scholarly journals The effects of window display construal on internal reactions and behavioral intentions

2019 ◽  
Vol 2 (1) ◽  
pp. 98-100
Author(s):  
Danielle Lecointre-Erickson
Keyword(s):  
Laboratory Experiment ◽  
Behavioral Intentions ◽  
Affective Responses ◽  
Construal Level ◽  
Mediation Effects ◽  
Positive Effects

The objective of the study presented in this paper is to examine the effects of window-display construal on cognitive and affective responses as well as on behavioral intentions. A high-construal vs.  low-construal design was carried out in a laboratory experiment over the period of one month. The findings suggest positive effects of construal level on behavioral intentions and negative mediation effects of cognition on subsequent responses.

Abstract Construal Level and its Link to Self-Control and to Cross-Situational Consistency in Self-Concept: Predicting Health-Risk Behavioral Intentions

2018 ◽  
Vol 21 ◽  
Author(s):  
Itziar Fernández ◽  
Amparo Caballero ◽  
Dolores Muñoz ◽  
Pilar Aguilar ◽  
Pilar Carrera
Keyword(s):  
Health Risk ◽  
Behavioral Intentions ◽  
Construal Level Theory ◽  
Self Control ◽  
Self Concept ◽  
Construal Level ◽  
Action Identification ◽  
Levels Of Abstraction ◽  
Sugar Intake ◽  
Identification Theory

AbstractFrom a dispositional perspective, we extend the action identification theory (Vallacher & Wegner, 1987) and construal level theory (Trope & Liberman, 2003) to cross-situational consistency of self and self-control. Two studies examined the relationships among the abstract mindset (Vallacher & Wegner, 1989), cross-situational consistency in self-concept (Vignoles et al., 2016), and self-control (Tangney, Baumeister, and Boone 2004). In Study 1, participants (N = 725) characterized by high cross-situational consistency showed more abstraction in their thinking (p < .001, ηp2 = .17). In Study 2 (N = 244) cross-situational consistency and self-control explained 10% of construal level, with self-control being a significant predictor (p < .001). Construal level and cross-situational consistency explained 17% of self-control; both were significant predictors (p < .001). Self-control explained 8% of cross-situational consistency (p < .001). Study 2 showed that participants with higher levels of abstraction, cross-situational consistency, and self-control reported a greater intention to control their future sugar intake (p < .001). Data supported relationships among abstract construal level, cross-situational consistency and self-control.

Exploring SMEs' behavioral intentions of participating in platform-based innovation ecosystems

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
FenfenWei ◽  
Nanping Feng ◽  
Jinqi Xue ◽  
Ruxiang Zhao ◽  
Shanlin Yang
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Design Methodology ◽  
Subjective Norms ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mediation Effects ◽  
Content Type ◽  
Innovation Ecosystems ◽  
Behavior Theories

PurposeSmall- and-medium sized enterprises (SMEs) significantly contribute to the success of platform-based innovation ecosystems (PIEs). However, less is known about their behaviors and behavioral intentions (BIs) toward participating in PIEs. Considering that SMEs' BIs directly influence their behaviors and reveal the underlying logic of their behaviors, this study, therefore, focuses on SMEs' BIs and explores the antecedents to reveal the rational effects on BIs of the participation.Design/methodology/approachAn extended framework is proposed to understand SMEs' BIs toward the participation and empirically tested with data from a sample of 189 Chinese SMEs based on partial least squares structural equation modeling (PLS-SEM).FindingsThe results show that (1) the framework has a good fit in the context of PIEs and a large predictability of SMEs' BIs toward the participation; (2) as expected, SMEs' BIs are directly positively affected by their attitudes (ATTs), subjective norms (SNs) and platform leaders (PLs), while indirectly positively influenced by perceived usefulness (PU) and ease and negatively influenced by perceived risks (PRs) via mediation effects and (3) surprisingly, BIs are directly negatively affected by platforms probably because of the potential collaborative risks based on platforms.Originality/valueThis study enriches PIE literature by focusing on complementors and proposing a framework of SMEs' BI toward joining PIEs, and it also expands the application of BI–behavior theories in the context of PIEs by offering a BI–behavior perspective to analyze the rational logic of SMEs' behaviors of participating to PIEs. Practically, the main findings not only benefit SMEs to better understand their BIs and to make a wise choice toward the participation, but provide implications for PLs to proactively design interventions for attracting SMEs’ complementors.

