scholarly journals IMPACT OF DESTINATION IMAGE ON TOURIST SATISFACTION: THE MODERATING EFFECT OF INFORMATION TECHNOLOGY (IT)

2021 ◽  
Vol 34 (1) ◽  
pp. 88-93
Author(s):  
Shirley Kha-Sien CHIA ◽  
◽  
May-Chiun LO ◽  
Zaidi Bin RAZAK ◽  
Yin Chai WANG ◽  
...  
Keyword(s):  
Information Technology ◽  
Survey Data ◽  
Tourism Industry ◽  
Moderating Effect ◽  
Destination Image ◽  
Path Modeling ◽  
Tourist Attractions ◽  
Cultural Images ◽  
Tourist Satisfaction ◽  
Moderating Role

Tourism is a multifaceted field and in order to understand its complexity, none of its components should be excluded. Based on the opinions and thoughts of tourists, this research aims to determine to what extent the destination image has an impact on the satisfaction towards that destination. Survey data was collected from tourists who visited key tourist attractions in Kuching, Sarawak. SmartPLS 3 was applied to assess the developed model based on path modeling and bootstrapping. The results revealed that political images, cultural images, and infrastructure factors on destination image are positively related to tourist satisfaction. It was found that information technology (IT) does not play any moderating role in the relationships between destination image and tourist satisfaction. Results further indicated that the tourism industry can be improved for getting satisfaction among tourists by offering a better development on significant destination image in Sarawak.

An application of AHP approach to investigate tourism promotional effectiveness

2013 ◽  
Vol 19 (1) ◽  
pp. 1-22
Author(s):  
Wen-Hsiang Lai ◽  
Nguyen Quang Vinh
Keyword(s):  
Tourism Industry ◽  
Destination Image ◽  
Factors Affecting ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Promotional Strategy ◽  
Service Staff ◽  
Promotional Strategies ◽  
Study Designs ◽  
Hierarchy Process

Purpose – The tourism industry service network (TISN) is considered to be one of the largest components of tourism in the modern Vietnamese economy. The Vietnam National Administration of Tourism (VNAT) is currently developing a long-term plan to diversify the country’s tourism industry and to improve the destination image of Vietnam. To successfully implement this plan, the Vietnamese tourism industry must employ effective promotional strategies. Design – This study designs to determine the necessity of measuring the effectiveness of the promotional activities of tourist destinations and to decide upon a promotional strategy that appropriately parallels the desired destination attributes and destination image. Methodology – This study proposes to address tourism promotional efficiency using the analytical hierarchy process (AHP) methodology, a decision-making method based on pairwise comparisons between criteria, and constructs an evaluation structure with criteria-associated weights for factor selection. Approach – In accordance with AHP design, this study selects participants who had been in charge of or served in the Vietnamese tourism industry for a number of years. Findings – This study finds that “government policy”, “service staff” and “tourist satisfaction” are the three most important factors impacting tourism promotional effectiveness. Surprisingly, “tourist loyalty” and “tourism infrastructure” are considered to be the least important factors affecting tourism promotional efficiency. Originality of the research – This study provides valuable information and knowledge of tourism promotional effectiveness to be fully shared and passed on in the tourism industry, resulting in a corporate cultural atmosphere that creates the innovative impetus of destination attributes and images.

scholarly journals Car Tourism in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty

2016 ◽  
Author(s):  
Bin Wang ◽  
Zhaoping Yang ◽  
Fang Han ◽  
Hui Shi
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Equation Modelling ◽  
Heritage Site ◽  
The Relationship

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed using partial least squares structural equation modelling (PLS-SEM). The results show that perceived value and satisfaction are direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and loyalty. Finally, this study discusses the theoretical and management implications of the findings in order to boost the tourism industry in the context of car trips.

scholarly journals Exploring cognitive and affective components of Belgrade's destination image

