scholarly journals Peran Etika Bisnis dan Kunci Sukses dalam Pemasaran Syariah

Author(s):  
Akhmad Yusup

ABSTRAKPerkembangan Revolusi Industri 4.0 dan Society 5.0 memicu dampak positif bagi pelaku usaha dan masyarakat diberbagai sektor industri, khususnya pada sektor ekonomi dalam kegiatan berbisnis. Akan tetapi, tidak dipungkiri dengan adanya hal tersebut ternyata merubah esensi daripada hakikat praktik bisnis, seperti halnya didalam pemasaran yang diajarkan oleh Islam, walaupun banyak cara untuk menyelesaikanya. Studi ini mendiskusikan fenomena etika bisnis para pelaku usaha dan masyarakat dalam menjalankan praktik bisnis yang terkadang mengabaikan prinsip-prinsip syari’ah. Selain itu, studi ini juga akan membahas beberapa kunci sukses dalam pemasaran syari’ah. Kajian ini dibangun dengan metode penelitian kualitatif melalui dukungan literatur jurnal, buku, media berita online, dan catatan resmi lainnya yang memiliki tingkat relevansi yang sesuai dengan pembahasan yang dibutuhkan. Sumber-sumber akan ditelaah untuk mengkontruksi realita dan memahami maknanya, kemudian dilakukan analisis, sehingga dapat diketahui kesesuaian data, kelayakan norma, dan gagasan-gagasan normatif yang baru. Kajian ini menyimpulkan dengan berkembangnya sektor ekonomi dalam kegiatan berbisnis pada era Revolusi Industri 4.0 dan Society 5.0, terdapat faktor-faktor yang memengaruhi perilaku etis dalam Islam, dan etika perilaku para produsen dan konsumen. Selain itu, terdapat kunci kesuksesan yang diajarkan oleh Rasulullah Saw sebagai modal penting untuk memenangkan persaingan di era pemasaran modern. Kata Kunci: Etika Bisnis, Pemasaran Syari’ah, Kunci Sukses ABSTRACTThe development of the Industrial Revolution 4.0 and Society 5.0 triggered a positive impact on businesses and public in various industrial sectors, especially in the economic sector in business activities. However, it is undeniable that this has changed the essence of the nature of business practices, as in marketing taught by Islam, although there are many ways to solve them. This study discusses the phenomenon of business ethics among business people and the community in carrying out business practices that sometimes ignore sharia principles. In addition, this study will also discuss several keys to success in sharia marketing. This study was built with qualitative research methods through the support of journal literature, books, online news media, and other official records that have a level of relevance in accordance with the discussion needed. The sources will be examined to construct reality and understand its meaning, then an analysis is carried out, so that data suitability, norm feasibility and new normative ideas can be identified. This study concludes with the development of the economic sector in business activities in the era of the Industrial Revolution 4.0 and Society 5.0, there are factors that influence ethical behaviour in Islam, and ethical behaviour of producers and consumers. In addition, there are keys to success taught by Rasulullah Saw as important capital to win the competition in the era of modern marketing.Keywords: Business Ethics, Shariah Marketing, Keys to Success

