Empirical investigation on factors influencing the behavioral intention to use Facebook

YouTube is reshaping teaching and learning across the world and is becoming a preferred platform for students' procedural learning to acquire relevant skills and knowledge in implementing any tasks. The aims of this research are to assess factors influencing student intention to use YouTube for procedural learning. In addition, the technology acceptance model (TAM) was applied as the underpinning theory. Data was analyzed to examine the hypothesized relationships. Results revealed that content richness, task-technology fit, YouTube self-efficacy, and vividness significantly affect students' behavioral intention to use YouTube for procedural learning. Results infer that YouTube enlarges its function as a mass-oriented means for procedural learning as students develop positive perceived usefulness of YouTube to influence their behavioral intention to use YouTube. This study integrated TAM and assessed factors influencing student intention to use YouTube for procedural learning. Future research directions are also put forward.

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FACTORS INFLUENCING THE BEHAVIORAL INTENTION OF INDONESIAN GENERATION Z TO USE A NEW C2C E-COMMERCE PLATFORM CALLED INSTAGRAM SHOP

Advanced International Journal of Business, Entrepreneurship and SMEs ◽

10.35631/aijbes.39009 ◽

2021 ◽

Vol 3 (9) ◽

pp. 123-131

Author(s):

Gevani Syakinah Putri ◽

Ira Fachira

Keyword(s):

Marketing Strategy ◽

Behavioral Intention ◽

Behavioral Theory ◽

Intention To Use ◽

Consumer Innovativeness ◽

Generation Z ◽

Factors Influencing ◽

Minimum Number ◽

New Ideas ◽

Behavioral Intention To Use

Most of Generation Z is being influenced by Instagram to shopping online. Additionally, Instagram now launched Instagram Shop to make users feel the easiness to shop within the application. This paper will identify which factors that can influence Indonesian Generation Z’s behavioral intention to use Instagram Shop to purchase a product since the population in Indonesia is dominated by Generation Z. This fact would allow Instagram Shop or any other e-commerce leaders to have a deeper understanding and make an improvement on their marketing strategy in order to make the users satisfied. This paper will focus on the behavioral (Theory of Planned Behavior) and readiness to accept new ideas (Consumer Innovativeness) as factors in intention to use Instagram Shop of Indonesian Generation Z. Quantitative approach with spreading the questionnaire to 400 respondents as the minimum number will be used for the research.

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Factors Influencing Use of Monsoonsim Business Simulation by UTM Undergraduate Students

International Journal of Learning and Development ◽

10.5296/ijld.v8i2.13073 ◽

2018 ◽

Vol 8 (2) ◽

pp. 61

Author(s):

Shafudin Mohd Yatim ◽

Chin Fei Goh ◽

Raihanatul Zahirah Mohamad

Keyword(s):

Undergraduate Students ◽

Behavioral Intention ◽

Ease Of Use ◽

Perceived Usefulness ◽

Intention To Use ◽

Business Simulation ◽

Perceived Ease Of Use ◽

Factors Influencing ◽

Perceived Enjoyment ◽

Behavioral Intention To Use

The study was conducted to investigate the factors that influenced the use of MonsoonSIM business simulation by the undergraduate students of Universiti Teknologi Malaysia (UTM). The objectives of this study were to evaluate the (i) relationship between perceived usefulness, perceived ease of use, and perceived enjoyment towards attitude to use MonsoonSIM, (ii) relationship between perceived usefulness, perceived enjoyment, and attitude to use towards the behavioral intention to use MonsoonSIM (iii) strongest determinants that influenced the students’ attitude to use MonsoonSIM. Two hundred and sixty UTM undergraduate students answered this e-questionnaire. Descriptive and inferential analyses were used to evaluate the data. The results of this study showed all the relationships were positively correlated, and that perceived enjoyment was the most significant factor influencing the students’ attitude to use MonsoonSIM. In conclusion, there is a higher possibility for the technology to be used by the users if it includes perceived usefulness, perceived ease of use, and perceived enjoyment.

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