scholarly journals ENHANCING THE ENTERPRISE PRICING STRATEGY MANAGEMENT

2019 ◽  
Vol 137 (4) ◽  
pp. 95-103
Author(s):  
Iryna M. Miahkykh ◽  
Mariana S. Shkoda ◽  
Oleksandr М. Peresypko
Keyword(s):  
System Analysis ◽  
Supply And Demand ◽  
Strategy Management ◽  
Pricing Strategy ◽  
Business Success ◽  
Significant Finding ◽  
Marketing Concept ◽  
Pricing Policy ◽  
Sales Strategy ◽  
Pricing Policies

The fundamental objectives of this study is to provide insights to the “pricing policy” concept, to explore the factors that affect pricing of commercial products, as well as to develop recommendations to enhance the company's strategic management in the area of its pricing policy. To attain the above objectives, the following research methods have been employed: system analysis and logical generalization – to improve the framework for the enterprise pricing strategy management optimization; a substrate approach – to justify and group the internal and external factors affecting the pricing policy. It is noted that while estimating the price for products, the company seeks to obtain the desired profit, both in the short run, and for the future, in the long term to ensure their competitiveness. Thus, within a pricing policy it is critical to maintain the permanent process of selection and comparison of an acceptable ratio between the product output and its price subject to the market. However, mere competitors’ price monitoring or price comparing and adjustments, are not yet sufficient for achieving business success. While shaping the pricing policies and adjusting prices, a company should focus on consumer purchasing power, since the market factor plays a key role in pricing. Moreover, for many enterprises price is the major tool for managing supply and demand. It is also very important that these methods are applied synchronously, which will enable the company to set relevant prices and make products competitive through pricing quality management policies. Since the cost accounting method refers to the costs associated with product manufacturing and sales, respectively, the target costs are recorded, whereas the market approach facilitates businesses to assess the current situation in the market. In the strategy of managing pricing policies, it is necessary to seeing the importance of the relationship and correlation between the sales strategy and the marketing concept of the enterprise. Another significant finding of the study in the context of pricing strategy management is the need to consider the relationships and correlation between a sales strategy and the company marketing concept. Thus, while designing pricing strategies, first of all, it is critical to focus on setting the relevant price level that will contribute to maximizing the total company profit under limitrophe regulation of its business activities in a competitive environment, as well as to develop the optimal pricing policy and select a particular management strategy in line with specific company goals and activities.

PENGARUH PENJUALAN TUNAI, PENJUALAN KREDIT, DAN PENETAPAN HARGA TERHADAP LABA PENJUALAN PRODUK PIPA SET HD INVERTER 1 PK PADA PT. SUMBER MANDIRI CABANG KENJERAN SURABAYA

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Riris Mega Hardi Anggraeni
Keyword(s):  
Quantitative Research ◽  
Secondary Data ◽  
Spare Part ◽  
Spare Parts ◽  
Pricing Strategy ◽  
Technological Advancement ◽  
Marketing Concept ◽  
Sales Strategy ◽  
Analysis Technique ◽  
Simultaneous Influence

PT. Sumber Mandiri Branch Kenjeran Surabaya is one of the distributor company of Spare Part Cooler one of its product is Pipe Set HD Inverter 1 pk. The purpose of this study is to determine whether there is influence of Sales Cash Sales Credit and Pricing on Sales Income Pipe Products Set HD Inverter 1 pk at PT. Sumber Mandiri Kenjeran Branch Surabaya. This type of research is quantitative research using secondary data obtained from PT Sumber Mandiri Kenjeran Branch Surabaya. Data analysis technique in this research is by using multiple regression analysis. This research is backed by technological advancement to encourage the development of cooling spare parts business that is increasing rapidly. To be able to survive the sales outlets refrigerated spare parts are required to maintain sales, both cash sales and credit sales. In keeping with the sale, the refrigerated spare parts sales outlet must have a marketing strategy, sales strategy, pricing strategy. The purpose of using the marketing concept is to improve relationships with customers because a better relationship can lead to sales and increase sales profit. The results of this study indicate that there are partial and simultaneous influence of variable Cash Sales (PT), Sales Credit (PK) and Pricing (PH) on Sales Income (LP) .There is partial influence of variable Cash Sales (PT), Credit Sales (PK) and Pricing (PH) on Sales Income (LP). Because the significance value in the t test of each variable indicates less than 0.05 is proven true and is accepted. There is influence simultaneously variable of Cash Sales (PT), Credit Sales (PK) and Price Pricing (PH) on Sales Profit (LP) Because the value of significance at test f shows smaller than 0.05 proved true and accepted. Sales income is explained by Cash Sales (PT), Credit Sales (PK) and Pricing (PH) of 0.997 or 99.7%. While the remaining 0.3% influenced by other variables outside the model in the perusal.Kata Kunci : Cash Sales, Credit Sales, Pricing, Sales Profi.