Enhancing the Mobile User Experience Through Colored Contrasts

2019 ◽  
pp. 863-876
Author(s):  
Jean-Éric Pelet ◽  
Basma Taieb
Keyword(s):  
Behavioral Intentions ◽  
Negative Contrast ◽  
Positive Contrast ◽  
Mobile User ◽  
Structural Equations ◽  
Color Contrast ◽  
Affective States ◽  
Positive Effects ◽  
Green Background ◽  
Managerial Implications

This chapter examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust, respectively, on intention to revisit, buy on, and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed, and a mobile website, with two different alternatives, was designed especially for the experiment: positive contrast (yellow text on green background) and negative contrast (green text on yellow background). The research was conducted on French consumers. Three-hundred twelve valid responses were collected through online and personal survey questionnaires. Data was analysed using the method of structural equations. The results show the significant effects of mobile website's color contrast on behavioral intentions. Perceived dominance and trust towards the website have positive effects on behavioral intentions, whereas mood has non-significant effects on behavioral intentions. Managerial implications are discussed.

Enhancing the Mobile User Experience Through Colored Contrasts

2018 ◽  
pp. 6070-6082
Author(s):  
Jean-Éric Pelet ◽  
Basma Taieb
Keyword(s):  
Behavioral Intentions ◽  
Negative Contrast ◽  
Positive Contrast ◽  
Mobile User ◽  
Structural Equations ◽  
Color Contrast ◽  
Affective States ◽  
Positive Effects ◽  
Green Background ◽  
Managerial Implications

This study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to revisit, buy on and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed and a mobile website, with two different alternatives, was designed especially for the experiment: positive contrast (yellow text on green background) and negative contrast (green text on yellow background). The research was conducted on French consumers. 312 valid responses were collected through online and personal survey questionnaires. Data was analysed using the method of structural equations. The results show the significant effects of mobile website's color contrast on behavioral intentions. Perceived dominance and trust towards the website have positive effects on behavioral intentions, whereas mood has non-significant effects on behavioral intentions. Managerial implications are discussed.

scholarly journals Understanding the Health Information Sharing Behavior of Social Media Users

2021 ◽  
Vol 33 (5) ◽  
pp. 180-203
Author(s):  
Ying Hong ◽  
Meng Wan ◽  
Zheng Li
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Information Sharing ◽  
Health Information ◽  
Theoretical Research ◽  
Equation Modeling ◽  
Mediation Effects ◽  
Positive Effects ◽  
Health Information Sharing ◽  
Sharing Behavior

Studies have focused on elucidating the sharing behavior of media users. However, few studies have specifically investigated users' health information sharing behavior in the social media context, especially WeChat. This study proposes a theoretical research model that integrates social capital and user gratification with the theory of planned behavior to explore health information sharing behavior of WeChat users. Based on online survey data collected from 616 WeChat users, correlation analysis and structural equation modeling were sequentially performed. It was found that both social capital and gratification factors play important roles in influencing WeChat users' health information sharing. Social interaction, acting both as social capital and gratification factor directly and indirectly generated positive effects on health information sharing intention. In conclusion, this study revealed the key determinants of health information sharing intention among WeChat users and examined the mediation effects to effectively understand users' health information sharing behavior.