Author(s):  
Fitri Maghfirah

The discourse that occurred as a result of the 4.0 industrial revolution, besides having a positive impact also had a negative impact on some of the old market participants (incumbent) or conventional business people. Many of the incumbents feel threatened, this is because consumers in old markets or conventional markets have started to switch to new markets by incarnating through digital markets or the internet of things / internet for everything. In this article, the author wants to analyze the implications of the disruptive era for the sustainability of conventional markets. The research was conducted through a qualitative methodology, and reviewed through a business approach. Based on the analysis conducted by the author on some general description of the implications of the disruptive phenomenon on the sustainability of conventional markets through the concept of Islamic Business Ethics, the authors conclude that conventional business practitioners in the face of the industrial revolution 4.0, should align their markets with human development in this digital era. This is based on Islamic business ethics principles, which encourage business practitioners to do their best in developing their business. In addition, which is in accordance with the facts, that the occurrence of disruptive phenomena is inevitable, especially in the business world. Therefore, with the incumbent adjustments to new market patterns, this is one of the golden strategies in boosting the market, because inevitably the new market already has a place among consumers in this digital era. Keywords: Market, Disruptive, Islamic Business Ethics.   Abstrak Diskursus yang terjadi akibat dari revolusi industri 4.0, selain berdampak positif juga berdampak negatif bagi sebagian incumbentatau para pelaku bisnis konventional. Banyak diantara para incumbent yang merasa terancam, hal ini diakibatkan karena pasar konventional sudah mulai berekonstruksi menjadi pasar baru dengan menjelma melalui digitalmarketplaceatau serba-serbi internet of things/internet for everything.Oleh karena itu, dalam artikel ini penulis hendak menganilisis tentang implikasi dari era disruption terhadap keberlangsungan pasar konventional. Penelitian akan dilakukan melalui metodologi kualitatif, dengan jenis penelitian field research,yang ditinjau melalui pendekatan bisnis. Berdasarkan analisis yang penulis lakukan melalui konsep Etika Bisnis Islam, bahwa para pelaku bisnis konventional dalam menghadapi revolusi industri 4.0 yang berimplikasi pada perubahan pasar haruslah berusaha menyelaraskan pasar mereka dengan perkembangan manusia di era internet for everything ini. Hal tersebut didasarkanpada prinsip etika bisnis Islam yang menganjurkan para praktisi bisnis untuk melakukan yang terbaik dalam pengembangan bisnisnya. Di samping itu, terjadinya fenomena disruption sudah tidak mungkin bisa dielakkan lagi, khususnya dalam dunia bisnis. Oleh karena itu, dengan adanya upaya penyelarasan oleh incumbent terhadap pola indutrialisasi di era disruption, karenafenomena ini merupakan salah satu peluang emas dalam mendongkrak pasar, dengan kondisi laju pasar yang mau tidak mau pasar baru sudah diterima oleh konsumen di era digital ini. Kata kunci:Pasar Konventional, Disruption, Etika Bisnis Islam.


Author(s):  
Mahesh Shinde, Et. al.

Corporate social responsibility now has become a global phenomenon where businesses all over the world are trying to create and well accepted image in the eyes of stakeholders as well as gain competitive advantage out of such initiatives. The newly evolving themes around corporate social responsibility are not restricted to the social consequences of business action but are built around the aspects like sustainability, resource conservation, waste management, customer satisfaction, power saving and employee satisfaction. These new areas of CSR encompass almost all activities of business and all the systems within the business management. There is ample amount of the research showing correlation between management practices and CSR. The fourth Industrial Revolution is one of the technology-based solutions that is been globally adopted by almost all businesses. This involves cyber physical system-based integration of technology and human effort.This research paper’s purposes is to analyse the influence of Industry 4.0 practices independently as well as along with general management practices of the business on CSR. as per the review of literature, the authors have attempted to understand CSR from the evolving perspective of the concept taking it forward from mere business consciousness to socially responsible business practices. The paper analyses how Industry 4.0 based technologies play an effect on cross functional business activities creating a positive impact on CSR initiatives. This study’s findings suggest that Industry 4.0 has a positive along with cross functional business activities effect on the CSR practices of organizations. Although individually both Industry 4.0 and cross functional business activities have a positive impact on CSR but combined impact of both Industry 4.0 and cross functional business activities is slightly better. Looked from this perspective Industry 4.0 can serve as a technology enabler for CSR.The research has created a guideline for improving CSR activities of organisations. It is also revealed how human technology interaction-based Industry 4.0 solutions impact the CSR performances of the organisations.The paper proposes a novel approach of integrating Industry 4.0 technology solutions with business activities for solving CSR issues. It is bringing forth impact of Industry 4.0 as a technology enabler on CSR, which never been thought earlier and it contributes the addition in literature available.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tunde Simeon Amosun ◽  
Chu Jianxun ◽  
Olayemi Hafeez Rufai ◽  
Muhideen Sayibu ◽  
Riffat Shahani ◽  
...  