Managerial Economics – Family Medicine Care

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Ecler Jaqua ◽  
Terry Jaqua ◽  
Van Nguyen
Keyword(s):  
Family Medicine ◽  
Service Providers ◽  
Supply And Demand ◽  
Pricing Strategy ◽  
Demand And Supply ◽  
Business Opportunity ◽  
Is Research ◽  
The Us ◽  
Managerial Economics

Supply and demand are amongst the essential requirements before starting up a business. Understanding the quantity of a commodity wished to be sold by producers based on different prices and the item needed by consumers wish purchasing is essential in coming up with ideas. Based on the understanding of this and background research on costs in healthcare, specifically family medicine, it is found that healthcare is amongst the essential requirements, and thus the critical focus of the business idea in a physician’s practice focusing on family medicine care in the US. Starting up the business is based on healthcare demands in the market and further the pricing strategy utilized by most family medicine clinics. Through a connection to the business based on visits in hospitals and the quality offered by these service providers, it is noted that the demand is high and is the most expensive sector in the world, but care is ineffective (The Peterson Center on Healthcare, n.d.) thus leading to searching for effective alternatives by consumers. This creates a potential for offering the most effective services to cater to the demands, and as noted by the Peterson Center on Healthcare (n.d.), the US healthcare system is the most expensive, and costs are projected to grow dramatically in the coming years thus creating the most significant business opportunity to entrepreneurs. By adjusting the resources and trying to cater to the demand in various locations, the key idea is to cater to the need and profit from the sector. The concern of gaining information in the market is research on different healthcare websites and the prices offered and the quality of their services. This will aid in adjusting the prices effectively and thus retaining the demand and supply chain.

scholarly journals Dynamic Pricing Policy Using Preservation Technology with Stock and Price Sensitive Demand

2020 ◽  
Vol 26 (3) ◽  
pp. 266-274
Author(s):  
Uttam Kumar Khedlekar ◽  
Priyanka Singh ◽  
Neelesh Gupta
Keyword(s):  
Dynamic Pricing ◽  
Policy Decision ◽  
Pricing Strategy ◽  
Selling Price ◽  
Market Demand ◽  
Pricing Policy ◽  
Preservation Technology ◽  
Proposed Model ◽  
Stock Policy ◽  
Dependent Demand

This paper aims to develop a dynamic pricing policy for deteriorating items with price and stock dependent demand. In declining market demand of items decreases with respect to time and also after a duration items get outdated. In this situation it needs a pricing policy to sale the items before end season. The proposed dynamic pricing policy is applicable for a limited period to clease the stock. Policy decision regarding the selling price could aggressively attracts the costumers. Objectives are to maximize the prot/revenue, pricing strategy and economic order level for such a stock dependent and price sensitive items. We are giving numerical example and simulation to illustrate the proposed model.

scholarly journals The effects of alcohol pricing policies on consumption, health, social and economic outcomes, and health inequality in Australia: a protocol of an epidemiological modelling study

BMJ Open ◽  
2019 ◽  
Vol 9 (6) ◽  
pp. e029918 ◽  
Author(s):  
Heng Jiang ◽  
Robin Room ◽  
Michael Livingston ◽  
Sarah Callinan ◽  
Alan Brennan ◽  
...  
Keyword(s):  
Health Inequalities ◽  
Social Issues ◽  
Price Policy ◽  
Unit Price ◽  
Risky Drinking ◽  
Pricing Policy ◽  
Policy Makers ◽  
Policy Initiatives ◽  
Pricing Policies ◽  
The Impact

