Enhancing the Mobile User Experience Through Colored Contrasts

2019 ◽  
pp. 863-876
Author(s):  
Jean-Éric Pelet ◽  
Basma Taieb
Keyword(s):  
Behavioral Intentions ◽  
Negative Contrast ◽  
Positive Contrast ◽  
Mobile User ◽  
Structural Equations ◽  
Color Contrast ◽  
Affective States ◽  
Positive Effects ◽  
Green Background ◽  
Managerial Implications

This chapter examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust, respectively, on intention to revisit, buy on, and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed, and a mobile website, with two different alternatives, was designed especially for the experiment: positive contrast (yellow text on green background) and negative contrast (green text on yellow background). The research was conducted on French consumers. Three-hundred twelve valid responses were collected through online and personal survey questionnaires. Data was analysed using the method of structural equations. The results show the significant effects of mobile website's color contrast on behavioral intentions. Perceived dominance and trust towards the website have positive effects on behavioral intentions, whereas mood has non-significant effects on behavioral intentions. Managerial implications are discussed.

Enhancing the Mobile User Experience Through Colored Contrasts

2018 ◽  
pp. 6070-6082
Author(s):  
Jean-Éric Pelet ◽  
Basma Taieb
Keyword(s):  
Behavioral Intentions ◽  
Negative Contrast ◽  
Positive Contrast ◽  
Mobile User ◽  
Structural Equations ◽  
Color Contrast ◽  
Affective States ◽  
Positive Effects ◽  
Green Background ◽  
Managerial Implications

This study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to revisit, buy on and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed and a mobile website, with two different alternatives, was designed especially for the experiment: positive contrast (yellow text on green background) and negative contrast (green text on yellow background). The research was conducted on French consumers. 312 valid responses were collected through online and personal survey questionnaires. Data was analysed using the method of structural equations. The results show the significant effects of mobile website's color contrast on behavioral intentions. Perceived dominance and trust towards the website have positive effects on behavioral intentions, whereas mood has non-significant effects on behavioral intentions. Managerial implications are discussed.

scholarly journals Effects of colored contrast of mobile websites on behavioral intentions

2016 ◽  
Author(s):  
Jean-Eric Pelet ◽  
Basma Taieb
Keyword(s):  
Behavioral Intentions ◽  
Negative Contrast ◽  
Positive Contrast ◽  
Structural Equations ◽  
Color Contrast ◽  
Affective States ◽  
Positive Effects ◽  
Consumer Emotions ◽  
Green Background ◽  
Managerial Implications

This study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to revisit, buy on and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed and a mobile website, with two different alternatives, was designed especially for the experiment: positive contrast (yellow text on green background) and negative contrast (green text on yellow background). The research was conducted on French consumers. 312 valid responses were collected through online and personal survey questionnaires. Data was analysed using the method of structural equations. The results show the significant effects of mobile website’s color contrast on behavioral intentions. Perceived dominance and trust towards the website have positive effects on behavioral intentions, whereas mood has non-significant effects on behavioral intentions. Managerial implications are discussed.

Designing Website Interfaces for M-Commerce With Consideration for Adult Consumers

2017 ◽  
pp. 288-308
Author(s):  
Jean-Éric Pelet ◽  
Basma Taieb
Keyword(s):  
Negative Contrast ◽  
Positive Contrast ◽  
Interaction Effects ◽  
Future Research ◽  
Color Contrast ◽  
Website Design ◽  
Design Elements ◽  
Dark Background ◽  
Revisit Intentions ◽  
Principal Design

This chapter analyzes the interaction effects between the principal design cues of a mobile commerce website, such as background/foreground colors, font text and layout. Three experiments have been conducted based on visits to a fictitious m-commerce website. Experiment 1 manipulates the levels of color contrast: positive contrast (light text on a dark background) versus negative contrast (dark text on a light background). In experiment 2, contrast and font have been manipulated with a complete factorial plan: 2 x 2 (negative vs positive contrast x serif font vs sans serif font). Finally, contrast and layout have been manipulated in a third experimental 2 x 2 plan (negative vs positive contrast x dense vs airy layout). This research involved 219 French participants. Results show significant effects of the positive contrast (light text on a dark background) of the mobile website design on the purchase and revisit intentions of adults. Discussions about the interaction effects of design elements, limitations and directions for future research follow.

scholarly journals Stimulus Dependence of Interocular Suppression

2021 ◽  
Author(s):  
Wei Hau Lew ◽  
Scott B. Stevenson ◽  
Daniel R. Coates
Keyword(s):  
Negative Contrast ◽  
Positive Contrast ◽  
Middle Part ◽  
Color Contrast ◽  
Eye Dominance ◽  
Stimulus Variation ◽  
Difference Of Gaussian ◽  
Definition Of ◽  
Lower Contrast

