scholarly journals EXPLORING CONSUMERS' ACCEPTANCE OF E-MARKETPLACE USING TAM AND FLOW THEORY

2020 ◽  
Vol 1 (3) ◽  
pp. 170-182
Author(s):  
Agung Purwanto ◽  
Nurahman ◽  
Andy Ismail
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Quantitative Research ◽  
Business Models ◽  
Flow Theory ◽  
Proposed Model ◽  
Shopping Enjoyment ◽  
Acceptance Model ◽  
The Relationship

Abstract: One business models of E-commerce which well-developed is E-Marketplace. The internal competition of E-Marketplace remains tough yet some achieve its successful compared to the others. The parameter of successful E-Marketplace can be seen by the numbers of acceptance by the costumers. Hence, this research on E-marketplace acceptance is significant to be done. This research takes a case study in one of the Indonesian markets, named the ‘Pusat Perbelanjaan Mentaya’ (PPM) regarding the use of the E-marketplace. This research aims to find out the adoption of e-marketplace acceptance. Our research model based on Technology Acceptance Model (TAM) which is modified by adding shopping enjoyment variable (Flow Theory). This research applies quantitative research method; spreading questionaries and surveys. The data obtained were 240 from the PPM consumers who use E-marketplace application. Then the data would be used to examine the relationship between the variables of the proposed model. The results of this study show that the perception of the use of E-Marketplace application effects the perceived benefits. This due to the ease of operating the E-marketplace service affects users, moreover, sales and purchase transactions become more effective and efficient. In essence, the ease perceived also has an influence of the users’ attitude. This shows that E-marketplace service users feel that using these services increases effectiveness and benefits; they will not refuse to use E-marketplace services. The results in this study that the variable attitude towards use of Behavioral Intention is not accepted. Technology Acceptance Model, Technology Acceptance Theory, Shopping enjoyment, E-marketplace

PATH ANALYSIS BETWEEN CONSTRUCTS OF TECHNOLOGY ACCEPTANCE MODEL (TAM) (A CASE STUDY ON RECEIPT OF VIRTUAL ARMS SOLUTION FTS D - 423 IN INDONESIAN EASTERN FLEET TRAINING COMMAND)

JOURNAL ASRO ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 101
Author(s):  
Ikhwan Syahtaria ◽  
Ahmadi Ahmadi ◽  
Bambang Suharjo ◽  
Pius Herdasa Krisna Murti
Keyword(s):  
Path Analysis ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Computer Based ◽  
Acceptance Model ◽  
The Relationship

Indonesian Eastern Fleet Training Command currently has the facilities to train professional soldiers in the shooting.A simulator facility in the form of computer-based clinic shooting is called Virtual Arms Solution FTS D-423 (VAS).Need to analyse the relationship between perceived ease of use and usefulness of VAS in order to determine thelevel of acceptance. Both these factors are modelled by the Technology Acceptance Model (TAM) which canexplain the factors that influence the actual receipt of the use of technology. After that, the relationship between thetwo factors that have been modelled with the Technology Acceptance Model to be treated using Path Analysis(Path Analysis). Where the path analysis was used to analyse the causal relationships between variables in order todetermine the effect of the direct and indirect causes of the variable to a variable result. Based on the analysis anddiscussion, it is obtained as follows that the ease and usefulness of a positive effect on Attitude using VAS positiveeffect on Behavioural Intention using VAS. Behavioural intentions affect the Actual Usage.Keywords: Virtual Arms Solution, Technology Acceptance Model, Path Analysis.

scholarly journals Technology Acceptance of QR Code Payment and Its Effective Advertisement Media for Multi-Channel Customers

2021 ◽  
Vol 12 (4) ◽  
pp. 84-91
Author(s):  
Michiko Miyamoto ◽  
◽  
Yuji Kudo
Keyword(s):  
Technology Acceptance ◽  
Survey Data ◽  
Technology Acceptance Model ◽  
Structure Equation ◽  
Qr Code ◽  
Payment Reform ◽  
Actual Usage ◽  
Equation Analysis ◽  
Acceptance Model ◽  
The Relationship