2018 ◽  
Vol 98 (2) ◽  
pp. 119-146
Author(s):  
Nikola Todorovic ◽  
Aljosa Budovic ◽  
Milica Cihova ◽  
Danijela Riboskic ◽  
Vanja Piroski
Keyword(s):  
Tourism Industry ◽  
Destination Image ◽  
Competitive Advantages ◽  
Tourist Attractions ◽  
Affective Component ◽  
Local Residents ◽  
Affective Components ◽  
Education And Employment ◽  
Affective Associations ◽  
Insight Into

Belgrade is the most popular tourist destination in Serbia, whose tourism industry is rapidly recovering from the turbulent events of the 1990s. However, Belgrade's destination managers yet need to use to a greater extent its competitive advantages which would improve the city's ability to compete with more prominent cities in the international market. These managerial efforts should be based on relevant image assessments. The aim of this research is to offer a comprehensive insight into Belgrade's destination image by combining quantitative and qualitative data collection methods in order to identify the crucial components of its cognitive and affective images. Additionally, this study examines the influence of various tourists? socio-demographic characteristics on their perceptions of destination image, providing both theoretical and marketing implications. Cultural attractions, nightlife, gastronomy and history were identified in the qualitative study as the most important elements of Belgrade?s cognitive image, while the most common affective associations were related to it being vibrant, authentic and relaxing. In the quantitative study, six factors of Belgrade?s cognitive image were identified - Tourist Attractions, Services and Fun, Environment, Accessibility, Local Residents, and River Banks and Green Areas. Regarding the affective component, it was established that Belgrade was primarily perceived as pleasant, but also as exciting, cheerful and relaxing. Hypotheses testing indicated that tourists? affective responses towards Belgrade varied in relation to their gender and geographical origin, while some of their cognitive perceptions differed in relation to their gender, age, education and employment.

scholarly journals Measuring tourist satisfaction and destination image with HOLSAT

2017 ◽  
Vol 97 (2) ◽  
pp. 87-118 ◽  
Author(s):  
Nikola Todorovic ◽  
Irena Manojlovic ◽  
Aljosa Budovic
Keyword(s):  
Public Transport ◽  
Tourism Industry ◽  
Destination Image ◽  
The Public ◽  
Tourist Satisfaction ◽  
Image Improvement ◽  
Local Residents

HOLSAT instrument measures tourist satisfaction by comparing tourists' expectations and experience regarding various destination attributes. Destination image influences tourists' expectations, while experience in the destination modifies tourists' image perceptions, creating differences between pre-visit and post-visit images. Based on these relationships, which are theoretically explored in its first part, this study argues that HOLSAT may be used for destination image research. The second part of the study represents a demonstration of how HOLSAT may be used for measurement of both tourist satisfaction and destination image, whereby the research was conducted in Belgrade, a developing urban destination. The city's tourism industry and destination image were severely damaged in the 1990s, whereby they have started to slowly recover since 2000. Based on the results of the conducted survey, satisfactory and unsatisfactory destination attributes were identified, as well as positive and negative components of city's pre-visit destination image. The most important positive components are related to the destination's affordability, while the negative components are related to safety, cleanliness and the arrival station. Modifications of destination image caused by the visit were also identified. The biggest image improvement after the visit was registered in attributes related to safety and the friendliness of the local residents, while the negative modifications related to the public transport were identified as the most important ones.

scholarly journals MODELING TOURISTS’ SATISFACTION IN THE NATURE-BASED TOURIST DESTINATION USING STRUCTURAL EQUATION MODELING TECHNIQUE

2021 ◽  
Vol 37 (3) ◽  
pp. 814-822
Author(s):  
Md. Shakhawat HOSSAIN ◽  
◽  
Md. Golam MOSTAFA ◽  
Md. Alamgir HOSSAIN ◽  
◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Tourism Industry ◽  
Destination Image ◽  
Equation Modeling ◽  
Tourist Destination ◽  
Tourist Satisfaction ◽  
Revisit Intentions ◽  
The Relationship ◽  
Structured Questionnaire

The goal of this study is to show how satisfied tourists is of supreme significance to the tourism industry, particularly as it affects the future of a nature-based destination and explores the relationship among destination image, service quality, perceived value, tourist satisfaction, word-of-mouth, and revisit intentions of tourists. The 292 survey data was obtained via a structured questionnaire from tourists who visited the Haor region, Bangladesh and structural equation modeling (SEM) is used to test the hypothetical paths. Six hypotheses were accepted, and one is rejected. Tourism stakeholders can find important knowledge and they can satisfy tourists, which is likely by improving destination.