Assessing the Impact of Supply Chain Integration on Firm Competitive Capability

2016 ◽  
Vol 7 (1) ◽  
pp. 1-21 ◽  
Author(s):  
Adam S. Maiga
Keyword(s):  
Supply Chain ◽  
Supply Chain Integration ◽  
Organizational Response ◽  
Mediation Effects ◽  
Customer Integration ◽  
Positive Effects ◽  
Supplier Integration ◽  
Internal Integration ◽  
The Impact ◽  
Significant Direct Effect

Firms undertake efforts to compete along multiple fronts. First, they integrate internally in order to prepare a cohesive organizational response and to ready the ground for external integration. They then seek to integrate with both customers and suppliers which can increase the breadth and depth of resource endowments. Internal and external integration are posited to improve manufacturing related competitive capability. This study examines whether internal integration and external integration impact manufacturing related competitive capability. The findings indicate significant positive effects of internal integration on both supplier and customer integration. Each supply chain integration dimension has a significant direct effect on competitive capability. Testing for mediation effects indicates that customer integration and supplier integration partially mediate the effects of internal integration on competitive capability.

scholarly journals Intention to Engage in Winter Sport in Climate Change Affected Environments

2020 ◽  
Vol 8 ◽  
Author(s):  
Anika Frühauf ◽  
Martin Niedermeier ◽  
Martin Kopp
Keyword(s):  
Climate Change ◽  
Affective Responses ◽  
Physical And Mental Health ◽  
Affective Valence ◽  
Cross Sectional ◽  
Significant Group ◽  
Positive Effects ◽  
Winter Sport ◽  
Sport Activities

Exercise, including winter sport activities, shows positive effects on physical and mental health, with additional benefits when participating in natural environments. Winter sport activities are particularly vulnerable to climate change, since global warming will decrease the duration and amount of snow. In the context of climate change in alpine environments, little is known on the determinants of winter sport behavior. Thus, the following study primarily aimed at comparing the effect of being exposed to a climate change affected scenario (CCA) or to a climate change unaffected scenario (CCU) on the intention to engage in recreational winter sport activities. Secondly, we aimed to analyze the role of anticipated affective responses during exercising based on the Theory of Planned Behavior (TPB). An experimental cross-sectional web-based study design was used. Participants were randomly allocated to pictures of either CCA or CCU. TPB variables and affective responses with regard to the displayed scenarios were assessed. Statistical analyses included Mann-Whitney-U Tests, linear regression, and mediation analyses. Significant group differences were seen in all TPB variables, p &lt; 0.038; −0.13 &lt; r &lt; −0.30, as well as in affective responses, p &lt; 0.001; −0.24 &lt; r &lt; −0.85. Lower intention to engage in winter sport activities and lower anticipated affective valence during exercising was found in CCA compared to CCU. Attitude toward winter sport was significantly positively associated with intention to engage in winter sport, beta = 0.66, p &lt; 0.001. The effect of group allocation on attitude was mediated by anticipated affective valence, indirect effect = 0.37, p &lt; 0.001. Intention to engage in recreational winter sport activities was lower in participants exposed to the climate change affected winter sport scenario. Since affective valence seems to influence attitude and consequently intention to exercise, the role of non-cognitive variables with regard to climate change related exposure should be considered in future studies. Therefore, winter sport resorts may consider altered winter sport behaviors due to the consequences of climate change as well as the importance of providing an optimal framework to enhance affective valence of their guests in order to mitigate potential changes in winter sports behavior.

CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Song-yi Youn ◽  
Eunjoo Cho
Keyword(s):  
Social Media ◽  
Information Content ◽  
Interaction Effect ◽  
Psychological Distance ◽  
Construal Level ◽  
Mediation Effects ◽  
Content Type ◽  
Luxury Brand ◽  
Young Consumers ◽  
Serial Mediation

PurposeThe purpose of this study is to examine the interaction effect of perceived psychological distance toward the luxury brand and construal level of the CSR ad content on young consumers' perceptions toward the CSR ad (i.e. ad-brand congruency and perceived trust on CSR ad). This study also investigates the mediation effects of ad-brand congruency and trust on electronic word-of-mouth (eWOM) intention on social media.Design/methodology/approachA two (low vs great psychological distance) by two (low vs high construal level) between-subjects experimental study is conducted with samples of social media users (n = 570) in the United States. Participants were randomly assigned to view one of the four CSR ads and instructed to respond to questions in the survey. The proposed hypotheses are tested using moderated serial mediation.FindingsThe interaction between psychological distance and construal level significantly influences ad-brand congruency. When participants view detailed information content (i.e. low construal level) with an accessible luxury brand (i.e. low psychological distance) in the CSR ad, they are more likely to perceive the ad is congruent with the brand compared to the CSR ad with abstract information content. There is no difference in ad-brand congruency for the aspiration luxury brand according to different content (i.e. low vs great construal level). Importantly, however, for both brands, the results reveal dual roles of the ad-brand congruency which increases eWOM intention directly and indirectly through trust. Findings confirm serial mediation effects of ad-brand congruency and CSR trust on the eWOM intention on social media.Originality/valueBy uncovering the interaction effect of psychological distance and construal level on ad-brand congruency, this study implicates how luxury fashion brands need to differently create CSR ad content. Our findings confirm dual ways of information processing that lead to positive engagement (i.e. eWOM) on social media, particularly among young consumers.