Abstract Suppression is assessed using a variety of methods with different stimuli that vary in color, contrast, size, and luminance. We hypothesized that stimulus variation may yield different spatial extents of suppression. Here, to evaluate the role of stimulus characteristics, we measured the suppression zone using a binocular rivalry paradigm in normal observers by systematically varying the parameters of dichoptic Difference of Gaussian stimuli. The stimuli consist of a constantly visible horizontal reference seen by one eye while two vertical suppressors were presented to the other eye. With a keypress, the suppressors appeared for 1 second, to induce a robust transient suppression zone in the middle part of the reference. Subjects adjusted the width between the suppressors to determine the zone. The zone decreased significantly with increasing spatial frequency and lower contrast. The horizontal zone was larger than the vertical zone by a factor of 1.4. The zone was smaller with negative contrast stimuli compared to positive contrast polarity but independent of eye dominance, luminance and colored filters. We then fit a model to determine the optimal parametric definition of the suppression zone and found that the zone consists of two parts: a stimulus-dependent and a fixed non-stimulus dependent zone.

scholarly journals Positive Contrast Imaging of SPIO Nanoparticles

2012 ◽  
Vol 2012 ◽  
pp. 1-9 ◽  
Author(s):  
Chenghong Lin ◽  
Shuhui Cai ◽  
Jianghua Feng
Keyword(s):  
Negative Contrast ◽  
Superparamagnetic Iron Oxide ◽  
Positive Contrast ◽  
Disease Diagnosis ◽  
Cell Labeling ◽  
Contrast Imaging ◽  
Advantages And Disadvantages ◽  
Tissue Interface ◽  
Dark Signal ◽  
Ideal Method

It is advantageous to achieve positive contrast images instead of negative contrast images in superparamagnetic iron-oxide (SPIO) nanoparticles-based MR imaging in order to distinguish the signal surrounding SPIO nanoparticles from the dark signal due to local field inhomogeneity and the artifacts due to tissue interface and background noise, eliminate the inherent defects in the traditional MRI such as partial-volume effects and large void volume for reliable visualization, and increase contrast-to-noise ratio. Many methods generating positive signal with SPIO nanoparticles have been developed in the last decade. This paper provides an overview of current visualization methods and states their advantages and disadvantages. In practice, these techniques have been widely applied to cell labeling and disease diagnosis and monitoring. However, there is still a need for an ideal method to achieve both accuracy and sensitivity.

scholarly journals Investigating the Sustainability Performance of PPP-Type Infrastructure Projects: A Case of China

2018 ◽  
Vol 10 (11) ◽  
pp. 4162 ◽  
Author(s):  
Shengqin Zheng ◽  
Ke Xu ◽  
Qing He ◽  
Shaoze Fang ◽  
Lin Zhang
Keyword(s):  
Sustainable Development ◽  
Local Governments ◽  
Large Scale ◽  
Behavioral Control ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Actual Behavior ◽  
Infrastructure Projects ◽  
Positive Effects ◽  
Managerial Implications

In China, the demand for public infrastructure projects is high due to the acceleration of urbanization and the rapid growth of the economy in recent years. Infrastructures are mainly large scale, so local governments have difficulty in independently completing financing work. In this context, public sectors often seek cooperation from private sectors, in which public–private partnership (PPP) is increasingly common. Although numerous studies have concentrated on sustainable development, the unsustainability performances of infrastructures are often reported on various media. Furthermore, studies on the sustainability performances of PPP-type infrastructure (PTI) projects are few from the perspective of private sectors’ behaviors. In this study, we adopted the modified theory of planned behavior and the structure equation model and conducted a questionnaire survey with 258 respondents for analyzing the sustainable behaviors of private sectors. Results indicated that behavioral attitude, perceived behavioral control, and subjective norm interact significantly. They have direct positive effects on behavioral intention and then indirectly influence actual behavior through this intention. Actual sustainable behaviors of private sectors have significantly positive effects on the sustainable development of cities. We offer theoretical and managerial implications for public and private sectors on the basis of the findings to ensure and promote the sustainability performances of PTI projects.