scholarly journals Whale Shark Provisioning: What do we know and where do we stand; The case study of Oslob, Philippines

2013 ◽  
Author(s):  
Alessandro Ponzo ◽  
Gonzalo Araujo ◽  
Jessica Labaja ◽  
Catherine L. So ◽  
Sally J. Snow ◽  
...  
Keyword(s):  
Local Community ◽  
Marine Species ◽  
Practice Effect ◽  
Tourism Industry ◽  
Habitat Destruction ◽  
Whale Shark ◽  
Tourist Attractions ◽  
Tourist Satisfaction ◽  
Official Opening ◽  
Whale Sharks

Background. Provisioning is a growing practice used to facilitate wildlife-tourist interaction, especially with elusive marine species, but still little is known about its effect on the host species. This work discusses the practice, effect and proposed measures to manage the whale shark provisioning activities and related tourism industry in the waters of Oslob, Philippines. Methods. Since March 2012, the research team has been studying daily the whale shark population, the tourism industry and its compliances with the local and national laws. During 443 days of survey, 135 individual whale sharks where identified within the interaction area, 197h of shark behavioral observations and tourist compliance surveys have been collected along with 45 biopsy samples, 1000h of dive profiles from TDR tags and 500 tourist satisfaction questionnaires. Results. Since its official opening in January 2012 more than 140,000 interaction tickets have been sold bringing over 1M USD to the local community and making it one of the largest marine wildlife tourist attractions in South East Asia. The benefits for the community and regional economy are undeniable, however behavioral modification, extended residency time, poor nutritional value of provided food and thermal stress related to the extended permanence in shallow water together with habitat destruction caused by poor diving practices and unregulated coastal developments are some of the quantified side effects of this industry. Conclusion. A series of meeting with the stakeholders and an education campaign have been initiated as bottom up approach and an adaptive management model based on the identification of the limits of acceptable change is being developed in collaboration with the Authorities to address current limitations in the long-term sustainable management of the whale shark watching industry in Oslob.

scholarly journals The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach

2019 ◽  
Vol 11 (22) ◽  
pp. 6401 ◽  
Author(s):  
Shahida Kanwel ◽  
Zhou Lingqiang ◽  
Muhammad Asif ◽  
Jinsoo Hwang ◽  
Abid Hussain ◽  
...  
Keyword(s):  
Structural Equation ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Equation Modeling ◽  
Multiple Mediation ◽  
Mediation Effects ◽  
Tourist Satisfaction ◽  
Research Findings ◽  
The Impact

Pakistan holds an important geographical status, but extremism and sabotage have severely damaged the tourism industry. In the present study, we examined the impact of destination image (DI) on tourist loyalty (TL) and intension to visit (IV) in Pakistan. Additionally, the study analyzed the mediation effects of electronic word of mouth (eWOM) and tourist satisfaction (TS) on these relationships. Data was collected from 780 tourists in Pakistan. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to obtain the results. Our results demonstrated the positive relationships among DI, eWOM, TS, TL, and IV. This study also disclosed that eWOM has a partial mediation effect on the DI–TL relationship, and both eWOM and TS fully mediate the association between DI and IV. Hence, tourist satisfaction can be enhanced by eWOM and destination image, which directly effect tourist loyalty and intention to visit in Pakistan. The proposed framework and research findings will help stakeholders significantly to recognize the multi-facet association in the tourism industry of Pakistan. Testing the above relationships through multiple mediators is a relatively novel idea.