IntroductionAlcohol use and misuse are associated with substantial health and social issues in Australia and internationally. Pricing policy is considered as one of the most effective means to reduce risky drinking and related harms. This protocol paper describes a study that will model and estimate the effects, effectiveness and cost–benefit of alcohol pricing policy initiatives in reducing risky drinking, health and social harms, and health inequalities among subpopulations in Australia.Methods and analysisThe study is a modelling and epidemiological study using data from various resources, such as survey, previous literatures and response agencies. A number of statistical procedures will be undertaken to evaluate the impact of different alcohol pricing policy initiatives on various outcomes, including alcohol consumption in population subgroups, and health and social problems, and to measure health inequalities and cost-effectiveness of those proposed pricing policies, such as a 10% tax increase on all alcohol beverages or introduction of a minimum unit price.Ethics and disseminationThe ethics approval of this study was obtained from the College Human Ethics Sub-Committee of the La Trobe University on 9 November 2017 (Ref: S17-206). While examining the heterogeneous effects of price policy across population subgroups, this study will provide the first comprehensive estimates of the likely impacts of alcohol price changes on health inequalities. The study will also provide sophisticated economic analyses of the impact of price policy changes, which is critical information for policy makers and will assist policy makers in directing resources to a more efficient alcohol strategy. Results will be made available to communities and societies, health departments and other researchers.

Generic drug prices and policy in Australia: room for improvement? A comparative analysis with England

2014 ◽  
Vol 38 (1) ◽  
pp. 6 ◽  
Author(s):  
Sarah J. Mansfield
Keyword(s):  
Generic Drugs ◽  
Supply And Demand ◽  
Demand Side ◽  
Australian Government ◽  
Pricing Policy ◽  
Drug Prices ◽  
Generic Medications ◽  
Generic Prescribing ◽  
Government Websites ◽  
Pharmaceutical Benefits Scheme

Objective To assess the degree to which reimbursement prices in Australia and England differ for a range of generic drugs, and to analyse the supply- and demand-side factors that may contribute to these differences. Methods Australian and English reimbursement prices were compared for a range of generic drugs using pricing information obtained from government websites. Next, a literature review was conducted to identify supply- and demand-side factors that could affect generic prices in Australia and England. Various search topics were identified addressing potential supply-side (e.g. market approval, intellectual property protection of patented drugs, generic pricing policy, market size, generic supply chain and discounting practices) and demand-side (consumers, prescribers and pharmacists) factors. Related terms were searched in academic databases, official government websites, national statistical databases and internet search engines. Results Analysis of drug reimbursement prices for 15 generic molecules (representing 45 different drug presentations) demonstrated that Australian prices were on average over 7-fold higher than in England. Significant supply-side differences included aspects of pricing policy, the relative size of the generics markets and the use of clawback policies. Major differences in demand-side policies related to generic prescribing, pharmacist substitution and consumer incentives. Conclusions Despite recent reforms, the Australian Government continues to pay higher prices than its English counterpart for many generic medications. The results suggest that particular policy areas may benefit from review in Australia, including the length of the price-setting process, the frequency of subsequent price adjustments, the extent of price competition between originators and generics, medical professionals’ knowledge about generic medicines and incentives for generic prescribing. What is known about the topic? Prices of generic drugs have been the subject of much scrutiny over recent years. From 2005 to 2010 the Australian Government responded to observations that Pharmaceutical Benefits Scheme prices for many generics were higher than in numerous comparable countries by instituting several reforms aimed at reducing the prices of generics. Despite this, several studies have demonstrated that prices for generic statins (one class of cholesterol-lowering drug) are higher in Australia compared with England and many other developed countries, and prices of numerous other generics remain higher than in the USA and New Zealand. Recently there has been increasing interest in why these differences exist. What does this paper add? By including a much larger range of commonly used and costly generic drugs, this paper builds significantly on the limited previous investigations of generic drug prices in Australia and England. Additionally, this is the first comprehensive investigation of multiple supply- and, in particular, demand-side factors that may explain any price differences between these countries. What are the implications for practitioners? Practitioners may contribute to the higher prices of generic medications in Australia compared with England through relatively low rates of generic prescribing. There are also significant implications for health policy makers, as this paper demonstrates that if Australia achieved the same prices as England for many generic drugs there could be substantial savings for the Pharmaceutical Benefits Scheme.