Purpose The purpose of this study is to investigate the utilitarian value (UV), hedonic value (HV) and social value (SV) that make people use a certain type of online media website and how the usage of specific online media website impact the way people perceive online information credibility (OIC). A research model was also proposed to explain the essence of this study. Design/methodology/approach This study adopted the survey research methodology to empirically test the research model with 873 research participants from the University of Science and Technology of China and Anhui Medical University. Findings Results from structural equation modeling showed that UV and HV have a significant positive impact on the usage of print news media website (PNMW), usage of broadcast news media website (BNMW) and usage of social networking website (SNW). The SV was also found to have a significant positive impact on the usage of SNWs. The result also indicated that the usage of the PNMW and the usage of the BNMW by online users have a significantly positive impact on high rating of OIC. However, the result showed that the usage of SNW does not have a significant positive impact on the high rating of OIC. Originality/value Findings in this study provided substantial contributions toward the advancement of the uses and gratification theoretical framework by unraveling how certain motivational values can influence online media users’ preferences for specific online media websites, as well as showing how specific online media websites affect online users’ perception of OIC.


2014 ◽  
Vol 17 (5) ◽  
pp. 569-583 ◽  
Author(s):  
Hendrik Lloyd ◽  
Michelle Mey ◽  
Koman Ramalingum

High profile scandals have brought about a renewed interest in business ethics and, in particular, inunderstanding the factors that promote ethical behaviour. Business ethics is about identifying andimplementing values, rules and standards of conduct for guiding morally right behaviour in an organisation’sinteraction with its stakeholders. Against this background a quantitative analysis of the ethical practices of46 companies operating in the Eastern Cape automotive industry was conducted to determine the extent towhich ethics-related interventions contributed to establishing and maintaining an ethical organisationalenvironment. A structured online questionnaire was used to collect the data. The data collected wassubjected to extensive statistical analyses, including Cronbach Alpha coefficients and item total correlations,and various descriptive statistics were included as a quantitative summary of the data. A constant referencevalue for the study was also calculated to allow inferences regarding the significance of the tested variablesto the study. The results revealed that the organisations in the sample are highly ethical due to the presenceof ethics-related interventions, including a code of ethics, committed leadership, adherence to internal andexternal governance requirements, compliance with legislation and encouragement and disclosure ofunethical behaviour. In light of the high number of ethical scandals internationally, this study will add to theempirical body of business ethics research, as it provides organisations with a framework to establish andmaintain an ethical business environment.


2020 ◽  
Vol 10 (1) ◽  
pp. 96
Author(s):  
Damiano Montani ◽  
Francesco Perrini ◽  
Daniele Gervasio ◽  
Andrea Pulcini

In this article, we build a Quantitative Discretion Index (hereafter referred to as QDI) to identify within the financial statements the most vulnerable areas related to possible opportunistic earnings management (hereafter referred to as EM) practices, with the aim of supporting ethical behaviour in corporate social communications. In order to better explain the QDI construction method, a practical example is implemented, starting from an analysis of the consolidated balance sheet of an Italian listed company operating in the media sector (in 2016). The QDI might be added to the contents of voluntary information provided by companies that pay attention to ethical behaviour and corporate social responsibility. Within each corporate balance sheet, the QDI allows stakeholders to identify the evaluation discretion areas, where any possible EM practices may be more likely and on which it may be more useful for stakeholders to focus their research attention. Business ethics aims to mitigate EM practices in social communications, including voluntary communication. Indeed, the discretional nature of the assessment of financial statements items by the administrative body represents one of the main weaknesses in the activity of mitigating earnings management practices. At present, the literature has dealt with the relations between ethical behaviour and EM; however, the research should also provide tools that can identify and neutralise the possibilities that opportunistic EM practices can be implemented, thus resulting in more ethical business practices.


