scholarly journals Pengaruh Intensitas Penggunaan Media Sosial dan Fanatisme Terhadap Perilaku Konsumtif

2021 ◽  
Vol 9 (4) ◽  
pp. 727
Author(s):  
Erika Yohana Pakpahan ◽  
Muhammad Ali Adriansyah ◽  
Elda Trialisa Putri

Penelitian ini bertujuan untuk mengetahui pengaruh intensitas penggunaan media sosial dan fanatisme terhadap perilaku konsumtif (studi pada fandom ARMY SMR) di Kota Samarinda. Penelitian ini menggunakan pendekatan kuantitatif. Subjek penelitian ini adalah 60 orang fandom ARMY SMR yang dipilih dengan menggunakan teknik purposive sampling. Metode pengumpulan data yang digunakan adalah skala perilaku konsumtif, skala intensitas penggunaan media sosial dan skala fanatisme. Data yang terkumpul dianalisis dengan uji analisis regresi berganda dengan bantuan program Statistical Package for Social Sciences (SPSS) 22.0 for windows. Hasil penelitian menunjukkan bahwa: (1) ada pengaruh dan signifikan intensitas penggunaan media sosial dan fanatisme terhadap perilaku konsumtif pada fandom ARMY SMR yang melakukan perilaku konsumtif dengan nilai f hitung > f table (7.626 > 0.211) dan nilai p=0.001 (p<0.05).  Kontribusi pengaruh (R2) intensitas penggunaan media sosial dan fanatisme dengan perilaku konsumtif pada fandom ARMY SMR yang melakukan perilaku konsumtif adalah sebesar 0,211; (2) ada pengaruh intensitas penggunaan media sosial terhadap perilaku konsumtif pada fandom ARMY SMR yang melakukan perilaku konsumtif dengan koefisien beta (β)=0.453, serta nilai t hitung > t tabel (3.851 > 2.002) dan nilai p=0.000 (p< 0.05); (3) tidak ada pengaruh fanatisme terhadap perilaku konsumtif pada fandom ARMY SMR yang melakukan perilaku konsumtif dengan koefisien This study aims to find out the influence of the intensity of social media use and fanaticism on consumptive behavior (study on ARMY SMR fandom) in Samarinda City. This research uses a quantitative approach. The subjects of this study were 60 ARMY SMR fandom people who were selected using purposive sampling techniques. The data collection methods used are the consumptive behavior scale, the intensity scale of social media use and the fanaticism scale. The collected data was analyzed with multiple regression analysis tests with the help of the Statistical Package for Social Sciences (SPSS) 22.0 for windows program. The results showed that: (1) there was an influence and significant intensity of social media use and fanaticism on consumptive behavior in ARMY SMR fandoms that performed consumptive behavior with a value of f calculated > f table (7,626 > 0.211) and a value of p = 0.001 (p<0.05).  The contribution of influence (R2) intensity of social media use and fanaticism with consumptive behavior in army SMR fandom that commits consumptive behavior is 0.211; (2) there is an influence on the intensity of social media use on consumptive behavior in ARMY SMR fandom that performs consumptive behavior with beta coefficient (β)=0.453, as well as a t-count value of > t table (3,851 > 2,002) and a value of p=0.000 (p< 0.05); (3) there is no influence of fanaticism on consumptive behavior in ARMY SMR fandoms that perform consumptive behavior with beta coefficient (β)= -0.070, and t calculate < t table (-0.594 < 0.05) and value p = 0.555 (p> 0.05).

2020 ◽  
Author(s):  
Ananya Panda ◽  
Akash Sharma ◽  
Ayca Dundar ◽  
Ann Packard ◽  
Lee Aase ◽  
...  

BACKGROUND Despite the increasing trend for social media use at large, particularly Twitter by radiologists in recent years, there is little insight into the presence of Nuclear Medicine (NM) and Nuclear Radiology (NR) programs on social media. OBJECTIVE There is scant insight into the presence of Nuclear Medicine (NM) and Nuclear Radiology (NR) programs on social media. Our purpose was to assess Twitter engagement by academic NM/NR programs in the United States. METHODS We measured Twitter engagement by the academic NM/NR community, accounting for various NM/NR certification pathways. The Twitter presence of NM/NR programs at both department and program director (PD) level was identified. Tweets by programs were cross-referenced against potential high-yield NM/NR related hashtags, and tabulated at a binary level. A brief survey was done to identify obstacles and benefits to Twitter use by academic NM/NR faculty. RESULTS For 2019-2020, 88 unique programs offered NM/NR certification pathways. Of these, 52% (46/88) had Twitter accounts and 24% (21/88) had at least one post related to NM/NR. Only three radiology departments had unique Twitter accounts for the NM/Molecular Imaging division. Of remaining 103 radiology residency programs, only 16% (16/103) had presence on Twitter and 5% (5/103) had tweets about NM/NR. Only 9% (8/88) NM/NR PDs were on Twitter, and three PDs tweeted about NM/NR. The survey revealed a lack of clarity and resources for using Twitter, although the respondents acknowledged a perceived value of Twitter engagement for attracting younger trainees. CONCLUSIONS Currently, there is minimal Twitter engagement by the academic NM/NR community. The identifiable obstacles are balanced by perceived value in engagement. Not increasing the social media presence is a missed opportunity for trainees, colleagues, and the public with respect to the value of this subspecialty. CLINICALTRIAL None


2019 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Ntongha Eni Ikpi ◽  
Veronica Akwenabuaye Undelikwo

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Twitter, and WhatsApp) influences the modification of their health-related lifestyles such as eating habits, sexual behaviour, cigarette and alcohol consumption, drug use and the engagement in fitness activities. The study adopted a randomized descriptive survey design and used a sample of 300 undergraduate students. The questionnaire was the main instrument used for collection of data while simple percentages and means were used to determine the difference between the expected mean of 2.50 and the observed means across various items in the questionnaire. The results showed that apart from Twitter, social media use by University of Calabar students has significantly influenced the modification of their health lifestyles. Since social media has become a veritable tool for the promotion of positive health lifestyle, effort should be made by government through the health sector to create more awareness among students and the entire population of social media users, on the health benefits accruing from use of social media.


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