Chinese travelers’ behavioral intentions toward room-sharing platforms

2017 ◽  
Vol 29 (10) ◽  
pp. 2688-2707 ◽  
Author(s):  
Jiang Wu ◽  
Minne Zeng ◽  
Karen L. Xie
Keyword(s):  
Information Acquisition ◽  
Behavioral Intentions ◽  
Online Survey ◽  
Emerging Market ◽  
Sharing Economy ◽  
Past Experience ◽  
Content Type ◽  
Perceived Trust ◽  
Positive Effects ◽  
Chinese Travelers

Purpose Although room-sharing platforms such as Airbnb have become globally prevalent business phenomena, no cross-cultural research has been conducted to examine how travelers outside the “Western Bubble” perceive and respond to this sharing economy. The purpose of this paper is to explore factors that affect Chinese travelers’ behavioral intentions toward room-sharing platforms in the sharing economy. Design/methodology/approach Based on theories of motivation, the influences on travelers of utilitarian and hedonic motivation, perceived trust and past experience were investigated. Considering the characteristics of room-sharing, utilitarian motivation is measured by service experience, information acquisition, cost saving and resource efficiency. Hedonic motivation is measured by adventure, gratification, sharing and friend-seeking. Data were collected in online survey from 445 valid samples and analyzed by partial least squares (PLS) regression approach using SmartPLS 3.0. Findings The findings indicate that although intensity varies, utilitarian motivation, hedonic motivation and perceived trust do have positive effects on tourists’ behavioral intentions. Past experience with room-sharing moderates these effects. Originality/value There is scant research about consumers’ behaviors toward a sharing economy in Western countries and no empirical research in this field with analyses of Chinese consumers, although China is an emerging market in the hospitality industry. None of the previous research was based on theories of motivation and trust, especially without a consideration of the moderating effect of past experience. Therefore, this study aims to narrow these gaps and to combine, organize and extend previous studies to improve the analysis of behavioral intention in the sharing economy. The value of this study lies in the research model and analysis with the backdrop of China.

scholarly journals The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons

2018 ◽  
Vol 10 (11) ◽  
pp. 4219 ◽  
Author(s):  
Dongho Yoo ◽  
Jung-Ae Kim ◽  
Sun-Jae Doh
Keyword(s):  
Construal Level ◽  
Dual Processing ◽  
Negative Effects ◽  
Consumer Responses ◽  
Size Information ◽  
Positive Effects ◽  
Cause Related Marketing ◽  
Intention To Participate ◽  
Corporate Social

Donation size is known to be one of the factors that determines the success of cause-related marketing (CRM), which is the most practical form of corporate social responsibility (CSR). Although various studies have investigated the influence of donation size on CRM, they have not shown clear results. In addition, no research has examined the mechanism of how consumers process donation-size information. In this study, we examined the effect of donation size on consumer responses, focusing on the differences in perceived benefits and perceived monetary sacrifice according to the construal level. Furthermore, we investigated the role of emoticons as a way to increase the intention to participate in CRM by lowering the consumers’ perceptions of monetary sacrifice. Study 1 showed that for consumers with a higher construal level who perceive donation size as benefits, donation size had positive effects on consumer responses, whereas for those with a lower construal level who perceive donation size as monetary sacrifice, it had negative effects on their responses. Study 2 showed that emoticons attenuated the interaction effect of donation size and construal level. Finally, the implications of this study are discussed.

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