Baby Dreams: pricing for products and apparel

2016 ◽  
Vol 6 (1) ◽  
pp. 1-13
Author(s):  
Farzana Quoquab ◽  
Fauziah Sh. Ahmad ◽  
Nor Hazarina ◽  
Maisarah Ahmad
Keyword(s):  
Undergraduate Students ◽  
Subject Area ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Pricing Strategy ◽  
Pricing Policy ◽  
Middle Income ◽  
Content Type ◽  
Start Up ◽  
To Come

Subject area Marketing Management, Entrepreneurship. Study level/applicability This case meant for advanced undergraduate students, taking courses of marketing management that covers the topics related to pricing strategies. With regard to strategic marketing class, this case can be used to explain how pricing strategy plays significant role in attracting and retaining customers. Case overview This case teaches about the importance of understanding the marketing strategies pertaining to pricing. Nora the entrepreneur of Baby Dreams focusing on baby items was in a dilemma in deciding the appropriate pricing strategy for her business. She was in doubt whether her low-price strategy which she believed was appropriate for the low- and middle-income groups was the best strategy for her business. The drastic decrease in sales pushed her to think about the effectiveness of her pricing. All together, Nora owned three Baby Dreams’ outlets. However, due to poor sales, she had to shut down two outlets in 2013. For the last outlet, she had to take an immediate decision in terms of pricing, as the start-up money was depleting, and with no improvement, it was expected to be finished by May 2014. Expected learning outcomes Using this case, students will be able to have an intellectual openness in accepting different ways of finding a solution for a particular problem. This case illustrates the importance of understanding the marketing strategies pertaining to pricing. Moreover, it is also highlighted that, offering low price is not the panacea of sales decrease. It is also necessary for the small business’s survival to look at competitors’ pricing effort to come up with a better pricing policy. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Dynamic Pricing Strategy and Optimal Resource Selection Strategy Based on Credibility Model

2014 ◽  
Vol 668-669 ◽  
pp. 1615-1620
Author(s):  
Yu Yang ◽  
Hua Zhou ◽  
Jun Hui Liu ◽  
Yun Feng
Keyword(s):  
Cloud Computing ◽  
Dynamic Pricing ◽  
Resource Selection ◽  
Supply And Demand ◽  
Market Price ◽  
Pricing Strategy ◽  
Selection Strategy ◽  
Fixed Rate ◽  
Gradual Development ◽  
Optimal Resource

With the gradual development of Cloud Computing, the model of work and business will fundamentally change in the future. Current market trading mechanism under the cloud computing environment is lacking in flexibility and most of companies adopt a fixed-rate pricing model, which is difficult to meet the different needs of users. Based on cloud bank model, this paper introduces economic theory to provide a theoretical basis for the development of resource prices and propose a dynamic pricing strategy and maximize utility resource selection strategy based on market supply and demand and credit for cloud bank. In the last part of this paper, we use simulation platform to do a simple experiment to test this dynamic pricing strategy. Experiment result shows the pricing strategy could adjust computing resource prices automatically under the general market price rule conditions and maximize utility resource selection strategy could get the max utility for resource consumers.

scholarly journals Price policy in the marketing system of agricultural enterprises

2014 ◽  
Vol 36 (3) ◽  
pp. 672-678
Author(s):  
Lyudmyla Tarasovych
Keyword(s):  
Marketing Research ◽  
Price Policy ◽  
Policy Formation ◽  
Pricing Strategy ◽  
Price Formation ◽  
Marketing Activity ◽  
Pricing Policy ◽  
Agricultural Enterprises ◽  
Analysis And Synthesis ◽  
Strategic Perspective

The aim of the research is to explain the peculiarities and mechanisms of price formation the system of agricultural enterprises’ marketing. Research methods have scientific and analytical comparison, induction and deduction, analysis and synthesis. Place, role, and peculiarities of price policy formation in the system of marketing of agricultural enterprises are explained. Theoretically proven that effective functioning of agricultural enterprises is determined by pricing policy formation which is efficient and corresponds to the market. The pricing policy is considered as a system of actions directed on determining prices for products and services, and on formation of pricing strategy and tactics, and also on changing the level of prices depending on the competitive position of an enterprise on the market in order to hold the desired marketing chares in strategic perspective. The key ideas of complementary connection of pricing policy of agricultural enterprises with other directions of their marketing activity are described.

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