the board to explanation augured by the useful theoretical framework as Social Capital Theory (SCT).  

Special Section: The Transformative Value of Cloud Computing: A Decoupling, Platformization, and Recombination Theoretical Framework

2018 ◽  
Vol 35 (3) ◽  
pp. 719-739 ◽  
Author(s):  
Alexander Benlian ◽  
William J. Kettinger ◽  
Ali Sunyaev ◽  
Till J. Winkler ◽  
Keyword(s):  
Cloud Computing ◽  
Special Section ◽  
Theoretical Framework

Integrating Sustainability in Cloud Computing for Managing Sustainable Knowledge in Higher Education

2015 ◽  
pp. 162-173
Author(s):  
Ahmed Mehrez ◽  
Ki-Hoon Lee ◽  
Fawzy Soliman
Keyword(s):  
Higher Education ◽  
Cloud Computing ◽  
Knowledge Management ◽  
Organizational Performance ◽  
Conceptual Model ◽  
Theoretical Framework ◽  
Organizational Knowledge ◽  
Effective Management ◽  
Human Aspects

This chapter aims to present a conceptual model in order to facilitate sustainability in cloud computing resulting in sustainability in organizational knowledge in education. From one perspective, while cloud computing has been considered as a recent area of research due to arguments round its value to organizational performance, sustainability has turned to be a typical common norm due to the discovery of uncertainty in various human aspects. From a different perspective, the role of Knowledge Management in enhancing organisational success has been detected in different researches. The main consensus after these researches is that the more effective management of knowledge is, the more effective the organizational performance will be. Therefore, this chapter presents a theoretical framework of potential links among cloud computing, knowledge management and sustainability.

Mind wandering as data augmentation: How mental travel supports abstraction

2020 ◽  
Vol 43 ◽  
Author(s):  
Myrthe Faber
Keyword(s):  
Machine Learning ◽  
Data Augmentation ◽  
Mental Content ◽  
Mind Wandering ◽  
Theoretical Framework ◽  
Important Addition

Abstract Gilead et al. state that abstraction supports mental travel, and that mental travel critically relies on abstraction. I propose an important addition to this theoretical framework, namely that mental travel might also support abstraction. Specifically, I argue that spontaneous mental travel (mind wandering), much like data augmentation in machine learning, provides variability in mental content and context necessary for abstraction.

Adaptive and Maladaptive Neural Plasticity Due to Facial Nerve Palsy

2016 ◽  
Vol 224 (2) ◽  
pp. 102-111 ◽  
Author(s):  
Carsten M. Klingner ◽  
Stefan Brodoehl ◽  
Gerd F. Volk ◽  
Orlando Guntinas-Lichius ◽  
Otto W. Witte
Keyword(s):  
Facial Nerve ◽  
Neural Plasticity ◽  
Cortical Plasticity ◽  
Brain Plasticity ◽  
Motor Nerve ◽  
Predictive Coding ◽  
Theoretical Framework ◽  
Cortical Reorganization ◽  
Nerve Lesion ◽  
Peripheral Facial Palsy

Abstract. This paper reviews adaptive and maladaptive mechanisms of cortical plasticity in patients suffering from peripheral facial palsy. As the peripheral facial nerve is a pure motor nerve, a facial nerve lesion is causing an exclusive deefferentation without deafferentation. We focus on the question of how the investigation of pure deefferentation adds to our current understanding of brain plasticity which derives from studies on learning and studies on brain lesions. The importance of efference and afference as drivers for cortical plasticity is discussed in addition to the crossmodal influence of different competitive sensory inputs. We make the attempt to integrate the experimental findings of the effects of pure deefferentation within the theoretical framework of cortical responses and predictive coding. We show that the available experimental data can be explained within this theoretical framework which also clarifies the necessity for maladaptive plasticity. Finally, we propose rehabilitation approaches for directing cortical reorganization in the appropriate direction and highlight some challenging questions that are yet unexplored in the field.

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