Author(s):  
Patient Rambe ◽  
Takawira M. Ndofirepi

Background: Although the subject of ethical business practices has a well-established tradition in large corporations where shareholder value maximisation is largely dependent on such entities’ conduct of good business ethics, its investigation in small businesses in agile, economically depressed economies such as that of Zimbabwe has targeted business owners and managers but excluded their employees. Given the middleman role that employees of emerging indigenous-owned retail firms play in the distribution chain from manufacturers to the consumers, the ethical perceptions of these employees are critical to the leveraging of businesses’ strategic orientations. Employees are the coal face of the firm, withering intense competition from these firms’ rivals and achieving the firms’ strategic orientations (profitability, market share, business growth and survival). In order to meet stakeholder expectations simultaneously largely depends on the ethical conduct of such employees.Aim: The overall aim of this study is to contribute to ethical theory and literature by demonstrating how employees’ ethical perceptions and behaviour shape the strategic orientations of the business. To achieve this aim, the study sought to: (1) establish the typical ethical dilemmas that employees of these retail firms faced in their daily tasks, (2) assess how they responded to these ethical challenges, (3) ascertain whether demographic factors such as age, level of education, gender and their position in the organisational hierarchy influence their reaction to ethical dilemmas; and (4) determine these employees’ overall perceptions of ethical issues within their organisations.Setting: The study was conducted on employees of an indigenous-owned fast-food firm operating in two cities in Zimbabwe.Methods: A survey was conducted on 108 employees working in two cities. A structured questionnaire was developed and administered to the employees.Results: The results suggested that a majority of the respondents were ethically conscious and could make ethical choices. In addition, most respondents deemed the ethical scenarios presented to them as morally wrong, suggesting that the surveyed employees wished to engage in ethical behaviour. However, while the respondents were deemed to be ethically astute in their individual capacities, they seemed to lack an in-depth knowledge of the ethical policies of their organisation.Conclusion: The study concludes that owners and managers of small firms should provide interventions to cascade ethical policy to the lower ranks of the organisation to enhance the ethical perception amongst employees of these firms. The study implication is that an institutional top-down approach is critical to embedding ethical sensitivity into employees without which employees may continue to speculate about the business ethics of their organisation.


Media Asia ◽  
2003 ◽  
Vol 30 (4) ◽  
pp. 197-204 ◽  
Author(s):  
Alice Y. L. Lee

Daedalus ◽  
2011 ◽  
Vol 140 (4) ◽  
pp. 108-120 ◽  
Author(s):  
R. Kelly Garrett ◽  
Paul Resnick

Must the Internet promote political fragmentation? Although this is a possible outcome of personalized online news, we argue that other futures are possible and that thoughtful design could promote more socially desirable behavior. Research has shown that individuals crave opinion reinforcement more than they avoid exposure to diverse viewpoints and that, in many situations, hearing the other side is desirable. We suggest that, equipped with this knowledge, software designers ought to create tools that encourage and facilitate consumption of diverse news streams, making users, and society, better off. We propose several techniques to help achieve this goal. One approach focuses on making useful or intriguing opinion-challenges more accessible. The other centers on nudging people toward diversity by creating environments that accentuate its benefits. Advancing research in this area is critical in the face of increasingly partisan news media, and we believe these strategies can help.


Author(s):  
Kathleen Searles ◽  
Joshua P. Darr ◽  
Mingxiao Sui ◽  
Nathan Kalmoe ◽  
Raymond Pingree ◽  
...  

Abstract Previous study demonstrates that partisans perceive in-party news outlets as fair, and out-party news outlets as unfair. However, much of this study relies on one-shot designs. We create an ecologically valid design that randomly assigns participants to news feeds within a week-long online news portal where the balance of in-party and out-party news outlets has been manipulated. We find that sustained exposure to a feed that features out-party news media attenuates Democrats' beliefs that Fox News is unfair, but the same is not true for Republican's perceptions of MSNBC's fairness. Unexpectedly, repeated exposure to in-party news did increase Republicans' beliefs that Fox News is unfair. This study updates our understanding of partisan news effects in a fragmented online news environment.


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