Cash settlement accounts for 80% of entire transaction in Japan. Japanese government has announced the “Payment Reform Declaration,” by setting “the Cashless Vision” with a target of 40% cashless payment ratio by 2025 and aims to achieve the world's highest level of cashless payment ratio of 80% in the future. The purpose of this study is to analyze which media has affected the consumers who use QR code payment, PayPay. This research proposes a framework based on the Technology Acceptance Model (TAM) for an effective advertisement medium by using survey data on PayPay. Structure equation analysis is conducted to measure the relationship between different advertising media and consumers’ intentions to use, as well as actual usage of PayPay.

Survey of Citizens’ Perceptions in the Adoption of National Governmental Portals

2011 ◽  
pp. 213-235
Author(s):  
Teta Stamati ◽  
Athanasios Karantjias ◽  
Drakoulis Martakos
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Adoption Process ◽  
Research Model ◽  
Innovation Theory ◽  
Trust Models ◽  
Acceptance Model ◽  
Acceptance Factors

?he transformational role of e-government can be achieved through engagement of the citizens in the e-government rollout and subsequent adoption. The present study integrates constructs from the Technology Acceptance Model, Diffusions of Innovation Theory and Trust Models in order to propose a research model to guide future e-government initiatives. The critical acceptance factors, namely: trust, security, and regulation are analyzed for the citizens’ adoption process. The citizen’s perceptions of electronic services adoption are analyzed based on the case study of the National Governmental Portal.

Investigation into Factors that Influence the Use of the Web in Knowledge-Intensive Environments

2002 ◽  
pp. 135-144
Author(s):  
Yong Jin Kim ◽  
H. Raghav Rao ◽  
Abhijit Chaudhury
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
New Technologies ◽  
Organizational Factors ◽  
External Variable ◽  
Knowledge Intensive ◽  
Acceptance Model ◽  
The University ◽  
The Relationship ◽  
The Web

The paper develops a set of hypotheses regarding the relationship between the TAM (Technology Acceptance Model) constructs and external variables such as individual differences, organizational factors, and risk factors. It uses TAM as a basis to hypothesize the effects of each external variable on the use of the Web as knowledge-transfer tool in the university context. The sample of this study will be professors in a university. The contributions of this chapter are twofold. First of all, this study may give an insight regarding the question of when and who is an eager user of new technologies for learning. Secondly, this chapter is the first one to use technology acceptance model in the context of knowledge-management systems.

Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework

2018 ◽  
Vol 35 (4) ◽  
pp. 438-450 ◽  
Author(s):  
Sourabh Arora ◽  
Sangeeta Sahney
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Content Type ◽  
Selective Sampling ◽  
Product Choices ◽  
Initial Move ◽  
Acceptance Model ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study is to propose an integrated framework utilizing the theory of planned behaviour (TPB) and technology acceptance model (TAM) to augment the understanding on consumers’ showrooming behaviour. Design/methodology/approach Selective sampling was used for data collection. The integrated TAM-TPB framework led to 12 propositions, which were tested using partial least squares-structural equation modelling. Findings Both perceived relative search benefits offline and relative purchase benefits online significantly determined the consumers’ showrooming behaviour along with perceived ease purchasing online and the overall usefulness of the showrooming sequence. Results of the study revealed that the showrooming sequence helped consumers avoid the regret of making suboptimal product choices and paying a higher price for the same product. Online trust was found to partially mediate the relationship between consumers’ intention to showrooming and the actual showrooming behaviour. Research limitations/implications Notwithstanding the fact that further research is required to arrive at definitive conclusions, this study is an initial move towards understanding the consumers’ showrooming behaviour, and the research provides meaningful insights. Practical implications As showrooming substantially erodes profits, devising strategies to defend showrooming customers becomes crucial. The findings of the study provide the basis for formulating strategies to counter showrooming customers. Originality/value The paper is amongst the first studies which helps enhance the understanding of consumers’ showrooming behaviour, which is an emerging area in the present multi-channel retailing environment.

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