Antecedents of co-development and its effect on innovation performance

2019 ◽  
Vol 57 (7) ◽  
pp. 1609-1637 ◽  
Author(s):  
Hung-Tai Tsou ◽  
Ja-Shen Chen ◽  
Ya-Wen (Diana) Yu
Keyword(s):  
Partner Selection ◽  
Business Environment ◽  
Innovation Performance ◽  
Content Type ◽  
It Capability ◽  
Positive Effects ◽  
Business Ecosystem ◽  
Managerial Implications ◽  
Ict Industry ◽  
Survey Responses

Purpose In the contemporary business environment, companies must constantly consider methods to enhance their competitive advantage and create value for their customers. The purpose of this paper is to develop a research model based on a business ecosystem view. Within a business ecosystem, the authors identified the key factors of co-development and the manner in which these factors affect a company’s innovation performance. Design/methodology/approach The theoretical hypotheses are confirmed by partial least squares analysis of survey responses collected from information and communication technology (ICT) and hotel industries in Taiwan. Findings In both industries, the results suggest that a firm’s co-development within its own ecosystem has positive effects on innovation performance. For companies in the ICT industry, collaborative networks and partner selection have significant impacts on the firms’ co-development, but their information technology (IT) capability does not; in contrast, in the hotel industry, partner selection and IT capability have significant impacts on firm co-development, but their collaborative network does not. Originality/value This study contributes to the literature of business ecosystem and co-development by offering a co-development model. As both conceptual and empirical research on this topic is still underdeveloped, this study provides fresh insights into collaboration management and offers significant theoretical and managerial implications from a business ecosystem perspective.

Enhancing participation through organizational drivers

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fernando Ruiz-Pérez ◽  
Álvaro Lleó ◽  
Elisabeth Viles ◽  
Daniel Jurburg
Keyword(s):  
Job Satisfaction ◽  
Social Influence ◽  
Self Efficacy ◽  
Employee Participation ◽  
Research Literature ◽  
Structural Equations ◽  
Content Type ◽  
Individual Outcomes ◽  
Managerial Implications ◽  
Using Data

PurposeThis paper unifies previous research literature on employee participation in continuous improvement (CI) activities through the development and validation of a conceptual model. The purpose of this model is to illustrate how organizational drivers foster organizational and individual enablers which, in turn, strengthen employee participation in CI. The article also discusses the results and managerial implications.Design/methodology/approachFirstly, the article introduces the main variables affecting employee participation in CI, looking at the different possible relationships proposed in existing literature. In accordance with the Kaye and Anderson (1999) framework, these variables are categorized into organizational drivers, organizational and individual enablers and individual outcomes. Based on these categories, a model was put forward and empirically validated using data collected from three Spanish companies (n = 483) and using partial least squares structural equations modelling (PLS–SEM).FindingsA model was put forward, proposing PIRK systems (power, information, rewards, knowledge) as the main organizational driver of employee participation in CI activities. PIRK impacts positively on social influence (organizational enabler), self-efficacy and job satisfaction (individual enablers). These enablers, together with employee intention of participating, help determine employee participation in CI activities.Practical implicationsOrganizations with CI programmes should develop systems based on employee empowerment, information, rewards and knowledge in order to foster their self-efficacy and seek out a culture where social influence may help to improve job satisfaction. By suitably managing these organizational drivers, managers can help to further develop certain organizational and individual enablers responsible for fostering employee participation in CI activities.Originality/valueBy unifying different behavioural and CI-related frameworks, this paper carries out an in-depth study into the process of fostering employee participation as the key aspect in helping organizations sustain CI programmes. This paper shows the importance of managing PIRK organizational drivers as levers in the process of developing certain organizational and individual enablers, which are responsible for enhancing employee participation in CI.

The Dark Side of Environmental Sustainability in Projects: Unraveling Greenwashing Behaviors

2021 ◽  
pp. 875697282110427
Author(s):  
Qinghua He ◽  
Zilun Wang ◽  
Ge Wang ◽  
Jianxun Xie ◽  
Zhen Chen
Keyword(s):  
Environmental Sustainability ◽  
Structural Equation ◽  
Qualitative Comparative Analysis ◽  
Dark Side ◽  
Primary Data ◽  
Equation Modeling ◽  
Fraud Triangle ◽  
Positive Effects ◽  
Managerial Implications ◽  
Triangle Theory

Greenwashing behaviors (GWBs) are positive environmental communications in combination with poor environmental performance. Using fraud triangle theory, this study investigated the effects of three types of factors (pressures, opportunities, and rationalizations) that shape contractor GWBs. Primary data from 586 respondents were analyzed using structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The SEM results indicate positive effects for these factors with the exception of isomorphic pressures and reveal the mediating role of rationalization. The fsQCA results present three configurational models that trigger GWBs. Theoretical and managerial implications are provided that shed new light on facilitating environmental sustainability in projects.

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