Antecedents of tourist loyalty to tourist destinations: a mediated-moderation study

2018 ◽  
Vol 4 (2) ◽  
pp. 261-278 ◽  
Author(s):  
Suhail Ahmad Bhat ◽  
Mushtaq Ahmad Darzi
Keyword(s):  
Factor Analysis ◽  
Tourism Industry ◽  
The State ◽  
Destination Image ◽  
Satisfaction Level ◽  
Jammu And Kashmir ◽  
Content Type ◽  
Tourist Destinations ◽  
Moderating Role

PurposeThe purpose of this paper is to analyze the impact of destination image on satisfaction level and tourist loyalty toward the various tourist destinations in Jammu and Kashmir. The study, also, attempted to investigate the mediating role of satisfaction and moderating role of gender, past experience and tourist origin in the proposed model.Design/methodology/approachThe study was carried out in the state of Jammu and Kashmir spread over three divisions, i.e., Jammu, Kashmir and Ladakh. The study employs questionnaire survey method for data collection. Purposive sampling was adopted for data collection and data analysis was carried out through exploratory factor analysis, confirmatory factor analysis and structural equation modeling techniques.FindingsThe study has found that cognitive image, affective image and unique image are the significant dimensions of destination image, which in turn has a positive effect on satisfaction level and tourist loyalty. It was also found that destination image has both direct and indirect effect on tourist loyalty.Research limitations/implicationsThe state of Jammu and Kashmir has been badly affected by ongoing political instability, which has caused huge losses to the tourism industry. The results of the study will be helpful to policymakers in designing various strategies and programs for maximizing tourist inflow and growth of tourism industry in the state of Jammu and Kashmir.Practical implicationsFurther, finding of the study will assist destination managers in understanding consumer behavior for promoting destination shopping activities. This will enhance tourist expenditure at destinations and thus provides direct benefits to the local economy.Originality/valueVery little research has been conducted on moderating role of gender, past experience and tourist origin in the destination image and its association with satisfaction and tourist loyalty in the state of Jammu and Kashmir. Managing destination image and quality of tourist experience are critical to induce favorable expectations of destination in the tourist’s mind.

scholarly journals Whale Shark Provisioning: What do we know and where do we stand; The case study of Oslob, Philippines

2013 ◽  
Author(s):  
Alessandro Ponzo ◽  
Gonzalo Araujo ◽  
Jessica Labaja ◽  
Catherine L. So ◽  
Sally J. Snow ◽  
...  
Keyword(s):  
Local Community ◽  
Marine Species ◽  
Practice Effect ◽  
Tourism Industry ◽  
Habitat Destruction ◽  
Whale Shark ◽  
Tourist Attractions ◽  
Tourist Satisfaction ◽  
Official Opening ◽  
Whale Sharks

Background. Provisioning is a growing practice used to facilitate wildlife-tourist interaction, especially with elusive marine species, but still little is known about its effect on the host species. This work discusses the practice, effect and proposed measures to manage the whale shark provisioning activities and related tourism industry in the waters of Oslob, Philippines. Methods. Since March 2012, the research team has been studying daily the whale shark population, the tourism industry and its compliances with the local and national laws. During 443 days of survey, 135 individual whale sharks where identified within the interaction area, 197h of shark behavioral observations and tourist compliance surveys have been collected along with 45 biopsy samples, 1000h of dive profiles from TDR tags and 500 tourist satisfaction questionnaires. Results. Since its official opening in January 2012 more than 140,000 interaction tickets have been sold bringing over 1M USD to the local community and making it one of the largest marine wildlife tourist attractions in South East Asia. The benefits for the community and regional economy are undeniable, however behavioral modification, extended residency time, poor nutritional value of provided food and thermal stress related to the extended permanence in shallow water together with habitat destruction caused by poor diving practices and unregulated coastal developments are some of the quantified side effects of this industry. Conclusion. A series of meeting with the stakeholders and an education campaign have been initiated as bottom up approach and an adaptive management model based on the identification of the limits of acceptable change is being developed in collaboration with the Authorities to address current limitations in the long-term sustainable management of the whale shark watching industry in Oslob.

scholarly journals Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty

2016 ◽  
Author(s):  
Bin Wang ◽  
Zhaoping Yang ◽  
Fang Han ◽  
Hui Shi
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Equation Modeling ◽  
Road Trip ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
The Relationship

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that perceived value and satisfaction are the direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and tourist loyalty. Finally, this study discusses the theoretical and management implications to boost the tourism industry in the car trip context.

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